Ferrari, the dream continues A never-ending Italian story

Among the hills of Maranello, three supercars hurtle under the sun. Over that asphalt on which, for more than 70 years, some of the fastest cars in the world have been tested. They are Ferrari engines. Precisely a 296 GTB, a Roma, and a Portofino M. So opens the video "Keep on Dreaming," posted on YouTube last Dec. 13 by the Modena based carmaker to mark the 75th anniversary of its founding, which has been going around the world. The goal of the video?

To make three Rossa fans realize their fabulous dreams. The lucky ones were contacted by the Maranello-based company not by pure chance. All three have one thing in common: in 1985 they wrote a letter to Enzo Ferrari asking to visit the factory. This was not possible because the children, now men, were not yet 16 years old at the time, the age required to enter a large company full of equipment and machinery. Forty years after it happened, however, the three lucky ones (Alessandro, David and Michele) finally had the chance to realize their fabulous dream. In this project we also see a bit of Como. Among the creators and protagonists of the video is Federico Faverio, 39, a well known face in the city, who, after experiences for Dacia in Romania, Audi Italy and Groupe PSA, is now part of the Communications Department of Ferrari in Maranello. During the shoot he accompanies the three lucky people during their visit to the exhibition part and the factory of the Cavalli-no, where there are modern cars but also historical models that have written pages of world motoring. And clearly the racing cars, which made Ferrari the most successful team in Formula One history, cannot be missed either. The smiles and excitement in their eyes are glaring in front of all those shiny chassis. Seeing together with engineers how a Ferrari is built is certainly not something that happens every day. The three lucky ones were able to admire the assembly lines of the various models in production, observing the precision in the designs of the cars' components. In the midst of these wonderful moments among the Rosse, the purpose of the video emerges strongly: to show the whole world the fabulous Ferrari dream (as the title "Keep on Dreaming" also highlights). Despite the fact that the Cavallino brand is the most recognized among cars, the link with its fans is part of the company's DNA. Even of those who could not afford even a model of the Cavallino. Enzo Ferrari always kept all the letters he received over the years, giving everyone an answer, both young and old. Whether they were letters of esteem and affection or some

"wacky" project drawn by a kid. Requests from children were usually a visit to the inside of the Ferrari or the sending of some stickers to stick in the room or on the bicycle. Thanks to this large archive kept in Maranello, it was possible to make this video. Meticulous work over months led to the identification of three people willing for a moment to leave work and family to see the Rossa, the car they drew hundreds of times as children. This policy was also carried out by Enzo Ferrari's son, Piero (now vice president), who met with the three children yesterday and showed them the drawings they had sent to Maranello almost forty years earlier. The three visitors also made their own requests as children: "Could you sell me a Ferrari Testarossa or GTO cheaply?" or "I would like to have sponsor stickers." The common surprise of the three visitors was not only the archive of letters but also the willingness on the part of the Maranello based company to seek them out. "The love for Ferrari after 40 years does not also go through these things," Michele says in the video, speaking of a tradition that after almost 80 years of history does not lose its Italian roots and wonderful relationship with its fans. For this simple reason, the Ferrari dream does not lose its fabulous appeal and hurtles toward a red tinged future.