PALLACANESTRO CANTU': A PARTNERSHIP WITH THE UNIVERSITA’ CATTOLICA OF MILAN

An important partnership for Pallacanestro Cantù, which has signed a collaboration agreement with the First Level Master's Degree "Communicating Sport" of Almed (High School in Media, Communication and Entertainment) of the Università Cattolica del Sacro Cuore of Milan. A project promoted by the Communication Office of the White and Blue Club, the purpose of which is to give rise to an exchange of ideas and experiences with the faculty and students of the Milanese university. Objective: to integrate the training of Master's students with the know-how of Pallacanestro Cantù. The Master "Communicating Sport" is directed by Professor Paola Abbiezzi, Professor of History of Radio and Television and Radio and Television Journalism. The collaboration includes on the one hand the classroom presentation of the case history of Pallacanestro Cantù, declined both in terms of traditional and digital communication, and on the other hand the presence at a home game in Desio of the Master's students, who will be able to see up close how the Communication Office of an A2 Series Club operates. To complete the training part in the classroom, the Catholic University will provide at the end of the course a list of students from the Master's program "Communicating Sport," from which Pallacanestro Cantù will be able to choose a student or a female student to carry out a three-month curricular internship at the club. Pallacanestro Cantù is the first basketball team to have signed a partnership with Cattolica's Master "Communicating Sport," which over the years has collaborated and continues to collaborate with the likes of: Ac Milan, FC Internazionale, CONI, DAZN, Dmtc, Eurosport, FIP, Hellas Verona, Parma Calcio, FederVela, Lega Calcio Serie B, Lega Pro, Mantova 1911, AC Trento, Pro Sesto, Rcs Sport Events, Redbull Italia, Spezia Calcio and Sky Calciomercato l'Originale, to name a few.