Meet Engr. Chioma Chima Chioma Chima is an Entreprise Engineer and CEO of Olivet Cloud Solutions Nigeria Limited, with over 15 years’ experience in Enterprise Sales, Software Development, Digital Marketing Cloud Computing and ERP Implementation. Chioma has assisted over 6000 small and large businesses, educational institutions and government agencies to implement innovative solutions. Her expertise in Cloud Computing, with many years of diverse experience as a “trusted technical adviser” to many companies and consultancies has enabled many enterprises to adopt more flexible, adaptive, collaborative and smarter approach to work. Read More https://goo.gl/gB09mu
Training Outlines 1.The future of Work - Global Digital Marketing & Software Industry 2. The key drivers causing the change. 3. Digital Skills & Online Opportunity to help position you for the future. Resources Link 4. Q/A
Introduction – The Future of Work 1. It is safe to say that COVID-19 has made most IT skill personnel to truly appreciate the jobs that they have, even with less pay, and would try to perform better in their role for now they understand the value of keeping their job. Our discussion today is on the Future of work. I will be focusing on Digital Marketing & Software Industry.
Introduction – Global Digital Marketing Software Market. The global digital marketing software market size was valued at USD 43.8 billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027. Digital marketing software allows companies to build and strengthen their customer relationship using multiple digital marketing channels.
Introduction – Global Digital Marketing Software Market.
Introduction – Global Digital Marketing Software Market The various digital marketing software tools include email software, web analytics, Customer Relationship Management (CRM), and market automation software. These tools enable companies to improve customer interaction through various sources, such as social networking sites and instant messaging services.
The Online Opportunity Today's world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business/everyone to tap into digital. Find out what opportunities exist. To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2014, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.
The Online Opportunity Continue So what are they doing with all that time online? And how can your business and everyone tap into this opportunity? Many of these digitally connected people are shopping. In 2019, the total in online sales for both goods and services in Europe was ₏621 billion . Online video has also seen triple-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Netflix and Youtube.
The Key Drivers Causing the Change What do these six disruptive forces mean for the workers of the next decade? We have identified ten skills that we believe will be critical for success in the workforce. While all six drivers are important in shaping the landscape in which each skill emerges, the color-coding and placement here indicate which drivers have particular relevance to the development of each of the skills.
The Key Drivers Causing the Change
The Key Drivers Causing the Change
The Key Drivers Causing the Change Continue
Top Skills for the futures 1.Digital Marketing & Software Dev/Deployment Skills 2. Computational Thinking Skills. 3. New Media Literacy. 4. Virtual collaboration Skills. 5. Business Analytical Skills.etc I will be explaining few of the skills. Kindly use the resources link provided for more research.
1 .Digital Marketing Skills
Definition: Digital marketing, in general, requires expertise with web platforms, strategy, and design, though the field also demands the oral and written communication skills used in traditional marketing. Many brands will require Digital marketing Skills as there is rise in faceless transactions and Ecommerce sites See Free Resources -
https://docs.google.com/document/d/1UYa_abjkTLTktRvHgqDOzDb7uvNbKh6n6ebrs0PEU44/edit
2. Computational Thinking Skills Definition: Ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning: As the amount of data that we have at our disposal increases exponentially, many more roles will require computational thinking skills in order to make sense of this information.
3. New Media Literacy New-media literacy Definition: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. The explosion in user-generated media including the videos, blogs, and podcasts that now dominate our social lives, will be fully felt in workplaces in the next decade
4. Virtual collaboration Skills Virtual collaboration Skills Definition: ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team. Connective technologies make it easier than ever to work, share ideas and be productive despite physical separation. But the virtual work environment also demands a new set of competencies
Conclusion
The new normal will look different over the next six months, 12 months and beyond. Because “unprecedented” is the name of the game right now, you’ll want to balance short- and long-term career planning while remaining flexible in your response to both.
Conclusion
The new normal will look different over the next six months, 12 months and beyond. Because “unprecedented” is the name of the game right now, you’ll want to balance short- and long-term career planning while remaining flexible in your response to both.
Resources for Digital Marketing Skills https://docs.google.com/document/d/14xhhsLapJOy1JOHQj VzMHfA-uv4BxYV2PWO6JBbLfw8/edit Register for any of the free courses here
End Notes David Autor, The Polarization of Job Opportunities in the US Labor Market. Center for American Progress and The Hamilton Project, April 2010 Scott E. Page, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools and Societies. Princeton: Princeton University Press, 2008. Aby E. Set, The future of Work: Skillset for tomorrow. Forbes publication June 2020