RUNNING

Why is NN Investment Partners so deeply involved in running? Beyond our will to sponsor meaningful events, what leads us to pick running as our main sponsorship platform? The answer lies in this discipline’s symbolical aspect as much as in its impact on our lives. Although other sports such as football are instant crowd pleasers, we at Investment Partners, needed to go beyond popularity, and reach for common core values. On this journey, we came to the realisation that running is ultimately the most universal physical activity there is. Because we have a true passion for challenges, we needed to find a sport requiring people to consistently get out of their comfort zone and defy themselves. From that moment on, things were crystal clear. Running was the sport closest to our brand/beliefs.