OpenWall Handbook

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Table of Contents 1. Introduction………………………………………………………………………3 1. Overview of OpenWall Chicago 4 2. Best Practices and Benefits 6 3. Why should you support the arts? 9 2. Mission and Objectives…………………………………………………………..11 3.

Roles and Responsibilities………………………...……...………………..……12 1. Liaison 2. Executive Director 3. Curator 4. PR 5. Editor 6. Installation 7. Fund Raising 4. Executive Director…………………………………………………………….…14 5. Meetings……………………………...…………………………………….……17 Best Practices Sample Agenda 6. Exhibit………………………………...…………………………….……..……18 Tools To Do List Exhibition measurements Installation Tools 7. Communication and PR…………………………………………………………19 Social Media Guidelines a.FaceBook b.Instagram c.Twitter d.Dropbox 8. Forms……………………………………………………………………….……26 a. Artist Application b. Agreement waiver c. Brand Standards d. Call for Entry e. Drop-off reminder f. Pick-up reminder g. Artist Welcome and Confirmation Template 4. Donations guidelines a. Donation request 1


b. Donation form 9. How- To Press Release…………………………………………………………..44

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1.1.

Overview of OpenWall Chicago

OpenWall Chicago creates a community bond based on reciprocity. By turning the Alderman's office into a community space where artists can display their artwork, we create a warm inviting atmosphere to engage and inspire interaction. The staff, volunteers and community realize the benefits with the change of tone the artwork creates.

 The artwork creates an atmosphere and dialogue  The staff feels like the community is invested in them  Artists are appreciated and have the opportunity to share their work  The community spends more time getting to know the staff and artists

in the community. Costs typically include staff time for solicitation of artworks, review of submitted work, setup and takedown of the exhibit, and general program management. The exact number of hours varies widely with scale.

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1.2.

Best Practices and Benefits

Best Practices and Benefits for Exhibiting Art in a Government Office Additional Marketing Benefits: Exhibit Openings: An opening is an event that creates excitement and a compelling reason to visit. It can also provide an excellent occasion to reach out to donors, patrons, and the community at large. Because the artists involved in the show typically do their own promotion, these events can bring in hundreds of new visitors who might not even know about your organization. Media: Openings are also a perfect opportunity to seek media coverage.

Ten Steps To A Successful Exhibit Program 1. Form a team. “It’s good to gather a group of people who will be supportive of the project,” says Stefanie Ryan of the Massachusetts General Hospital. “It’s a lot of work for one person, and you really need a committee to help select the art, hang the shows, and maybe come across an interesting artist in their travels. It’s a very unique committee to be part of.” It’s very helpful to have at least one member with some background in visual art, adds Howard Brough of the Salt Lake City library system. 2. State Your Mission. To succeed in the long run, exhibit programs must have a clear purpose and goal (e.g., provide a healing environment for patients, create a visual art presence in a community that lacks one). A formal mission statement can articulate these, and serve as reference point to keep things on track when decisions have to be made or new ideas are presented. 3. Start Small. Choose one modest-sized space to work with, and do a trial exhibit, perhaps with an artist or artists you’re acquainted with, before soliciting submissions. Once up and running, set a manageable exhibit schedule. 4. Solicit Like A Pro. “The more professional you can make the interaction with the artists, the more professional material you will get,” advises Brough. This means being organized, having paperwork ready, and communicating well. “Once you’ve exhibited two or three really strong local artists, the whole body of artists who are doing more professional work will start to see you as a viable space.” MGH’s Ryan notes that she and her colleagues attend open studios, art walks, and other events to scout talent, and also run a continual classified ad seeking submissions in the leading regional arts newspaper. 5. Schedule Around Your Team. Reviewing incoming submissions is a very enjoyable process, but it takes time and a clear mind. Some organizations review submissions at a monthly lunch meeting; others have one large review session for each exhibit. Ask your colleagues and make it easy on them. 6. Choose Cool Stuff. Remember that art should draw a person to it, and make them want to look, counsels Ryan. “You can always put up lots of landscapes and flower paintings, and we avoid aggressive images, but it has to be interesting and engaging. For our current exhibit we have some beautiful quilts, and portraits made of buttons, and it really helps people get out of the moment.” 7. Equip Yourself. Many institutions find that a picture-hanging system like the Gallery System extremely useful – the wall-mounted system allows quick hanging and easy adjustment of a wide variety of art, and requires no custodial assistance for nails or wall

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repairs. A few small hand tools (pliers, wire cutters, screwdrivers) are also useful, as is a spool of picture wire. 8. Have Your Papers In Order. Making a collection of standard documents is an essential step. A standard news release form is useful for promotional activity. You will also need acceptance and rejection letters, and a standard contract including provisions for drop-off and pick-up of works, who will pay for insurance, and other logistical matters. “We recently added a form that outlines the artist’s responsibilities – the artist has to sign it, and initial the points, like each work having to have hanging wire on it,” says Ryan. “The information was already in the forms, but this was a way to clarify and reiterate it.” 9. Plan For The Unexpected. “When issues come up, like who pays for insurance of the art, or how you deal with public reactions, you’ll be ready if you have policies and procedures in place,” says Brough. “It doesn’t mean things won’t come out of the blue, but at least you won’t look like you’re making things up as you go.” This is especially important for publicly funded organizations, which may need to publish the procedures and criteria they use for selection of works. Review by your organization’s legal advisor might be in order. 10. Seek Feedback. “We put comment cards out, especially around our fifth anniversary, to judge how we were being received and what kinds of work people liked,” says Ryan. “We had thought abstract art might not do as well as others, but it came in not far behind representational painting and photography.”

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Use Art to Market Organizations If your job involves marketing of a library, hospital, or other community-oriented organization, you understand the importance of leveraging every budget dollar to produce tangible benefits. Art exhibits are a proven, cost-effective method of doing just that. They attract new and repeat visitors, generate press coverage, produce word-of-mouth buzz, and enhance interior spaces. And with some up-front preparation, the ongoing management of an exhibit program can be an easy, enjoyable process for staff members and a boost for your local arts community.

The Cook Country Treasurer’s Office in Chicago uses an ongoing exhibition series in its public area to cultivate ties with community groups and raise its public profile.

While some facilities have rooms dedicated to art display, it’s not essential - exhibits can be incorporated into lobbies, corridors, waiting rooms, or other under-utilized space. Integrating the art into the daily business of your building puts it in front of more people, and also keeps costs down. Also helping with affordability is the wide availability of art. Because organizations can provide an audience and display space, and often opportunities for sales, many artists (even accomplished ones) will gladly participate, especially once a series establishes a reputation for quality.

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ADDITIONAL MARKETING BENEFITS Across the board, the people who manage these programs cite a wide range of additional marketing benefits. One example: exhibit openings. They not only make for a good party, but also provide an excellent occasion to reach out to donors, patrons, and the community at large. Because the artists involved in the show typically do their own promotion, these events can bring in hundreds of new visitors who might not even know about your organization. Openings are also a perfect opportunity to seek media coverage. There’s also the visual benefit of having good art in your facility. This is the ma in point of the MGH Cancer Center program. Program manager and art therapist Stefanie Ryan notes that the center’s medical directors find definite therapeutic value in creating a visually healing environment, and cites a growing body of evidence that patients treated in such environments experience less anxiety, request less pain medication, and recover more quickly.

Holding an exhibit opening is a great way to attract visitors and get publicity for your library, hospital, or other non-profit organization. “We get a lot of positive feedback,” says Ryan of Illuminations, which covers 10 waiting areas, displaying 100 to 120 pieces from about 15 artists at a time, with exhibits changing three times a year. “Patients often contact the artists and let them know how much it meant to have their work there. Even in these financial times we’re expanding the program to our new center north of Boston.”

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ADMINISTRATION SUPPORT In Salt Lake City, the tradition of exhibits goes back to the 1970s, and represents "a real feature for people who visit the library," says Howard Brough, who oversees the gallery program in his role as assistant manager of the library system's Level 4 Audio-Visual Department. As a result, "Our administration has been very supportive of it. For many patrons, it's their only interaction with quality artwork, and they get the opportunity without a separate trip. We also get our fair share of publicity." Hazel Barr, a corporate relations executive at the Cook County Treasurer’s Office, says the office’s exhibit series “is a way of creating better relations with the community – people look forward to it, and visitors comment on it all the time. We couldn’t do without it.”

The Salt Lake City public library system's active art display programs not only give patrons an aesthetic experience, but also generate press coverage and other public relations benefits at low cost.

* http://gallerysystem.com/ideas-inspirations-news/use-art-to-market-organizations/ 800-460 8703

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1.3.

Why Support The Arts?

10 Reasons to Support the Arts 1.

Arts promote true prosperity. The arts are fundamental to our humanity. They ennoble and inspire us— fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.

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Arts improve academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, and lower drop-out rates—benefits reaped by students regardless of socio-economic status. Students with 4 years of arts or music in high school average 100 points better on their SAT scores than students with just one-half year of arts or music.

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Arts strengthen the economy. The U.S. Bureau of Economic Analysis reports that the arts and culture sector represents 3.25 percent of the nation’s GDP—a larger share of the economy than tourism and agriculture. The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences) that supports 4.1 million jobs and generates $22.3 billion in government revenue.

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Arts are good for local merchants. Attendees at nonprofit arts events spend $24.60 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters. Attendees who live outside the county in which the arts event takes place spend twice as much as their local counterparts ($39.96 vs. $17.42)—valuable revenue for local businesses and the community.

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Arts drive tourism. Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown steadily since 2003 (18 to 24 percent). The share attending concerts and theater performances has grown from 14 to 17 percent since 2003.

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Arts are an export industry. U.S. exports of arts goods (e.g., movies, paintings, jewelry) grew to $72 billion in 2011, while imports were just $25 billion—a $47 billion arts trade surplus.

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Arts spark creativity and innovation. The Conference Board reports that creativity is among the top 5 applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “The arts—music, creative 9


writing, drawing, dance—provide skills sought by employers of the 3rd millennium.” Nobel laureates in the sciences are 17 times more likely to be actively engaged in the arts than average scientists. 8.

Arts have social impact. University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. A vibrant arts community ensures that young people are not left to be raised solely in a pop culture and tabloid marketplace.

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Arts improve healthcare. Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication. 10. Arts mean business. The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies. A 2014 analysis of Dun & Bradstreet data counts 750,453 businesses in the U.S. involved in the creation or distribution of the arts that employ 3.1 million people—representing 4.2 percent of all businesses and 2.2 percent of all employees, respectively. (Download a free Creative Industry report for your local community.)

1.4.

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Mission and Objectives


Mission Statement: a statement of purpose guiding the actions of your organization. It should sucinctly describe your overall goal and provide the framework for decision making. We recommend having your committee engage in a brainstorming exercise then vote on a Mission Statement. The goal is to clarify the Scope and Primary objectives of Your Community Gallery. Keep in mind three essential components: 1. Who is the target audience? 2. What are you providing? 3. What makes your organization unique?

OpenWall Chicago Mission Statement: <Insert Here> Key Objective: Five-Six Key Annual Exhibitions Based on experience OpenWall Chicago have determined 5-6 Exhibitions were the right number to manage with our all volunteer committee. These are our Exhibition Catagories: 1. High School Students 2. Seniors 3. Partner with Local Arts Organization (AIC, CPC, CAB, CMC, CPC,

LillStreet/ArtReach etc.) 4. Committee votes on Theme* 5. Committee votes on Theme* 6. 1 + 1 = Community (Committee members select an artist from the

Community that has inspired them and has option to pair one of their pieces with that artist) *(Past Ideas have been Recycling, Textiles, Photography, and Veterans.)

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2.

Roles and Responsibilities

Costs typically include staff time for solicitation of artworks, review of submitted work, setup and takedown of the exhibit, and general program management. The exact number of hours varies widely with scale. 1 Liaison: A Staff Member from the Government Office who acts as an agent between the two groups (The Government Office and the Gallery Committee) 2 Executive Director: spends about 5 hours per week on the OpenWall Chicago Project. This is divided up on the following tasks:  Ultimate responsibility for converting Mission statement into action items  Communication to Committee & Staff Liaison  Strategic Planning and Decision Making  Facilitating Committee Meetings  Community Outreach-Visit art organizations, studios and exhibitions  Diplomatic 3 Curator: Organizing the artwork for an Exhibition, often with the intent of creating a dialogue between the artwork, artists and viewers.  Properly labeling each piece  Liaison with the artists exhibiting  Visit art studios and exhibitions in the community  Organize the Opening, Art Talks and Tours of the Exhibit  Inventories Exhibition Artwork and tracks it until returned to the artist 4. Press Relations: Responsible for Creating a Positive Public Image, Brand and Standards Kit, ongoing promotion and education of Organization, Exhibitions and Events.  Website  Social Media 5 Editor: Works closely with the PR Team, establishing a system and guidelines for all submissions (Artists’ Applications) and Press releases. Editors often make changes to documents to improve the flow, grammar and structure leaving the meaning of the writer intact. 6 Installation: This team should have a lead that is responsible for coordinating the installation of an exhibit. The Curator will determine the placement of the artwork to support their vision, while the installation team will make sure the artwork is securely displayed for the duration of the exhibit. Hanging a substantial show represents a day of work (the process can be accelerated with use of a permanently installed hanging system that replaces nails in walls).

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7 Fund Raising/Donation: Reaching out to businesses in the community providing the opportunity for cooperative publicity and sponsorship of Exhibitions (Restaurants, Art Supply, Framing etc.)

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2.2.Executive Director- if you decide to be a 501c3 Q: What should be included in an Executive Director job description? A: The position description for a nonprofit Executive Director should include language addressing core competencies and other operational skills. For many organizations, these include: Passion for Mission • Ability to translate mission into concrete action items • Substantive knowledge of the organization’s client base and stakeholders • Compelling way of engaging business, government and other nonprofits in valuable partnerships • Knows how to market and brand the organization to create interest in the mission and in sponsorship opportunities Strategic Planning & Decision Making • Strong analytical skills • Reliance on data to make key decisions • Ability to conduct both short- and long-term prioritization for the organization • Knowledge of how to describe key goals so right action follows the decision to make a goal a priority Resource Generation • Prior fundraising success. Knowledge of and participation in: grant procurement; capital campaigns; individual donor; planned giving; corporate sponsorship and special events • Basic understanding of how to build a strong financial platform for the organization • Knows how to internally and externally report the financial status of the organization to avoid crisis situation and build trust Financial Management • Personal integrity • Knowledge of basic accounting protocols and ability to review finances with CFO and others to build consensus around priorities and monitor ongoing expenditures • Willingness to be held accountable for the sustainability and overall health of the organization Talent Management • Ability to attract, retain and develop talent • Ability to recruit and engage a strong board • General capacity-building/training skills • Impartial, objective evaluation and assessment skills • Understands how to get the best out of team; strong team-building skills • Desire to create and/or maintain a culture rewarding outstanding performance • Creates new ways for employees and volunteers to contribute to key goals Operational Proficiency • Mastery of technology as a means to build efficient operating systems and enhance communication 14


Relies on both quantitative and qualitative metrics to assess and evaluate the organization • Demands the best of each employee; rewards exceptional performance appropriately • Understands how to internally and externally build trust • Is committed to create a high-output, financially responsible, mission-driven culture Communication • Communicates well in person and in writing with all kinds of stakeholders and clients • Comfortable serving as the public face of the organization • Knows how to engage audiences of varying sizes and interests in the business of the mission • Works easily with the press and public media representatives • Can be relied upon to deliver messages with tact, diplomacy and appropriate messaging Problem-Solving • Can-do personality • Creative about building bridges between and among competing interests • Quick to consult others with expertise, evaluate input and come to clear decisions Cultural Competence • Has worked with a diverse client base • Is committed to building an organization reflecting distinct points of view and interpretations of mission success • Tactful; respectful of differences • Encourages cultural and other forms of tolerance Outreach/Community Interface • Builds relevant partnerships with corporate, civic and other organizations • Appropriately projects the mission and vision to a wide variety of audiences Personal Traits & Executive Demeanor • Commitment to the mission and the organization • Analytical thinker, quick-study, strategic • Financially responsible and capable • Resilient • Enjoys meeting challenges • Demonstrates a sense of humor • People person, gregarious and fun-loving; easily enlists others in the mission • Skilled organization representative and communicator • Generates trust and loyalty in others; credible leader • Holds self personally accountable; has integrity • Energetic; persistent about achieving goals • Continuing Learner; keeps up with industry trends, competitors and emerging opportunities •

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3.

Meetings

Best Practices for Meetings If you have your exhibitions schedule planned for the year, it makes it much easier to plan your meetings using these best practices. Schedule in advance: Pick the same date and time each month so committee members can plan ahead. Create an Agenda answering the following questions:  Why am I scheduling this meeting?  What do we want to accomplish?  What information will be exchanged?  What decisions need to be made?  Who must be in attendance? Distribute the Agenda ahead of time. It is best to send out three days ahead of the meeting.  The Agenda clarifies the reason for the meeting  Declares any responsibilities and who is required attend  Allows participants to plan ahead and prepare to be effective contributors  Provides focus and direction for the discussion Always Start and end on Time:  When you have a volunteer organization, it is not unusual for people to not be prompt. If your meetings always start on time, people will quickly learn that they could miss important information if they come late.  You may want to make sure you plan for social time, we’ve found that there is never enough time for the Committee to get caught up on personal stories.  Have refreshments for those that come early Establish ground rules:  Create the ground rules together (respect everyone’s opinion, be realistic when accepting tasks, focus on interests/scope/mission…etc.)  Stick to them  Split up tasks (note keeper, time keeper, Bring Good Food: (goes without saying) Summarize:  Summarize verbally your discussion, decisions, tasks, deadlines and any action items. Determine who is responsible for sending out the minutes and by what date (three days should be maximum)

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Exhibit Tools: 4.

Gather Exhibition Space measurements: (Example) • Molding is 2” • Height is 10.5’ • Length is 50.5’ • Width up front is 22’ • Width in back by kitchen is 20’ • Greatest width in middle of space is 27’ Installation Tools: Hangers - Moulding Hook System http://www.gallerysystem.com/systems/detail/molding_hooks_system Here's a link to their order form: http://www.gallerysystem.com/order Toolkit: Hammer Ladder Wire Museum Putty Teachers’ Tape: http://www.teacherstape.com/

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Social Media Social media is a great way to share your gallery and events to a large audience, and gives you the potential to grow and make new connections. Here are some of the mediums we recommend using, and how you can use them to expand your brand. • Facebook • Twitter • Instagram • Mailchimp • Dropbox All social media pages should entail: • 1/3 your business (featured committee members, upcoming events) • 1/3 other people’s business within your field (artists previously featured, similar events going on through Chicago) • 1/3 getting your users involved To make posts more visible on follower’s timelines, posts should include images, videos, or links. This gives them more weight when competing against other posts. Limit number of committee members that have access to page. This will maintain consistency for page presence. Monitors must be careful as to not getting posting on their personal page and as OpenWall crossed. Any posts from the page are from the perspective of the collective. OpenWall doesn’t need to like/favorite/whatever their own posts. Posting between 9-10pm is going to get the most response from followers. Social Media pages should not be left dormant. If the most recent post is 3 months or more old, delete the site. No page is better than an unmonitored one.

FaceBook Page Posting Directions 19


XX members are each designated as ‘Content Builders’ on our FaceBook page. This means you can post your own work, exhibition information, and any other appropriate news on the page XX org. You can then switch back to yourself and comment as yourself. All comments on the page should be made as yourself! Each week you will receive via your personal email the statistics of the page. Guidelines: 1. Always post as the xx org 2. Write your post in the 3rd person and be sure to include your name and country. 3. Always comment as yourself. 4. Do not change any settings on the page 5. Do not edit the page in anyway. Posting: 1. At the top of the page is a bar that lets you post as the xx org or as yourself. 2. Click on ‘post as xx org 3. Post your information as you would on any other page of FB in the ‘Status Area’. 4. Write in the 3rd person. Example: ‘This is the work of John Smith… etc.”. 5. When you are finished posting, go back to the top of the page and click on the bar again to go back to commenting as yourself. Click on post and comment as ‘Your Name’. The page has been slow to catch on. I hope you will all post often and ask your friends to “like’ our page. The page will only be as strong as your participation. I will continue to post for members if they wish it. Please email me your preference.

List and Link Your Program Online Chicago Artists Resource Website and Facebook Chicago Artists Month (CAM) & Chicago Artists Resource (CAR) work together to reach combined audiences and promote all CAM programs. ●

CAR’s 30,000+ visitors every month + CAM’s 11,000+ visitors = over 150,000 page views last season! Posting Your Event on ChicagoArtistsResource.org

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STEP 1: Create An Account on CAR STEP 2: Post an Event ●

Start at the home Page. In the “Community Content” section, click “Post an

Event” ●

Once you’re at the “Submit Event” page, go through the following steps: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. On the left side of the home page you will see the ‘Log In To Post’ section.If you’ve posted with CAR before, you already have a Log In, so log in.If you lost your information “Request a New Password”If you do not have an account, you should start one by clicking “Create New Account” Add an image (Logo, Flier, artwork image, etc.)Include a Title (Note: This is what will rd appear on the calendar listing, be specific!Do: “Cut, Bit and Curious Exhibition” or “3 Fridays Art Walk in Bridgeport”Don’t: “Art Exhibition” or “Art Walk”IMPORTANT: Enter CAM2011 as a keyword (Note: This is case-sensitive. It must be entered exactly this way)Choose your event type(s): Gallery Walk, Exhibition, etc.Add date and time (Note: End date and/or time is not required, but encouraged) Choose VISUAL ART as your discipline (Note: if your event or programs fall into other categories, include them.) Add a detailed description of your program (Note: include event name, event description, links to venue website, org website, artists and their websites, dates and times forall programming and receptions, links to social networks and Chicago Artists Month website.)Add contact information (Who will best answer questions throughout October?) Add a website URL Add a video (optional) NOTE: SKIP “PRESENTER” AND “ADD NEW ORGANIZATION” SECTIONS Enter event location and contact informationEnter neighborhood (People searching our calendar often search by neighborhood) Add a file attachment (Note: Optional, but can include a flier, map, schedule, event program, coupon, etc.) DONE! Click ‘Submit’ and review your event page for errors and glitches. (Note: Once you’re viewing the final, submitted page, Email it to yourself, bookmark the page, write it down, etc. You will need it to post to include in emails, post to Facebook and other social networks.) Connecting on Facebook STEP 1: Like the Chicago Artists Month and Chicago Artists Resource Facebook Pages

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You can search for each page in the search box at the top of the page and they should come up quickly STEP 2: Create An Event for your program We encourage you to have ONE person create the Facebook event, if possible, then invite all participants to be administrators. This prevents multiple event pages and encourages the pooling of resources ●

• •

Click “EVENTS” on the left side of the page Click the “Create An Event” button near the top right of the page

Fill in the information for your event (all information and images can be taken from the CAR listing you just completed) ●

Be sure to invite your friends and share this event with all the participants STEP 3: Crafting Effective Posts ●

• •

Go to your HOME page

Your starting point can be a personal wall, page wall or event wall

Be sure to tag Chicago Artists Month and Chicago Artists Resource in the post using the ‘@’ then include the unique URL from your event post on CAR 1. 2. Still have questions? Email Tempestt Hazel at outreach@chicagoartistsresource.org Example: As part of @Chicago Artists Month, join us for Cut, Bit and Curious! Check out our event listing on @Chicago Artists Resource for more details. (Then, include attached link to your event page on CAR.)If you’re really ambitious, tag the artists, the name of the event and your organization’s Facebook Page in the post as well.

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Step-by-Step Instructions for Dropbox.com DropBox is an online application that allows for easy file sharing between users. You can share folders with others that allow multiple users to access files as well as add and delete files. Or you can use it for non-users to send big files that cannot be shared through email. Some benefits of using Dropbox are: • • •

Files are backed up and kept safe You’ll easily be able to access them from any computer or smartphone You can easily share files with other people

To begin using dropbox, create an account on dropbox.com. To start uploading files, go to the top right-hand corner and select the upload icon.

You will then be prompted to select the document, image, etc. you would like to upload. It will then appear on your homepage.

The item will then appear on your homepage. To send email the link, click the link icon at the end of the folder.

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You will then be able to email the file. The person receiving this file will be sent a link to access that document, without access to any other files you have saved on your DropBox account.

If you want to upload several documents at a time, and keep them together, then you will select the “New Folder” icon in the top right-hand corner.

A new file will appear on your homepage that you will be able to title. To enter the file, just click on it. From there, you will be able to go into the right-hand corner and select “Upload” or “New Folder” depending on your choice. Again, you will be prompted to select the files you would like to upload.

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Once you have all of the files uploaded, you will be able to share the folder with whomever you would like. First, select the “Share� icon in the right-hand corner.

Again, you will be able to select who has access to this folder. Since it is shared with other users, they have access to add and delete contents in the folder.

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Artist Application

SAMPLE

Name of Artist: Organization Name: The following contact information that you provide will be made public through OpenWall. Please complete any that you have or want us to use. Website Address: Facebook Address: Email Address: Twitter Address: Phone: Will you share your email address list with OpenWall to promote the event: Yes No

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Upload / Submit Email List Here: Education: Previous Exhibitions:

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Artist Bio (please limit to 300 words or less): Artist Statement (please limit to 300 words or less): Please submit up to three (3) works: Title: Medium: Size: Price: Signed: Yes No Framed: Yes No Upload / Submit Image Separately saving with Last Name and title: LastName.Title.jpeg Image Size: 800 pixels / 72dpi (for web use) Image Size: 800 pixels / 300 dpi (for print use)

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WAIVER AGREEMENT OpenWall Exhibition, November 10-30, 2011 I understand that (exhibition vehicle) and (venue) are not responsible for loss, theft, or damage to art works which will be exhibited at the above address/venue and during entire time they are at the above venue/address from (dates of delivery of work, and duration of show). Exhibited works are to be removed from venue at (dates to be announced). There are no facilities to store the art work hence neither OpenWall nor the venue, nor its staff,etc., can be held responsible for work not picked up at the appointed time(s). Thank you for participating in this exhibition and (by showing your art helping to show Ward 47 what a terrific and creative neighborhood this is to live in! or blah blah blah something positive like that!)

Artist's Signature: ____________________________________________ Artist's Name (please print clearly)_______________________________________________ ARTIST'S CONTACT INFO Address_________________________________________________________________ City _______________________________________State__________ ZIP_______________ Phone ____________________________________________________________________ Email ____________________________________________________________________

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ART WORK TO BE EXHIBITED: Title of Art____________________________________________________ Medium ________________________________________________________ Size ________________________

Price/Value if NFS ______________________

(REPEAT FORMAT IF NECESSARY FOR ADDITIONAL WORKS)

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OpenWall Brand Standards Guide For Printed Collateral 1.) 2.) 3.) 4.) 5.)

Press Release Marketing & Promotional Postcards and Fliers Artist Title Cards Artist Bio/Statement Cards Artist Information For Blog, Facebook, etc.

Logo: Logo is to be utilized on all public marketing materials. Logo is black and white and available as a jpeg. Logo will be positioned at the top left hand corner for all printed correspondence – such as Press Release, Letter, etc. Logo may be utilized in any location on the marketing and promotional fliers as needed to obtain a pleasing design. Font: Calibri (Theme Headings) Purpose: OpenWall promotes artists and art organizations within the 47th Ward by hanging art on the walls of the Alderman Ameya Pawar’s office. The OpenWall committee curates, installs and promotes the show via a variety of means including Alderman Ameya Pawar's newsletter and website, OpenWall's Blog, e-Mail Blasts, Twitter & Facebook Pages. Press Release for the Opening Reception is sent to media outlets. We also create collateral, such as postcard and poster images, which the artists can also use to promote the show. The content that artists provide for OpenWall is to be used for all of the printed collateral for the show. Content that is provided by the artist is generally edited. Editing is done to ensure the text is free of grammatical errors and that is consistent in tone and length to the other artists exhibiting within the show. Whenever possible, copy is written to enhance the artist’s image and promote the 47th Ward of Chicago. Press Release: Each Press Release will contain the title of the show, the dates and times of the opening and brief description of the show. Quotes for the press release are to be from Ameya 31


Pawar, Patricia Larkin Green (OpenWall Curator) and / or the contact person for the art organization, which is on exhibit. Press Release will be one page in length. Press Release will follow standard press release format. See attached example. Marketing & Promotional Postcards and Fliers The Marketing Committee will require the following collateral for the marketing and promotional postcards and fliers. Content is derived from the contact person at the art organization being featured. Brief paragraph of description of the organization. Brief description of the exhibition. Title of the show. Date and time of the Opening Reception. List of all artists in the exhibition. One image from exhibition. OpenWall logo. Art Organization logo. Title Cards: Title cards are made for each piece exhibited with the following information: Title Medium * Size h" x w" Price $ Artist's Name * The medium can be edited if necessary: for example an artist may write "metal, cardboard, paper, glue and wire" but on the title card it can be listed as "mixed media" if it works better on the card. 32


Title cards are right justified. Title cards are 14point font. Title cards are printed on white paper and mounted to black construction paper. Title cards are trimmed to size of longest line of type with ¼” black trim. See attached example. Artist Statement / Bio Card: Content provided by the artists may be edited to fit our format and purpose. Please edit all grammatical errors, but be cautious not to change meaning of the content provided. Be aware that artists may not have English as their native language and edit accordingly without trying to diminish the use of their own words. Sometimes artists do not provide content and you have to search for it on line. Some of the exhibitions have a unique property that lends itself to a specific format for the statement cards. For example, indicating the “Tribe” that the American Indian was from was important to the AIC show, but not necessary for other OpenWall Exhibits. The “Medium” was included for the CPC show because each of the printing techniques was unique to each artist. Perhaps the age of the senior would be of interest, or the high school that the artists currently attends, etc. would be highlighted on the cards? “Biography” of the artist is written in third person. “Medium” is used when the total exhibition can benefit from the listing of the medium. It can be included or omitted as necessary from show to show. “Education” is listed only if all artists within the show have submitted their educational background and the content are used for an overall consistent presentation. It can be included or omitted as necessary from show to show. “Previous Exhibitions” is listed only if all of the artists within the show have submitted previous exhibitions and the content are used for an overall consistent presentation. It can be included or omitted as necessary from show to show. On dealing with an artist that has too many exhibitions to list, pick three or four most prestigious sounding and or unique locations and also include the most recent exhibition for the artist. “Artist Statement” can be written in first person or in third person. Try to keep editing at a minimum. All artists bio / artist statements are limited to one 8.5" by 11" page.

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Artist name is left justified. Artist name is bold and 20 point font. Copy is left justified, rag right. Copy is 14-point font. Each Heading (“Education”, “Previous Exhibitions”, “Artist Statement”) is left justified. Artist bio / statement cards are printed on white paper or card stock and mounted on black construction paper with ¼ inch black trim. Artist bio / statement cards are trimmed to size leaving no blank white spaces. See attached examples. Artist Information For Blog, Facebook, etc. The Marketing Committee will require all of the edited content for additional promotional purposes including the OpenWall Blog, Facebook and Twitter. We use the edited Artist Bio / Statement as the primary copy. Please provide the committee with the following information: Edited Artist Bio / Statement Preferred artist contact information (email address, URL, phone, etc.) Links to the artist’s websites, Facebook page, blog etc. Images of the artist’s work resized to 72 dpi.

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Call For Entry

EXAMPLE

OpenWall Textiles Art Exhibit: “Touch Me” “Touch Me” at OpenWall Chicago Textiles Exhibit June 24th-August 31st, 2014: Important Dates: Exhibition Dates: June 24-August 31 May 1st: Art Invitation deadline May 15th: June 24th and 25th: TBD between June 26th-30th: Friday, July 11th 6-8:30 PM: September 3rd-5th :

Art submissions deadline Art Drop off Installation Art Opening Art Pick up

Juror information: Agustina Diez Sierra: Cultural Artist and Founder of Connections Art Project, OpenWall Chicago, Publicity and Marketing Patricia Larkin Green: OpenWall Chicago, Director, Artist and International Chinese Calligraphy Art and Ink Painting Society Exhibition Coordinator, North America Branch-East Coast

Application: Artist Application attached: or go to the online application at: http://openwallchicago.org/openwall-chicago-artist-application/ Curators: Patricia Larkin Green Agustina Diez Sierra Where: At the Alderman Office, Ameya Pawar on the 47th ward located on 4243 N Lincoln Ave, Chicago, IL 60618 Collaborative schools: Lillstreet Art Center Chicago Weaving School

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Artists: Each school can contribute up to 10 – 15 artists with 1 or 2 pieces of art work each. For example, if the artwork is large we will need less, if it is small or can hang from the ceiling, we can display more. Textile Arts Exhibition Theme: Interactive Events will surround the Exhibit with the goal of stimulating more eye contact, tactile experiences and face to face connections. Planned Events: 1* Cover ward trees with fabric to draw attention to the show. 2* Create an interactive relationship between the artists and community, i.e.: The Chicago Weaving school has movable looms. They will bring these to locations throughout the ward like the Public Library and set them outside to demonstrate their art and perhaps even show kids how to weave. 3* We will cover the Alderman’s office from ceiling to floor with Textile Artworks. 4* Flash Mob-Performance Artists will organize a Flash Mob in the ward incorporating dancing with textiles. *If you would like to suggest other ideas they are more than welcome!

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OpenWall Chicago: Reciprocity : Artfully Aware ART SHOW DEADLINES AND SCHEDULE Exhibiting Artists: Mary Ellen Croteau, Tam Dillman, Tiffany Gholar, Thomas Gianni, Alan Emerson Hicks, Stuart Hill, Tatjana Jovancevic, Jessie Smith-Larson, Rachel Lechocki, Abdel Moched, Jim Riggs August 26th-27th: Drop-off artwork. Artwork should be dropped off at Alderman Pawar's Office between 9 AM and 5 PM Monday August 26th or Tuesday August 27th 9 AM – 3PM. 4243 N Lincoln Ave (between Hutchinson St & Cullom Ave). If you have any difficulties meeting this deadline-please contact us immediately. Artwork must include label on the back and be ready to hang or have a display/pedestal. (OpenWall prints title cards for each piece.) August 27th: 3 PM – 6 PM - OpenWall installs show Sept 26th: 6:00 PM - 8:00 PM. Opening Reception: OpenWall will provide refreshments. Participating Artists are also invited to participate in the Opening Reception. The Opening Reception is free and open to the public. We encourage all of the artists to come and to invite their friends and family to the event. November 14th-15th - Pick-up Artwork. Artists can pick up their artwork at the Alderman's Office between 9:00 AM and 5:00 PM. Thank you for your involvement and all that you do to support art in our community! We are looking forward to a terrific exhibit! Patricia Larkin Green

Director, OpenWall Chicago OpenWall is a volunteer organization to help promote artists within the 47th Ward. Our committee puts quite a bit of effort into creating exciting materials and wants the artists to be successful at OpenWall and in their career. {Name} is our Director and {name * name} are your liaisons and co-curators for the SeptNov Exhibit. If you have any specific questions or concerns, please contact me at: [contact

information ]

5.Artist Confirmation Template 37

EXAMPLE


Welcome to the OpenWall Chicago Gallery Community! OpenWall Chicago creates a community bond based on reciprocity. The staff, volunteers and community realize the benefits with the change of tone the artwork creates. The artwork creates an atmosphere and dialogue; the staff feels like the community is invested in them, the artists are appreciated and have the opportunity to share their work and the community spends more time getting to know the staff and artists in the community. By turning the Alderman's office into a community space where artists can display their artwork, we create a warm inviting atmosphere to engage and inspire interaction. Each committee member that has chosen to participate and selected an artist is responsible for placing the following in dropbox: 1. Your application 2. Your selected artist' application 3. Combined bio: i.e., a little about you, then a little about your chosen artist, the reason why you chose this artist/how they influenced you 4. Image of your artwork 5. Image of selected artists artwork 6. The exhibit will feature one piece side by side Artist Information: Each artist is allowed to submit one approved artwork. Each artist is required to complete an application and upload it to the OpenWall Dropbox Folder. *Save application with artist last name. Title.(example: Smith.Flower.). Each artist is required to provide images of all artwork submitted to the OpenWall Dropbox Folder, preferably in jpeg format. **Save images with artist last name. and Title of work (example:Smith.Flower).

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Artwork can be 2D or 3D in nature.

Artwork will be hung on walls and there is limited floor and table space for sculpture.

Artwork cannot exceed 50 pounds.

Artwork must have the appropriate hanging hardware installed on the piece.

If the piece is not to be hung, a display, easel and/or pedestal should be provided.


Each artist will receive a personalized email, Facebook and Twitter blast promoting their artwork. Artists are encouraged to fully participate by sharing email lists and promoting the show and organization to their community.

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Welcome to the OpenWall Chicago Gallery Community! 47th Ward High School Art Show Artist Information: Each artist is allowed to submit one approved artwork. Each school will be allowed approximately six (6) pieces of hanging artwork. This number may be revised. Each artist is required to complete an application and upload it to the OpenWall Dropbox Folder. *Save application with artist last name. Title. and initials of High School (example: Smith.Flower.LHS). Each artist is required to provide images of all artwork submitted to the OpenWall Dropbox Folder, preferably in jpeg format. **Save application with artist last name. Title and initials of High School (example: Smith.Flower.LHS). Each artist is required to complete title labels and load it up to the OpenWall Dropbox Folder. Artwork can be 2D or 3D in nature. Artwork will be hung on walls and there is limited floor and table space for sculpture. Artwork cannot exceed 50 pounds. Artwork must have the appropriate hanging hardware installed on the piece. If the piece is not to be hung, a display, easel 40


and/or pedestal should be provided. Each artist will receive a personalized email, Facebook and Twitter blast promoting their artwork. Artists are encouraged to fully participate by sharing email lists and promoting the show and organization to their community.

January 11

Important Dates for the Show Application Deadline for all exhibiting artists. Application Applies to all exhibiting artists/students. All of the necessary information should be uploaded to Dropbox (please see attached forms). Dropbox Link Application includes:

Biography,Artist Statement,Image of Work, and Titles.

Drop-off Artwork Artwork should be dropped off at Alderman Pawar’s office, located at 4243 N. Lincoln Ave., between 9:00 AM and 5:00 PM. Artwork must include a label on the back and be ready to hang or have a display/pedestal. (OpenWall prints title cards for each piece.)

OpenWall installs show 10:00 AM - Noon Artists/students are welcome to join us. 41


Opening Reception - 6:00 PM - 8:00 PM OpenWall will provide refreshments, but your High school is encouraged to donate food and beverages.

Pick-up Artwork Artists/students can pick up their artwork at Alderman Pawar’s Office between 9:00 AM and 5:00 PM.

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Donation Requests We handle all requests for donations and involvement in community events in our stores. Your Business Sponsor’s can only donate to non-profit (501c3) organizations with a valid, current tax ID number. Donations are limited to one per year, per organization from Your Business Sponsor’s Company (not one from every Your Business Sponsor’s store in your area). All donations are to be arranged with the Donations Coordinator at your neighborhood Your Business Sponsor’s. The following information is necessary for a donation to be considered:

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A written request, on the non-profit group’s letterhead, delivered to the store by your organization’s representative, explaining the nature of the organization, why the donation is needed and what kind of donation is being requested.

A valid tax ID number should also be referenced on the written request.

Written requests should be made at least three weeks prior to the date donation is needed. Please understand that because we receive so many requests, we are not able to accommodate every organization, but we do make every effort to extend donations to a broad spectrum of community groups.


DONATION REQUEST FORM OpenWall Chicago promotes artists and art organizations within the 47th Ward by installing art at Alderman Ameya Pawar’s office. The OpenWall committee curates, installs and promotes the show via a variety of means including Alderman Ameya Pawar's newsletter and website, OpenWall's Blog, e-Mail Blasts, Twitter & Facebook Pages. Press Release for the Opening Reception is sent to media outlets. We also create collateral, such as postcard and poster images, which the artists can also use to promote the show. NAME: PHONE:

DATE: EMAIL:

ABOUT YOUR ORGANIZATION 1. The organization seeking the donation: Is it a 501c3? (Please submit a copy of the tax-exempt certificate.) Yes No 2. What is your organization’s mission? Please submit mission statement, and/or organization’s Web site address: 3. Has the organization received a donation from Your Business Sponsor’s in the past? Yes No 4. Your relationship to the organization: 5. Organization’s Executive Director: 6. Organization’s Board President:

ABOUT THE DONATION 1. The name and type of event at which the donation will be used: 2. The event’s goal: 3. What will the donation be used for? auction item price item refreshments Other: 4. The exact donation you are seeking: 5. If requesting refreshments, how many people do you wish to serve with ’ contribution? 6. Recognition to donors (at the event, prior, subsequent, etc):

LOGISTIC BASICS We will provide specific information as to where donated product will be available for pick-up. 1. Date needed: 2. Time needed: 3. Who will pick it up? 4. Person’s work/home phones:

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Press Release The following is a diagram and description of what information should be included in your press release, followed by several examples. Date For Release Address and contact Info for gallery Sending press release (000) 000-0000 email@gmail.com Title for Event Location (Date) - - Introduction. This should be a general statement focusing on the gallery itself. Can be used regularly for other press releases and other PR being released. “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam volutpat quam sit amet auctor gravida. Morbi quis dolor ante. Vestibulum tincidunt sapien massa, id ornare nibh sodales a. Aliquam id nibh nec lacus vulputate luctus eget in libero. Duis ipsum metus, porta nec condimentum sed, placerat a lorem. Maecenas tellus.” The second paragraph should give general information about the show including; title, description, curators, dates for when the exhibit will be in the space, etc. “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas blandit dui metus, vitae molestie nisl bibendum auctor. Sed tempus ligula id dolor congue, in pretium mauris aliquet.” More details about the show. Collaborating artists, describing the medium, inspiration behind theme, etc. “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pellentesque consectetur luctus. Cras quis mi sed turpis pulvinar vulputate vitae.” Featured Artists: Aviva Alter, Mary Baim, Natalie Boyett, Sharon Gilmore, Allyson Hevenor, Carla Jankowsky, Katherine Lisec, Connie Noyes, Etta Sandry, Emma Sawyer, Amy Taylor, Carl Ulsazek and Marzena Ziejka Time and date for opening reception. Website Website for collaborating art group ###

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For Immediate Release Contact Ernie Constantino Alderman Ameya Pawar 47th Ward Office 773-868-4747 ernie@chicago47.org OPENWALL: TOUCH ME OPENING RECEPTION Chicago, IL (June 19, 2014) - - Alderman Ameya Pawar's vision of highlighting the works of local artists in his office has been realized through the OpenWall Chicago initiative directed by Patricia Larkin Green. Each year the OpenWall Chicago committee determine five themes, then selects and displays artwork in this public space. The latest exhibit, Touch Me, features the work of 13 artists from The Chicago Weaving School. Inspired by a desire for meaningful tactile interactions, the show is brought to a vibrant life by co-curators Agustina Diez Sierra and Patricia Larkin Green. The exhibit Opens July 11th and runs through August 31. The Chicago Weaving School provides expert instruction in the art of handweaving. Owner Natalie Boyett’s mission is to provide an inspiring and encouraging space for weavers of all skill levels to explore color, texture and pattern through the medium of woven art. The exhibit features a captivating array of woven work, from hanging tapestries to floor rugs to mixed-media wall art. The collection is as striking as it is varied, and it testifies to the talent and diversity of the textile artists living and working in the neighborhood. Featured Artists: Aviva Alter, Mary Baim, Natalie Boyett, Sharon Gilmore, Allyson Hevenor, Carla Jankowsky, Katherine Lisec, Connie Noyes, Etta Sandry, Emma Sawyer, Amy Taylor, Carl Ulsazek and Marzena Ziejka. The public is invited to mingle with the alderman and his staff, the local community and the artists to discuss their works at the opening reception on Friday, July 11, from 6:00 to 8:00 pm. To learn more about the artists and the event, please check out the OpenWall Chicago website at www.openwallchicago.org and leave your comments. Director Patricia Larkin Green said, “I am a fast believer that artists thrive in a supportive community. As artists we are most vulnerable when we are taking risks. Artists need to create, to exhibit and see each other's work. OpenWall Chicago supports our artistic community.” Alderman Pawar said, “This is how transparency looks to me. I want the office to be a place where people feel they can come inside and interact. The walls are for the artists.'" To learn more about the Chicago Weaving School, please check out http://www.chicagoweavingschool.com/ OpenWall Chicago • 47th Ward • 4243 North Lincoln Avenue • Chicago IL • 60618 46


FOR IMMEDIATE RELEASE Wilson Artists’ Group 1819 W. Wilson Avenue Chicago, Illinois, 60640 Contact: Ann Ponce, 775-807-1292 Meredith Dytch , 773-519-2165 http://wilsonsrtistsgroup.blogspot.com

The Wilson Artists’ Group explores Chicago Artists Month’s theme: “Artful Networks.” October presentation highlights the value of community and interaction among artists July 17, 2011, Chicago. The painters of the Wilson Artists’ Group have long thought of themselves as an “Artful Network,” so the Chicago Artists’ Month 2011 theme feels tailor-made for them. During the month of October they will present “Painting Together – How We Grow as Artists,” an exhibition of work and three artist’s talks, all open to the public. The exhibition will consist of work by all eleven members of the Group. Also, Ann Ponce will discuss how an artist critiques a painting, Meredith Dytch will discuss how her growth as an artist has been dependent on painting with, and learning from, her fellow artists , and Patricia Larkin-Green will talk about the value of being part of an artistic community. Ms. Ponce says, “We want to demonstrate how beneficial it is for artists to work together, using our own group as an example.” The events will be held at the Ann Ponce Studio, 1819 W. Wilson Avenue, Chicago, IL 60640. The schedule is: Saturday, Oct. 1st and Sunday, Oct. 2nd: Exhibition, from 11 am. - 6 pm.(In conjunction with the Ravenswood Art Walk):“GROW: How Painting Together Has Helped Us Grow as Artists” Saturday, Oct. 8th, 10:00 am. - 5:00 pm, Exhibition 1:00 – 1:30 pm Talk by Meredith Dytch: “LEARN: How I Expanded my Horizons and Grew as an Artist.” The artist will be available afterward for questions. Light refreshments will be served. Saturday, Oct. 15th, 10:00 am. - 5:00 pm, Exhibition 1:00 – 1:30 pm, Talk by Patricia Larkin Green: “SHARE: The Artist’s Community Supports an Artist Taking Risks.” The artist will be available afterward for questions. Light refreshments will be served. Saturday, Oct. 22th, 10:00 am. - 5:00 pm, Exhibition. 1:00 – 1:30 pm, Talk by Ann Ponce: “LISTEN: The Art of the Critique: How to Produce Astounding Results by Talking with Artists about their Work.” The artist will be available afterward for questions. Light refreshments will be served.

The Wilson Artists’ Group The Wilson Artists' Group started as "A Day of Painting" in Evanston in 1993 at the Gay Riseborough Studio. In 2006 the group began working together at the Ann Ponce Studio, 1819 W. Wilson, in the Ravenswood neighborhood of Chicago. Participation was voluntary and artists convened weekly with their painting supplies, ready to work together on individual projects in a

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friendly and supportive environment. Current participants include Ann Ponce, Bonnie Zak, Fran Edmondson, Fran Mazur, Kate Tully, Margaret Tully-Nicosia, Mary Barnes Gingrich, Michael Latala, Meredith Dytch, Patricia Larkin Green, and Thomas Allen Pauly. The group has a web site at wilsonartistsgroup.blogspot.com. “Painting Together – How We Grow as Artists,” presented by The Wilson Artists’ Group, is part of Chicago Artist’ Month 2011, the sixteenth annual celebration of Chicago’s vibrabt visual art community presented by the Chicago Department of Cultural Affairs and Special Events, and the Chicago Office of Tourism and Culture. For more information, visit www.chicagoartistsmonth.org For further information about the event “Painting Together – How We Grow as Artists,”or the Wilson Artists’ Group, contact Ann Ponce at 775-807-1292, or Meredith Dytch at 773-519-2165 ###

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