21REASONS TO
PUBLISH YOUR MAGAZINE IN APP STORES How to boost magazine’s readership and revenue? MagVolcano
NEW N O I T I ED
If you’re running any kind of magazine - this ebook is for you. Have you ever thought about publishing your magazine in app stores? Have you ever wondered if it’s a good idea? You probably know some of the biggest magazines publish in app stores and are benefiting from the free exposure and extra revenue which a magazine app gives them...as more and more people consume media via magazine apps. It’s simple to get started on the path to boosting your readership today by publishing your magazine in app stores. All you need is a mobile app which contains your magazines.
The fact is there are at least 21 good reasons why you should be publishing your magazine inapp stores these days.
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REACH THE MAXIMUM AMOUNT OF PEOPLE OUT THERE BY TAKING INTO ACCOUNT THE DEVICE THEY WOULD ALL USE TO DOWNLOAD YOUR MAGAZINE.
Magazine apps have been specifically designed to be consumed on mobile devices and we are living in the age of the mobile revolution. There are 6.5 billion people in the world today with mobile devices. This is a massive market. When you publish your magazine in app stores – you are tapping into the 93% of people who are currently mobile. Unlike a laptop or desktop computer - 91% of all Americans have their mobile device within reach 24/7(source: Association of Magazine Media MPA)‌.Meaning you can connect your magazine with more people - more of the time. In June 2015, mobile accounted for two out of every three minutes spent consuming digital media in the US.(source: comscore.com) And the market is growing rapidly with no sign of slowing down.
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According to PriceWatersHouseCoopers… spending on mobile magazines will rise by $80.2 billion by the end of 2016. Magazine publishers who are ‘in the know’ realize this trend and are taking advantage of it. As evidenced by „Magazines and Newspappers” (former Newsstand) category from the App store. First magazines that published to it experienced a 750% increase in sales. Are you going to be left behind? Don’t let that happen. It’s time to take advantage of what’s happening in today’s market. Here’s some more reasons why you should be publishing your magazine in app stores right now.
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FREE EXPOSURE You get free exposure of your magazine in at least 3 ways: 1.) Thanks to the share button integration, users will share your magazine with friends via email or social media.
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2.) A magazine app is installed on a mobile device’s screen and opened by tapping on the icon. This icon will be seen every time a user turns on the mobile device.
3.) Magazine apps are published in app stores which are searched by well over a Billion active users. Each app store has a search box which works similar to Google search box. If your magazine matches the typed keywords - your magazine may show up in the search results and this means huge exposure.
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3
AUDIO AND VIDEO ENHANCEMENT
You can also take advantage of the audio and visual enhancement features which a magazine app gives you. People love to watch and listen – so more people will engage with your magazine. You can embed video interviews directly inside an article.
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REVENUE BOOST
You may also get a boost in sales from all these new customers and advertisers. Now you can also accept video ads and charge more for them. 67% of digital readers want to buy directly from magazine media ads. Mobile ads spending grew from 8.8$ billion in 2012 to 35.55$ Billion in 2015.
And it gets better‌
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5
INSTANT DELIVERY
Instant delivery and distribution cost practically nothing - which means people can get immediate access to your magazine with no lag time or waiting around. New issues of your magazine will be available within seconds to all the subscribers.
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PORTABILITY
Let’s not forget about portability - remember – a mobile device is a lot smaller than a laptop or desktop - so people are always carrying your magazine around in their pockets. How does that sound? Your reader can also carry all your magazines’ issues on one iPad.
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EASY TO NAVIGATE And how about improving your reader’s experience? Intuitive navigation by swiping from right to left, double tapping to enlarge and a convenient content button enhances the user experience for your readers.
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8
ABILITY TO SHARE
Another great reason is the viral effect you can achieve with a magazine app. People can easily share your magazine app with friends when your magazine is in the app store. Did you know that 1/3 of all readers share an article or interview from the mobile magazines they read with someone else? (source: Mashable.com 2013)
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ECO FRIENDLY
It’s also eco friendly- no papers or cutting down trees is involved. The U.S. newspaper industries consume 95 million trees each year that produce the same amount of CO2 as 7.3 million cars. (source: greenpressinitiative.org, treehugger.com)
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10
MORE ENGAGEMENT
More engagement with your content is something every magazine owner we consult with is looking for too. There are many interactive features in an app for your customers to engage with your content. Some of them are: Quiz, Poll, Blog, Text us, One touch call or email and RSS Feeds ‌thanks to which you can send new content everyday to readers.
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QUICK AND EASY TO BUY
Readers are naturally looking for easier ways to buy all the time and your magazine will be very easy to buy - just a few taps of a finger and they will be reading your magazine. Your readers do not have to input their credit cards details or contact details. All their information is already recorded in the app store. An easy purchase process makes people want to buy more.
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12
LOW COST OF PRODUCTION
Paper magazines will set you back a fortune in distribution and printing costs. At MagVoclano.com you can get your magazine app developed, published and then updated every month for as low as $195/month
• magazine app development • publishing in app stores • updating and hosting
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DO NOT NEED A CONSTANT INTERNET CONNECTION
Becuase you don’t need a constant internet connection once the magazine app is downloaded, your customers don’t need to have access to the internet to view and enjoy your content…Very useful when you are on holiday.
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14
PUSH NOTIFICATIONS
Push notifications feature turn your magazine app into a very powerful promotional tool. You as a magazine app owner have the opportunity to send some text messages called Push Notifications to all your readers. You could be sending information about new upcoming issues or even charge advertisers for sending their promotions. At MagVolcano.com Push notifications are free for you and they reach all your readers within seconds.
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15
LIST BUILDING TOOL
We all know how important it is to grow your list of subscribers, right? In a magazine app you can embed a ‘Newsletter sign up form’ right inside your articles.You can also publish your magazine and use it as a list building tool. ...Building a list of subscribers to sell to again and again.
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ABILITY TO PROMOTE AFFILIATE PRODUCTS
You can promote affiliate products to readers too and open up a new income stream in your business. All you need to do is to include some affiliate links in the magazine. If a reader buys the product - you get a commission.
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LEAD GENERATION TOOL There is also a possibility of generating lucrative leads. Here’s an example of how to turn your magazine app to a lead generation tool… Promote some solutions using an informational article…Insert a button requesting a Call Back…Users click on it and they are taken to a form to input their phone number and the best time to call them.
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AUTHORITY AND CREDIBILITY BOOSTER
You can also build your authority and credibility by publishing your magazine to app stores. Badges like ‘now available in the app store’ create instant credibility.
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COMMUNICATION AND MARKETING TOOL A magazine app is a great communication and marketing tool as you will have Push Notifications, one touch call, one touch email, blog and RSS feeds to share your latest news with your readers.
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SHOPPING CART INTEGRATION Thanks to the shopping cart integration system...readers can now buy directly from the magazine app if they wish.
(source: Association of Magazine Media MPA Factbook 2013/2014)
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21
PAYMENTS AND SUBSCRIPTIONS DONE FOR YOU
You will also have the ability to take payments and subscriptions when your magazine is published in app stores. The best part is that app stores will take care of all the payments and subscription management for you..Saving you a lot of time and hassle.
• paid subscription • free subscription • one time payment
So there you have it. 21 compelling reasons to get your magazine published in app stores and boost your magazine’s revenue. Do you want to make publishing your magazine in app stores easier and faster than you ever thought could be possible?
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How does getting your magazine published on Google Play, iTunes and Amazon sound? And all the exposure those sites will give you? We can get you published in all these places. Simply go over to www.magvolcano.com right now and request a FREE DEMO of your magazine.
We will ask you to provide us with a pdf version of your magazine. Then in few days we will send you a live demo of your magazine app which you will be able to preview on your iPad. Then if you like the demo simply subscribe to one of our plans and we will publish your magazine for you in app stores. Publishing further issues is easy too. Simply send us new PDF and we will update your magazine app.
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Magvolcano.com makes the following really simple for you… • • • • • •
Magazine app development Publishing in app stores Updating and hosting further issues Magazine Pdf creation Magazine and Cover design Custom mobile apps and games
We literally take care of everything for you. We have limited spots available every month for FREE DEMOS so go to www.magvolcano.com now to secure your spot while there’s still time. Spread the message about your magazine today to as many people as possible...and reap the extra revenue and rewards right now.
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