How to Engage Members

Th e S.T.P. Getting Beyond the Same Ten People

It’s likely you’ve faced the problem—no one wants to help but everyone wants something done. Most educators are working so hard keeping up with endless initiatives, let alone their actual teaching or job duties, that they may feel like they don’t have time for another “thing” to do that involves the association. Moreover, in often contentious environments, members just want to keep their heads down and not get involved. Sound familiar? But we all know keeping our eyes closed doesn’t change the world around us. So how can you get people to step up when your local needs it the most? Here’s some advice from members that’s proven to work.

Y o u r A s s o c i a t i o n

Lend an Ear

Members need to feel like someone is listening to them if there are issues or concerns. Give members a way to voice their concerns consider using an online survey just to check in, you can craft a simple survey in minutes using Google Docs. If there appears to be a serious, pressing issue, call an association meeting to quickly present the survey results. Don’t rehash complaints at the meeting, instead work together to come up with agreed upon solutions to alleviate the situation. You’re most likely to be successful when you listen and communicate.

Make Small Requests

Asking someone to attend each school board meeting each week is a lot—but asking them to provide input on an issue raised at the school board meeting would be a small request folks are likely willing to do. When members realize how much weight some are carrying, most will gladly do the little job you request for the benefi t of all.

Create Homegrown PD

Professional development doesn’t have to be district sponsored and doesn’t need to involve fancy speakers. In fact, don’t you wish you had more time to collaborate with your colleagues in an environment where you could learn from each other? Have your local association host an EdCamp afternoon where there are no set topics but educators come together and choose what they want to discuss and share best practices. The local association can provide snacks and members will see the value in belonging to a collective group of educators. Not in charge at your local? Suggest the idea and see what happens!