BUSINESS IDEA
What is it?
By gaining clarity on key factors like customers, potential partners, revenue models and resources, you get to an understanding of what makes your business different.
What you get?
• Clarity and alignment on your business model.
• An idea of what makes your business unique.
• The ingredients of a good brand strategy.
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
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BRAND DNA
BRAND CORE
BUSINESS IDEA
WHY REASON OFFER
EDGE
WHO TARGET AUDIENCE
CUSTOMERS
COMPETITORS
COLLABORATORS
HOW RESOURCES
REVENUE REACH
Why
REASON
Our main motivator for starting this business is our own industry experience. We saw huge inef ciencies and gaps in the accessibility and experience of making clothing both domestically and overseas, along with gaps in the talent offered to brands in the space.
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
OFFER
Our service is a bespoke brand product creation studio.
EDGE
Our edge compared to other agencies is our robust supply chain and bespoke customization process.
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Our target market consists of estab ished brands generating annual revenues of $1 million or more These brands have already achieved a signi cant level of success and are seeking to further elevate their presence in the fashion industry They are driven by growth and expansion, aiming to scale their operations and increase their market share. Our services cater to their speci c needs, providing a comprehensive solution that streamlines the apparel creation process, al owing them to focus on strategic business development rather than getting caught up in operational intricacies. By understanding the unique chal enges and goals of these brands, we deliver tailored services and support that align with their vision and contribute to their continued success.
Who TARGET AUDIENCE
COMPETITORS 25 - 34 years old, 35 - 44 years old, 45 - 54 years old Men Other The Foundation Sunday
CUSTOMERS
Spruce No Data No Data
BRAND CORE BUSINESS IDEA INSPIRATION REFERENCE COMPETITIVE ANALYSIS MARKET POSITIONING MESSAGING WHY REASON OFFER EDGE WHO TARGET AUDIENCE CUSTOMERS COMPETITORS COLLABORATORS HOW RESOURCES REVENUE REACH 8
BRAND DNA
BRAND DNA
BRAND CORE
BUSINESS IDEA
CUSTOMERS
COMPETITORS
COLLABORATORS HOW RESOURCES REVENUE REACH
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
Who
Factory Madebrands Published Salty MFG No Data
COLLABORATORS Gianetti
OFFER EDGE
WHY REASON
WHO TARGET AUDIENCE
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BRAND DNA
BRAND CORE
BUSINESS IDEA
WHY REASON OFFER EDGE WHO TARGET AUDIENCE
CUSTOMERS
COMPETITORS
COLLABORATORS HOW RESOURCES REVENUE REACH
How
RESOURCES
In depth fabric selections, color cards, paper books yarn books
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
An in depth partnership list and programmed processes
Packaging Samples, Trim Samples and Work Examples
No Data No Data
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BRAND DNA
BRAND CORE
BUSINESS IDEA
WHY REASON OFFER EDGE WHO TARGET AUDIENCE
CUSTOMERS
COMPETITORS
COLLABORATORS HOW RESOURCES REVENUE REACH
REVENUE
Our Revenue will come from, retainers one off jobs, revenue splits, and growth partnerships.
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
REACH
Twitter, Instagram, and Word of Mouth
How
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BUSINESS IDEA
INSPIRATION
INSPIRATION REFERENCE
Ferrari
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
What is it?
Looking at products, objects, and other references in the outside world can give you inspiration about how to make your brand and business better. This exercise gives you a useful way to collect information and draw out its signi cance.
What you get?
• A record of brand and business improvement ideas as well as the thought process behind each.
BRAND DNA BRAND CORE
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BRAND DNA
BRAND CORE
BUSINESS IDEA
SOURCE
NAME
Ferrari
INSPIRATION REFERENCE
Ferrari
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
URL
https //carcon gurator.ferrari.com/en_EN
SUMMARY
This is Ferraris bespoke customization process via their con guration app on their website.
SIMILARITY
We drew inspiration from Ferrari on their model for the customization aspect Ferrari lets you customize every aspect of their cars to provide the ultimate luxury experience. We will do the same with our headquarters that give our clients a fully immersive fabric trim, packaging and source library, giving a true elevated experience to creating product.
SPECIALTY
This is special because it allows the customer to better visualize the product before its created, and allows them to explore all of the ways the product could be made so it aligns with their vision the best
SO WHAT?
We will do the same with our headquarters that give our clients a fully immersive fabric, trim packaging and source library, giving a true elevated experience to creating product. The only change would we make is the live render being in a different format.
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BRAND DNA BRAND CORE BUSINESS IDEA
INSPIRATION REFERENCE
BENCHMARKING
COMPETITIVE ANALYSIS
The Foundation Sunday Spruce
MARKET POSITIONING
MESSAGING
What is it?
Benchmarking enables you to compare yourself to your competitors on multiple dimensions, from pricing all the way to communications. It's a useful and objective way to assess your brand and business.
What you get?
• A quick and ef cient audit of your competitors' strengths and weaknesses
• An understanding of market standards and expectations and how you can meet them
• Ideas about what you can do to get an edge over your competitors
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
Sunday Spruce
MARKET POSITIONING
MESSAGING
NAME
The Foundation
URL
https //thefndtn.com/
PRODUCT & SERVICE
They offer development, sourcing, production, creative and design, sales and distribution investments, direct to consumer
PRICE
STYLE
They tend to partner with brand by investments. Their pricing isnt public
Their tone of voice is experienced, elevated and helpful.
COMPANY INFO
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
NAME
STRENGTH
SUPERIORITY
SPARK
They serve their consumers well with a full package solution to brands problems.
We have a superior service because we operate from a higher taste level and experience in luxury.
We can take notes from their service offerings and their investment strategy with brands.
MARKET POSITIONING
MESSAGING
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The Foundation COMPANY INFO
Sunday Spruce
BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
Sunday Spruce
MARKET POSITIONING
MESSAGING
NAME
Sunday
URL
https //bloodysunday.com/
PRODUCT & SERVICE
They offer design services, brand strategy services, product development services and manufacturing services.
PRICE
STYLE
The average retainer price they have is $25,000 per month
The companies tone of voice is young, contemporary, and well branded.
COMPANY INFO
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
NAME
STRENGTH
SUPERIORITY
SPARK
They serve their customers needs well by providing the great design work and consistent ful llment of their productions.
MARKET POSITIONING
MESSAGING
We have a superior product in our design taste level and our bespoke customization model.
We are going to improve our outreach, brand portfolio and our competitive advantages.
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Sunday COMPANY INFO
Sunday Spruce
BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
Sunday Spruce
MARKET POSITIONING
MESSAGING
Spruce
URL
https //www spruceint.com/fashion-design/
PRODUCT & SERVICE
PRICE
STYLE
They do design, product development production, and textile manufacturing.
We currently dont have access to their pricing.
Their style is millennial, mass market, and has a Santa Monica vibe.
NAME COMPANY INFO
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
The Foundation
Sunday Spruce
MARKET POSITIONING MESSAGING
STRENGTH
Their strength is vertical integration, 3d rendering, and a large of ce
SUPERIORITY
We have superior taste.
SPARK
We can take from their 3d modeling and vertical factory integrations.
INFO
Spruce NAME COMPANY
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BRAND DNA BRAND CORE
BUSINESS IDEA
MARKET POSITIONING
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
POSITIONING MAP POSITIONING STATEMENT
What is it?
In other words, it's how your customer might perceive you in comparison to competitors. Most importantly, it will help you get a clearer picture of where you want your business to be headed.
What you get?
• Gain a clear understanding of how your customer might see the market
• Identify market spaces where there is less competition
• Pinpoint opportunities to provide unique services that your customers will value
• Get clarity and alignment in your team about where you want to take your brand and business.
MESSAGING 21
BRAND DNA
BRAND CORE BUSINESS IDEA
INSPIRATION REFERENCE COMPETITIVE ANALYSIS
MARKET POSITIONING
POSITIONING MAP POSITIONING STATEMENT
MESSAGING
POSITIONING MAP
Low Quality
Price High Quality
High Price Low
The Foundation
Sunday Spruce
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Magnum Opus Agency
BRAND DNA
BRAND CORE BUSINESS IDEA
INSPIRATION REFERENCE COMPETITIVE ANALYSIS
MARKET POSITIONING
POSITIONING MAP POSITIONING STATEMENT
POSITIONING STATEMENT
Our area of opportunity lies in making this service scalable, easy for founders, and unique in process
MESSAGING 23
BRAND DNA
BRAND CORE
BUSINESS IDEA
MESSAGING
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
What is it?
This is where we bring it all together. Your brand story and messaging are the foundation for all of your communications and even your business pitch.
What you get?
• A brand story that has a clear setting, complication and resolution. In other words, a story where your brand is the hero
• A set of key messages you can use across all your communications
• A clear and impactful explanation of what your brand stands for
• A captivating intro to any business pitch
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
THE WORLD
Operational Ef ciency
Personalization Seekers
Digital Nativity and Tech Integration
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
BRAND
Ef ciency is a core value in our processes and programs.
We provide our signature bespoke customization program.
Our technical knowledge and attention to detail provides the quality necessary for connective product in todays market
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
CUSTOMER
Convenience and Ease
Customization and Personalization
Quality and Durability
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
PRODUCT
We build in depth programs and libraries that have systemized action items and benchmarks to relive your stress and make your process go smoothly
Our coachbuilding inspired bespoke customization experience allows you to be fully entrenched our product building process that gives you the agency you require over your products
A robust and well proven supply chain that provides an in nitely deep array of product options to design into.
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BRAND DNA
BRAND CORE
BUSINESS IDEA
INSPIRATION REFERENCE
COMPETITIVE ANALYSIS
MARKET POSITIONING
MESSAGING
THE WORLD
CUSTOMER
BRAND
PRODUCT
BRAND STORY
TAGLINE
BRAND STORY
Our brand story revolves around creating extraordinary clothing and robust processes that allow you as a brand owner to execute your Magnum Opus. We pour our passion and expertise into every piece, ensuring exceptional craftsmanship and attention to detail.
TAGLINE
Designing and developing products for the best brands in the world.
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