Portfolio

Design considerations

Specially designed Furniture Replica of spaces to create dis-orientation Escape route in case of raid

Biometric security system

Availability of Weapons with ease Able to flood the space (submarine mechanism)

Sound insulation

Illusions

Design Concept

Since Dawood Ibrahim is commonly known to be part of underworld a term that is beyond concept of ordinary and daily life of a common person. I have chosen pond as main concept to design space for him. A pond has a lot of life under it and associated with it. Its usually considered un clean and static but supports life of various kinds.

1th year |M.A Int | Retail Inteior Design |NCA | Instructor Umer Saeed

Retail Inteior

SECTIONS

3D VIEWS

Material Board

The material choice has been picked from recyclable materials that are commonly available at local junk yards.

PRODUCT DESIGN

(freelance -work)

Project Brief ; The client was Afro- American and was looking for belt design that could illustrate part African culture and is bold enough to attract people.

Second proposal for belt

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Painting- Oil paints- Trapped in time and space

Restaurant Design Project

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Professional work- Citi Housing society office work

Residential Designs

Professional work Master City Housing society office work

Residential Designs

Professional work Master City

Housing society office work

Restaurant Design Project

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Professional work- Citi Housing society office work

House Elevation Visualization

Professional work - Citi Housing society office work

M.A INTERIOR DESIGN THESIS

m.Ainteriordesignthesis

ONEIRIC CINEMA DESIGN

Importanceofcinemadesignand interior

With various affordable streaming services out there, movie theaters need to keep finding new ways to attract audiences and encourage them to choose a night at the theater over staying home The social aspect of going out to a movie is also integral to attracting customers, and cinema design needs to be able to capitalize on this fact by providing spatial experience that can change experience of going to a cinema.

Between 1947 and 2007, Pakistani cinema was based in Lahore, home to the nation's largest film industry (nicknamed Lollywood)

1977 till 2007

TARGE T GROUP

STUDENTS

CORPORATE SECTOR

STUDENTS

TOURISTS

FAMILIES

SITE CINE STAR CINEMA

Lahore-Pakistan

Analysis conclusion

All the spaces, including the ticket space inside and outside the theater, entrance and exit of the theater, waiting space, and the hall have the same moving path. There is no separation of the moving path resulting in complex flow of audience before and after the showtime

Selected area

The access to Screen 1 and its exit from first floor needs to be better.

There needs to be a lobby for the entrance and exit as well. The current refreshment corner on first floor is does not gel with the flow of people while they enter or exit the screen and not they have direct access to interval lobby there.

The current exit from interval lobby leads to one side of the parking only due to which people who have cars parked in other parking need to go all the way around the to reach there or they may have to opt for main entrance which can be crowded at times.

Solution.

Converting otherwise unused stair well for dedicated entrance to screen 1 from first floor so that F.F. refreshment corner becomes directly accessible and part of flow of audience entering the Screen 1.An intervention needs to be made that provides dedicated exit to front. Which also caters for security concerns by not providing direct entry into Screen 1 and an exit that is a bit complicated to comprehend. It may also provide multiple plat forms or surfaces that can be exploited for multiple use.And the multiple levels are able to cater for multiple age groups is they want to site or lean on against any surface and to find the various possibilities they can associate with the use of multiple perspectives and levels

REM, JUMPCUTS AND ONEIRIC CINEMA

Our sleep has 5 stages. (Felson, 2020) In first three stages our body go through drop in body temperature, heartbeat, and low breathing. After which REM experience starts. This stage lasts for about 90 to 150 minutes. During which a person experience body paralysis. This is when a person is dreaming. Dreams are visual and spatial experiences and a manipulation of reality in unnatural way. They have been a topic of speculation for science, philosophy, and religion throughout the history. A great part of dream content is linked with sense of sight. Our eyes play the role of a camera to capture what is around us which later may become part of our night fantasies. Our dreams have succession of silent images and storyline provided by our “implicit memories” and “semantic” knowledge involving general, abstract concepts as suggested by research of Robert Stickgold of Harvard Medical School. The dream content is not linked with episodic memory that includes association of memory with specific time, place, or an event. Due to which dreams are so illogical and full of discontinuity. It lets you consolidate and integrate dreaming experiences without realizing its conflicting nature with real life. Dreams are one such formation by nature that takes one into a visual spatial experience that has no censorship contrary to reality of the individual in subjective or objective way or sometimes both. (Revonsuo, 1995) An example of this is evident from a documented dream by Jack Kavosk in his dream journal named Book of dreams. It goes like…

“OH! THE HORRIBLE VOYAGED I’ve had to take across the country and back with gloomy railroads and stations you never dreamed of----one of em a horrible pest of bats and crap holed and incomprehensible parks and rains, I can’t see the end of it on all horizons, this is the book of dreams.”

The similar is relatable with our experience of watching movies. Films are illusions yet we can relate to them. They seem both real and dream like because they appear to us in a way that activates the regressive experience of watching dreams on our psychic dream screens. (Eberwein, 2014) Thus, metaphorically dreams and cinema experience are linked and studied together in film theory called oneiric. An important thing to notice is that globally the average film time duration is like REM average time duration. Our ability to sit still for extended time for a film or tv is an ability bestowed upon us by nature. This experience is more observable in cinemas where we are static, and our motor functions are at rest, and we give in to screen in front of us. The REM is part and result of rapid shift of visuals that we visualize during dream. In films such dis connectivity is attained through jump cuts. Jump cut is used to break up long ideas into smaller more manageable smaller bits. It is a single continuous sequential shot of a subject, or an object is broken into parts, with parts of footage being removed as to give the effect of jumping forward in time. The sift of scene do not take away the relation of it with the original captured objects. That is in case of dreams we can associate the images with the objects of the real life things are relatable but in a fragmented manner. It is manipulation of spatial and temporal duration of a single shot and fracturing the duration to move the audience ahead. This kind of cut abruptly communicates the passing of time. Jump cuts are considered a violation of classical continuity editing, which is what we end up experiencing in dreams. (Bordwell & Thompson, 2008) (Jumpcut, 2021)Furthermore, the speed of dream resembles with our speed of thinking. There is movement of time and space but faster than walking reality. Jump cuts speed up the transition of visual and give illusion of time passing fast. In it a new perspective of the same object is shown without moving around it. Irrespective all the complexities the amazing part about dream is that they make perfect sense when you’re having them. This project is an attempt to portray REM experience in spatial design by taking oneiric cinema as guide and reference.

Design Process

Design process and outcome

Jump cuts are specifically multiple dimensions of same object or subject but in bits and pieces so an identifiable form has been picked that can be exploited using this approach. The form picked is of honey comb. It has geomatic pattern associated with is and there is less ambiguity with recognition of this form. Multiple layers of same form are overlapped in multiple scale so that the form is interacting itself in multiple ways. In this way the intersections consists of bits and pieces of the same object but each time presenting a different perspective. This also breaks the hierarchy of shape thus the bits and pieces of the form seems to have connection but does not suggest the over all form from which it has been picked. We are able to transition in the space as if we have fast access to multiple sides of the same object defying time. The space is also resulting in fast movement of eye as there is something different in every corner.

Intervention into the site

Other explorations based on film editing techniques common in Oneiric films

Film editing techniques and Oneiric cinema explorations

Cross-dissolve: the cross

dissolve transition can be used to imitate how transition are happening in dreams. In dream the subject can move from one vision to the other one seeing the two images disappear one after the other one.

CROSS DISSOLVE AND MOTION FREEZ

GRAPHIC MATCH CUT

Collage - PASSER BY EFFECT

Superimposition: the superimposition is the technique that resembles the process of condensation. The superimposition permit to have see two images at the same time, it simulate the process of condensation were two images in dreams are merges to not e recognized by the subject. The superimposition can further blend one image with another image that could emphasizes or strengthen the meaning of the first one. One example of the use of the superimposition can be seen in Un Chien Andalou (1928), when the image of the armpit of the woman is superimposed with the image of a seashell. The superimposition recreate the illogical blending of different images during the dream process.

To achieve this effect two forms were overlapped with one being transparent and other solid