Mahlwerck Magazine 2013 by Mahlwerck Porzellan

THE MAGAZINE

13 14

COLOR MOVES CityScapes Mahlwerck

Uniques

Color trends 2013

CULTURE & PORCELAIN HEARING COLORS THE SERVICE MANUFACTURE

WITH CATALOG SECTION FROM MAHLWERCK PORCELAIN

www.mahlwerck.de

COFFEE2GO IN PORCELAIN.

ON THE GO WITH STYLE.

There can only be one. Coffee2Go, the original from Mahlwerck Porcelain with the lid that fits just right. Trendy and sustainable: The 2Go family is perfect for life in the 21st Century!

w e r b e P o r ze l l an high q ua l it y

Shape

345 The original from Mahlwerck! Coffee2Go made out of porcelain with transfer decoration standard high-level. Lid is Swiss-made in special colors, re-sealable.

Download Magazine catalog: mahlwerck.de/magalog

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants

www.mahlwerck.de

WEâ&#x20AC;&#x2122;RE NOT INTERESTED IN IMITATORS.

ONLY THE ORIGINAL.

Shape

345

The original from Mahlwerck! Coffee2Go made out of porcelain with transfer decoration standard in one color. White, sealable lid, Swiss-made.

Download Magazine catalog: mahlwerck.de/magalog

We r b ep o r ze l l an high q ua l it y

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants

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Contents

Orange is the happiest color Frank Sinatra

editorial

“Colorful is my favorite color.” We made this quote from Walter Gropius the theme of our magalog because without colors there would be no Mahlwerck Porcelain. Of course, it’s true that color is a matter of taste. But when it comes to iconic products or brands, you immediately think of a particular color. Certain sports cars simply have to be red, chocolate is sometimes purple, electricity also comes in yellow and we’ve learned that giants are sometimes white. Mahlwerck Porcelain is orange: This color stands for joy, luck, vitality, activity and sociability. All our 70 employees who experience Mahlwerck and its colors every day have a passion for color and white gold – in other words, porcelain. Good promotional items absolutely need a function. This is the difference between tactile advertising and a souvenir. But color plays the initial role in making a promotional item into a striking brand ambassador. In our catalog section, you will discover forms that are not available everywhere. And these Mahlwerck Uniques can be finished with colors that will amaze your target audience! Many of those who got porcelain from China – from the inventors, so to speak – were fairly surprised when they suddenly found themselves confronted with an anti-dumping tariff of 58%! In other words, producing porcelain in Europe once again makes sense. Now that Chinese low-budget products cost nearly as much as European porcelain, it makes sense to consider investing a little more in order to get major value for your money. It’s astounding that you can also hear colors. We report on this in an article about the artist Neil Harbisson. Turning something that’s difficult to imagine into a reality – this is also a theme of our article on the “FortSchritt Rosenheim eV” Association, which has founded a school for children with and without disabilities and needs your support. It is a rare and worthy project! A school that teaches people how to work together. A good place to get involved. Thank you for staying loyal to us for over 21 years. Thank you for your interest in porcelain, colors and forms. And we would like to especially thank all our commercial partners and their customers, whose products we’re presenting here. Heike Hampel-Rudolph and Tobias Köckert

Stars & Colors

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WHICH COLOR IS THE BEST

White was the new black. The ladylike appearance of Charlize Theron is always worth seeing in classical colors as well.

Ladies’ Choice: Which Color is the Best?

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Young, smart and sassy – a look all her own. The outfits from Kristen Stewart are worth the trip to a film premiere!

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Lady Gaga is our Joker: It doesn’t matter what outfit she wears because it is always different, skewed and colorful. She’s invited to come with us to any party!

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Stars & Colors

Scarlett Johansson shows courage with interesting materials and has a forward-looking designer: She wears exactly the right colors for the season.

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WHICH COLOR IS THE BEST

For the Mahlwerck Special “Color”, the cards are reshuffled: Search out which color works best for our famous ladies! Some are more daring, others less. And we’re not talking about your neckline, Ms. Berry!

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Halle Berry looks captivating while wearing somewhat less material. Nice textures, always striking. If not because of the dress, then because of the dramatic red!

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Over here we have Ryan Gosling as a chic jack in blue/ black. And as king, Agent Daniel Craig, dressed in cool dark tones.

THIS & THAT

MobilE

iPhoneArt

IMAGE by Josh Staub

INTERESTING TO KNOW AND NICE TO HAVE

Art changes life. And life changes art. iPhones and iPads have become such a fixed part of our modern urban life that they now – as is to be expected – have found a way into art and are revolutionizing the artistic process.

IMAGE by JFrancesco Salvati

With apps like Uzu and TypeDrawing, everyone can be an artist – without many expenses or supplies. Without staining your clothes or annoying clean-up afterward. The digital creation process opens up many new possibilities.

Surreal and abstract, collage, interactive and interdisciplinary – all are experiencing a renaissance. We have brought together a few examples of exciting art apps: Uzu helps you create amazingly simple and simply amazing digital kaleidoscope pictures. Jackson Pollock is for making lush drip paintings in the style of the eponymous artist. For all the professionals, there is now a great version of the drawing program Sketchbook Pro from Autodesk for the iPhone and iPad. And TypeDrawing transforms poetic – and banal – language into unique pictures. all links p mahlwerck.de/iphoneart

Sound

DELICACIES FOR THE EYES AND EARS The extraordinary speakers from the Danish start-up Libratone are cable-free and stylishly simple. They’re dressed even more elegantly than the queen in colorful cashmere that’s both noble and unique. On the heels of the stationary speakers Lounge and Live, Libratone has now launched the portable version Zipp.

Just like Lounge and Live, Zipp works over AirPlay® technology, which is just as practical as a Bluetooth, although more bandwidth allows for loss-free streaming from all Apple devices. And the Libratone speakers are more than just chic design products. The sound quality is really remarkable! p libratone.com

THIS & THAT INTERESTING TO KNOW AND NICE TO HAVE

Style

THE CHAIR WITH MEMORY Hanabi is the name of the new chair from the Finnish-Japanese designer Yuki Abe. These extravagant chairs immediately bring to mind the most diverse associations. Are these the remains of a pillow fight? Or is it just a blossoming sea anemone? In fact, Yuki Abe’s expressive design was inspired by fireworks, which are known as “Hanabi” in Japanese. FOTOGRAF: MARCO MELANDER

What’s special about Hanabi – in addition to the unusual exterior – is that the chair is filled with polystyrene pellets which makes it light and adaptable. In other words, Hanabi is a chair with memory, capable of recalling the last position of its occupant hours later. p vivero.fi

SUSTAINABLE

“GREENER”

ISN’T POSSIBLE

Naturally, we’re big fans of things with a long life span, things made of high quality material that can be used again and again. But there are occasions and moments when disposable dishes can’t be avoided. Which is exactly why we’re so excited about the VerTerra Dish Collection, made from fallen palm leaves. Plates and bowls from VerTerra are made from 100% compostable and renewable materials: Palm leaves and water. The manufacturing process is so simple and ingenious that it took decades for anyone to come up with the idea. After falling from the tree, the leaves are pressed into their shape with hot steam. And they stay in this form after cooling down – without the use of artificial or unhealthy chemicals. With its reduced and beautiful design, the VerTerra Dish Collection is the perfect synthesis of sustainability and functionality. p verterra.com

THIS & THAT

Photos by Gwenael Lewis

INTERESTING TO KNOW AND NICE TO HAVE

Style

WONDERFUL AND SPARKLING WORLD

The poetic lights from the Canadian firm Bocci come with the unassuming names “14”, “21” and “28”. Pure understatement! With its spectacular lighting and the concept of customizing modern chandeliers for every space, Bocci can be found in the finest exhibition rooms, hotels, offices and private homes around the world. Each small piece of light art is manufactured through extensive manual work in Bocci’s own glass blowing factory. The individual “ball of light” can be found in various colors and sizes. The result is an almost endless variety of design options – a perfect fit for every space! p bocci.ca

Style

THE OUTFITTER FOR URBAN BIKERS

“The best for riding” – this is the slogan of the traditional English bicycle accessory manufacturer Brooks. And quite right, too. Originally specializing in the crafting of bicycle seats, Brooks now produces a variety of high quality bicycle accessories. As before, manufacturing takes place in England and Italy, where the parent company is headquartered. A new highlight from Brooks is the Piccadilly, a wonderful and simple knapsack for urban biking – and beyond. The Piccadilly’s simple, minimalist design really catches the eye: No dangling straps, no outside pockets, no zipper to spoil the view. The Piccadilly Knapsack is available in the gorgeous hues olive, mustard and tangerine. The high quality leather – the same that Brooks uses for its seats – is dyed with natural vegetable dye. p brooksengland.com

THIS & THAT INTERESTING TO KNOW AND NICE TO HAVE

Kids

SOFT TOYS – ONE OF A KIND It’s what we all dreamed of when we were children: that our self-made, self-devised masterpieces could suddenly become “real” cuddly soft toys. And now Child’s Own Studio is turning this dream into a reality. Wendy Tsao, the founder of Child’s Own Studio, turns kids’ drawings into beautiful, whimsical and always original soft toys. And the result is a celebration of the inimitable imagination and creativity of children. The fabric characters can be ordered directly through the Child’s Own Studio website. However, buyers should count on a waiting time. What was originally conceived as a spontaneous gift for a four-year-old has now become a flourishing internet business. p CHILDSOWN.com

Food

Apparently, the sky high rent currently found in the world’s metropolitan centers also has its upsides. In the case of Jon Darsky – a pizza-maker from San Francisco – it led to a remarkable burst of creativity. Jon Darsky wanted to launch his own pizzeria, but he was unable to find a single suitable location in all of San Francisco. Instead of giving up in frustration, he quickly decided to find a mobile solution by offering his pizza in a refurbished shipping container that was mounted on a huge truck.

Photo by Matthew Millman

Pizzeria on the go

DelPopolo is the name of the pizzeria on four wheels that now – after nearly two years of planning and construction – travels through San Francisco each day. And just like the location, the menu changes on a daily basis. All fans of DelPopolo can keep up with the current location and menu via Twitter. The mobile pizzeria now has an enormous fan base and is so popular that the most important trend blogs are reporting on it. Of course, this isn’t just a result of the outstanding idea. It has more to do with the delicious pizza that Jon Darsky prepares in his original Italian Stefano Ferrara wood burning oven. pDELPOPOLOSF.com

THIS & THAT INTERESTING TO KNOW AND NICE TO HAVE

You don’t have to be a genius to love chocolate. But in countries with high levels of chocolate consumption there are more geniuses – or at least more Nobel Prize winners. This was the finding published in a recent paper by Franz Messerli, a professor of medicine at Columbia University in New York. According to Messerli, there is a statistical correlation between per capita chocolate consumption and the number of Nobel Prize winners in a country. Messerli ascribes this correlation to flavonoids – plant compounds that have long

Science

Chocolate and the

Nobel Prize been believed to bring about positive health effects.

According to chocolate consumption and the number of Nobel Prize winners, the US, France and Germany all fall in the middle ranks because China, Japan and Brazil all occupy the lower section of the list. And unsurprisingly: Switzerland (i.e.

the land of chocolate) takes the top spot. Messerli himself was born in Switzerland and states that he consumes chocolate daily – mostly in the form of Lindt’s dark varieties. Could this be a coincidence? Maybe Messerli only wrote the paper to increase his chances of winning the coveted prize …

Design

The Secret Life of Logos

You would recognize them even when you’re half-asleep: The logos of major brands. Apple, Levi’s, Nokia. No problem! But did the logos always look the way they do now? Of course, we suspect this isn’t the case. But like a gap between buildings – after one building has been demolished and we suddenly find it impossible to recall which building stood there before – with logos we now find it almost impossible to remember the earlier colors, shapes and fonts. This is because logos lead a secret life. Without even being noticed by the public, they change over the years, casually, just a little bit each time. A discreet facelift here, a light Botox injection there. Maybe even a subtle re-coloring.

11 APPLE

1976, Cupertino, CA, USA Founders Steve Jobs, Steve Wozniak, Ronald Wayne Company Apple Inc. HQ Cupertino, CA, USA www.apple.com

1976, Ronald Wayne

1977, Rob Janoff

1984, Landor Associates

1998, Apple

Introduction campaign for the Apple iPad, New York, USA, 2010, 2

Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, with a phrase from Wordsworth: ’Newton...a mind forever voyaging through strange seas of thought...alone’, along with the name Apple Computer Co.

The bite was added so that people would still recognize it as an apple rather than a cherry. According to Janoff, it does not represent the computing term ‘byte’, nor is there any biblical reference. Also, the bite fit snugly around the first letter of the brand name in Motter Tektura, a typeface that was considered cutting-edge at the time.

Hard to reproduce, it was soon replaced by Rob Janoff’s ‘Rainbow Apple’ logo, with the introduction of the Apple II in 1977. In a later interview, Rob Janoff said that there was no real brief. Steve Jobs only told him not to make it “too cute”. Ironically, the logo was designed by hand, using pencil and strips of paper.

In 1984, with the introduction of the Apple Macintosh, the less than mathematically precise curves of the original logo were refined. The brand name was dropped at that point, since the apple alone proved to be an iconic symbol for the company.

The colors represented the monitor’s ability to reproduce colors, a unique selling point at the time. Its bright colors were intended to be appealing to young people.

From 1998 on, with the roll-out of the colorful iMacs, the stylish monochromatic themes of the logo were used, which perfectly matched the innovative character of the products.

1998-2007, Apple

But now there’s “Logo Life”, a fantastic book that shows us how logos have slowly changed over the course of years and decades – or sometimes all at once, in major leaps. Flipping through “Logo Life” you are often surprised how dramatically the well-recognized logos have changed over the years. Who knows: Maybe by year 2042 the Apple logo will have gradually become a pear – without us ever even noticing … p bispublishers.nl

THIS & THAT

Fotograf: Martin Holtkamp

INTERESTING TO KNOW AND NICE TO HAVE

FASHION

Origami The Japanese love origami and beautiful things. Furoshiki cloths are a combination of both. You can use them as scarves, to bind your hair or to wrap gifts and bento boxes. Furoshiki can even be knotted and used as a practical bag. Just like with origami there is a separate set of directions for every way to best fold the cloth.

Idea

For the past few years Furoshiki has experienced a major comeback. In Japan, increased environmental awareness ensures that the useful cloths keep reentering into daily life. The trend has spread in other countries as well. The beautiful Paper Fold Furoshiki from the design collective Link is

an excellent example of this. It was conceived by British designer Lucinda Newton Dunn in a breathtaking pink and pale blue. And it’s sold across the world. With the leather strap they can easily be transformed into a cool handbag. p thelinkcollective.com

The Small Edition Gift Idea Snack2Go is the environmentally-friendly alternative to plastic dishware and throw-away packaging. With its practical usability and modern design, Snack2Go quickly became one of Mahlwerck’s most popular forms. Now the attractive snack-holder is available for smaller orders – with 5 different motifs. And the chief attraction: With orders of just 60 and up, this special edition can be customized with individual engraving – perfect for last-minute gifts or tokens of appreciation for an exclusive group of customers or employees. The elegant bowl, which is nominated as the 2013 “Kitchen Innovation of the Year”, is shipped with matching cutlery in a tasteful gift box. p mahlwerck.de/snack2go/sonderedition

THIS & THAT INTERESTING TO KNOW AND NICE TO HAVE

Life

R N AT I O N AL

International Coffee Day

F F E E D AY

ee than beer and mineral water. On average, each person consumes 148 liters – or 1184 cups – per year. And the coffee has even gotten better! This is because a serious coffee culture has arisen in Germany over the past few years. Filtered coffee is slowly but surely becoming a foreign word. Most people now know something about the ideal temperature, concentration and consistency of the perfect cappuccino foam. And in 2012 a German – the Berliner Cory Andreen – was even named the best coffee tester in the world.

For coffee lovers, there’s just one day in which their favorite drink is properly celebrated: International Coffee Day on 29 September. This is when worldwide events, speeches and specials take place – all focusing on coffee. Links (beginning July 2013) p mahlwerck.de/ICD

ER N

AT I O

INT

Music

Finest Reggae from Saxony

“Ten Colors”

If music had a color, then reggae would definitely be a bright mix. Just like the name Ten Colors. The reggae band, which was founded in Leipzig and has become a major part of the German scene, celebrated fifteen years as a band in 2012. To commemorate the anniversary, a new album, “more color”, is on the way. And it’s already been revealed that the album will include six classic hits as well as exciting TER songs. DAY • INnew

FF E DAY

NAT I

OFFE DAY • I NT AL C ON

RNATIONA INTE LC • O AY

FFE

However, anyone who really wants to experience the full passion of Ten Colors will have to see them at one of their many concerts. That’s because Ten Colors is the definition of a live band! With their intoxicating synthesis of traditional roots reggae, emotional ballads, lively ska and laid-back rocksteady tracks, Ten Colors whips the crowd into an awesome music frenzy again and again.

IONAL COFFE NAT D ER

p myspace.com/tencolorsreggae 16

www.mahlwerck.de

LET’S NOT CALL IT PRECISION.

LET’S CALL IT ATTENTION TO DETAIL.

The Mahlwerck team has a developed special feel for the intricacies. In all the details and every single cup.

Shape

151 The classic coffee mug – hydro glaze enables colors that perfectly match the corporate design. With the addition of logo engraving and Velvety finishing.

Download Magazine catalog: mahlwerck.de/magalog

w e r b e P o r ze l l an high q ua l it y

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants

COLOR ICONS Louboutin

Louboutin Red: The color of eroticism and passion, seduction and fire. Red! What better color for 16 cm high heels? And yet it took Christian Louboutin to come along and inextricably connect high heels with the color red. His blood-red lacquered soles made him into a star. Until then, no other designer had managed to develop such a trademark. And if need be, Louboutin will defend his red soles in court. Louboutin replied to the accusation that he wanted to have a monopoly over a color with confidence: â&#x20AC;&#x153;I do not claim any color for me. I have done something for a color that nobody has ever done before, and this made me an icon as a brand.â&#x20AC;? According to Louboutin, the idea of his red soles was pure accident: He was working with a model who wanted to try on his shoes. While the model was painting her nails red during the breaks, the idea suddenly sprang to life. He snapped up the nail polish and painted the soles of his shoes red. An icon was born!

COLOR ICONS

Anthropométrie sans titre, (ANT 19), 1960; Pure pigment and synthetic resin on paper; 65,5 x 50,5 cm/25,7 x 19,8 in. © Yves Klein, ADAGP, Paris

yves klein

Yves Klein No other artist is so strongly connected with a color than Yves Klein. When you think of Yves Klein, you think of blue. And not just any blue, but this special, unbelievably intense ultramarine blue. Yves Klein has even had this blue patented and today it bears his name: IKB – International Klein Blue. Yves Klein dyed pure, sheer surfaces in his blue. He created abstract paintings in his blue. And he became famous by painting female bodies with his blue and making imprints of them on paper. With his work, Yves Klein not only influenced pop art. He has also served as a constant inspiration for the fashion industry. Every few years, there is a resurgence of the Yves Klein trend: sheath dresses, stilettos and hobo bags in International Klein Blue. How can this be seen as anything other than a color icon?

www.mahlwerck.de

Spixxy And spixxyli: THE NEW OPPORTUNITIES TO SAVE FROM MAHLWERCK.

SAVE IN STYLE.

Shape

336 & 337 The modern shape of savings. Sixxy and Spixxyli can be partially printed or engraved. For full surface, a hydro glaze is possible.

We r b ep o r ze l l an high q ua l it y

Download Magazine catalog: mahlwerck.de/magalog

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants

COLOR ICONS Staedtler Noris

Staedtler Noris In 1934 it appeared for the first time in its eye-catching black-yellow dress: the famous “Noris” pencil from Staedtler. Since then, it has become a fixture of the global pencil landscape. For generations now, it has been the first choice for designers, illustrators and scribblers around the world. The reputation of the classic pencil has reached iconic proportions for the many dissimilar ways that the black-yellow Noris is used again and again. From window display decorations for London Fashion Week to stylish hair accessories. The pencil icon was even spotted as a carnival costume. But this is not always a good thing. There are now so many imitators of the classic black-yellow Noris design that Staedtler warns about the countless acts of plagiarism on its website. Well, when you’re a true icon you’ve got to deal with imitators …

The

Service

Manufacture â&#x2C6;&#x2018;

The Service Manufacture THE UPSIDE OF CUSTOMIZING SERVICES FROM MAHLWERCK PORCELAIN

Example visualization from the Mahlwerck Graphic Design department

Each cup made of natural porcelain is one of a kind and a little different from all the rest. This is now well known. For additional processing, manual work is necessary – if you want to do it right. When this includes extensive services pertaining to porcelain and its finishing, this is primarily possible only individually because the demands are so unique and different.

In the Mahlwerck factory, more than

Refreshing change!

100 nimble hands ensure the perfect

JEvery customer has different require-

look of logos and designs on porcelain.

ments and needs. One of the strengths of

Whether it’s the exact company color,

the staff at Mahlwerck has always been

the right positioning or the perfect

the commitment to the motto “nothing

depiction of photorealistic motifs, this quality is second to none. A special quality control representative ensures that it stays this way for every job! Constant control improves quality

is impossible.” This means approaching all tasks with agility and flexibility. Even with the most difficult jobs, we work closely with the customer toward finding solutions that are implemented either in-house or in coordination with a pool of proven and tested suppliers and reliable service providers. 23

The Service Manufacture THE UPSIDE OF CUSTOMIZING SERVICES FROM MAHLWERCK PORCELAIN

The Shipping team puts its trust in an Olympian’s hands!

Mario Neumann explains production flow. All Mahlwerck employees are regularly informed about the products and try out engraving and glazing for themselves.

At the beginning, there’s the design

Not everyone is willing to pay extra for an agency or design firm to create a cup concept. But at Mahlwerck Porcelain there is an entire department that creates designs and ensures the correct processing of prepress files. The concepts are delivered here along with a visualization of the desired product. In this way, it’s possible not only to imagine how it should look later, but to get the right impression directly! In addition, it usually makes sense, either before or during a request, to know the desired motif in order to calculate the precise price. From the customer side, a visualization often speeds up the essential approval from other departments or management.

For those who want to make the designs themselves, there is a download of the master copy for every Mahlwerck product. The Mahlwerck team is there to offer full support if there are questions about how to implement the motif because the porcelain material is a unique printing surface. However, when it comes to individual details such as the correct application of colors (with photorealistic print using six or more colors), the customer doesn’t have to worry about handling anything. Ready. Now what?

delivered personally. This does not add any major expenses to the delivery, though special gift packaging may be necessary. This can’t be found on

The Service Manufacture THE UPSIDE OF CUSTOMIZING SERVICES FROM MAHLWERCK PORCELAIN

Create—don’t talk about it Projects are this easy when the emphasis on service is consistently applied A customer is interested in porcelain with his logo/motif, but doesn’t have anything other than his logo

ave t o g h ’t n s e o d r Custome ut handling anythin worry abo

Together with the dealer, he makes his selection from Mahlwerck’s forms, online or in the magalog The dealer sends us a short briefing, the company colors and logo data The graphic designers from Mahlwerck get started creating a variety of concepts that can be presented to the customer as a visualization of the selected forms If an agreement on the budget has been reached and the project volume is adequate, Mahlwerck is glad to prepare speculative models.

e model: v i t a l u c e p S scuss! – better di best option! – pi ck t he

After acceptance of the machine proof, the customer will be automatically informed about every step in production via the tracking system After 4 to 6 weeks, the new quality cup is ready to begin serving as a brand ambassador

every corner, or even online. Assistance is provided by Mahlwerck’s pool of proprietary packaging forms. Upon request, they can be accessed, printed or adorned with a cost-saving band bearing your motif. This eliminates the need for additional attempts and coordination with a variety of manufacturers!

However, there is an elegant solution: glazing or printing a certain amount. Additional customization is done by means of logo engraving. The pre-made cups or mugs are available step-by-step. It is even possible to work with personalization. This means 50 mugs with 50 different names.

Of course it’s tricky

In some cases, the minimum order of 250 units per motif is a slight shortcoming that – in the worst case scenario – makes it impossible to carry out complex campaigns. This minimum purchase is necessary because otherwise it isn’t financially worthwhile to glaze or print porcelain. The price per unit would simply be unacceptable!

Flexibility on demand

Not all requirements that are necessary today can be forced into a price list. This goes against the individual nature of the task. Whether you want to send thousands of cups or have something else entirely in mind, it is worthwhile to discuss with the people from Mahlwerck how to make your ideas possible.

Example: A large insurance company prints Snack2Go bowls with their logo and an image motif in photorealistic offset quality. The insurance company’s local agencies can access the bowls and a) add their own name or b) add the name of their best customer, who will receive a very personal gift that is sure to be in use for a long time.

We work with colors on a daily basis. It’s not just about knowing how to technically handle colors – to select, designate and print them – but also which colors will dominate the products and brands of the future. Colors shift and move. It’s good to be flexible in brand communication and to integrate changing color sets. Fixed color specifications for the entire brand communication – this is a thing of the past. Who can get by with three to ten defined colors in this day and age? The modern marketer can flexibly and spontaneously react to fashions and trends, making adjustments to meet the tastes of the “audience.” The brand spectrum is changing and continuing to expand, just like the world around us. A company needs to be extremely careful not to violate the core brand. The current color selection must be defined for a certain period of time. Not every service provider can have total freedom; it’s necessary to work with the brand palette in a way that is thoughtful and future-oriented. A company should take the time to more precisely define the brand spectrum. It is simply no longer adequate to dye the headlines in one logo color and the text in a second logo color. This lack of love (or should we say, lack of orientation) will create resentment among your customers and potential clients. No matter what market you’re in, it’s essential to remember that you are ultimately competing for attention. You are competing with the omnipresent smart phone, the oversaturation of advertising, the daily web searches and even a (no longer quite so) simple television!

Design is ubiquitous and the competition uses all sorts of sophisticated and effective measures. Focus on a stringent implementation of your brand positioning. This means that you absolutely must put thought into your color spectrum. Here’s some input for you:

The 2013 color trends This is an observation that takes into account various sources, industries and uses. It is astounding how the different influences come together again and again and strengthen the overall trend. Fashion has more to do with wall colors than you might think! We have summarized the color trends into themes. When in use, they can – and even should – intersect with each other. Combination is everything! The combinations of individual colors is more elaborate and often more daring than we’re used to seeing. At the same time, harmonious color palettes in one color group are much more difficult to create. This simple harmony is often accentuated by strong, yet subtly appropriate, color impulses that may only be recognizable at second glance, such as the red paint on the underside of tables. download p mahlwerck.de/colortrends2013 COLOR PALETTES IN ADOBE® INTERCHANGE SHAPEAT

ethnic expression

Parallel to the revival of ethnic patterns in fashion, ethnic colors are also a major trend. Of course, natural white and dark brown tones are a part of this, but expressive colors that have a somewhat unsaturated appearance set the accents. These are derived from natural pigments as well as Finnish, Bulgarian and Mexican folklore.

This group ranges from natural to avant-garde. While harmonious shades create a feeling of wellness or, as in web design, simulate â&#x20AC;&#x153;traditionalâ&#x20AC;? surfaces like paper, avant-garde flirts with extreme contrasts that arenâ&#x20AC;&#x2122;t necessarily conventional. This offers completely unseen possibilities!

isaxar / Shutterstock.com

Nude colors

Michael Onisiforou / Shutterstock.com

neutral ground

The group of neutral colors offers an outstanding basis for application of all other hues. However, they remain uninteresting without accents. Special combinations arise with the “Nude Colors”; the structured surfaces are impressive.

blue shadow

Blue could also have a place in the evergreens, but because Pantone® mid-blue was named the Color of the Year in 2013, you can see the entire spectrum of this color group here! And shades ranging to violet are no less important!

yellow is the new pink In recent years, pink was the accent color par excellence. In the future, however, we expect more yellow!

Touch. Reflex, structure, shape. A major theme in the next years! Textures are constantly changing the look of the evergreen black and transforming into appearances that are difficult to define. Itâ&#x20AC;&#x2122;s possible to combine with everything. Best of all with a completely different surface!

evergreen

Color trends 2013 EXAMPLES FROM REAL LIFE

Tinted ZEISS synthetic glasses with and without color gradients in the colors of summer 2013

Simple make-up in skin tones and strong emphasis on the eyes: often seen for the next haute couture winter season

The color manufacturer Akzo Nobel is very interested in the way that the colors interact with each other

COLOR PALETTE Nude colors

COLOR PALETTE neutral ground

COLOR PALETTE ethnic expression

COLOR PALETTE blue shadow

COLOR PALETTE evergreen

COLOR PALETTE yellow is the new pink

Natural materials with strong colors from across the world.

Color and structure: good when something looks “handmade”!

Long live glitz and glamour! 31

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WE’RE NOT INTERESTED IN GLAMOUR.

ONLY THE IRRESISTIBLE.

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Finishing Technique

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Personality portrait INSPIRATION TRENDS & COLORS: LIDEWIJ EDELKOORT

Dreaming of tomorrow: The prophetess of trends, Lidewij Edelkoort classical shoulder-length haircut and the broad white streak in the otherwise pitch black hair: the trend researcher Lidewij Edelkoort. Fashions come and go, but Lidewij Edelkoort, with her knowledge and her particular sensitivity, remains a constant. Among trend researchers, she would be described as the “ultimate classic.” For nearly 30 years now, Lidewij Edelkoort has been one of the most sought after trend experts in the world. She works with global corporations, illuminating the road to the future. She explains what consumers will want tomorrow, how they’ll live and what colors they’ll love. Companies like Shiseido, Gap, Estée Lauder, Moooi and Coca Cola, as well as carmakers, banks and even governments – they all trust her advice and her reliable interpretations of trends and lifestyle developments. She seems to possess a nearly supernatural capacity to predict the Zeitgeist. How does one become a trend

Lidewij Edelkoort Foto by Rui

researcher nowadays?

She was still a design student at the Dutch ArtEZ Institute when her extraordinary aptitude for color, design and fashion trends was discovered. Her advice was so in demand among fellow students that, when she finished her studies, instead of becoming a designer she went directly into a career as a trend observer. In 1975, she moved to the heart of the fashion world, Paris, to work as an independent trend consultant. Trend Union, the network she founded in the 80s to specialize in trend predictions

Personality portrait INSPIRATION TRENDS & COLORS: LIDEWIJ EDELKOORT

as well as strategic brand and product development, spans several firms with offices in Paris, New York and Tokyo. Her publications “Bloom”, “View on Colour” and the trendbooks have a major influence on magazine design across the globe. According to Time Magazine, today she is one of the 25 most influential fashion experts of our time.

through the world with open senses – she calls this “taking samples.” In this way, she is keenly aware of the subtlest movements in social and cultural structures: political developments, social movements and global changes. At its heart, it’s quite simple: “I don’t discover anything new. I observe and interpret the behavior and mood of people and write what I see.”

“There is no creation without

Inspiration and Impulse

advance knowledge, and without

A trend researcher must repeatedly hurl herself into life. When she’s on her lecture and consulting tours, Lidewij Edelkoort doesn’t just lock herself in her hotel room and contemplate. Instead, she wanders through cities for hours, observing people, keeping a close eye on the pioneers among consumers – those who are already trying out, wearing or enacting that which has not yet arrived in the broad mainstream.

design, a product cannot exist.“

Trend research is not an “exact” science. Instead, through intensive observation of the existing environment and the various currents of our time, it is the art of predicting future needs. And Lidewij Edelkoort is a master of this art. Ultimately, it’s about repeatedly finding new, current answers to the same questions: How will our life look in the future? Which desires and needs will we have? How does a product need to be in order to have success in a future market? How will one be able to inspire people in the future to buy a certain product? In her work, Lidewij Edelkoort relies primarily on intuition and her extraordinary power of observation. She travels

The most important cities in Lidewij Edelkoort’s Trend Atlas at the moment are Istanbul, New Delhi, Stockholm and Tokyo. Through the enormous number and diversity of people who are living in very close proximity of each other in these global metropolises, the trends are evolving extremely quickly.

The trends of the future

products will experience a renaissance. A new

, More luxury for everyone!

How will our world, our lives, our consumer

variety will emerge – through the connection of

The definition of luxury has dramatically

behavior evolve? Lidewij Edelkoort knows the

global basis products with local specialties, regi-

changed in recent years with the “democratiza-

answer. More than three years ago, in her

onal diversity and national flair!

tion of luxury goods”. This doesn’t only mean

biannual “Well Being Bible”, she made astound-

expensive products, but also a new “positive”

ingly precise predictions about extensive

, The rediscovery of slowness

way of dealing with yourself: healthy food,

lifestyle changes which have now perceptibly

The signs are unmistakable: Slow food, slow

pampering yourself or taking a break. According

crystallized as global trends.

life, slow travel, slow media…According to

to Lidewij Edelkoort, this is accompanied by a

Lidewij Edelkoort, we clearly find ourselves at

need for high quality and enduring products.

the start of a new, slow attitude towards life.

Products that one can keep for a long time, that

, A unified global style has no long-term future

The genuine, authentic, true and direct forms of

develop a pleasant patina over time and that

For years, Lidewij Edelkoort has been warning

communication will become more important

develop a positive sustained relationship with

her clients: “We are tired of always seeing only

again. The reawakened desire for comfort, quiet

the consumer. Major potential for all manufac-

the same brands across the entire world,

and inner balance offers a huge opportunity for

turers of truly high quality products!

regardless of whether we’re in New York, Tokyo

the wellness and food industry.

or São Paulo.” According to Edelkoort, local

Personality portrait INSPIRATION TRENDS & COLORS: LIDEWIJ EDELKOORT

I S SU E%21

fashion ® a hor ti-cultural view

The hit rate?

It’s reasonable to ask whether the trend prophetess is ever wrong. She has never been off the mark, she claims confidently. Nevertheless, she admits that the duration or significance of some trends have been over- or underestimated. This is because the greatest difficulty in trend research – and therein lies the expertise – is the most exact prediction possible: Knowing when and in what dimensions a trend will blossom. Will it evolve quickly or slowly? Will it stick around for a season or half a century?

society. A single individual, like herself, has no influence on this. Who knows – perhaps this is why she’s had such continuous success for decades?! Because she doesn’t overvalue her own significance and personal taste. Instead, she quietly observes the world – and discovers what will be important for people in the future. p edelkoort.com p trendtablet.com

From trend researchLidewij Edelkoort’s Bible

ers and trendsetters

Twice a year, Lidewij Edelkoort’s collections and analyses are brought together to create the coveted Trendbooks – in limited edition printings of 250 copies. The Trendbooks are devoted to the impending trends in fashion, design, interior design, beauty and wellness. In addition to analyses and prediction models, the handmade books also contain important keywords, fabric and color patterns as well as exemplary photos and inspirational texts from Lidewij Edelkoort.

As a consultant, Lidewij Edelkoort is a major influence on what the products of tomorrow will be. Is it possible that her popularity and enormous influence on economic decisions at the highest levels have made her into a trendsetter? Rainier Evers, founder of trendwatching. com, says: “She is a trendsetter. When she announces something, it happens simply because she has such a large following. It is a self-fulfilling prophecy.” Lidewij Edelkoort herself would certainly deny this. In her opinion, trends develop from deep within social structures and on an unfathomable emotional level of

Trends versus lifestyle Lidewij Edelkoort distinguishes between trends and lifestyle. Trends can last for different lengths of time. There are brief flare-ups, mid-range styles and very longlasting persistent trends that evolve each season or reemerge again from time to time. For example, pink has become a classic color in the fashion world. When it comes to lifestyle, people only speak about long-term trends that have influence on different aspects of life. Some last 5 years or 10 years; others maintain their hold for half a century before they lose their significance.

photo Overlay People: Jose AS Reyes / Shutterstock.com, photo overlay sun & people: VICTOR TORRES / Shutterstock.com

Citys

This city because our citizens

capes is what it is are what they are.

PLATO

â&#x20AC;&#x153;There is no question that there is an unseen The problem is, how far from midtown and how late is it open?â&#x20AC;?

photo wonderwheel: franssonkane / Shutterstock.com

Woody Allen

world. is it

and suddenly

I became a part of your past unknown

Snack2Go. On the Go with Style. The heat-resistant and leak-proof porcelain containers for eating on the go: to take with you or fill up, in the office or wherever you are at the moment. The environmentally-friendly alternative to plastic products and disposable packaging.

Integrated clip for simple opening when the contents are hot. (vacuum effect)

Spixxy &Spixxyli Making of

The shape of the new piggy bank from Mahlwerck Porcelain was created by Dresden artist Frank Hruschka. After the design phase, with many drawings and some models, the little pigs had to be prepared for production. Here’s a look behind the scenes of how the cast was made.

The original clay model. It’s even possible to detect the traces of machining.

Spixxy gets a silicon shell. It’s soaked!

The silicone shell is followed by a layer of plaster because the silicone itself is too soft for a cast.

The outer layer consists of two halves, which are opened here.

Now the silicone shell is removed. The mold and silicone shell can be reused later.

Voilá: a 1:1 copy of the handmade original. Spixxy is now going on a trip.

Spixxy & Spixxyli THE MAKING OF: THE ARTIST FRANK HRUSCHKA

A man can do all things if he will. (Leon Battista Alberti, 1404–1472)

THE ARTIST Frank Hruschka

JAZZ – IN CONCERT, OIL ON CANVAS, 140 X 200 CM, 2012

Frank Hruschka is a special artist. There aren’t any others like him in today’s German art world. Or maybe we should say: there can’t be any others like him? Everywhere, in every field of work, there are specialists. Each person can have just one thing that they do, then we automatically assume that they’re also good at it. This isn’t a world of preliminary designs. When something is done, we immediately want to use it, to sell it. This has also become the custom with art. Obviously, this must primarily be usable in the sense that it must be sellable: frequently and at a high price. This creates assembly line art that becomes increasingly similar to the contract work of the baroque and rococo periods. But with other motives, of course! Those that we agreed upon as a society in the 60’s and 70’s. But you can’t forget that many aspects of the ideas of that time disappeared long ago. Nobody talks about Fluxus any longer. Which makes sense. Fluxus can’t be defined, it flows through your fingers. Large photos, on the other hand, remain stuck. And now there’s Frank Hruschka. Who experiments, tests, breaks new ground, abandons the old, rediscovers some things along the way. He goes to his limits, to the places where it’s really existential. He is a renaissance man.

As Alberti correctly observed: The intention of a renaissance man is not to know everything in order to present oneself as the smartest person in the room. For Frank Hruschka, it’s a matter of thinking about everything that he wants. To try out what he thinks is right, learn the techniques that he’ll need for it. Just like a typical versatile artist. Illustrator, painter, printmaker, photographer and sculptor. As a person who wants to be many. And is able to do so. He is an abstract painter – inspired from the reality around him – who can’t abandon a certain form and rediscover it in drawing. He is a printmaker who loves the tiny changes in each edition and has an eye for original photos. Each of his deliberate images is done “in one fell swoop.” One often thinks about movement: A current beneath the surface, floating objects above, imaginary spaces or movement of color itself in the foreground. Frank Hruschka is a truly universal artist who collaborated in building a gallery in order to help his younger colleagues, pursues art as the cultural advisor of the Elbtal culture space and teaches artistic techniques. He loves music. In particular jazz in all its varieties gives him a completely unique inspiration to draw on location. He creates jazz on the paper: fast, heady – and always flowing!! frank-hruschka.de

LICHTBLICK, GRAPHITE ON PAPER, 75 X 50 CM, 2012

There are things that are just worth it to do – this is the philosophy of Mahlwerck. With this in mind, when it comes to social involvement, Mahlwerck searches for projects that are simply worth the support. The company was able to find something in Southeast Bavaria: The private grammar school Inntal for children with and without disabilities – a truly valuable vision.

Joline AND Maxi

ever, the lively Adrian guides his friend’s hand with care. Maxi’s presence is also good for other children. Those who are ordinarily shy and uncertain open up around him. Cool daredevils finally trust themselves to show weakness and gifted classmates are happy to play the part of “Maxi’s managers.” Kids with and without disabilities profit equally from lessons together. The problem: In the Bavarian state school system, Maxi is an exception.

Anything Goes

The doctor and educator knew even in the 1920’s that the brain can reorganize itself after severe damage. Through special everyday exercises, but also through supportive furnishings and additional

aid, the healthy regions of the brain are guided to take over the tasks of the damaged regions. Acquired skills are repeated constantly in such a way that the brain can store and eventually retrieve them

“Maxi, come here,” calls Adrian, waving to his best friend. Step by step, Maxi places one foot in front of the other. His face shows concentration – but also excitement. He wants to join his friend and classmate. And by using all his energy, he does. Flashback: When he was born, Maxi suffered a lack of oxygen that caused long-term brain damage. At 14 months, he can do little more than lie on his back. The predictions from doctors are bad. But his parents don’t give up. They go with him to the special education center in Rosenheim for conductive education, a holistic therapy system developed by the Hungarian doctor András Petö.

automatically. Because this form of education takes the Latin root “conducere” literally and “conducts” people toward something, together and forward, he named it conductive, while the therapists became known as “conductors”. With the help of his conductors, today Maxi is visiting his first class of a regular school. When it’s time to work in teams, he’s in great demand as a partner. Today his friend Adrian wins the “race for Maxi.” The two carefully cut out letters, which is actually dangerous work. How-

Although different forms of teaching people with and without disabilities together have been legally authorized in Bavaria since summer 2011, in practice the implementation has depended significantly on certain individuals. The organization FortSchritt Rosenheim wants to change this in its region. With its private primary school Inntal, which is set to open at the start of the upcoming school year, it wants to

FortSchritt Rosenheim e.V. PRIMARY SCHOOL FOR CHILDREN WITH/WITHOUT DISABILITIES

Stanley and Maxi

YOU CAN

HELP! Join us in supporting the work of the organization FortSchritt Rosenheim e.V. There is still a huge hurdle for the new primary school: financing. In the first two school years, the state only provides minor financial support to private schools. After that, the assistance can increase. Despite commitments from some foundations, FortSchritt Rosenheim still lacks the resources to be an adequate employer for teachers and conductors. You can help by

make it possible for children with and without disabilities to learn together in a regular environment. In so doing, the organization is implementing the school day that the disability convention of the United Nations has called for: Creating an inclusive society in which all people can live together equally. The courage to found the school, as well as the ideas for its pedagogical concept, was based on the experiences of the organization’s members. Most are parents of children with disabilities, such as Andrea Kaffl, Maxi’s mother. Like her, all the parents have experienced how effective Petö’s methods are. However, they have also seen how constricting the current school system is – even for siblings without disabilities. Although many of the children of the organization’s board are over the primary school age, the parents are consciously working to make things better for future generations. “The education that our children experienced was also made possible by other parents,” explains Bettina Brühl, the first chairperson of FortSchritt Rosenheim. “We want

to pass on something from this experience.” Up to this point, the only alternative to the state school system in Inntal is the Montessori school in Rohrdorf. The private primary school Inntal will establish an alternative at the southern border to Austria. A relief for many parents, who often had to drive their children with physical disabilities to Munich. The private primary school Inntal wants to teach all children equally, regardless of whether they’re gifted, “normal” or limited in their physical movements. Ultimately, conductive education intends to help everyone in their self-reliance when it comes to learning and everyday life. To do this, primary school teachers and conductors work together. Their pedagogical building blocks are education, movement and interaction. The private primary school in Oberaudorf near Rosenheim will be the only school in Bavaria with daily inclusion sports. The program includes two hours of sports, but also project days for individual sports, such as riding, climbing or hiking. The classes alternate between

donating to a school that teaches people how to work together! Everyone profits from this: Maxi, Adrian, their classmates – and us! Donate for a shared future.

FortSchritt Rosenheim e.V. Bank Account: Sparkasse Rosenheim, BLZ 711 500 00 Konto-Nummer 53 41 59 9

“top-heavy” and “practical” learning. Experiments are a natural part of the scientific and technical education. In order to guarantee an individual education for every child, a maximum of only one-third of every learning group is comprised of children with physical disabilities. For more information, please visit www.private-grundschule-inntal.de. Until the opening, Maxi shows what he can achieve with his conductor and his classmates. With the help of a computer language program, he is able to describe his experience from the first school day: “Anything goes.”

MusiC Manu KatchÉ

Drum Shots:

MANU

plays

We know the drums as a rhythm-producing instrument of a band. Manu Katché is exempt from this: His unforgettable drum sound does more, adding a colorfully rhythmic note to everything. The musician, whose parents are from the Ivory Coast and France, became known in Germany thanks to his successful music series “One Shot Not” on Arte (until the start of 2012). In France he’s found an even wider following as the critical judge of the televised singing competition show “Nouvelle Star.” Music is in his blood. His thoughts on music are constantly shifting, always in flux, revealing incredible curiosity. This is the only reasonable way to explain his extreme openness to the most varied styles of music and interpre-

tations thereof. In “One Shot Not”, he invited various musicians to the show. They put together a few new pieces just to then play together live in a jam session with all the invited musicians. Street musicians played together with international megastars, African rhythms played alongside songwriters, jazz mixed with pop and rock, hip newcomers met old-timers – it was a colorful festival of music like nothing ever seen before on TV! The musician

Maybe it has something to do with his classical piano training, which he began

MusiC Manu KatchÉ

KATCHÉ The current CD “Manu Katché” from Manu Katché was released by ECM under the number 2284

at seven. Perhaps there’s a connection to his unbelievable experience in pop and rock music, where he’s played with all the greats: In the eyes of many critics, Manu Katché revolutionized drumming. He “plays piano on his drum set,” his forward-driving groove swings in a relaxed rhythm on the albums of Peter Gabriel, Sting, Dire Straits and Joni Mitchell. He is the relaxed foundation upon which contemporary jazz greats like Jan Garbarek can build and which gives soloists a place to shine. On his fourth jazz album with original compositions, recorded for the legendary label ECM, it’s exactly this drum

sound that gives the structured pieces their footing. Here you won’t find the parts performed by the drummer, but instead of the pianist and composer Manu Katché – a rare combination that’s quite worth hearing. Even when he’s writing the songs, he already has the sound of the future band mates in his ear. This is the idea and principle behind why he releases every album with a different line-up. In this way, “you can get the influences of other musicians who you never expected.”

ment of drums (MK) and Hammond Organ or sometimes piano (Jim Watson). The saxophone (Tore Brunborg) provides a melodic voice. But what “brings light” to this album, as Manu Katché himself says, and provides the necessary funk modernity, is the incomparable sound of the trumpeter Nils Peter Molvaer. In its quality, it’s a typical ECM product with the usual high standards. Just too bad that we can’t be amazed by Manu Katché on television more often.

In his pieces, he leaves nothing to chance, relying on a careful arrange-

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WEâ&#x20AC;&#x2122;RE NOT INTERESTED IN SURFACE FEEL.

JUST THE FEELING. Changing surfaces, the play of light and shadows, a feeling from matte-soft to glossy-smooth. Encounter surprising moments and new experiences in combination with exceptional desig. Welcome to the world of Mahlwerck finishing.

Shape

151 A bestseller. Here imaginatively finished with ceramic glaze inside and logo engraving outside. Finish: smooth-soft Velvety.

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ART THE ARTIST NEIL HARBISSON

From the art,

Hearing colors Imagine being born and growing up in a world without colors. Living in a black-and-white world. At some point, you find out that other people can see colors. Only you can’t. What kind of feeling is this? Wouldn’t you want to understand what color is, how it affects people, how a colorful world actually “looks”?

Neil Harbisson is completely color-blind. He has never seen colors. He doesn’t know how colors look or which colors arouse which feelings.

Now Harbisson can go into museums to listen to Picasso paintings. Or take a walk and enjoy the symphony that the Eyeborg creates from the colors all around him.

His world is black and gray and this is precisely why he grapples with the topic of color more intensely than most people who can see colors.

The Eyeborg has now become such a fixed part of Harbisson’s body and personality that he doesn’t even remove it while showering. After months of discussions, he has been authorized to have his Eyeborg showing in his official passport photo. This probably makes him the first ever human-machine being to be recognized by the state.

The Catalan-Northern Irish artist, composer and cyborg activist wasn’t content to simply accept his situation. He wanted to know what color is. He wanted to perceive it. Somehow. And in 2003, he suddenly got the opportunity to do just that. He heard a reading about cybernetics and got to know the scientist Adam Montandon.

Neil Harbisson with the Eyeborg

Together, they developed the idea of a device that can convert optical waves into acoustics. With this technology, Harbisson still wouldn’t be able to see colors. But he would be able to hear them. After a year’s work, the idea had become a reality: The webcam-like “Eyeborg” was created. With a forehead camera, it records colors, which are then converted into sounds by a small processer and played directly into Harbisson’s ear through an in-hear speaker.

ART der Künstler Neil Harbisson

Sonochromatic after MOZART’s Eine Kleine NachtMusik

Harbisson uses his new capability to make exciting art projects. He creates sound portraits of famous figures, such as Woody Allen, Leonardo di Caprio and Prince Charles. The faces look just as different as they sound. Cheerful or gloomy, melancholic or severe. The attractiveness of the faces plays no role. The Eyeborg responds only to the skin tone, the color of the lips, the hair and the eyes. Harbisson calls the compliments to the sound portraits “Sonochromatics”: Computer images that emerge in colors through the “translation” of music pieces.

Sonochromatic after VERDI’s Aida Triumphal March

Mozart’s “Eine Kleine Nachtmusik,” Louis Armstrong’s “What a Wonderful World” and “Rehab” from Amy Winehouse have all been turned into colorful Sonochromatics. Harbisson’s newest project is called “Cyber Venezia”, an interactive sound map that Harbisson has created, allowing him to listen to the colors from Venice and attempt to scan the city of water as comprehensively as possible with his Eyeborg. After the completion of the extensive project, it will then be possible for people in Venice to listen to Cyber Venezia interactively via the iPhone or iPad. In this way, those who – like Harbisson – are color blind can experience the city in all its vivid colors for the first time.

Sonochromatic after VIVALDI’s Spring

And those who are capable of seeing color will get an impression of how Harbisson perceives the world. During the Art Night of Venice, 700 select visitors got the chance to enjoy a sneak preview of the Cyber Venezia through a type of “pre-hearing.” In Palazzo Loredan, Neil Harbisson demonstrated his art for listeners. From the sounds of the colorful houses on the Venice island of Burano, he created a live two-hour modern symphony. p giudecca795.com p cybervenezia.com

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THESE SHAPES ARE ONLY AVAILABLE FROM MAHLWERCK. MAHLWERCK

REMARKABLY SUCCESSFUL.

MAHLWERCK

Uniques UNIQUE PORCELAIN SHAPES — ONLY FROM MAHLWERCK –

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Download Magazine catalog: mahlwerck.de/magalog

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Uniques THESE SHAPES ARE ONLY AVAILABLE FROM MAHLWERCK PORCELAIN

he design of this porcelain shape is laid out to present promotional messages and carry brands into the world. All were specially created for this purpose by Mahlwerckâ&#x20AC;&#x2122;s designers and can only be obtained from Mahlwerck: the Mahlwerck Uniques â&#x20AC;&#x201C; this is the Softpad Mug, the 2Go family, Conference, Twisty and Inside Handle, Key Fobs and Matroschka. The family grows with each passing year. We proudly present: die Uniques 2013!

Snackbowl

Inspired by design from the seventies, the Snackbowl really catches the eye. Its round shape offers prominent space for large-surface promotional messages. With the Snackbowl, snacking finally gets a new, stylish space: No more ugly peanut cans, no ripped-open chip bags with half the contents spilling out. The Snackbowl fits so well on every desk that snacking with it is guaranteed to be more fun!

Coffee2Go is everywhere. But you can only get the original from Mahlwerck, the inventor of the porcelain Coffee2Go.

The small version of the Mahlwerck bestseller Softpad Mug is perfectly-designed for a quick macchiato, doppio, corretto or lungo â&#x20AC;&#x201C; i.e. espresso â&#x20AC;&#x201C; during the day. With the silicone pad, many striking forms of branding are possible.

Softpad Mini

High Conference: Me

The big sister

Me could be the first interactive cup: A window is integrated into its rotatable handle. This allows a motif to be accentuated with different elements. Interesting new possibilities for storytelling arise. Use your cup to tell a story or put the focus on a specific element. Design: DNS, www.dns-design.de

Conference is an essential part of many offices and meeting rooms. The big sister of Conference is available with or without the original lid. Thanks to its height, it offers even more space for promotional messages and logo imprints.

An overview of the most important shapes and all the innovations. Even more can be found online at www.mahlwerck.de/werbeporzellan.

Shape

121 Bone-China Volume Height Diameter Weight

0,35 l 110 mm 80 mm 250 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard, 9 color, full decoration

Shape

122 Bone-China Volume Height Diameter Weight

0,40 l 115 mm 95 mm 300 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard, 9 color, full decoration

Shape

140 Porcelain Volume Height

0,32 l 100 mm

Diameter Weight

82 mm 300 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Ceramic glaze, scratch-resistant, standard print, 1 color, partial decoration

Shape

143 Porcelain Volume Height Diameter Weight

0,35 l 101 mm 98 mm 325 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Transfer decoration standard, 9 color, full decoration and interior side decoration

Shape

147 Porcelain Volume

0,30 l

Height

95 mm

Diameter

85 mm

Weight

330 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Transfer decoration standard high-level, full decoration

Shape

151 Porcelain Volume Height

0,40 l 100 mm

Diameter Weight

98 mm 365 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Hydro glaze with metallic effect Sparkly, logo engraving

Shape

152 Porcelain Volume

0,20 l

Height

80 mm

Diameter

80 mm

Weight

200 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Logo engraving blind embossing, hydro glaze with metallic effect

Shape

318 Bone-China Volume

0,40 l

Height

100 mm

Diameter

100 mm

Weight

310 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Transfer decoration standard high-level, 5 color

Shape

320 Bone-China Volume

0,30 l

Height

105 mm

Diameter

87 mm

Weight

190 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Hydro glaze with logo engraving, with crystals from Swarovski® Elements

Shape

321 Bone-China Volume Height

0,32 l 100 mm

Diameter Weight

87 mm 210 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label Full-surface decoration not possible

Example of use: Transfer decoration standard, 1 color, with crystals from Swarovski® Elements

track your mood

The first interactive cup with rotating handle Design: DNS www.dns-design.de

Shape

334 Porcelain Volume Height Diameter Weight

0,30 l 110 mm 85 mm 312 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Shape

SnackBowl

335 Porcelain Volume Height

0,85 l 120 mm

Width x Depth 122 x 128 mm Weight

475 g

Current prices can be found at www.mahlwerck.de/pricelist Design: Familie Düsentrieb

Available decoration areas

◊ Partial decoration

Good Luck From Switzerland

Modern times demand modern saving. Here is Spixxy. And the small Spixxyli. Save in the most modern piggy bank shape. And completely secure from all unauthorized access.

Shape

Spixxy

336 Porcelain Volume

Up to 250 €

Height

135 mm

Width x Depth 148 x 120 mm Weight

625 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Full surface hydro glaze ◊ Partial decoration

Shape

Spixxyli

337 Porcelain Volume Height

Up to 120 € 108 mm

Width x Depth 115 x 95 mm Weight

268 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Full surface hydro glaze ◊ Partial decoration

Shape

Mack the Knife

338 Porcelain Länge

230 mm

Weight

57 g

Current prices can be found at www.mahlwerck.de/pricelist Design: CurrentAndrea prices Nimtschke can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ logo engraving on grip area

◊ Leather cover ◊ Felt cover

Snack2Go

KITCHEN INNOVATION OF THE YEAR 2013: OUTSTANDING PRODUCT

Shape

339 Porcelain Volume

0,60 l

Height

105 mm

Diameter

120 mm

Weight

500 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas Handle

◊ Interior side decoration

Interior base printing Integrated strap for easy opening, even with hot contents (vacuum effect)

◊ Exterior base label ◊ Full-surface exterior decoration

Lid seal 100% watertight!

HIGH_CONFERENCE A SIGN OF ELEGANCE IN THE OFFICE

Shape

340 Porcelain Volume

0,30 l

Height

97 mm

Diameter

80 mm

Weight

260 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard high-level, 8 color

Shape

341 Porcelain Volume Height

0,35 l 109 mm

Diameter

90 mm

Weight

377 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Design: Familie Düsentrieb

◊ Handle ◊ Interior side decoration ◊

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard, 5 color

Shape

341 D Porcelain Volume Height

0,35 l 109 mm

Diameter Weight

90 mm 377 g

Current prices can be found at www.mahlwerck.de/pricelist Design: Familie Düsentrieb

Available decoration areas

◊ Handle ◊ Interior side decoration ◊

Interior base printing

◊ Exterior base label

Special color lid with orders of 500+

Shape

Espresso2Go

342 Porcelain Volume

0,18 l

Height

75 mm

Diameter

70 mm

Weight

115 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Full decoration, 9 color

Shape

Coffee2Go Thermo

343 Porcelain Volume Height Diameter Weight

0,30 l 130 mm 90 mm 420 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

Exterior base label

◊ Full-surface exterior decoration

Example of use: Transfer decoration standard high-level, 8 color

The perfect-fitting lid is also re-sealable

Shape

Coffee2Go mini

344 Porcelain

a) a)

Volume b)

Height

0,32 l 100 mm

Diameter

91 mm

Weight Silikonbanderole in drei Versionen: a) doppelt geriffelt, b) einfach geriffelt, c) Standardbanderole

230 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label ◊ vollflächiges Dekor umlaufend mit geschlossener Naht

The perfect-fitting lid is also re-sealable

Coffee2Go

Example of use: Transfer decoration standard, 4 color

Shape

345 Porcelain Volume Height

0,42 l 134 mm

Diameter Weight a)

Silicone band available in three versions: a) double corrugated, b) one-side corrugated, c) standard band

91 mm 330 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label ◊ Full-surface decoration all around with sealed joint

Design: Familie Düsentrieb The perfect-fitting lid is also re-sealable

Example of use: Full decoration, transfer decoration standard high-level, 4 color with logo engraving

Shape

Inside Handle

346 Porcelain Volume

0,32 l

Height

101 mm

Diameter

100 mm

Weight

365 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration Interior base printing

◊ Exterior base label ◊ Exterior decoration partial surface Design: Andrea Nimtschke

Example of use: Colored background engraving, interior decoration 2 color

Shape

Matroschka

350

Porcelain/Stainless Steel Volume Height Diameter Weight

0,40 l 215 mm 80 mm 801 g

Current prices can be found at www.mahlwerck.de/pricelist

Matroschka is a thermos bottle. Quality porcelain

Available decoration areas

with double-walled stain-

Partial decoration on body and

less steel cartridge. The lid

head or ceramic glaze

can be detached and used as a cup, but thanks to the vacuum seal effect, it remains firmly attached to the bottle.

Shape

Conference

351 Porcelain/Bamboo Volume

0,30 l

Height

90 mm

Diameter

97 mm

Weight

290 g

Current prices can be found at www.mahlwerck.de/pricelist Design: Familie Düsentrieb

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Hydro glaze with one-color standard print

www.mahlwerck.de

WE’RE NOT INTERESTED IN A WEALTH OF COLORFUL POSSIBILITIES.

JUST TASTE.

We r b ep o r ze l l an high q ua l it y

Download Magazine catalog: mahlwerck.de/magalog

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants

Shape

Softpad Mug

352 Porcelain/Silicone Volume Height Diameter Weight

0,30 l 105 mm 84 mm 290 g

Current prices can be found at www.mahlwerck.de/pricelist Design: Familie Düsentrieb

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Full decoration, transfer decoration standard, 7 color

Shape

Standard Softpad colors: gray, white and black. Available in any color with orders of 500+

Softpad mini

353

Porcelain/Silicone Volume

0,30 l

Height

85 mm

Diameter

60 mm

Weight

140 g

Current prices can be found at www.mahlwerck.de/pricelist Design: Familie Düsentrieb

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Mirror —,— D:d Mirror

The mirror cup: Mirror-inverted text is printed on the cup and readable on the saucer’s nanometal coating.

Shape

451 Bone-China Volume

0,20 l

Height

58 mm

Diameter

91 mm

Weight

365 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label ◊ All-round exterior printing

Example of use: Cup Transfer decoration standard, 1 color, saucer with nanometal coating

Espresso & Cappuccino Shape

534

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume

0,09 l

Height

53 mm

Diameter

65 mm

Weight

63 mm

Diameter

95 mm

Weight

0,22 l

Height

460 g

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume

0,12 l

Height

70 mm

Diameter

60 mm

Weight

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume

535

205 g

Shape

536

Shape

265 g

Shape

537

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume Height Diameter Weight

0,38 l 80 mm 108 mm 670 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape Porcelain Volume

62 mm

Diameter

64 mm

Weight

Current prices can be found at www.mahlwerck.de/pricelist

Shape Porcelain Volume

0,22 l

Height

71 mm

Diameter

88 mm

Weight

Aktuelle Preise unter www.mahlwerck.de/preisliste

563

0,10 l

Height

562

260 g

Aktuelle Preise unter www.mahlwerck.de/preisliste

385 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape Porcelain Volume

0,30 l

Height

76 mm

Diameter Weight

106 mm

564

550 g

Shape

551

552 553

RED

blUE BLACK

Porcelain Volume

0,40 l

Current prices can be found at www.mahlwerck.de/pricelist Height 100mm

Diameter

98 mm

Weight

Available decoration areas

340 g

Dishwasher-safe and

◊ Handle

scratch-resistant!

◊ Interior side decoration

Current prices can be found at www.mahlwerck.de/pricelist

◊ Interior base printing ◊ Exterior base label Recommended finishing: Logo engraving

Example of use: Logo engraving on one side

Shape

574

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume Height Diameter Weight

Ceramic glaze in three standard colors

Shape

575

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain 0,40 l

123 mm 85 mm 325 g

Volume Height Diameter Weight

0,10 l 100 mm 50 mm 223 g

OFFICE

Current prices can be found at www.mahlwerck.de/pricelist

Shape

650

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume

651 Porcelain

0,09 l

Volume

0,20 l

Height

60 mm

Height

70 mm

Diameter

60 mm

Diameter

81 mm

Weight

Current prices can be found at www.mahlwerck.de/pricelist

Shape

225 g

Shape

652

Current prices can be found at www.mahlwerck.de/pricelist

Porcelain Volume Height Diameter Weight

Weight

195 g

Shape

653 Porcelain

0,32 l

Width

226 mm

105 mm

Depth

152 mm

84 mm

Weight

460 g

320 g

PHILIPE HOTEL

Shape

718

Current prices can be found at www.mahlwerck.de/pricelist

Double Saucer Volume 0,20 l Weight 326 g (without cup above)

Shape

700

Current prices can be found at www.mahlwerck.de/pricelist

Cappuccino Cup Volume 0,20 l Weight 425 g

Shape

702H

Current prices can be found at www.mahlwerck.de/pricelist

Espresso Cup and Saucer with Handle Volume 0,045 l Weight 120 g

Shape

701

Current prices can be found at www.mahlwerck.de/pricelist

Coffee Cup Volume 0,145 l Weight 365 g

Shape

703

Current prices can be found at www.mahlwerck.de/pricelist

Sugar Bowl Volume 0,20 l Weight 295 g

Shape

702

Current prices can be found at www.mahlwerck.de/pricelist

Espresso Cup Volume 0,045 l Weight 150 g

Shape

704

Current prices can be found at www.mahlwerck.de/pricelist

Creamer Volume 0,07 l Weight 80 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

705

Flat Plate Ø 20 cm Weight 320 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

708

Shape

711

Medium Oval Plate Width 400 mm Weight 1000 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

715

Egg Cup Ø 14 mm Weight 255 g

Shape

706

Flat Plate Ø 28 cm Weight 790 g

Medium Bowl Ø 20 cm 1,1 l Weight 665 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

709

Shape

712

Large Oval Plate Width 545 mm Weight 1750 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

707

Small Bowl Ø 15 cm 0,55 l Weight 330 g

Large Bowl Ø 29 cm 3,6 l Weight 1700 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

716

Small Gravy Boat 0,06 l Weight 60 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

710

Small Oval Plate Width 305 mm Weight 490 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

713 714

Shape 713 Salt Shaker Shape 714 Pepper Shaker H 103 mm Weight 105 g

Current prices can be found at www.mahlwerck.de/pricelist

Shape

717

Large Gravy Boat 0,34 l Weight 180 g

KEY FOBS

Shape

735

Current prices can be found at www.mahlwerck.de/pricelist

Shape

735

Current prices can be found at www.mahlwerck.de/pricelist

Shape

735

Heartbeat

Le Voyeur

Simon

Porcelain/

Stainless steel

Shape

735

Current prices can be found at www.mahlwerck.de/pricelist

Shape

735

Current prices can be found at www.mahlwerck.de/pricelist

Shape

735

Limousine

Fly a Flag

Flower

Porcelain/

Stainless steel

Current prices can be found at www.mahlwerck.de/pricelist

Shape

780 Porcelain Volume Height

0,30 l 103 mm

Diameter

82 mm

Weight

275 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard

Shape

782 Porcelain Volume Height

0,30 l 105 mm

Diameter Weight

83 mm 280 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label

Example of use: Transfer decoration standard, 1 color, logo engraving

Shape

783 Porcelain Volume Height

0,35 l 104 mm

Diameter Weight

97 mm 305 g

Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

◊ Handle ◊ Interior side decoration ◊ Interior base printing ◊ Exterior base label

Example of use: Full decoration, transfer decoration standard, 2 color

Shape

Spoon Mug

786 Porcelain Volume Height Diameter Weight

0,25 l 103 mm 82 mm 280 g

Includes stainless steel Current prices can be found at www.mahlwerck.de/pricelist

Available decoration areas

Handle

◊ Interior side decoration

Interior base printing

◊ Exterior base label only partial decoration possible

Design: Familie Düsentrieb Example of use: 2 color print, transfer decoration standard

Shape

G201 Glass

Volume Height Diameter

0,27 l 127 mm 75 mm

Current prices can be found at www.mahlwerck.de/pricelist

GLASSWARE Small Latte Macchiato Glass, beveled

Shape

G202 Glass

Volume Height Diameter

0,40 l 134 mm 83 mm

Current prices can be found at www.mahlwerck.de/pricelist

Large Latte Macchiato Glass, beveled

Shape

G203 Glass

Volume Height Diameter

0,26 l 137 mm 60 mm

Current prices can be found at www.mahlwerck.de/pricelist

Water Glass, cylindrical

PACKAGINGâ&#x20AC;&#x2030; & SHIPPING

Single Box, white Standard

Single Box with window, white Standard

Box of four Custom-made

Box of six Standard

Single Box, colored Standard

Single Box with window, colored Standard

Of course, all Mahlwerck products come to your home well-packed in standard boxes. But every once in a while, you also need special packaging for a special gift. Weâ&#x20AC;&#x2122;re glad to help out with this, offer suggestions and take over all the processing. This means that you get everything you need, all from a single source. Our partners in the packaging and printing industries are experts in their jobs and have worked with us reliably for years.

Gift Box with Coffee2Go

Gift Box, stollen cake & Coffee2Go with see-through window

Single Box, Espresso Standard

Single Box Custom-made, offset print

Coffe2Go Gift Box Custom-made, 1 to 4 color print

Box of two, Espresso Custom made, 4 color offset print

Snack2Go Gift Box with cutlery Standard

Coffe2Go Box with polyfoam padding Custom-made, 1 to 4 color print

Box of three, Espresso Custom-made, 4 color offset print

FINISHINg OVERVIEW OF ALL METHODS

A WEALTH OF

POSSIBILITIES It’s the finishing that makes a mug what it should be: the reliable ambassador for your brand at every opportunity. Long gone are the days when it was all about printing. Now you have a variety of finishing methods, some of which can also be combined with each other. We’re glad to help you in all questions about finishing. Whether it’s professional advice, a visualization or even a preliminary sample.

LOGO ENGRAVING

Classic

ADVANTAGES

v possible on all porcelain designs and glasses

v also possible on the handle v completely scratch-resistant and dishwasher-safe

v looks particularly sophisticated v reverse relief effect with a positive engraving

v low costs, therefore outstanding cost-effectiveness

LIMITATIONS

j engraving is only possible on the exterior

OPTIONS

s with orders of 250+ s our standard prices are based on an engraving surface area of 20â&#x20AC;&#x2030;cm2

s larger surface areas, even all-round, are possible

LOGO ENGRAVING

POSITIVE ENGRAVING

ADVANTAGES

v possible on all porcelain designs and glasses

v also possible on the handle v completely scratch-resistant and dishwasher-safe

v looks particularly sophisticated v reverse relief effect with a positive engraving

v low costs, therefore outstanding cost-effectiveness

LIMITATIONS

j engraving is only possible on the exterior

OPTIONS

s with orders of 250+ s our standard prices are based

COLORED BACKGROUND

ADVANTAGES

v heightens the effect of white logo engraving

v a ll Pantone® or HKS® colours are available

v also possible on the handle v dishwasher-safe LIMITATIONS

j hydro glaze is not 100% scratchresistant and as a result not appropriate for demanding everyday catering use

OPTIONS

s on orders of 250+ s all Pantone® or HKS® colours,

metallic, gold and silver colours

on an engraving surface area of 20 cm2

s larger surface areas, even allround, are possible

HYDRO GLAZE

WITH LOGO ENGRAVING

WITH COLOURED BACKGROUND

ADVANTAGES

v all Pantone® or HKS® colours are available

v heightens the effect of white logo engraving

v perfect illustration of corporate

v all Pantone® or HKS® colours are

v strong colour effect, combined

v also possible on the handle v dishwasher-safe

identity

with the elegant engraving print

v colour glaze is water-based v completely free of harmful substances and suitable for food

v dishwasher-safe LIMITATIONS

j hydro glaze is not 100% scratchresistant and as a result is not appropriate for demanding everyday catering use

OPTIONS

s all Pantone® or HKS® colours,

metallic, gold and silver colours

s silk-matt or high-gloss surfaces s coloured background engraving also possible

available

LIMITATIONS

j hydro glaze is not 100% scratchresistant and as a result not appropriate for demanding everyday catering use

OPTIONS

s on orders of 250+ s all Pantone® or HKS® colours,

metallic, gold and silver colours

HYDRO GLAZE

WITH PRINT

ADVANTAGES

v all HKS® or Pantone® colours are

available for the print and for the base colour

v matt and gloss surfaces are possible

v perfect illustration of corporate identity

v dishwasher-safe v colour glaze is water-based v completely free of harmful substances and suitable for food

LIMITATIONS

j hydro glaze is not 100% scratchresistant and as a result not appropriate for demanding everyday catering use j finely scanned motifs or images with colour gradients are not suitable

OPTIONS

s with orders of 250+ s all Pantone® or HKS® colours,

metallic, gold and silver colours

s silk-matt or high-gloss surfaces

WITH BLIND EMBOSSING

ADVANTAGES

v the cup is first engraved and then fully coloured with hydro glaze

v the effect is one of blind embossing

v matt and glossy surfaces are possible

v understatement in colour v dishwasher-safe v colour glaze is water-based v completely free of harmful substances and suitable for food

LIMITATIONS

j hydro glaze is not 100% scratchresistant and as a result not appropriate for demanding everyday catering use j large logos or bold typefaces are most effective; subtle motifs cannot be as deeply engraved and are therefore unsuitable for this technique

OPTIONS

s with orders of 250+ s all Pantone® or HKS® colours,

metallic, gold and silver colours

s silk-matt or high-gloss surfaces

THERMOSENSITIVE

FOR ALL TYPES OF FINISHING

MAGIC ENGRAVING

Velvety

ADVANTAGES

v a logo engraving is covered with

a thermo-sensitive colour, which becomes transparent when heated and thus disappears

v magic colour can have any colour

background in HKS® or Pantone®

v completely free of harmful substances and suitable for food

LIMITATIONS

j Hydro glaze is not 100%

scratch-resistant and as a result not appropriate for demanding everyday catering use j large logos or bold typefaces are most effective; subtle motifs cannot be as deeply engraved and are therefore unsuitable for this technique j there are no white cover colours when it is cold j Not dishwasher-safe

OPTIONS

s with orders of 250+ s cover colour in black and dark blue, also available in special colours on request

s silk-matt or high-gloss surfaces for hydro glaze

v aesthetic enrichment of the

surface of a porcelain piece with a very unusual matt quality

v amazing tactility v great combined with logo engraving and hydro glaze

v dishwasher-safe v attention-grabbing branding,

which appeals to several senses at the same time

v possible in conjunction with decorative print

LIMITATIONS

j limited scratch resistance j lonly available full-surface on

the whole cup exterior, no partial surfaces

OPTIONS

s with orders of 250+

ADVANTAGES

v metallic gloss colours full-surface on porcelain

v special light reflections v scratch-resistant and dishwasher-safe

v attention-grabbing branding,

which appeals to several senses at the same time

v possible in conjunction with decorative print

LIMITATIONS

METALLIC GLAZE

COATING

Sparkly

NANOMETAL

ADVANTAGES

v finished with a wafer-thin metallic coating

v special light reflections via reflecting surfaces

v scratch-resistant v logo engraving as a particularly suitable style of branding

v possible in conjunction with decorative print

LIMITATIONS

j hydro glaze is not 100% scratchj resistant and as a result not

j not suitable for catering j not suitable for microwaves j 6 colour shade options, which

OPTIONS

suitable for demanding everyday catering use

s with orders of 250+ s many Pantone速 metallic colours s many gold and silver colours s high-gloss surfaces

are determined on the basis of approval samples

s with orders of 250+ s colours available are gold, silver, Bordeaux, blue, green, mother of pearl

TO EACH HIS OWN

CRYSTAL

PERSONALISATION

SWAROVSKI Crystallized速

ADVANTAGES

v name inscription for just one item

v as print/type v as handwriting v as logo engraving v d ishwasher-safe and scratchresistant

v possible in conjunction with decorative print

v accents given by individual

crystals or entire motifs from different-sized Swarovski crystals

v special light reflections v dishwasher-safe, but hand washing is recommended

v pure elegance v possible in conjunction with decorative print

LIMITATIONS

j names must be supplied in vector format, otherwise additional graphic design charges apply

LIMITATIONS

j relatively expensive, depending on number of crystals

OPTIONS

s only smaller quantities can be

s with orders of 250+ s approx. 30 different crystal

s no limitations with regard to the

s 4 different crystal sizes s possible on all porcelain designs

personalized with the minimum order for the main finish of 250+ maximum order

s in conjunction with individual and/or direct dispatch

colours available

CERAMIC GLAZE

EXTERIOR

ADVANTAGES

INTERIOR

ADVANTAGES

v scratch-resistant and suitable

for demanding everyday catering use

v fired at a temperature of 850°C v cup can be completely coloured v dishwasher-safe v high-gloss surfaces

LIMITATIONS

j not all colours can be used

j not all colours can be used j colour effect must be assessed in

colour effect must be assessed in individual cases j certain colours contain precious metals (e.g. many pink and magenta-like colours) and are therefore subject to a not insubstantial surcharge

individual cases

j certain colours contain pre-

cious metals (e.g. many pink and magenta-like colours) and are therefore subject to a not insubstantial surcharge

OPTIONS

s with orders of 250+ s many Pantone® or HKS® colours

Standardcolors for ceramic glaze

s with orders of 250+ s many Pantone® or HKS® colours

Pantone® 2905c

Pantone® 21c

Pantone® 295c

Pantone® 186c

Pantone® 373c

Pantone® 4965c

Pantone® 364c

Schwarz

Pantone® 109c

TRANSFER DECORATION

HIGH LEVEL

Standard

ADVANTAGES

v brilliant photo-realistic motifs in offset quality

v gold and silver also available as

real precious metal preparations

v dishwasher-safe v scratch-resistant and durable v free from harmful substances

(inspection certificate by Hansecontrol available on request subject to a charge)

v combination of high-gloss and

silk-matt decoration elements possible

v all surfaces of a cup are printable gold and silver also available as real v precious metal preparations

v scratch-resistant and dishwasher-safe

v free from harmful substances

(inspection certificate by Hansecontrol available on request subject to a charge)

v well suited for full-tone colour line print motifs

LIMITATIONS

j not all HKS® or Pantone® colours are possible

LIMITATIONS

j not all HKS® or Pantone® colours are possible

j certain colours contain pre-

cious metals (e.g. many pink and magenta-like colours) and are therefore subject to a not insubstantial surcharge j not suitable for coloured porcelain glazes j outstanding print quality only possible with very high-resolution print data

OPTIONS

j certain colours contain pre-

cious metals (e.g. many pink and magenta-like colours) and are therefore subject to a not insubstantial surcharge j less suitable for photo-realistic motifs j optimum colour transfer is only on white porcelain

OPTIONS

s with orders of 250+ s full-surface decoration or only partial decoration in logo size

s with orders of 250+

EFFECTS

Kroko

ADVANTAGES

v eine absolut neuartige,

stark auffallende Glasur

v kombiniert metallische Effekte mit Reptilienstruktur

v die Farbglasur ist auf Wasserbasis

v völlig schadstofffrei und

absolut lebensmitteltauglich

ACCESSORIES & SPECIALS

BANDS

for the 2Go family in 4 types: light to strong heat protection u available in individual colours for orders of 1,000+ u individual designs also available upon request; for example, car tires or country flags

PRINT & ENGRAVING

v spülmaschinengeeignet

u interior printing in transfer

LIMITATIONS

u handle printing in transfer

kratzfest und insofern nicht für den harten Gastronomie-Alltag geeignet j aufwändiges Verfahren, das drei Glasurschichten erfordert j nicht alle Farben sind darstellbar

u classic or coloured background

j Hydroglasur ist nicht 100%ig

OPTIONS

s viele Pantone®- oder HKS-

Farben, Metallic-, Gold- und Silberfarben

s Oberflächen seidenmatt oder hochglänzend

s auch farbig hinterlegte Gravur möglich

decoration standard decoration standard engraving on handle

LIDS for the 2Go family u available in individual colours for orders of 1,000+ u re-sealable u Shape 341D

FELT

u elt bands for 2Go cups u different colours available on demand

u laser cut of logo possible Pads

for Softpad Mug & Softpad MINI u available in individual colours for orders of 1,000+

THAT’S THE WAY IT IS … INFORMATION

Base label

Health-Care

Our porcelain comes standard with a Mahlwerck base label, unless expressly agreed otherwise in writing.

Our porcelain is dishwasher- and microwave-safe, unless otherwise indicated. Upon request and for an additional cost, we will provide a Health-Care Certificate – with which we can demonstrate compliance with the applicable pollutant emission regulations – for all shapes and designs. This official certificate must be requested separately for every production, every order, every batch and has a processing time of about three weeks.

Data and Templates Logo engraving: Vector data (Illustrator)

Fonts converted to paths Line printing:

Vector data (Illustrator) Fonts converted to paths For transfer decoration high level:

High-resolution TIFF files, uncompressed or Vector data (Illustrator) Fonts converted to paths

Notes

We reserve the right to slight variations in dimension and color, as well as the availability of individual items. The terms and conditions of Mahlwerck Porzellan GmbH apply for all businesses. All prices are subject to changes without prior notification.

Color variations

Print colors are technically different from glaze colors. Slight variations between glaze and print colors are to be expected. Certain colors or motifs may vary slightly between the proof and the order, and this must be accepted. With respect to porcelain with standard colored glazes, there may be color variations between individual production batches.

100

Sales are made exclusively through qualified promotional item wholesale.

Mahlwerck in Detail

Perpetually in Motion with New Ideas Mahlwerck Porcelain is a refined, vibrant and innovative manufacturer of promotional porcelain. The owners Heike Hampel-Rudolph and Tobias Köckert bring years of experience to a business that they learned from the ground up. Over sixty co-workers design and produce the high quality promotional porcelain in all its variations and distribute it all over the world. The company is known for accuracy and a highly-developed sense of aesthetic and quality standards, along with nearly twenty years of experience and industrial competency Over 3.5 million promotional mugs per year serve as essential advertising media. They communicate brand images and lead to fast and successful brand recognition. At the same time, they are a globally successful brand ambassador for thousands of companies. High quality promotional porcelain!

Innovative product ideas paired with state-of-the-art refinement technologies make promotional porcelain not only individual but absolutely unique.

Image Rights All images © Mahlwerck Porzellan and Digital Real, with the exception of P. 2f: shutterstock.com; p. 8f: shutterstock.com; p 10: Top: Autodesk Inc., TypeDrawing, UZU, below: Libratone A / S; P. 11: above: Vivero Oy: Marco Melander, below: VerTerra Ltd.; p. 12. above: Bocci: Gwenael Lewis, below: Brooks England Ltd.; p. 13: above: Child's Own Studio, below: Del Popolo: Matthew Millman; p. 14: below: BIS Publishers; p 15: above: The Link Collective; p. 16: below: Ten Colors, pp. 18 & 21: Ingo Moeller; p. 19: Yves Klein, ADAGP, Paris; p. 20: shutterstock.com; p. 22: shutterstock.com; page 23: Visualizations Mahlwerck, mug image Ingo Moeller; p. 24: Ingo Moeller; p. 26 Typography: Ingo Moeller; pp. 26-30: shutterstock.com; page 31 top left: Carl Zeiss Vision International GmbH; p. 31 top center: shutterstock.com; p. 31 top right: Akzo Nobel; page 31 center (palettes) by Ingo Moeller; p. 31 Bottom row: shutterstock.com; p. 32: shutterstock.com; p. 33: Trend Union by Rui Lidewij Edelkoort, Trend Union, pp. 34-35: Trend Union, pp. 36-43; shutterstock.com; p. 43, below Snack2Go Mug: Mahlwerck Porzellan; p. 44f: Frank Hruschka; p. 46f: FortSchritt Rosenheim eV; pp. 47-48: Ingo Moeller; p. 48 CD: EC M; pp. 51-52: Neil Harbisson & Giudecca 795 Art Gallery; pp. 54-58: shutterstock.com; mugs, cups and illustrations by Ingo Moeller; p. 75: shutterstock.com, p. 77: shutterstock.com, p. 78f Coffee & logos: shutterstock.com, p. 104: shutterstock.com; Updates to the imprint/image rights at mahlwerck.de/magalog/impressum.

IMPRINT Mahlwerck, the Magazine 13/14 with catalog section from Mahlwerck Porcelain is published once a year with a print run of 20,000 copies PUBLISHER/V.i.S.d.P. Tobias Köckert, Mahlwerck Porzellan GmbH, An der Alten Spinnerei 1, D-83059 Kolbermoor, Tel. +49 8031 — 27 47 - 0, info@mahlwerck.de, www.mahlwerck.de EDITOR-IN-CHIEF Ingo Moeller, Perhamerstraße 3, 80687 Munich, Tel. +49 89-20 35 87 95, postfach@ingo-moeller.de www.ingo-moeller.de Text Gisela Haberer Sonja Kröner Anne Geuthner Ingo Moeller Ilonka Sievers, Lektorat ADVERTISING MANAGEMENT Mahlwerck Porzellan GmbH CONCEPT Ingo Moeller, Büro für Content Strategie CREATING VALUE IN A DIGITAL WORLD Schleißheimer Str. 6, 80333 Munich Fon +49 89 — 95 45 72 63 - 0 Fax +49 1803 — 6222 291 2406 postfach@digital-real.de www.digital-real.de GRAPHIC DESIGN Sebastian Dinsing, Art Direction Janine Scheurmann Ingo Moeller PRINTING Blueprint AG, Lindberghstr. 17, 80939 Munich, www.blueprint.de COPYRIGHT The magazine and all its individual contributions and images are protected by copyright. Upon acceptance of the manuscript, the right to publish as well as the right to translate, to grant reproduction rights, to electronic storage in databanks, to producing reprints, photocopies and microcopies shall be granted to the publisher. Any use beyond the limits as defined by copyright law is prohibited without the consent of the publisher. In the unsolicited sending of articles and information to the publisher, the revocable consent is given to enter the submitted articles or information into databases that are managed by the publisher or an associated third party. Color, model, price and product are subject to change. USERNAMES The use of brand names, retail names, trademarks, etc. in this magazine does not justify the assumption that such names may be used without restriction by anyone, and often they are legally-protected trademarks, even if they are not labeled as such. © 2013 Digital/Real & Mahlwerck Porzellan GmbH The designs of the promotional porcelain are property of the respective brands/companies/designers.

The trademarks shown are trademarks of their respective companies / owners. Use of the term "public domain" is carried out in the legal sense of "public domain"..

We would like to express our sincere appreciation for the approval of reprint. For more on Creative Commons: http://de.wikipedia.org/wiki/Creative_Commons

www.mahlwerck.de

SNACK2GO TURNS THE ENTIRE WORLD ON ITS HEAD.

THE ART OF URBAN DINING.

Shape

339 Bowl for saving, eating, transporting and heating food 600â&#x20AC;&#x2030;ml Volume, branding for orders of 250+

Download Magazine catalog: mahlwerck.de/magalog

w e r b e P o r ze l l an high q ua l it y

All Mahlwerck products and finishing techniques can be obtained exclusively through qualified promotional product merchants