The
The Official Publication of the National Costumers Association, Inc.
Help Sales Bloom with Creative Balloons
Museum Tour: The Museum at FIt updated 2019 Buyer’s Group
Feb|March 2019
costumers.org
The NCA’s 2019 Conference is coming!! Find all of the exciting info inside on page 6.
CONTENTS
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features
10 Help Sales Bloom with Creative Balloons
By Kathleen Furore
16 Museum Tour
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Fabric in Fashion: A snapshot of The Museum at FIT
24 The 2019 Buyer’s Group
The most up-to-date list of vendor members and the discounts they offer NCA members. New companies recently added!
departments
6
In the Industry—A preview of NCA Conference
20 Business Beat— The 3/50 Project
22
22 Product Parade 28 My Favorite Costume costumers.org
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N C A A D M I N I S T R AT I O N BOARD OF DIRECTORS President
Marion Bradley 2019* Discount Costumes 494 Booth Road, Suite H Warner Robins, GA 31093 478-929-3500 president@costumers.org
Treasurer
Louella Torrence 2020* Drop Me A Line Costume Shop 1050 Lehigh Street Allentown, PA 610-435-7481 Fax 610-435-7428 dropmealine@rcn.com
Director
Gene Flaharty 2019* Mehron 100 Red Schoolhouse Road Chestnut Ridge, NY 10977 845-426-1700 Fax 845-426-1515 gflaharty@mehron.com
Director
Linda Adams-Foat 2019* Camelot Costumes, LLC 1321 S. Demeter Dr. Freeport, IL 61032 815-233-1861 camelot7@comcast.net
Vice President
Janine Caufield 2019* Caufield’s 1006 West Main St. Louisville, KY 40202 502-583-0636 Fax 502-583-2002 vp@costumers.org
Director
Terri Greenberg 2019* Halco 723 E. Railroad Ave. Verona, PA 15147 724-929-7300 Fax 724-929-7301 Terri@halcoholidays.com
Director
Dwayne Ibsen 2019* Ibsen Costume Gallery 4981 Hamilton St. Omaha, NE 68132 402-556-1400 Fax 402-556-5727 DwayneIbsen@ costumers.org
Director
Director
Pam Markel 2020* Illusive Skull Costume Castle 1314 Morgantown Ave. Fairmont, WV 26554 304-363-4785 Fax 304-366-9850 info@illusiveskull.com
Louella Torrence 2020* Drop Me A Line Costume Shop 1050 Lehigh Street Allentown, PA 610-435-7481 Fax 610-435-7428 dropmealine@rcn.com
*indicates end of current term
Like the NCA on Facebook! Go to www.costumers.org and look for the Facebook link at the bottom of the page! aa y r 2c0h 1 52 0 1 9 f e bm |M
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2019 STANDING COMMITTEE CHAIRS Buyer’s Group: NCA Home Office Staff The Costumer/Roster/Publications: Ed Avis Associates Disaster & Grievance: Janine Caufield, Caufield’s Executive Director Liaison: Marion Bradley, Discount Costume Historian: Don Knox, NCA Executive Director Membership: Gene Flaherty, Mehron and Janine Caufield, Caufield’s Memorial Fund/National Awards: Linda Adams-Foat, Camelot Costumes, LLC Nominations: Linda Adams-Foat, Camelot Costumes, LLC Plot Service: Lori Hammes, Curtains Up Costumes Policy & Procedures: Linda Adams-Foat, Camelot Costumes, LLC Publications Liaison: Marion Bradley, Discount Costume and Terri Greenberg, HALCO Time & Place: Dwayne Ibsen, Ibsen Costume Gallery and Janine Caufield, Caufield’s Web Site: Louella Torrence, Drop Me A Line Costume Shop and Don Knox, NCA Executive Director Bereavement: Terri Greenberg, HALCO Social Media: Janine Caufield, Caufield’s
ATTENTION ALL COSTUMERS Save The Date!
Mark your calendars for the
2020 Halloween & Party Expo!
Date: January 17 - 19th, 2020 Place: Ernest N. Morial Convention Center, New Orleans, Louisiana Watch future issues of The Costumer for more information.
See our New Line for 2019 including
our All New Licensing Program!
Toll-Free (888) 229-2879 www.underwraps.net
For 2019 Catalog Requests, email info@underwraps.net
PRESIDENT ’S LETTER Presidential greetings from Georgia,
Sometimes as business owners, we tend to just stay in our little circle. Sure, when it comes to customers we will help anyone who walks in our doors; but when it comes to reaching out to other like-minded business owners, we just don’t go there. My question is “why not?” Imagine if we open up and start asking questions to those around us—especially other members of the National Costumers Association. What can we learn from their expertise? You may be asking, “When will we be around other NCA members?” Well, that is an easy question to answer: At the 2019 National Conference, which will take place July 19 through 21 in Kansas City, Missouri! And, speaking of the conference…do we have something planned for you! Presentations by these four talented speakers is just the start! • Dale Morton. Dale, of DMS Mascots in Hurricane, West Virginia, has made mascots for Dunkin’ Donuts, Procter & Gamble, Hasbro and more. He will be teaching a class on restoring and cleaning mascots.
• RJ Haddy. A special effects artist and airbrush dealer, RJ was a finalist on SyFy Channel’s Face Off and a teacher for many years at Capital High School Department of Film, Television, and Multimedia Arts in Charleston, West Virginia. He will be teaching a class on airbrushing techniques. • Tyson Murphy. The owner of A to Z Theatrical Supply in Kansas City, Missouri, Tyson is a media relations expert who has handled multi-million dollar marketing campaigns. He will be teaching a class on social media.
• Vincent Scassellati. A designer at Kansas City Costume Company in Kansas City, Missouri, Vincent has designed costumes for productions such as Cats, Hello Dolly, Little Mermaid, Grease and so many more. He will be teaching one class on pattern making and another on cutting and draping.
These industry pros are just a few of many who will be helping to “energize, educate, and enrich” those who attend this phenomenal conference. We’ll be finalizing even more details soon; keep checking www.costumers.civicaconferences.com for the most up-to-date information about our exciting Conference schedule. We have already received close to half the registrations we were aiming for—but are we missing yours? If you have signed up, who can you call and invite? Remember that whomever you invite does not have to be an NCA member—it could be someone who is intrigued by our educational line up. Also, be on the lookout for postcards coming soon! And, as always, if you have any questions, don’t hesitate to call me directly at 478-396-1204. Until next time, Marion Bradley, President National Costumers Association Discount Costumes Warner Robins, Georgia feb|March 2019
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NCA National Headquarters Don Knox Executive Director P.O. Box 3406 Englewood, CO 80155 800-NCA-1321 Fax 303-200-7099 office@costumers.org
The Costumer Publications Office Ed Avis Associates P.O. Box 13347 Chicago, IL 60613 708-218-7755 pub@costumers.org Ad Sales Ed Avis 708-218-7755 pub@costumers.org Editorial Inquiries Kathleen Furore 708-267-0023 kfurore@yahoo.com Art Director Michelle Crisanti info@mc2chicago.com ©2019, National Costumers Association. The Costumer is published by the National Costumers Association, Inc., with headquarters located at the above address, a nonprofit and incorporated association of costumers located in the United States, Australia, Bahamas, Canada, India, Ireland, Mexico, and Great Britain. No responsibility is assumed for the opinions expressed or claims made by the authors of articles or by advertisers. Appearance in the magazine does not constitute endorsement by the National Costumers Association, nor its officers or representatives.
www.costumers.org
in the industry CONFERENCE IS COMING!
The National Costumers Association’s bi-annual conference is fast approaching—and The Costumer has all of the details about this much-anticipated event slated for July 19-21 at the Crowne Plaza Kansas City Downtown in Kansas City, Missouri! Here are just a few of the event highlights:
Student Creative Event
Do you know any students who are interested in the field of costume design? If so, encourage them to enter the National Costumers Association’s 5th Annual Student Creative Event. The competition—open to all costume and fashion design students with a GPA of 2.75 or higher—will conclude with a runway show and a project presentation at the conference. The winner will receive a $1500 scholarship to be used at the winner’s school of choice, and all finalists will be awarded a one-year student membership to the NCA. To qualify, the student must apply by April 1, 2019, and present their completed costume in a video presentation by May 31, 2019. The finalists will be notified and will be asked to present their entire project to the general membership in a runway show at the conference. “We hope this will be a fun and exciting competition that will introduce your students to the world of costume design and the National Costumers Association,” Linda Adams-Foat, past president of the NCA and chairman of the Student Creative Event, said. Visit costumers.civicaconferences.com/student-creativeevent/ for detailed information about the criteria for scholarships, and to download an application form.
Silent and Live Auction
Mark your calendars for Saturday, July 20—the date for the NCA’s always popular silent auction, which will feature items from all over the country. This year, there will also be a live auction featuring exclusive costumes created by NCA members, plus other one-of-a-kind items! Dennis Markel of Illusive Skull Costume Castle will be the auctioneer for the special live auction—so it is guaranteed to be a fun evening. Auction items also will be available online for those who cannot attend. If you are interested in donating, go to costumers.civicaconferences.com and click on the auction link for more information. feb|March 2019
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Creative Style Show
Reservations are now being accepted for costumers who want to participate in the Creative Style Show. Here’s how it works: Each volunteer shop receives the same mystery box in late February/early March, then participants use the entire contents to create a costume for the runway show at conference. Sometimes the box is funny, sometimes not—that’s the challenge! You can also add $15 of your own for thread, zippers or special trims! There are only a few slots left for this event. The theme is “All Jazzed Up!”—and you can interpret that any way you like. Take time to join the others already committed and call (402) 556-1400 or email ibsencostumes@gmail.com and we’ll make sure you’re a part of this NCA costume tradition. And the costume is yours to keep!
Conference Education Sessions Airbrushing. Everything you always wanted to know about airbrushing and the different types of makeup but were afraid to ask. Speaker: RJ Haddy, former finalist on Season 2 of FaceOff Bringing Imagination to Life. Do you miss the good old days of dressing up? Then Cosplay, Cosplay and more Cosplay! Mascot Restoration. Learn the restoration, repair and cleaning techniques for your mascots. Speaker: Dale Morton, Dale Morton Studio (DMS) Mascot Costumes Pattern Making and Draping. Learn or re-educate yourself in these essential costuming arts! Speaker: Vincent Scassellati, Kansas City Costume Co. Social Media. How to look outside the box and explore new avenues. Speaker: Tyson Murphy, A to Z Theatrical Shop Change Your Store Displays? Why??? How to create an attractive, clean store that is inviting for customers. Remember it’s all about the customer’s experience. Presentation by The Illusive Skull Costume Castle Up, Up and Away. Learn basic balloon art and the ease of upselling balloons in your store. Speaker, Marion Bradley, NCA President and owner of Balloons-N-Parties Making a Novice Makeup Artist Look Like a Pro. The world of 3D Tinsley Transfers Grab Bag Makeup Forum. What do you know about the makeup you sell? Come and learn the versatile uses for the different makeup products you sell. Panel discussion with Gene Flaherty, Pam Markel and other guests Dates and times of each education session to be announced soon; visit costumers.org for the most updated information.
Easter Bunnies Easter is late this year, April 21st. That leaves you plenty of time to get your bunny stock ready! Costumes for kids and adults. Replacement pieces available to update your existing costumes.
Our open-faced bunnies come in 4 sizes. With a contrasting plush tummy and removable hood, everyone can “hop� into Spring!
Our mascot bunnies come in three adult sizes perfect for bringing Easter joy to all!
724-929-7300 phone * 866-35-SANTA toll free * 724-929-7301 fax * www.halcoholidays.com
Speakers in the Spotlight: Dale Morton and RJ Haddy
Dale Morton founded Dale Morton Studio (DMS) Mascot Costumes in 2001 in Hurricane, West Virginia. He and his creative team craft professional, custom-made mascot character costumes for schools and corporations nationwide. Dale’s past customers have included Intelos, Procter & Gamble, Hasbro, THX Inc., Careerbuilder.com, Dunkin’ Donuts and the PGA to name a few. Dale also creates custom masks, full creature suits, fiberglass armor and commissioned sculpture for commercial and artistic use. Don’t miss his presentation about Mascot Restoration at conference!
Register NOW for conference! You’ll save when you pay in full by June 1.
Full Conference Registration Regular 2/2 – 6/1 Onsite NCA Member $349 $399 Non-Member $449 $499 One Day Registration (Friday or Saturday) NCA Member $200 Non-Member $250
$250 $300
To register visit www.costumers.civicaconferences.com.
NCA Welcomes 8 New Buyer Members
RJ Haddy is an awardwinning special effects artist and airbrush dealer who was a finalist on Season 2 of Face Off, the SyFy Channel’s popular reality televi-
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sion game show. A Charleston, West Virginia native, Haddy taught in the Department of Film, Television, and Multimedia Arts Department at Capital High School, his alma mater. He will be teaching a must-see class on airbrushing techniques at the conference in July.
The Association welcomes DLP Unlimited, Fun F/X, Halloween HQ, Humbug Costumes, Looks Costuming on Hight St., Neen’s Costume Emporium LLC, Spotlight Characters, and The Life of the Party.
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Photo courtesy of Miga’s Costumes
Photo courtesy of Balloons, Etc. & The Costume Emporium
Help Balloon Sales Bloom with Creative Balloons By Kathleen Furore
On January 26, Rubber Bubbles Balloon & Party Supply in Barre, Vermont, shared an intriguing Facebook post from Signature Weddings (signatureweds.com ). It was a video from a bridal show featuring a model strolling down the aisle in a long, flowing veil—with several helium balloons attached! “You ain’t seen nothing like this…” the original post says.
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“Make sure you have a good helium supplier. You don’t want to be stuck with a bunch of balloons you can’t blow up if you can’t get helium...and if you’re an NCA member, be sure to check out discounts you can get on balloons.”
Photo courtesy of Balloons, Etc. & The Costume Emporium
— Jacob Cowger, Balloons, Etc. & The Costume Emporium
It was an out-of-the-box, high-fashion idea…but one that illustrates just how ubiquitous balloons have become for myriad kinds of events. Balloons, Etc. & The Costume Emporium in Cedar Rapids, Iowa, is one example of an independent shop staying successfully afloat thanks, in part, to its balloon sales. The store—which offers everything from balloon bouquets to balloon twisting to balloon decorating—launched as Balloons, Etc., a balloons-only business, in 2004. “After owning our balloon business for over seven years, the costume shop in our city closed down,” says Jacob Cowger, feb|March 2019
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who owns Balloons, Etc. & The Costume Emporium with his wife Kimberly Cowger. “After they closed we realized there was still a call for costumes in our city so we decided to add costumes to what we do. That was in 2011.” Today, the businesss—the only company that offers balloon decor in Cedar Rapids—does approximately 50 percent of its business in balloons, reports Jacob, who has been twisting balloons since he was a kid. “He grew up helping at a balloon shop in our city, so much so that he referred to the owner as his grandpa,” Kimberly says. What’s most popular? And when do balloons sell the best?
“The unique balloons that you can’t find anywhere else are most popular—gumball balloons, pinwheel balloons, agate balloons just to name a few,” says Jacob. “The busiest balloon day is Valentine’s Day, busiest balloon season is graduation. But balloons sell all year round for all kinds of occasions.”
Photo courtesy of Miga’s Costumes
Not Without Challenges At first glance, selling balloons might seem like a simple proposition. Stock rubber and mylar balloons, along with ribbon and weights, get some helium and you’re on your way. Unfortunately, like any business venture, that isn’t the case. Unexpected challenges often arise. Take working with helium, for example. “Helium shortages and price increases certainly don’t help, Jacob says. In fact, the price of helium was one problem Sarah Campbell, owner of Miga’s
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Balloon Trends for 2019 If you offer balloons in your shop or are thinking of adding that category to your inventory, check out the three trends custom printing company CSA Balloons predicts will keep the balloon category flying this year.
Photos courtesy of Balloons, Etc. & The Costume Emporium
Costumes in Goderich, Ontario, couldn’t overcome. “I have gotten out of balloons as the cost and availability of helium became too much,” Campbell says. “I don’t know if it is occurring everywhere or just in my area, but since I opened my business in 2012 the cost of helium has gone up 350%!” However, there are ways to overcome any problems you might encounter with helium, stresses NCA President Marion Bradley, owner of Balloons-N-Parties in Warner Robins, Georgia. “Because of the world-wide helium shortage, costume shops that offer balloon decor are offering more unique air-filled balloon designs,” Bradley reports. “Customers actually appreciate these more because they last up to 10 times longer than helium designs at a traditionally lower cost to consumers.” The quality of balloons you carry is another thing to consider. “It can be frustrating when people order balloons on the internet then bring them in to us to get them filled, only to find out we have the same balloons or better ones!” Jacob says. “People don’t think to ask first. We can’t guarantee the quality when we don’t know where they came from. We love it when customers message us weeks after buying our balloons and they’re flabbergasted that the balloons are still floating. They won’t get that from a party store.” And don’t forget about figuring out how you’ll deliver large orders to special events, or if you’ll need additional staff to help design and set up balloon displays. What is Jacob’s advice for anyone considering adding balloons to their shop’s inventory? “Make sure you have a good helium supplier. You don’t want to be stuck with a bunch of balloons you can’t blow up if you can’t get helium,” he says. “And if you’re an NCA member, be sure to check out discounts you can get on balloons,” Jacob concludes.
1. Giant Custom Balloons. Businesses can use mega-sized balloons as promotional tools at trade shows and other business events. On a more personal level, customers can use these big balloons for what have become extremely popular gender reveal and name reveal parties. And don’t forget birthday parties, graduations and weddings (think heart-shaped balloons printed with the names of the bride and the groom). 2. Custom Balloon Garlands. Corporate events, engagement parties, weddings, birthdays and graduation parties all are ideal opportunities to decorate with balloon garlands. 3. Custom Balloon Ceilings. Covering a ceiling in colorful balloons is a creative way to create a memorable event.
Balloon Ideas Want some ideas about how to decorate with balloons? Check out these two websites for inspiration: Modern Balloon Décor Ideas bit.ly/balloon_ideas 19 Ways To Use Balloons In Your Wedding Décor bit.ly/bride_balloons
THE WORLDWIDE LEADER IN PET
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museum tour
Fabric In Fashion: A snapshot of The Museum at FIT’s new exhibit
Fashion & Textile History Gallery December 4, 2018 – May 4, 2019
By Kathleen Furore Editor’s Note: This year, The Costumer will explore museums around the country that feature exhibits and installations of special interest to anyone in the costuming profession. First stop on our journey: The Museum at the Fashion Institute of Technology (FIT),Seventh Avenue at 27th Street in New York City. Have you ever wondered about the role textiles have played in the history of Western women’s fashion? If so, Fabric In Fashion, an exhibit running through May 4, 2019 at The Museum at the Fashion Institute of Technology (FIT) in New York City is a good place to start. Organized by Elizabeth Way, assistant curator of costume at The Museum at FIT (the only museum in New York City dedicated solely to the art of fashion), the exhibition takes visitors on a journey through 250 years of fashion, exploring the relationship between “fabrics, silhouettes, and the cultural movements that have shaped Western fashion throughout history.” More than 65 garments and accessories, and more than 30 flat textiles, are featured. Fabric In Fashion begins with an examination of fibers. “Four objects on display—a circa 1825 silk organza overdress, feb|March 2019
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a cotton organdy dress from circa 1830, an open-weave wool dress from around 1855, and a 2000 polyester design by Yoshiki Hishinuma—set the stage,” information from FIT explains. “Each
Above: Silk brocaded taffeta roba a l’angalise, circa 1760, England Right: Two-piece dress of silk ottoman with fringe and novelty velvet, circa 1859, USA
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fabric is made from a different fiber, yet all four dresses have a light, airy, translucent appearance. These four fibers—silk, cotton, wool, and synthetics—are the most prevalent in women’s fashion.” Fabric structures are another topic Fabric In Fashion explores. “For centuries, most high fashion for women was made from textiles woven on looms. Different weaves create dramatically different effects in textiles, ultimately determining the silhouette,” according to a description of the exhibit. “Although an openknitted, empire-waist evening dress, circa 1810, is a rare early example, knitted designs did not make a significant impact in women’s high fashion until the 1920s. At that time, Lucien Lelong created his modern, sportinspired wool
jersey suit and sweater, introducing the comfortable jerseys that would become ubiquitous in all levels of women’s fashion.” Fabric In Fashion also addresses the cultural impact textiles have had from century to century. Silk is just one example. “Sumptuous and colorful fabrics, especially of silk, were worn by European elites—both men and women—during the 18th century. Yet during the 19th century, these fabrics were mostly restricted to women,” information from FIT explains. “Such ‘feminized fabrics’ were made more complex, yet more accessible, by mechanized and steam-powered production. This is exemplified by fabric that shifts weave structures to create various scales of velvet, looped pile, and fringe in an extravagant circa 1859 silk ottoman dress.” Sophisticated methods of producing textiles, in fact, is what helped Paris become a hotbed of haute couture.
Yoshiki Hishinuma, sheer polyester dress with rosettes, 2000, Japan
“Lyon was established as France’s luxury textile center during the 15th century, and the city’s weavers provided 19thand 20th-century couturiers with the outstanding materials that made couture distinctive,” according to FIT. If you can’t travel to New York to view Fabric In Fashion in person, you can find information about and photos of the exhibit in the Online Exhibition at http://bit.ly/NYC_Fabric.
Above: Silk organza overdress, circa 1825, USA (possibly) Top Left: Knitted silk empire-waist evening dress, circa 1810, England Galanos silk satin cocktail dress, fall 1955, USA feb|March 2019
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Organdy dress with silk satin trim, circa 1830, England
business beat
The 3/50 Project:
Fighting for Brick-and-Mortar Survival By Ed Avis someone’s three favorite independently owned businesses, and the “50” refers to spending $50 each month in those stores. According to www. the350project.net, if half the employed population spent $50 per month in local, independent businesses, $42.6 billion in revenue would be generated. And since a high percentage of money spent in local businesses stays in the community, that amount would go a long way to saving a town’s brick-andmortar stores. “The 3/50 Project is really something that NCA members should be participating in,” says Marion Bradley, president of the NCA and owner of Discount Costumes in Warner Robins, Georgia. “It drives home the concept that brickand-mortar stores
Does it irritate you when your neighbors complain about how your community’s downtown is dying, but then order half of their purchases from Amazon and drive to Walmart for the rest? You’ve got a lot of company! The slow, painful decline of brick-and-mortar retailers has a lot of culprits, but ultimately the problem comes down to one thing: Local people ignoring stores in their town. The good news? There is a way to fight back! It’s called the 3/50 Project— and it’s something many costume shops are participating in. This project, launched by retail consultant Cinda Baxter about 10 years ago, shows people how essential brickand-mortar businesses are to their communities. The “3” refers to feb|March 2019
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“The flyers work best when handed directly to customers with their purchase or receipt, not stuck in the bottom of a bag. Look them in the eye, smile, and tell them thanks for coming into a locally owned business. Everyone likes to feel appreciated, after all.” — Cinda Baxter —Amy Meadows
are really the heart of any community, but they can’t survive without local customers. The 3/50 Project is easy to do, and it works!”
How to Get Started
If you’re interested in participating, you can sign up at www.the350project.net. Most NCA members will choose the “Storefront retailer” category. Once you’ve enrolled, your store will be added to the site’s Supporter page so consumers interested in supporting local business can find you more easily. You’ll also be listed on the 3/50 Project smartphone app, another way for customers to find you. Next, download the free PDF flyer on the website (see image at right) and print out copies that you can distribute to your customers. “The flyers work best when handed directly to customers with their purchase or receipt, not stuck in the bottom of a bag,” Baxter writes on her web site. “Look them in the eye, smile, and tell them thanks for coming into a locally owned business. Everyone likes to feel appreciated, after all.” Julie Gump, owner of Make Believe Costumes & Dancewear in Jacksonville, Florida, is such a big believer in the 3/50 Project that she prints about 40,000 copies of the flyer each year to hand out to customers and distribute wherever she can. “I give them to customers and say, ‘When you’re bored or can’t sleep at night, read this,’” Gump says. “I also take a stack of the flyers to the dance studios near me, and I staple them on the back of my [promotional] calendars. Those darn flyers are everywhere on the planet because of me!”
Additional 3/50 Promotions
The flyer is the heart of the concept, but Baxter has developed a number of other promotions that deliver the same message. These include: • A countertop sign that fits in an 8x10 frame. • A 36” x 50” window banner. Baxter suggests getting other local businesses together and printing a batch of these big banners, since multiple copies cost less. •
A movie theater screen ad. If your town still has a theater, find out if you can run a notice about the 3/50 Project on-screen before the previews start.
• Bookmarks. Print them 3-up on 8.5 x 11 stock and put a stack of them on your counter. • Special holiday promotions. These are also available as downloads on the site. You can find more great ideas at www.the350project.net/resources. html.
The Results
Does the 3/50 Project work? Gump certainly is a believer. “I get a good reaction from customers if they take the time to listen,” she says. “I explain that local businesses like mine help make the roads and pay for the infrastructure and all those things, and they get it. It’s so simple, it’s stupid. Every little bit you spend locally helps grow the local economy.”
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P roduct parade In Character Costumes’ Skeleton Queen and Skeleton King—new for 2019! The Skeleton Queen (CF11125)
includes a printed dress top, footless tights, and molded skull
crown. The Skeleton King (CM11126) includes a printed shirt, detachable cape, detachable molded chest and shoulder pieces, belt, gauntlets, hood and molded crown. 516-873-9000; incharacter.com
Judith M’s Paris (Dior) Net. Graftobian’s Inclusion Palette and New Product Catalog. This go-to palette for people of
color was inspired by DeShawn Hatcher, renowned makeup artist. The palette represents the darkest to lightest shades for people of
color and can be used to cor-
rect, contour, and apply foundation for clients of neutral, cool, and warm undertones. The company’s 2019-2020 catalog features stunning
work by some of our favorite makeup artists, more tips and tricks on best-selling as well as new products, updated pricing, and exciting
NEW products we’ve added to our line. 608-222-7849; graftobian.com
General Label Costume Labels.
These beautiful labels promote and identify your
costumes. Woven or printed. Great prices and low
minimums. Also in stock: size/care labels for washing. 800-944-4696; generallabel.com
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This sized cotton is knitted,
rather than woven, which makes it easier to block than tradition-
ally woven buckram foundations. Useful in couture hat design as well as costume, sculpture and
other design applications. Dia-
mond pattern. Approximately 39 inches wide. www.judithm.com
NCA Marketplace Advertising in the NCA Marketplace is $35 per issue (10% discount for NCA members). You will be billed upon publication; payment is due upon receipt. For full details, see the advertising contract available at www.costumers.org. Contact Ed Avis at 708-218-7755 or pub@costumers.org.
Silver Rain Studio’s See-Thru Fabric Hoodie and It Only Looks Frozen Makeup Kit. You can see out, but they can’t see in with these one-size-fits-all hoodies in a choice of cat, owl and fox designs. Wide bottom opening allows for drinking and eating while wearing. Great for parties. The It Only Looks Frozen Ice FX Pro Makeup Kit lets anyone create icy makeup effects. Formulated for cosmetic use, the makeup is safe, and fast and easy to use. Kit contains four jars: Ice Gel, Medium Crystals, Large Crystals, and Ice Powder. 516-294-1910; SilverRainStudio.com
The Pirate Dressing’s Abigail Self-Tie Frill-Waist Striped Pants. The pants are made using
100% cotton, which is soft to touch,
does not harm your skin, and can be worn outdoors without worrying
about the heat. The waist is held
together with a wide self-tie belt that can be tied in the front to form a bow. The stripes and
asymmetric wide cuffs makes the pants great to wear to pirate-, steampunk- or Renaissance-themed events; also great to wear casually with a t-shirt or top.
321-445-1837; thepiratedressing.com
ATTENTION ALL COSTUMERS Save The Date! Mark your calendars for the 2020 Halloween & Party Expo! Date: Place:
January 17 - 19th, 2020 Ernest N. Morial Convention Center, New Orleans, Louisiana
Watch future issues of The Costumer for more information. costumers.org
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buyer ’ s group The Buyers Group: An Important NCA Membership Perk My duty is to make sure everyone knows the value of membership in the National Costumers Association. The Buyers Group is what first attracted me to the NCA. My frugal side demands that I attempt to get the best possible deal when purchasing products to maximize profits. When I discovered the NCA and its fabulous Buyers Group program, I achieved that goal. Our business—Discount Costumes in Warner Robins, Ga.—joined the NCA in 2006, when we only offered rental costumes, inflatables and balloon decorating in our 2,500-sq.-ft. building. Within five years, we opened a second, 3,600-sq.-ft. location stocked wall-to-wall with costumes and accessories in the same city. We are now looking for an even larger facility. Without the NCA, especially The Buyers Group’s superb discounts for NCA members, this would not have happened. As past membership chairperson, I speak with business owners who have expressed three common concerns about The Buyer’s Group: “I am a Rental Only store, so I do not need it.” Rental was all my business did at first. Don’t be afraid to test the waters; you will be pleasantly surprised. The Buyers Group includes companies that offer costumes you can rent
or sell. I find that decade-themed costumes are a yearround commodity. This is a great way to start, then you can go up from there. “I am a very small shop and can’t afford even the minimums.” Some vendors offer initial orders as low as $100 to NCA members. Some companies might make you order more to get discounts, but I find that just lowering the minimums has been helpful to me. “I can’t afford to go to the Halloween & Party Expo (HPE) to get the discounts.” That’s the beauty of it—NCA members receive a booklet that lists participants and their discounts. Additional savings are available by going to the HPE Show; however, as long as you have a computer, you will get monthly email blasts from companies touting special offers above and beyond their regular Buyers Group discounts. Some include free shipping plus discounts as high as 90 percent off. So join the National Costumers Association now—you’ll get your membership dues back in no time! Marion Bradley NCA President
NCA Vendors offer discounts to NCA Members NCA vendors once again will offer specific Buyers Group Programs to NCA members for the 2019 buying year. These programs are offered as a way to help support you and your bottom line. Our vendors strive to help us all succeed. In return we should strive to make these fellow NCA vendor members successful by continuing to buy products from them. When putting your 2019 orders together, ask yourself: “Is this an NCA vendor member? If not, do I want to order my product from this vendor, or do I want to look for similar product that a fellow member carries so we can support each other?” If you order from a non-member company, encourage them to become a member and offer an NCA Buyers Group Program. It is important to take feb|March 2019
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advantage of these programs so our vendors know we support them the way that they support us. The companies listed on the following pages have pledged special discounts to NCA members. Remember to list your NCA member number on ALL orders, even for firms not listed here, to show industry vendors the strength of our organization. If you notice an additional discount is provided, please contact the NCA office at 800-NCA-1321 so we can assist the supplier in publishing the great discounts. The National Costumers Association, its officers, or its representatives, are not responsible for errors in this printing. Always verify all discounts and terms with the company before finalizing purchases.
buyer’s group 2019 Vendor Buyers Group programs continue to come in. As of the printing of this issue the Buyers Group Programs for 2019 are as follows. Watch your e-contacts for more information and updates. Bauer Pacific Imports (SILVER) www.bauerimports.com (925) 294-4002; Fax (925) 294-4063 bauerpacificimports@comcast.net 174 Lawrence Dr Ste A, Livermore, CA 94551 Contact: David Bauer Specialties: Venetian and festive masks, costume accessories, Halloween décor, Mardi Gras, luau, lanterns, hats, wigs, boas, disco balls, umbrellas. Discount: NCA members in good standing receive: Orders over $1000, 5%; orders over $2,500, 7%; orders over $5,000, 10%. Terms: New accounts must prepay their orders by Visa/Mastercard or money order. Established accounts receive 30-day payment terms from date of shipment. A 2.5% monthly finance charge will be applied to delinquent accounts. To apply for an open account a minimum order of $250 and a credit application must be completed and approved. Please note: All discounts and special prices are void if not paid within terms. BEISTLE COMPANY (SILVER) www.beistle.com (717) 532-2131 dmholdren@beistle.com 1 Beistle Plaza, Shippensburg, PA 17257 Contact: Doug Holdren Specialties: Costume accessories, hats, and beads. Seasonal and theme decorations and accessories, Elvira licensed décor. Discount: 10% discount, prepaid freight on $400 orders. Terms: 1%/10 Net 30, Halloween dating – pending credit approval. Additional terms and conditions on back page of catalog. CAMDEN PASSAGE (SILVER) www.camdenpassage.com (888) 755-5578; Fax (888) 955-5578 info@camdenpassage.com 115 First St., Collingwood, ON L9Y 4W3 Contact: Tushar Mehta Specialties: Loox Theatrical Contact Lenses. Moon Creations Face/Body Paint and Theatrical Make Up. Discount: 5% Off. Net 30 days payment terms. DRESS UP AMERICA TOY INC . (SILVER) www.dressupamerica.com (718) 436-0031; Fax (718) 775-3200 sales@dressupamerica.com 234 Lee Ave. 8th Floor, Brooklyn, NY 11206 Contact: Barry Grossman Specialties: We have excellent quality costumes
and accessories for all ages as well as Pretend Play Dress Up. Discount: NCA members are entitled to a 10% discount. Free shipping for orders above $1,500. Halloween dating (subject to credit approval). Terms: Halloween dating terms applicable only to Halloween orders shipping after June 1, 2019. ELLIE SHOES INC. (SILVER) www.ellieshoes.com (714) 771-0015; Fax (714) 771-0057 info@ellieshoes.com 1050 N. Batavia Street #B, Orange, CA 92867 Contact: Leslie Wandell Specialties: Ellie Shoes has footwear for all your costuming needs! Discount: 5% year round, 10% from Jan 1 – March 31, 2019, 12% at Halloween & Party Expo ( Jan 25 – Jan 27, 2019). Terms: Please have NCA membership number included on the purchase order, e-mail, or fax. Halloween dating subject to CIT approval. ELOPE, INC . (SILVER) www.elope.com (719) 328-1312, Fax (719) 328-1261 info@elope.com 10035 Federal Dr., Colorado Springs, CO 80908 Contact: Kelli Borel Riedmiller Specialties: High quality novelty and costume hats and accessories for licensed and elope originals. Discount: 10% discount on first time order and 5% discount on all reorders (except Disney and sale items). Terms: Credit card on first 3 orders. After 3rd order, Net 30 terms may be requested with approved credit. FORUM NOVELTIES INC . (PLATINUM) www.forumnovelties.com (516) 536-4600; Fax (516) 536-9741 info@forumnovelties.com 1770 Walt Whitman Rd., Melville, NY 11747 Contact: Robert Kamin Specialties: Costumes, masks, makeup, wigs, décor, props, Halloween accessories, jokes, tricks, novelties, Mardi Gras, St. Pats, luau, Christmas. Discount: 5% discount on all orders on all categories; 7% on orders over $5,000; 10% on orders over $10,000; 15% for orders over $15,000. Discounts will be given retroactively at the end of the season. Terms: Halloween dating November 10th.
FUNNY FASHION USA (SILVER) www.funnyfashion.com (719) 260-7744; Fax (719) 260-7743 info@funnyfashion.com 1015 Garden of the Gods Rd., Suite 150 Colorado Springs, CO 80907 Contact: Diane Lutz Specialties: Balloons, balloon accessories, large selection of value-priced Halloween, Masquerade and Theatrical costumes and accessories. Discount: Discounts are based on past and current purchases. Please inquire. Terms: Halloween dating November 10, 2019 WAC, FOB Funny Fashion Distribution Point. FUN WORLD/IN CHARACTER (SILVER) www.fun-world.net (516) 873-9000; Fax (516) 873-9005 alex@fun-world.net 80 Voice Road , Carle Place, NY 11514 Contact: Alex Losito Specialties: Costumes, wigs, masks, weapons, accessories, décor, make up, Santa suits, beards, Valentines, St. Patrick’s Day, Easter. Discount: NCA Members automatically receive 10% off our “List Price” on “ALL” items in our line. Group “SELECTED“ or “RECOMMENDED” items receive an “ADDITIONAL”discount of 10-30%. Additionaldiscount varies, see official FunWorld/NCA and InCharacter/NCA order forms for exact price/discount. Terms: Seasonal dating (net Nov. 10th) available upon credit review for USA-based customers. We offer free freight on orders over $2,500 (or 300 lbs) per warehouse. This is only available to a USA-based ship-to address. International members please call or email for details. GHOULISH PRODUCTIONS/CARETAS REV S.A. DE C.V. (silver ) www.GhoulishProductions.com 52-777-3181176 adriana.espinosa@ghoulishproductions.com Alfonso Junco #4, Col Lazaro Cardenas, Cuernavaca, Morelos, Mexico 62080 Contact: Esteban Esponda and Adriana Espinosa Specialties: Latex products: Masks, accessories, appliances. Decoratives, props and display, costumes with masks or accessories. Discount: All NCA members have a 10% discount on every product of Ghoulish or Sporch Catalog. If order is paid before April 1st, you will get an extra 5% discount. Terms: NCA members have the possibility to have a special assortment (Best Sellers
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buyer’s group and Classical Items) with special net price. This promotion should not be combined with previous discount. Graftobian Make-up (SILVER) www.graftobian.com (608) 222-7849; Fax (608) 222-7893 ordermakeup@graftobian.com 510 Tasman Street, Madison, WI 53714 Contact: Janine Wardale Specialties: High quality professional makeup for TV/film, stage, HD Beauty, Halloween, fantasy, face and body paints, gore, FX, airbrush. Discount: NCA members will receive a one tier level increase in their earned discount per the schedule on the back of our 2018-19 wholesale catalog. Terms: Orders for the year need to have exceeded $1,000 before discount level increase kicks in. On-time payment is required to maintain discount. HALCO (GOLD) www.halcoholidays.com (724) 929-7300; Fax (724) 929-7301 info@halcoholidays.com 723 East Railroad Ave, Verona, PA 15147 Contact: Terri Greenberg Specialties: High quality Santa Claus suits: Mrs. Claus, Elves, Santa’s Helpers, Santa & Mrs. Wigs & Beards, Hats, Stockings and Christmas accessories. Discount: NCA members receive a 4% discount on orders placed by 5/31/19 plus 5% discount on orders of $1,500 or more. There is no minimum order. Terms: Credit card or terms given to qualified accounts. JACOBSON HAT COMPANY, INC . (SILVER) www.jhats.com (570) 342-7887 sales@jhats.com 11301 Ridge Row, Scranton, PA 18510 Contact: Jeff Jacobson Specialties: Costume Headwear and Accessories Discount: Case pack pricing for our new items. Terms: Ship August 1 or sooner payable Nov. 1. MEHRON MAKEUP (SILVER) www.mehron.com (845) 426-1700; Fax (845) 426-1515 info@mehron.com 100 Red Schoolhouse Rd., Chestnut Ridge, NY 10977 Contact: Peter Sandusky Specialties: Professional makeup for stage,
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screen, special FX, and beauty since 1927. Discount: 5% off all qualifying orders; increases to 10% off once YTD purchases reach $2,500; 15% off once YTD purchases reach $5,000. Once achieved, the discounts apply for the rest of the year. Discount applies to 2019 Mehron Dealer Wholesale Pricing. $500 minimum first order, $200 minimum on additional orders. Discounts cannot be combined with other offers and apply to qualifying products. Discounts cannot be applied to previous purchases. Proof of membership must be presented with P.O. in order to receive Membership Discount. Terms: If qualified, strict Net 30 Payment Terms apply. New accounts must meet Credit and Dealer Account requirements. The Pirate Dressing (SILVER) www.thepiratedressing.com (321) 445-1837; Fax (888) 229-1577 info@thepiratedressing.com 10685-B Hazelhurst Drive, #12134, Houston, TX 77043 Contact: Aditya Aggarwal Specialties: Rental quality pirate, medieval, Renaissance and steampunk outfits. Discount: Quantity discounts up to 15% offered to all registered customers. Also, NCA members are eligible for an additional 5% discount on orders above $500. Terms: Discounts are only applicable for orders above $500. RG COSTUMES & ACCESSORIES, INC . (SILVER) www.rgcostume.com (626) 858-9559; Fax (626) 858-9798 halloweenbyrg@aol.com 726 Arrow Grand Circle, Covina, CA 91722 Contact: Roger Lee Specialties: Costumes for Halloween, Thanksgiving, Period, Cosplay, School play and religious. Animal Onesies, Hoodie. Sexy Costumes. Wigs, Hats, Wings, accessories. Discount: 15% discount off listed prices for orders over $500. No discount for order less than $500. Terms: Halloween dating (11/1/2019) for order amount over $1,500. Net 30 days for order amount less than $1,500. ROCKSTAR WIGS INC. (SILVER) www.rockstarwigs.com (832) 742-9705; Fax (281) 605-5484 service@rockstarwigs.com 3250 Bingle Road, Houston, TX 77050 Contact: Anna Reger
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Specialties: Premium synthetic wigs and eye lashes. Discount: Wholesale pricing to members. Terms: Must have a wholesale account with Rockstar. Application available on our website in PDF. RUBIE ’S COSTUME COMPANY (PLATINUM) www.rubies.com (718) 326-1500; Fax (516) 326-1713 cinfo@rubies.com One Rubie Plaza, Richmond Hill, NY 11418 Contact: Patricia Cacciola Specialties: Licensed and non-licensed Halloween Costumes and Accessories for the whole family including pets. Discount: Please contact your local representative or Rubie’s customer service department at 516-326-1500 and ask about details on the New Rubie’s 2019 Discount Schedule. In addition, if your purchases exceed $25,000 in shipped invoices, you will be enrolled in the New Rubie’s Reward Program. Seasons USA , Inc. (SILVER) www.seasonsusainc.com (844) 405-7046; Fax (315) 737-0253 info@seasonsusainc.com 3963 Oneida St., New Hartford, NY 13413 Contact: Cindy Stuhlman Specialties: Licensed Products, Original Crazy Bonez Skeletons, Halloween Props, Décor, Pumpkin Carving, Costumes & Accessories. Discount: 10% off costumers .org Terms: Net 30 days based on credit approval. Credit cards also accepted. Late payments will void all discounts. SASSY ROYALS HATS (LORDS & LADIES) (SILVER) www.sassyroyals.com (337) 540-3098; Fax (337) 439-0807 annegmonlezun@yahoo.com 801 West Bayou Pines Dr., Lake Chartres, LA 70601 Contact: Anne Monlezun Specialties: Gatsby headbands, Victoria, Fashion, Showgirl, headpieces and hats. Discount: Free shipping. SMIFFY’S (PLATINUM) www.smiffys.com 44-7989597398 dompeckett@smiffys.com Peckett Plaza, Gainsborough, Lincs, UK Contact: Anne Monlezun Specialties: Costumes, wigs and accessories. Discount: 15%.
buyer’s group Starline LLC (SILVER) www.starline.la (949) 209-8804; Fax (214) 279-8163 sales@starline.la 3420 Dalworth St., Arlington, TX 76011 Contact: John Wiltgen Specialties: High-quality on-trend women’s sexy costumes and accessories, including a great selection of Plus Sizes from 1-5X. Discount: 8% discount for NCA members. Tiered volume discounts available. Terms: Halloween dating OAC/Net 30 OAC/ Major Credit Cards. Minimum order $300 for new customers (no minimums for existing customers). SUNNYWOOD, INC. (GOLD) www.sunnywood.net (815) 675-9777; Fax (815) 675-9788 order@sunnywood.net 2503 Spring Ridge Dr., Unit H, Spring Grove, IL 60081 Contact: Tammy Semiletow Specialties: Exquisite rhinestone tiaras, men’s crowns, period pieces, Halloween costumes, Santa suits and accessories.
Discount: All year long, you receive dozen pricing on single piece items. Terms: Net 60 terms on all orders under $500 (with approved credit). Net 90 terms on all orders over $500 (with approved credit). Member Privileges cannot be used in combination with any other special discounts or promotions. Trick or Treat Studios (SILVER) www.trickortreatstudios.com (831) 713-9665; Fax (831) 621-4763 sales@trickortreatstudios.com 3085 Carriker Lane, Ste. E, Soquel, CA 95073 Contact: Teresa Ganaden Specialties: We specialize in high-quality licensed masks, costumes, props, and accessories. Discount: Our discount for NCA members is 10% off orders over $1000 and 5% off orders $500-$999. Terms: In order to guarantee full fulfillment of your order, a 50% deposit must be paid by March 15th. Once a deposit is paid, customers will receive the same discount on any size reorder.
West Bay Inc. (gold ) www.westbayinc.com (323) 720-5777; Fax (323) 720-5799 contact@westbayinc.com 7245 E. Oxford Way, Los Angeles, CA 90040 Contact: Addison Lee Specialties: Fashion and Costume Wigs, Blush, Character Wigs, Glamour Eyez Eyelashes, Beards and Mustaches. Discount: $1,000 to $1,500 = 5%; $1,501 to $2,500 = 10%; $2,501 to $3,500 = 12%; $3,500+ = 15%. Terms: Minimum order per order = $300. Discounts apply on a per-order basis. If payment terms exist, late payments cancel all discounts. All freight paid by buyer. All new accounts opened on credit card terms. ZAGONE STUDIOS LLC (silver ) www.zagonestudios.com (773) 509-0610; Fax (773) 509-0613 TonyZ@zagonestudios.com 4533 W. North Ave., Melrose Park, IL 60160 Contact: Tony Zagone Specialties: Halloween masks, costumes and accessories. Discount: 12% for orders above $500 and 15% for orders above $1,000. Terms: For discount, credit card at time of
NCA Platinum, gold & silver members Support our National Costumers Association vendor members as they continue to support you. At the time this publication went to press, the vendor member list for 2019 is as follows:
Platinum Gold
Forum Novelties, Inc.
HALCO
Bauer Pacific Imports Beistle Company Camden Caufield’s Cinema Secrets Costume Inventory Resources Dreamgirl International
Sunnywood
Rubie’s Costume Company
Smiffy’s
West Bay Inc.
silver
Dress Up America Toy Inc. Ellie’s Shoes elope Froggy’s Fog LLC Funny Fashion, Inc. Fun World Ghoulish Productions Graftobian Makeup HALCO
Jacobson Hat Company Kalan LP Kryolan Professional Leg Avenue Mehron, Inc. Morris Costumes Pirate Dressing Rasta Imposta RG Costumes & Accessories, Inc.
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Rockstar Wigs Sassy Royals Hats Seasons USA Starline LLC Tabi’s Characters/ Creative Costuming Trick or Treat Studios Underwraps Zagone Studios
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My Favorite Costume Larry Dockter, Owner Broadway Costumes Sacramento, California costumesbybroadway.com It isn’t that common these days to find a costume shop that’s been around for more than half a century—especially one that’s remained in the same family for decades and continues to thrive. Broadway Costumes & Theatrical Supply in Sacramento, California, is one of those businesses. This brick-and-mortar shop has maintained its position as Sacramento’s leading costume rental and supply store thanks to the hard work of third generation owners Larry and Deanna Dockter. The Costumer spoke with Larry to learn a bit more about the business, and to find out which costumes he counts among his favorites. As you’ll see, he couldn’t narrow it down to one!
ning the store by herself after my aunt’s health no longer allowed her to be here full time, and I was coming in evenings and weekends after my regular day job ended to also help out. I retired in April 2017 from my “day job,” and with my wife, bought the store from my aunt—and here we are today. Why, you ask? We decided this would be a good way to spend our retirement years and to continue on my grandmother’s legacy. It’ll be 55 years strong in 2020! The Costumer: There must be so many costumes that you’ve worked with. What do you consider one of your favorites and why?
Larry and Deanna Dockter
The Costumer: Your business has such a great history. It is wonderful you’ve been able to keep it in the family, which sadly is a rarity. What made you decide to keep the business in the family? Larry Dockter: I’ve been around the store since its inception by my grandmother [ Juanita Belle Petrali] in 1965, playing under the racks early on. I eventually volunteered during the busy Halloween season to help my mom [Karen Meadows] and my aunt [Kathy Felgenhauer], when they owned the store, renting out costumes and selling makeup or accessories. Eventually it was just my aunt owning the shop, and when she needed feb|March 2019
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extra help about five years ago, my wife Deanna and I started helping out more and more. My wife eventually was run-
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Dockter: There are many favorites—it always depends on the season and event. We specialize or concentrate on periods and theatre, so Victorian, Renaissance and Medieval all rent well. Pirates always look great. If it’s Christmas, of course we have to rent Santa, Mrs. Claus, Santa’s helpers and elves, and a menagerie of animals like donkeys and camels—and yes, even the Grinch. At Easter, we have rabbits to rent! Our 1920s gangster-style doublebreasted suits are vintage, and many were actually used in the movies—always snazzy! Of course, my favorites are the fun ones—like me in the turn-of-the-century swimsuit, or the Three Little Pigs, or the creative ones that our customers put together, like the ghoulish maid and butler. If you notice, on their trays they actually laid out an assortment of various bloody body parts and have a tray of drinks (high balls or “eye balls”)! What is your favorite costume? To be considered for an upcoming My Favorite Costume profile, email Editor Kathleen Furore at kfurore@yahoo.com.
