THE IMPORTANCE OF HAVING A STRONG BRAND VOICE
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INTRODUCTION Businesses tend to focus the majority of their energy on products, marketing, and services. While these are essential to the success of a business, they will not ensure success. A company’s brand is the public face of the company and is essentially a symbol of everything that company offers, how it is perceived, and so much more. So why do so many companies overlook this crucial aspect? Having a strong brand can be the difference between success or failure. See how branding can positively impact your company below.
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SHOW CUSTOMERS THE “WHY?” Why should a customer shop with you instead of someone else? What makes you unique? Whether people are willing to admit it or not, most people judge a book by its cover, and it’s no different for a company’s brand. Even if you’re ending world hunger, no one will engage with your brand if they don’t know anything about who you are and what you’re mission is.
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Set yourself apart from the competition and show off your brand’s distinct personality. Then, tailor that to your target audience. Stay true to who your company is to come across as authentic and find a unique way to let people know exactly who you are.
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KNOW YOUR AUDIENCE To be successful, your brand should be able to show it can provide something its target audience wants or needs. Demonstrate how your brand provides value to their lives, saves them time or money, makes a task easier, or just brings joy into their homes.  Once you have researched your audience and know their behaviors, what they look for in a brand, and what will keep them coming back, establish a plan to utilize that information to the best of your company’s ability. Tailor marketing and social media campaigns to that demographic and show just how valuable your company can be to their lives.
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COMMUNICATE REGULARLY
What better way to discover information about your customers and how they perceive your brand than to simply ask them? Engage with your audience as much as possible across many platforms. Show them you care and that you are not a company who cares solely about profit. This will create connections that will endear many people to your brand and keep them coming back for more.
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Asking for feedback is a highly effective method of improving your brand. Customers will gladly provide this information if you give them an easy way of doing so. Communicate regularly, but don’t spam them. Show you’re listening to their feedback by the way you do business, with new products or services, and how you engage with your audience.
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BUILD CONNECTIONS Think of your absolute favorite brands. Do you immediately have so much to say that you find yourself going on a tangent about everything you love about them? How connected do you feel to that brand? Chances are you feel some sort of connection that keeps you going back for more and wanting to tell others about it.
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Think of your absolute favorite brands. Do you immediately have so much to say that you find yourself going on a tangent about everything you love about them? How connected do you feel to that brand? Chances are you feel some sort of connection that keeps you going back for more and wanting to tell others about it.
Use your brand to genuinely reach people. Show them there are actual people behind your company’s logo. Build large networks of followers who will shout your brand from the rooftops, or at the very least tell their friends. Find a way that fits with your company’s personality and run with it.
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Finding a way to stay relevant while also remaining true to your brand can be difficult as trends can change on a weekly or even daily basis. Remain authentic, committed to providing a highquality product or service, and stay connected with your customers who are making your business thrive. Once you do that, you’ll be unstoppable.
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