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1 minute read
International Federations Commercial
INTERNATIONAL FEDERATIONS MODERATOR COMMERCIAL
CAROLINE MCGUCKIAN
CHIEF EXECUTIVE OFFICER, MESHH
VIP GUESTS
MAX HAMILTON
COMMERCIAL DIRECTOR, EUROPEAN TOUR
STEPHEN NUTTALL
MANAGING DIRECTOR, MEDIA, AMERICA’S CUP
Joining the IFS 2021 gives us the opportunity to demonstrate how we can work with global federations, rights holders and venues using quantitative and qualitative analysis to understand consumer insights in order to move on from the past 12 months and focus on building up live events again