Anatomy of a
Drag Queen Bri Drose | computer drawing
Project Statement Client: Background:
Absolut Vodka
Swedish vodka company, Absolut, has a 400 year long history and has been in the United States since 1979. They market heavily on logo tv, a channel based mainly on the GLBT community. One of the top shows they have partnered with is RuPaul’s Drag Race, a reality show drag queen competition.
Target Audience:
Fans of the drag scene in generally, not specifically the GLBT community though that will be considered.
Objective:
Create an interactive promotional PDF for Absolut that can be downloaded from logotv.com. It will tell tricks of the trade for drag queens including hair, makeup and costume.
Obstacles:
The main obstacle will be making the illustration look like a man in drag rather than a pretty woman. Another obstacle will be promoting Absolut from another source (logo tv). Although Absolut has multiple ad campaigns, “Cocktail Cabaret” and “Going Out and Coming Out”, featuring drag queens and supporting the GLBT community, none of them are features on absolut.com.
Key benefit:
Promoting on logotv.com will link directly to the target audience, eliminating negative reviews.
Tone: Meida:
BOLD, OUTRAGEOUS, FABULOUS! PDF will be able to be downloaded from logotv.com.
Client Research
References
Sketch
Process
Process
Process
Process
Process
Process
Process
Application
Final Design
Final Design
Sources Research: Absolut: http://www.absolut.com/us Logo tv: http://www.logotv.com/ Tutorials: http://www.youtube.com/user/petrilude?feature=watch Makeup Tutorial: http://www.youtube.com/watch?v=bW_ZEgwShoU
Images: http://www.wildtextures.com/wp-content/uploads/2011/12/wildtextures-decorative-glitter-paper.jpg http://crankypackaging.files.wordpress.com/2010/03/absolut.jpg http://www.bokiwallpapers.com/wp-content/uploads/2010/05/absolut_wallpaper.jpg http://www.lilibridals.com/blog/2011/12/nature-vs-gown/ http://www.sportphotogallery.com/Photos/select-sport/Marilyn-Monroe/Marilyn-Monroe-handon-hip-74284358.aspx http://www.bigstockphoto.com/image-424112/stock-photo-hand-holding-martini