BUSINESS TRACK July 2013
Magic Bus
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
This Media Tracking Report is a confidential document designed for Magic Bus for the month of July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
CONTENTS
BUSINESS TRACK 20:20 MSL 14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com
Section I Ø
Number of Impressions: Publication wise – July 2013
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
INDEX
BUSINESS TRACK
VISIBILITY INDEX The Visibility Index mentioned on the clippings sheet indicates the value of the clipping. The value of the clipping is calculated using the following formula:
• • •
Size of clipping x advertisement rate x 3 = Visibility This is in tune with the international norms which considers the value of editorial space to be three times the value of paid space. The value of the clipping increases by a factor of one if the client is mentioned in the headline. The value of the clipping increases by a factor of two if it contains a picture related to the particular client. The value of the clipping increases by a factor of three if the clipping appears on the front page of the publication.
Publications Scanned Newspapers (National/Local) Weekly /Trades/ Business Hindustan Free Press Journal Today Sakal Mid-Day
Magazines and
Log.India Business Today Manufacturing Today Business India Retailer Business World Retail Biz Outlook Money Cargo Talks Outlook Smart Logistics India Today Automotive Manufacturer The Week Motor India CXO Today CRN Auto Monitor CompareRajamation The Machinist Week Manufacturing Today Dataquest Industry 2.0 Digit Channel Connect The Retailer Indian Channel World Retail Biz Magazine DQ Week Images Retail DQ Channel Progressive Grocer www.cxotoday.com Food & Beverage News www.indiainfoline.com Food & Night life www.crn.in www.ciol.com www.biztech2.com Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. and market analysis. Data published in Business Track is based on 20:20 MSL Intelligence July 2013 The Economic Times The Financial Express Business Standard The Hindu Business Line Hindustan Times The Times of India The Indian Express The Hindu The New Indian Express DNA Mint The Telegraph The Asian Age The Pioneer The Tribune The Statesman Deccan Herald Deccan Chronicle
BUSINESS TRACK
SECTION I
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
EXECUTIVE SUMMARY We have received 6 coverage clips for Magic Bus in the Indian media in July 2013. The highlight of the month were: 1.  Parvati Pujari was featured in Mumbai Mirror 2.  Parvati Pujari was featured in CNN
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
Key Messages
BUSINESS TRACK KEY MESSAGES • Mathew Spacie talks about addressing the problem of rape and lack of role models in India • Parvati Pujari talks about her life,sports and the contribution of Magic Bus • Chris Bosh conducts youth camp with Magic Bus
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
Publication wise
BUSINESS TRACK NUMBER OF IMPRESSIONS - PUBLICATION WISE 65 60 55 50 45 40 35 30 25 20 15 10 5
6
5 1
0
0
Online
Electronic
Total
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Coverage
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
Coverage Index
BUSINESS TRACK S.N
Date
Headline
Publication
Edition
Cat
Key Msg
1
Keeping chivalry alive in 16/07/2013 India: Men respond to CNN rape crisis
Online
A
Mathew Spacie talks about addressing the problem of rape and lack of role models in India
2
Malala is not alone: Five inspirational young CNN women standing up for their rights
Online
A
Parvati Pujari talks about how sports helped her change her life.
Online
A
Chris Bosh conducts youth camp with Magic Bus
3
16/07/2013
19/07/2013
19/07/2013 4
What happened when basketball player Chris Bosh met Kunal Kapoor NITI Central
Basketball Photos
Yahoo Sports
Online
A
Chris Bosh conducts youth camp with Magic Bus
5
21/07/2013
Mumbai Diary: Life ia a metro
Mumbai Mirror
Online
A
Jill Beckingham talks about working with Magic Bus
6
28/07/2013
Mall of Fame
Mumbai Mirror
A
Parvati Pujari talks about her life,sports and the contribution of Magic Bus
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013
BUSINESS TRACK
Thank You
Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request. Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.
July 2013