WASTE MANAGEMENT
ORLA KIELY. Anna: ‘I love the iconic retro prints of Orla Kiely in my interior. I want to extend my collection with a matching waste bin.’ Brabantia offers 6 Retro Bins with the original Orla Kiely designs.
ASSORTMENT ORLA KIELY Orla Kiely Cream 10 67 43 Retro Bin Silent 12 litre 10 67 81 Retro Bin Silent 20 litre 10 68 28 Retro Bin Silent 30 litre Orla Kiely Charcoal 10 67 67 Retro Bin Silent 12 litre 10 68 04 Retro Bin Silent 20 litre 10 68 42 Retro Bin Silent 30 litre
CONSUMER TRENDS. Standing out accents in Passion Red
CONSUMER TRENDS. Blending in accents in white
FLATBACK+ IN WHITE AND PASSION RED. White 48 52 06 FlatBack+ Space Saving Pedal Bin, 30 litre, with plastic inner bucket 48 52 44 FlatBack+ Space Saving Pedal Bin, 40 litre, with plastic inner bucket Passion Red 48 49 88 FlatBack+ Space Saving Pedal Bin, 30 litre, with plastic inner bucket 48 52 20 FlatBack+ Space Saving Pedal Bin, 40 litre, with plastic inner bucket
CONSUMER TRENDS. Standing out accents in Passion Red
CONSUMER TRENDS. Blending in accents in Mint.
LOVE COLOUR IN THE BATHROOM. Anna: ‘Even my smallest room should look great. I like to have all items in the same colour and design’. Brabantia offers 3 bathroom collections in contemporary Metallic Mint, Passion Red and White’.
ASSORTMENT NEW BATHROOM COLOURS White 10 81 81 10 93 48 41 45 65 10 79 00
Soap Dispenser Pedal Bin, 3 litre, Classic Toilet Roll Holder, Classic Toilet Brush and Holder, Classic
Metallic Mint 10 74 67 Soap Dispenser 10 59 68 Pedal Bin, 3 litre, Classic 10 79 24 Toilet Roll Holder, Classic 10 79 00 Toilet Brush and Holder, Classic Passion Red 10 69 89 10 59 44 10 78 63 10 78 49
Soap Dispenser Pedal Bin, 3 litre, Classic Toilet Roll Holder, Classic Toilet Brush and Holder, Classic
LOVE SMART LAUNDRY.
LAUNDRY BIN SELECTOR. Anna: ‘I love to have an efficient, space saving and smart solution to collect and separate my laundry at the same time.’ Brabantia offers space saving laundry bins of high-grade corrosion resistant materials. Our brand new Selector comes with a smart double Quick-Drop Lid and a removable laundry bag with two compartments.
ASSORTMENT LAUNDRY BIN SELECTOR. 10 50 05 Laundry Bin Selector, 55 litre, White with plastic lid 10 50 29 Laundry Bin Selector, 55 litre, Matt Steel with Black plastic lid
LOVE ORGANIZED LAUNDRY.
HANGING LAUNDRY BAG Anna: ‘I want a smart solution to collect and transport the laundry everywhere in my house.’ Brabantia presents a new hanging laundry bag with an smart rotating hook to hang it on a doorknob, a chair etc. Just where you need it and easy to carry around.
ASSORTMENT HANGING LAUNDRY BAGS 10 59 06 Hanging laundry bag, Cool grey 10 60 64 Hanging laundry bag, Pastel Mint
LOVE FRESH LAUNDRY.
NEW TOWER DRYING RACK. Anna: ‘I am looking for an easy to operate drying rack that provides maximum drying space on just a single square metre.’ Brabantia’s new Tower Drying Rack offers 23 m flexible drying space – enough for a full machine load of laundry and suitable for long laundry items (like trousers etc.).
ASSORTMENT DRYING RACK 23 M. 47 78 43 Tower Drying Rack, 23 metre, Ivory 47 66 48 Tower Drying Rack, 23 metre, Metallic Grey
NEW COLOURS ROTARY COVER. Anna: ‘I want a contemporary solution to protect my rotary dryer when not in use.’ Brabantia replaces the current green and grey cover by stylish new colours. Suitable for all Brabantia Compact, Essential, Topspinner and Lift-O-Matic Rotaries. Easy to fit and remove – zip closure over the whole length and 2 year guarantee.
NEW COLOURS ROTARY COVER PREMIUM. Anna: ‘I want a contemporary and extra durable cover to protect my rotary dryer when not in use.’ Brabantia brings 2 new colours for the Premium Rotary Covers and extends the guarantee to 5 year. This cover is suitable for all Brabantia rotaries and is easy to fit and remove – zip closure over the whole length.
ASSORTMENT ROTARY COVERS 42 01 46 Rotary Protective Cover ‘Standard’, assorted (New Green, Cool Grey, Grass and Forest) 42 52 02 Rotary Protective Cover ‘Standard’, Grass 42 54 00 Rotary Protective Cover ‘Premium’, assorted ( 2 x black, 1 x blue and 2 x Mint) 42 04 05 Rotary Protective Cover ‘Premium’, Black
LOVE TOP 20 LAUNDRY TOOLS.
BRABANTIA RESEARCH Brabantia undertook extensive market research in the UK, Belgium, France, The Netherlands, China and South Korea. We asked consumers which laundry tools they would like to use. From the results we selected a list of Top 20 Laundry Tools – in time we will extend the range.
Score ‘(extra) handy’
Introduction
Clothes Brush
84,9%
February 2015
Wash Bags
78,6%
February 2015
Silicon Iron Pad
78,3%
February 2015
Protective/Pressing Cloths
77,6%
February 2015
Outdoor Clothes Pegs
76,4%
February 2015
Outdoor Clothes Peg Bag
72,7%
February 2015
Clothes Hanger
71,3%
February 2015
Laundry Transport Basket
70,1%
February 2015
Iron Store
66,7%
February 2015
Sleeve Board
64,6%
February 2015
Iron Cover
62,0%
February 2015
Folding Board
60,8%
February 2015
Laundry Bag
60,0%
February 2015
Clothes Line Set
58,8%
February 2015
Sock Clips
54,9%
February 2015
Replacement Lines
54,7%
February 2015
Flex Guide
53,5%
February 2015
Ironing Cover Fasteners
market info
February 2015
Descaling Set
market info
February 2015
Pull out drying lines
market info
February 2015
Article
INSIGHTS. Anna: ‘I buy Brabantia’s accessories because they help me organise in a beautiful way. They assist me in caring for my family and actually transform daily laundry chores into domestic pleasures.’
TOP 20 LAUNDRY TOOLS. Brabantia is already successfully selling laundry accessories and we believe in an increase of consumer spending by presenting them as a coherent and attractive concept brought by the expert in laundry caring.
TOP 20 LAUNDRY TOOLS. 10 55 86 10 54 01 10 57 22 10 54 25 10 57 60 10 57 84 10 84 02 38 57 42 10 53 40 10 81 43 10 53 88 10 54 63 10 54 87 10 55 48 10 56 47 10 56 85 10 57 08 10 82 66 10 59 06 10 60 64 38 57 28
Sleeve Board, Ivory Frame With Pink Santini Cover Heat Resistant Iron Pad, Mint Folding Board, Mint Set of 8 Smart Clothes Pegs, Mint/Yellow Premium Clothes Peg Bag, Black Premium Clothes Peg Bag, assorted (Black, Blue And Mint) Flex Guide, Dark Grey Iron Store, Dark Grey Clothes Brush, Dark Grey Descaling Set (6 vials of 14 ml) Set of 3 Wash Bags Bra Wash Bag Protective Ironing Cloth Set of 3 Soft Touch Clothes Hangers, assorted Clothes Lines Set, 12 m Foldable Laundry Basket, Cool Grey Heat Resistant Iron Cover, Mint Ironing Cover Fasteners, White Hanging Laundry Bag, Cool Grey Hanging Laundry Bag, Pastel Mint Pull out Drying Lines, 22 m, White
CLEAR SHELF REPLACEMENT COVERS.
Research survey findings (Netherlands, Belgium, France, UK) Decision factors when buying a new cover: 1. Taut fit on ironing board 2. Perfect fit size 3. Easy to fix on the ironing board 4. Price 5. Thickness 6. Lifetime/durability 7. Design, material or colour
CLEAR SHELF REPLACEMENT COVERS.
Research survey findings (Netherlands, Belgium, France, UK)
Learnings from consumer behaviour in shops and on-line shops: •
Consumers find it very difficult to choose out of the wide ranges in the shops.
•
Main questions that consumers are asking themselves: • What size do I need? • What are the differences in all the offered covers and sets? • Are there any appealing cover designs?
I LOVE A CLEAR CHOICE. Anna: ‘I love to buy the perfect replacement cover for my ironing board. However it is very hard to make the right choice in the shop.’ Brabantia developed a new replacement cover concept that makes it easy for the consumer to pick the perfect Brabantia replacement cover.
CLEAR SHELF REPLACEMENT COVERS.
Point out the choices to make Special tags for size indication and pricing.
We point out and explain when/if people need a top layer only or a complete set.
All Complete Sets above the line (on eye level).
Easy. Check sizes here. Forgot to measure your table? Take a leaflet home. Felt layer.
All Top Layers Only beneath the line.
FOOD ENJOYMENT.
CONSUMER TRENDS: COLOUR IN THE KITCHEN. .
CONSUMER TRENDS: HEALTH AND WELL-BEING. .
CONSUMER TRENDS: ONE-STOP SHOPPING. One of the best purchase locations of kitchen must-haves is in the supermarket: • She’s already there every week (or even more). • Mind set: inspiration. • Convenience and time-saving: one-stop-shopping.
TASTY COLOURS.
TASTY COLOURS INTRODUCTION. • • •
Brabantia kitchen must haves. 45 colourful items. For living and giving
WHY TASTY COLOURS IN YOUR STORES? High quality kitchen utensils from Brabantia! • Beautiful • Durable • Optimal range • 5 year guarantee • Reliable partnership A unique, innovative and colourful concept. Good business! • Attractive price point • Optimised value on shelf • Regular collection updates based on latest trends Inspires consumers to buy!: • In combination with food (e.g. pizza cutter and pizza) • As a gift (e.g. corkscrew + wine = gift) Tasty Colours will enrich the total shopping experience. And will therefore strengthen the retailer’s brand in the long-term.
ASSORTMENT TASTY TOOLS. 10 61 01 Spaghetti Scoop, heat resistant, Purple 10 61 25 Soup Ladle, heat resistant, Mint 10 61 49 Skimmer, heat resistant, Green 10 61 63 Vegetable Spoon, heat resistant, Yellow 10 61 87 Spatula Small, heat resistant, Pink 10 62 24 Spatula Large, heat resistant, Red 10 65 07 Potato Masher, Purple 10 79 86 Grill Spatula, Mint 10 64 22 Cheese Slicer, Green 10 64 84 Whisk, Yellow 10 64 60 Pizza/Pie Server, Pink 10 65 83 Universal Opener, Red 10 66 06 Food Peeler, Purple 10 62 48 Ice Scoop, Mint 10 65 21 Bottle Opener, Green 10 62 86 Pizza Cutter, Yellow 10 65 69 Melon Baller, Pink 10 62 62 Garlic Press, Red 10 63 09 Can Opener with Plastic Knob, Red
ASSORTMENT CUT AND TASTE. 10 80 06 10 80 20 10 80 44 10 80 68 10 80 82 10 66 20 10 81 29 10 90 89 10 91 02 10 91 26
Paring Knife, Yellow Utility Knife, Green Carving Knife, Mint Bread Knife, Pink Chef's Knife, Red Herb Scissors, Green Knife Block, Red Cutting Board S, Yellow Cutting Board M, Red Cutting Board L, Mint
ASSORTMENT STACK IT STORE IT LOVE IT. 29 83 49 29 83 63 29 83 87 29 84 62 29 86 22 29 86 46 29 86 60 29 86 84 29 87 07
Stackable Canister 0.7 litre, Red Stackable Canister 0.7 litre, Mint Stackable Canister 0.7 litre, Pink Stackable Canister 1.6 litre, Red Stackable Canister 1.6 litre, Mint Stackable Canister 1.6 litre, Pink Stackable Canister 2.5 litre, Red Stackable Canister 2.5 litre, Mint Stackable Canister 2.5 litre, Pink
ASSORTMENT IT’S BAKING TIME! 48 07 44 48 07 20 10 37 04 10 37 28 10 82 04 10 82 28 10 52 27
Kitchen Scales Essential, Passion Red Kitchen Scales Essential, Mint Kitchen Timer, Red Kitchen Timer, Mint Silicon Baking Spatula, Aqua Silicon Pastry Brush, Bright Pink Cookie Cutter Set, Red
ASSORTMENT LET’S CELEBRATE! 20 22 09 20 22 23 20 22 61 20 22 85
Corkscrew, Red Corkscrew, Yellow Corkscrew, Mint Corkscrew, Grey