Prefix Performance Center

Groundbreaking takes place at invaluable new facility at M1 Concourse

BELOW FROM LEFT Tim McGrane (M1 Concourse CEO), Jhan Dolphin (Prefix VP Business Development), Paul Zlotoff (M1 Concourse owner), Eric Zeile (Prefix president), Tim Greimel (City of Pontiac Mayor).

Prefix Corporation is one of the most influential entities in the automotive industry, creating many of the concept cars and prototypes that you’ll see at motor shows around the world. It is also responsible for developing new technologies used across not only automotive but also the entertainment and leisure businesses.

Perhaps most usefully for anyone at M1, Prefix will also offer restoration, paintrectification and tuning services via the new Performance Center, although it doesn’t make these available to the general public. In fact, the Performance Center is the only Prefix facility that is open to non-industry customers.

The 3000sq ft Center has been designed by local architect Studio Detroit, and it will also feature gas pumps, delivering specialist fuel for high-performance cars and classics. It is the next major development at M1 Concourse, and will be followed by a new 10,000sq ft experiential X-Center and a CIK standard kart track.

EXQUISITE FOOD, FINE WINES AND excellent entertainment – and all for a good cause. On October 22, Uncork For A Cure 2022 took place at M1 Concourse. The event was hosted by the Dynami Foundation, which raises funds for scientific research, education and patient support surrounding breast cancer.

This latest staging saw a fresh line-up of restaurant talent including four new restaurant additions: Bar Pigalle, Basan, Barda and Oak & Reel. The evening also featured culinary expertise from Mabel Gray, SheWolf, Marrow, Karl’s, Grey Ghost, Chartreuse, Motor City Seafood, Rebecca LaMalfa, Cantoro and more.

Wines were hand-paired and curated by ‘first woman of wine’ Master Sommelier Madeline Triffon of Plum Market, who was ably assisted by her colleagues. Moët Hennessy USA’s Michigan Team (an M1 partner at the 2023 American Speed Festival) curated a stunning Moët & Chandon Ice Imperial Champagne Lounge and a Bubbly Bar, featuring Veuve Clicquot, Moët & Chandon and Ruinart Champagnes.