Top secret tricks for Small Business Social Media marketing eBook Generating Small Business Customers With Social Media Marketing
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AGENDA : ● Introduc on ● What is social media? ● Small Business Marke ng Obstacles ● Why businesses use social media? ● Social media strategy? ● Social media ps ? ● 10 Elements of Small Business Social Media Success ● Q&A ● Resources
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Introduc on : Small business owners are discovering that social media marke ng is quickly becoming an important method for driving business growth. While the idea of using “free tools� to drive marke ng can be exci ng, this excitement is o en followed with the realiza on that these tools take me and commitment. At the end of the day, the million-dollar ques on is: can social media help small business owners make more money?
In this e book we are talk and share some informa on you can help grow business revenues.
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What is social media ? Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums,microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. Here are some prominent examples of social media: â—?
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within
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the United States spend more time on Facebook than any other website. ●
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Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.” Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
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LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page. Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so,
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for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions. Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business. Make Professional social media account click here. 7 | Page
Small Business Marke ng Obstacles: Before we dive into the details of social media for small business, let us ďŹ rst frame the problem that small business owners are working to solve using social media. Tradi onally, large businesses have had an advantage over small business owners because they’ve had larger marke ng budgets and could spend more money on outbound marke ng techniques like print adver sing and direct mail. Budgets dictated success. Successful small businesses have long thrived on word-of-mouth to help promote their products or services. With social media, small businesses are now able to use free tools to help increase word-of-mouth while decreasing the need for outbound adver sing
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pla orms like the yellow pages, cable television ads, newspaper ads, etc.
WHY BUSINESSES USE SOCIAL MEDIA? 1. Business Goals 2. Business Objec ves 3. Where social media fits in 4. Metrics and KPI’s
Business goals can fit into these 4 categories: 1. Service goals: related to improving customer service sa sfac on or reten on 2. Social goals: related giving back to the community, philanthropy/volunteering 3. Profit goals: related increasing profits by a certain percentage or amount 4. Growth goals: related to the expansion of the company 9 | Page
Examples of business goals (what the business wants): ● Increase revenue/profits↑ ● Improve overall customer service sa sfac on↑ ● Increase the company’s social impact on the local community↑ ● Grow the size of the company↑
Examples of business objec ves (how the business will achieve goals): 10 | Page
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Sell 1,200 units in 2017↑
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Increase total employee volunteer hours to
Hire10 people for the customer service
team by Q2 2017↑
1,000 per month by March 2017↑
SOCIAL MEDIA STRATEGY? 1. Audit 2. Compe
ve Analysis
3. Audience & Personas 11 | Page
4. Voice 5. Pla orms 6. Content Strategy 7. Budget &
Audit & Research : The goal of the audit is to understand where you are today so you can measure the impact of your recommenda ons. Ger professional researcher and market planer here .
Compe
ve Analysis :
1. Find their compe tors: https://goo.gl/4Q8zkd 2. Compare social accounts: Visit their social media pages to see types of content Use: h ps://www.messenger.com/t/salekin.nowsad
Comparison tools: https://goo.gl/4Q8zkdÂ
Compe 12 | Page
ve Analysis:
So to do compe ve analysis you have to hire some professional persona here are some link you can get this service :
● Upwork : ● Freelancer : ● Fiverr : ● Qura : ● Pph : ● Yahoo ● linkedin To get help you can contact me my email : lewsedmond@gmial.com
SOCIAL MEDIA TIPS: DO’S & DON’TS:
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Don’t think of social media as a blog.
Create micro-content for quick consump on.
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Don’t just do social for the sake of doing
it. Be consistent and inten onal.
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Hire a professional persona Always invest some money and invest me
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Give them what they want when they
want it.
10 Elements of Small Business Social Media Success: Small Business Owners Who Successfully Use Social Media…
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1. Commit weekly resources to crea ng content and engaging in social media. 2. Have some methods of understanding how social media ac vity had an impact on business results. 3. Regularly generate content using blogs, Twi er, Facebook or other social pla orms. If you can hire a professional social media manager 4. Don’t try to do use every pla orm, instead focusing me and resources on the social media channels that drive the best results for their business. 5. Use social media to drive par cipa on in oine events. 6. Set clear expecta ons for customers regarding frequency and types of social media interac ons their company is willing to provide. 7. Leverage social media to posi on their company as a thought leader within their industry.
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8. Provide clear calls-to-ac on and opportuni es to generate leads and new customers using social media. 9. Use informa on and data from social media to drive business strategy. 10. Balance paid and organic search engine traďŹƒc
QUESTIONS? CONTACT PATHIK: Email : lewsedmond@gmail.com Skype : Nowshad141 Marketplace : https://goo.gl/4Q8zkd Messenger: https://www.messenger.com/t/salekin.nowsad Fiverr :https://www.fiverr.com/keyword_genius
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RESOURCES: 1. Social Media Strategy: h p://www.business2community.com/social-media/build-social-media-strategyt emplate-0764315↑ h p://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marke ng-vs-Outb oundMarke ng.aspx↑ h p://www.op mizesmart.com/9-point-checklist-for-conduc ng-a-social-mediast rategy-audit/↑ 2. Social/Digital Marke ng Experts h ps://www.garyvaynerchuk.com/ - Read Jab Jab Jab Right Hook↑ & Thank You Economy. h p://www.sethgodin.com/sg/↑ h p://www.toprankblog.com/2014/01/linkedin-social-media-experts/↑ 53 RESOURCES 1. Social Media Tools: h p://www.convinceandconvert.com/social-media-tools/the-39-social-media-too ls-illuse-today/↑ h p://www.socialmediaexaminer.com/29-social-media-tools/↑ h p:// me.com/2891730/best-social-media-tools/↑ 2. Content Marke ng Blogs: 17 | Page
h p://contentmarke ngins tute.com/top-content-marke ng-blogs/↑ h p://radius.com/2014/03/31/25-best-marke ng-blogs-2014/↑ h p://www.getspokal.com/top-7-content-marke ng-blogs-to-read-in-2014/↑ 54 RESOURCES 1. 2015 Digital/Social Marke ng Predic ons: h p://www.cmo.com/ar cles/2014/5/2/_21_digital_marke n.html↑ h p://www.toprankblog.com/2014/05/digital-marke ng-2015/↑ h p://www.offerpop.com/resources/blog/10-marke ng-predic ons-2015-beyon d/↑ 2. Stats about Social Commerce/Reviews h p://www.bazaarvoice.com/research-and-insight/social-commerce-sta s cs/↑ h p://www.localresults.com/importance-of-online-reviews-with-faqs-sta s cs/↑ h p://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-a smuch-as-personal-recommenda ons-164565↑
Thank You
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