Banca Generali, the challenge of credit institutions in the new economic world

"Our job as private bankers has been and continues to be to support families in making the most important choices related to assets while avoiding the risks from personal emotion-driven do-it-yourself that can have highly negative consequences on their own savings. Experience teaches us that crises in the markets are unfortunately not an isolated phenomenon, and in the long run history shows that patience and competence are rewarded. I speak of competence because the choices of diversification, analysis and selection of investments, require professionalism and understanding of the client's objectives. Strengthened by this prudent approach, belonging to a group with roots in guarantees and solidity for more than 190 years, we have been able even in a difficult year like 2022 to register only slight impacts on our total assets (above 83 billion), grasping the importance of solutions such as insurance investments and the advantages of active management to protect against excess market volatility. Alongside this work on clients' financial portfolios, we have also been able to build an increasingly close dialogue with businesses and entrepreneurs by addressing the most pressing issues not only in liquidity management and safeguarding, but also advisory on corporate finance projects and enhancement of business assets. This is an area where increasingly our expertise is being recognized, which is bringing added value to companies in the territory.