Introduction Welcome to the NCA’s Help Halloween Happen Campaign!
The NCA Help Halloween Happen campaign has three compo-
nents: The guide you are reading right now, which is full of ideas
that NCA members can take to their community leaders to encourage a safe, fun local Halloween; free poster creation and printing to support local events our members develop; and stickers that members can hand out to kids buying costumes.
The aim of the Help Halloween Happen campaign is to create
local excitement about Halloween. We want the residents of your
community to shop in your store. That’s why the three parts of the
campaign all bring the focus to your store. When your neighbors are thinking about Halloween this year, we want them thinking about you, too!
Naturally, the campaign will succeed only with your involve-
ment. Once you decide on one or more of the events described in
this book – or that you develop yourself – contact NCA Executive Director Ed Avis (executivedirector@costumers.org, 708-218-7755)
and he will help you access the free poster creation service, which
will help you promote the event in your community.
We are grateful to the sponsors of the Help Halloween Hap-
pen campaign: Disguise, Dreamgirl, Ellie Shoes, Ghoulish Costumes,
Graftobian Make-Up, Morris Costumes and Zagone Studios. As you
shop for this Halloween season, please remember these sponsors! Good luck, and good sales this Halloween!
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