California Style by Maggy Siegel Ding Dong

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Ding-Dong Say Hello to the Ring Video Doorbell “Why didn’t I think of that,” comes to mind when you

phone?” A serial entrepreneur and an inventor at

seeing a “gold rush” of creatives coming to build

hear about the wildly popular Wi-Fi video doorbell

heart, I was always pitching potential product ideas

the next great company. It is a very exciting time

from Ring.com. Imagine never worrying about

to my wife. But when I told her about my idea for

to be an entrepreneur in California, having all these

missing a visitor, or delivery again with the Ring Video

a Wi-Fi video doorbell, she realized the device’s

young, energetic, smart and creative people is very

Doorbell. The device streams live audio and video of

potential as a security tool, and that’s when I knew

inspiring to me and we are lucky to have it all here.

a home’s front doorstep directly to a smartphone or

it had to be created. Who is your role model?

tablet, allowing you to stay connected to your home whether in the kitchen or across town. This clever

How has the California demographic played a role

idea is the inventiveness of Santa Monica-based

in developing your brand?

Ring.com. But it did not come easy for California

Ring is all about the neighborhood. California has

Your current advertising campaign really caught

entrepreneur Jamie Siminoff, he has had his share of

been a great testing ground for our products as it

my attention and has a California modern vibe,

highs and lows, from being told “you’re dead to me”

has a very diverse group of neighborhoods. This

what audiences are you trying to target?

by Mr. Wonderful on the popular TV show Shark Tank

diversity has played a key role in the success of

Anyone with a front door that opens to the

to a $28-million funding by investors like Richard

the brand.

outside world!

Ring.com is out to change the modern home one

Do you feel California is experiencing a modern

What 3 things do you never leave home without?

doorbell at a time. Recently, I reached out for a Q &

day gold rush, with young creative entrepreneurs

My iPhone (it is my keys, wallet and communication

A with self-proclaimed serial entrepreneur Siminoff,

moving to the area with the next big idea?

all in one).

to see what rings his bell.

That’s a great question; Yes, California is absolutely

I really respect Jeff Bezos of Amazon.

Branson; Siminoff (founder and chief inventor) of

“Why didn’t I think of that,” comes to mind when you hear about your product. We all walk in and out of our homes daily, and take the doorbell for granted, how did you come up with the concept of the virtual doorbell? I came up with the idea for a Wi-Fi video doorbell when I was working in my office (which was located in my garage at the time). One day, while I was working in my “office,” I missed an important delivery because I couldn’t hear the doorbell from my garage. I looked down at my phone in frustration and thought “why can’t I answer the door from my

WRITTEN BY

Maggy Siegel 10

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A Los Angeles based lifestyle designer, Vintage Finds buyer for One Kings Lane and a veteran apparel industry leader who pioneered several popular children’s brands. She is a Mother, art & nature lover, and collector of all things chic for the home. Contact information: maggysiegelcastyle@gmail.com.

C B I N S I D E O U T . C O M

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10/21/16 9:13 AM


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