Brand Guidelines

Version 1.21

This is your mission statement. Your mission gives purpose to your business and describes the value it aspires to add to the world.

Externally used, it is a way for you to communicate your beliefs and worldview to your audience. It is a succinct way to describe what your business aims to do and how it achieves this.

Internally used, it is meant to point your company in the right direction and light the way for future growth. It should serve as the pride and purpose of your team

Magnum Opus Agency is the trusted partner that empowers fashion brands with end-to-end solutions, streamlining the apparel production journey. With our industry expertise, extensive network, and meticulous attention to detail, we bring creative visions to life through high-quality garments. Our holistic approach paves the path for brands to achieve their long-term business goals, offering stability and excellence in a rapidly advancing industry.

Core Values

Core values are a set of principles that define your brand's beliefs and character. They collectively serve as a compass for how your brand acts and behaves.

Core values are also of utmost importance to your company's culture They should be kept top of mind in your team's day to day work. By embodying these organizational values, teams will be better aligned and foster a stronger culture that drives the brand forward from the inside out.

OUR VALUES

Excellent product demands excellence

Simplicity is our core value. We make the apparel process effortless for founders, allowing them to focus on business growth.

Our process is rooted in luxury, no matter the price of the product.

We believe success surrounds itself with success.

Logo

Your logo is a visual representation of your brand's identity. By keeping your logo use prominent and consistent, it becomes a beacon for your audience to immediately recognize and remember your brand.

Be sure to use your logo consistently in color, placement, and sizing. Do not skew or alter logo elements.

Logo

Usage on Backgrounds

The primary logo on the previous page should be used and take priority whenever possible. However, when additional color variations are needed for special cases, you may choose from secondary logo options including black & white options and secondary color options.

Logo

Usage on Backgrounds

When using secondary color options, be sure to stay within the brand color palette as this allows for your brand to stay clear consistent.

Highlight color as background

Secondary color as background

Black as background

White as background

Color

This is your color palette. Colors are perhaps one of the most impressionable elements of your brand, and is meant to express your brand's personality while providing visual functionality Here's a breakdown of your palette and how to use it:

Primary color: This is your main brand color that should be the most up front and prominent.

Secondary color: This is a supportive color to your main color. It should be the second most prominent to add visual interest and variation to your brand.

Highlight: Your highlight color is meant to add a “pop” of color in smaller instances and spare moments when an extra color is needed or to call attention to something

Neutral: This is your background color in addition to white, when you need extra depth or a quieter color to sit in the background.

Primary color

Secondary color

Typography

These are your primary and secondary styles. They are specifically chosen and paired to work together to create visual harmony. Much of the information we encounter day to day life is described in text, which is why choosing the right typefaces is key for how we represent our brand visually. Here's a breakdown of how to use your typefaces:

Primary style: This is your main typeface and should be used for the most prominent moments in your messaging such as headlines.

Secondary style: This is your supportive typeface for smaller instances, body text, and whenever another level of visual interest is needed.

RESPECT

Be Creative

Typeface is everywhere around you, and most of the information you encounter in your day to day life is described in text.

Helmet Regular

Even though we recognize it unconsciously, typeface is a major component of how we see visually. Typeface becomes an important element to communicate the brand's identity. Typography is like a living creature. It is like a voice of your brand, so in situations where you communicate with users, where you are trying to broadcast information about the brand, use a consistent typeface throughout your communication. It will help the brands to establish a deeper, more meaningful impression to people.

Helmet Regular

Helvetica Neue Regular

Helvetica Neue Regular

Photography

This is your photography style. Although photography needs will vary from case to case, this moldboard should serve as stylistic direction and a starting point for building your imagery library. Your photography style matches the tone of your brand and is an instant visual indicator of your brand's essence and character. It is a way to enrich and add visual interest to your layouts when used with the rest of your brand elements.