Alumnae Profile: Tina Lattouf Chamoun '06 | Entrepreneur

Tina Lattouf Chamoun ’06, founder and owner of Terranean Herbs & Spices, has created a brand that combines her cultural heritage with a passion for accessibility and quality.

After graduating from Magnificat, Chamoun attended John Carroll University and majored in political science with a double minor in Spanish and philosophy and a concentration in international studies. She went on to graduate from Cleveland-Marshall College of Law in 2014 and practiced law for several years. While attending law school, she worked as the Marketing Director for Aladdin’s Eatery, which introduced her to the food industry. This experience became instrumental as she transitioned from law to the culinary business, a shift she further pursued through her first venture, YourLebanon.com. Through this platform, she shared Lebanese recipes in English, created content for brands, and fostered a deep connection to Lebanese cuisine.

In 2019, Chamoun launched Terranean Herbs Spices after years of loading up her suitcase with the authentic spices for family and friends every time she visited Lebanon. Her mission resonated with the demand for Middle Eastern flavors in the United States, especially za’atar—a blend of dried thyme, sumac, and sesame seeds with a deep-rooted cultural significance.

“I grew up enjoying authentic Lebanese za’atar while visiting my family and grandmother in our Lebanese village every summer,” she recalled. “Through my business, I create za’atar seasonings, spreads, and twice-baked pita chips for American grocery stores and markets.”

Terranean Herbs & Spices began modestly but has quickly expanded. Today, her products are available in over 1,500 stores across the nation, including local grocery stores: Heinen’s, Giant Eagle, Market District, Dave’s, and Lucky’s. Beyond local grocery stores, her brand has online partnerships with Macy’s, Bloomingdale’s, Amazon, and other national retailers. Her products are also available at Jewel-Osco in Illinois.

Chamoun is now exploring restaurant collaborations, working with local favorites like Aladdin’s Eatery, Forage Public House, and an upcoming collaboration with Danny Boys. For production, she partners with Jasmine Bakery and employs an all-woman immigrant team, a choice that reflects her values of community and empowerment.

Reflecting on her education at Magnificat, Chamoun feels the school provided her with the foundation for her success.

“Magnificat had a huge impact on my future,” she said. “There are so many opportunities to be a leader and find your voice.”

Beyond her business, Chamoun balances family life with her husband, Fares, and three children (ages 8, 6, and 3), whom she says are her number one customers. She is continuing to find ways to grow her business and still creates content and recipes for YourLebanon.com. For more information about her products and where to find them, visit https://terraneanherbs.com.