Ding-Dong Say Hello to the Ring Video Doorbell “Why didn’t I think of that,” comes to mind when you
phone?” A serial entrepreneur and an inventor at
seeing a “gold rush” of creatives coming to build
hear about the wildly popular Wi-Fi video doorbell
heart, I was always pitching potential product ideas
the next great company. It is a very exciting time
from Ring.com. Imagine never worrying about
to my wife. But when I told her about my idea for
to be an entrepreneur in California, having all these
missing a visitor, or delivery again with the Ring Video
a Wi-Fi video doorbell, she realized the device’s
young, energetic, smart and creative people is very
Doorbell. The device streams live audio and video of
potential as a security tool, and that’s when I knew
inspiring to me and we are lucky to have it all here.
a home’s front doorstep directly to a smartphone or
it had to be created. Who is your role model?
tablet, allowing you to stay connected to your home whether in the kitchen or across town. This clever
How has the California demographic played a role
idea is the inventiveness of Santa Monica-based
in developing your brand?
Ring.com. But it did not come easy for California
Ring is all about the neighborhood. California has
Your current advertising campaign really caught
entrepreneur Jamie Siminoff, he has had his share of
been a great testing ground for our products as it
my attention and has a California modern vibe,
highs and lows, from being told “you’re dead to me”
has a very diverse group of neighborhoods. This
what audiences are you trying to target?
by Mr. Wonderful on the popular TV show Shark Tank
diversity has played a key role in the success of
Anyone with a front door that opens to the
to a $28-million funding by investors like Richard
the brand.
outside world!
Ring.com is out to change the modern home one
Do you feel California is experiencing a modern
What 3 things do you never leave home without?
doorbell at a time. Recently, I reached out for a Q &
day gold rush, with young creative entrepreneurs
My iPhone (it is my keys, wallet and communication
A with self-proclaimed serial entrepreneur Siminoff,
moving to the area with the next big idea?
all in one).
to see what rings his bell.
That’s a great question; Yes, California is absolutely
I really respect Jeff Bezos of Amazon.
Branson; Siminoff (founder and chief inventor) of
“Why didn’t I think of that,” comes to mind when you hear about your product. We all walk in and out of our homes daily, and take the doorbell for granted, how did you come up with the concept of the virtual doorbell? I came up with the idea for a Wi-Fi video doorbell when I was working in my office (which was located in my garage at the time). One day, while I was working in my “office,” I missed an important delivery because I couldn’t hear the doorbell from my garage. I looked down at my phone in frustration and thought “why can’t I answer the door from my
WRITTEN BY
Maggy Siegel 10
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A Los Angeles based lifestyle designer, Vintage Finds buyer for One Kings Lane and a veteran apparel industry leader who pioneered several popular children’s brands. She is a Mother, art & nature lover, and collector of all things chic for the home. Contact information: maggysiegelcastyle@gmail.com.
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