BUSINESS TRACK August 2013
Magic Bus
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
This Media Tracking Report is a confidential document designed for Magic Bus for the month of August 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
CONTENTS
BUSINESS TRACK 20:20 MSL 14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com
Section I Ø
Number of Impressions: Publication wise – August 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
INDEX
BUSINESS TRACK
VISIBILITY INDEX The Visibility Index mentioned on the clippings sheet indicates the value of the clipping. The value of the clipping is calculated using the following formula:
• • •
Size of clipping x advertisement rate x 3 = Visibility This is in tune with the international norms which considers the value of editorial space to be three times the value of paid space. The value of the clipping increases by a factor of one if the client is mentioned in the headline. The value of the clipping increases by a factor of two if it contains a picture related to the particular client. The value of the clipping increases by a factor of three if the clipping appears on the front page of the publication.
Publications Scanned Newspapers (National/Local) Weekly /Trades/ Business Hindustan Free Press Journal Today Sakal Mid-Day
Magazines and
Log.India Business Today Manufacturing Today Business India Retailer Business World Retail Biz Outlook Money Cargo Talks Outlook Smart Logistics India Today Automotive Manufacturer The Week Motor India CXO Today CRN Auto Monitor CompareRajamation The Machinist Week Manufacturing Today Dataquest Industry 2.0 Digit Channel Connect The Retailer Indian Channel World Retail Biz Magazine DQ Week Images Retail DQ Channel Progressive Grocer www.cxotoday.com Food & Beverage News www.indiainfoline.com Food & Night life www.crn.in www.ciol.com www.biztech2.com Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. and market analysis. Data published in Business Track is based on 20:20 MSL Intelligence August 2013 The Economic Times The Financial Express Business Standard The Hindu Business Line Hindustan Times The Times of India The Indian Express The Hindu The New Indian Express DNA Mint The Telegraph The Asian Age The Pioneer The Tribune The Statesman Deccan Herald Deccan Chronicle
BUSINESS TRACK
SECTION I
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
EXECUTIVE SUMMARY We have received 9 coverage clips for Magic Bus in the Indian media in August 2013. The highlight of the month were: 1. Matthew Spacie’s interview and his entire journey got covered in Economic Times magazine 2. Gulafsha’s story in Times of India 3. The Hindu’s story on Magic Bus’ work in Mumbra region 4. Magic Bus launches its program in Uttarakhand
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
Key Messages
BUSINESS TRACK KEY MESSAGES Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life Magic Bus encouraged muslim girls in Mumbra and other parts in Mumbai to participate in its sessions Magic Bus enters Uttarakhand region to educate the kids through sports
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
Publication wise
BUSINESS TRACK NUMBER OF IMPRESSIONS - PUBLICATION WISE 65 60 55 50 45 40 35 30 25 20 15 10 5
9
7 2
0
0
Online
Electronic
Total
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Coverage
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
Coverage Index
BUSINESS TRACK S.N
Date
Headline
Publication
Edition
Cat
Key Msg
1
2/08/2013
From sports to social causes Dharavi’s girls make big strides
Times of India
A
Gulafsha Ansari , a volunteer from Magic Bus trains her community girls with her football skills
2
7/08/2013
Magic Touch for kids
The Telegraph
Online
A
Magic Bus enters Uttarakhand to educate the kids through sports
3
11/08/2013
Slum girl reaches Delhi University
Deccan Herald
A
Magic Bus volunteer from Bhalswa gets admission in Delhi University
4
YOUth can make all the 13/08/2013 difference in the world
DNA
Online
A
Samyak Chakrabarty quoted Matthew Spacie as the real activist who left corporate world as he didn’t want to just sign cheques
5
Blackberry Q5 partners with UN India centre 13/08/2013 and DDB Mudramax to celebrate International day of youth
Indian Television
Online
A
Magic Bus promotes youth development at a conference organized on International Youth Day
6
21/08/2013
A
Magic Bus encouraged muslim girls in Mumbra to participate in its sessions
7
Mathew Spacie’s Magic Bus uses sports based The Economic Times 25/08/2013 activities to transform underprivileged children’s life
Online
Online Happy feet in Mumbra
The Hindu
8
25/08/2013
9
Reflections on Fear: rape and how Indian slum 29/08/2013 The Guardian dwellers are fighting it
On a magic Ride
The Economic Times
A
Magic Bus uses sports based activities to transform underprivileged children’s life
A
Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life
Online
A
Online
Magic Bus volunteers helping the slum dwellers fight the fear of rape
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013
BUSINESS TRACK
Thank You
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
August 2013