Why a digital marketing plan is important and How you create one.
Clarity Is Better Than Stress When It Comes To A Digital Marketing Plan
Why a Digital Marketing Plan is important. •
Did you know that approximately 50% of companies with an online presence do not have a written digital marketing strategy and are therefore not using digital media opportunities effectively?
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If you are one of them, at least you know you are not alone, but wouldn't you like to be one of the businesses that has a clear digital marketing plan in place, to give you an advantage and the focus to set you apart from your competitors?
• Did you know, according to government figures at the end of 2014, 31% of UK businesses lack basic digital skills? • Research shows that online shoppers are spending double the amount of money through websites today compared with 10 years ago, adding weight to the stark warning that as shoppers desert the High Street, a fifth of Britain’s stores could close by 2018. The average monthly spend on internet shopping has gone up from £56 to £113 per person per month. • 73% of consumers say it is very important that they are able to find a company online if they are going to give their custom. • 57% of consumers say that if they can’t find evidence of a business online they are reluctant to give it any business at all.
“If your business is not on the internet, Then your business will be out of business.” Bil Gates A Digital Marketing Plan is therefore essential for guiding any business that wants to survive online. Not being visible online is akin to not being listed in the now very old fashioned ‘yellow pages’ that used to drop on the doormat !
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What is a digital marketing plan? A written digital marketing strategy will give your business direction and focus in an ever increasing online digital world and will highlight exactly what you would like to achieve for your business and why and how you are going to go about it. It will add coherence to what you already do to promote your business. So when looking at your business strategy think about the following; • Do you need a website? Are your traditional ways of selling reaching people. Are your advertising channels waning? • If you have bricks and mortar premises - do you need to look at extending your offer online? • Do you have an old website and need to look at a re-design, content and the way search engines find it? • You have a website, but want to attract more visitors. What do you want to achieve, how many new visitors do you want and why? Is it more sales, leads, new customers or followers you need? • You want more referrals. How will you convert them into customers? • What customer service do you have in place? What digital services will you use to convert your new leads into customers? How will you deliver what you promise? • You want to increase your brand awareness. How do you want to achieve this and for what purpose?
You have to decide on what channels you would like to use to grow your business. It could be: •Online •Media profiling •Multi-media marketing, including video and film •Online and offline publications •Social media interaction •Email marketing campaigns •Multiple online platforms •Online directories •Adwords/PPC (pay per click advertising) •Banner advertising •Blogging •3rd party media sharing sites •Multiple social media channels
These are all important questions to focus upon when deciding where you want to take your business, brand and product and should form part of your digital marketing plan .
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You have your plan - now what? Once you have decided on your plan of action, you will then need to allocate a percentage of your budget to the areas you decide to pursue. How do you go about it? This is not always as easy as you would like it to be and can be expensive in time, resources and finance. Another headache that can not be overlooked are search engine updates. Search engines, especially Google, apply different search engine techniques and algorithms for user searches in an attempt to make user experiences relevant. There are many economic reasons why search engines do this (advertising payments, PPC, revenues) and if a digital marketing strategy is not done well, it will not be effective and can harm a website’s online ranking. In Europe, Google accounts for 95% of all searches and in the USA 68%. So it is vitally important that any work carried out on your website does not fall foul of the different search engine rules. Many websites (even big brands such as Inter-Flora) have fallen victim to search engine updates in one way or another in the past, so it is important to make sure you don't. A digital marketing plan will also ensure your team works with you to grow your business, as they will understand where you want to take it. A plan will define how you want them to work with you - in other words, you want them to be working from the same page as you, to achieve the same goals. This is not always easy to achieve, because everyone has a different idea about what digital marketing is all about, so a written document will explain how it fits in with the company’s other marketing priorities and will give you a way of measuring whether it is working or not. It also ensures that your vision is known by everyone, which will help minimise the stress of others pulling the direction of the business in a different way. Clarity is always preferable to stress! A digital marketing plan will also ensure effective use of resources - financial and people. It will reduce duplication of work, help allocate budgets and allow everyone to work in a more structured way, with the aim of achieving the same goals for the business. Cross sharing information on trends, what is happening in the moment and tackling potential issues before they become a problem, can all be part of your digital marketing plan. A digital marketing plan should include the use of your website analytic's (regardless of resources, tools, apps or software used), so that you will be able to implement additional digital marketing tactics and cascade your knowledge throughout the team whenever and wherever necessary, capitalising on what you find from your own website data. For example, if when you look at your website analytic's, you find that one particular page is of far more interest than others, you will need to look into why that could be. It could be because of a trend; a particular time of year; a political situation; a particular socio-economic issue or just the weather! So if you were to find that a product page, showcasing blankets is ranking with users on a snowy winter's day, then use that data to profile your business or product on Facebook and twitter and so on.
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A digital marketing plan Is important - what do you need to think about for yours? A digital marketing strategy for your business will help you optimise your website and test your market, so that you make many continuous improvements where necessary. You should regularly review your written digital marketing strategy document and adapt to unfolding business situations in real time. Writing a strategy down does not need to be complicated. Start off with one or two pages and describe your tactics and the goals you want to achieve for the business and how you plan to do it. Your digital plan should be part of your overall marketing plan and a key element to it. Digital online marketing can be expensive and doesn't always show results straight away when working on optimising your content for search engines to find you organically. For holistic SEO to work, you have to be patient, work consistently on improving all that you do online and amplify the content you create through shared online word of mouth (social media) and positive reviews. This is in addition to working on more conventional and traditional marketing PR techniques for your brand, business and products (adverts, networking, promotional events, trade fairs, events, craft fairs, charitable events). Creating a written digital marketing strategy will force you to tackle crucial questions about your business and define your target audience, allowing you to consider adding other appropriate building blocks to support your business development and growth. Did you know that the average smart phone user uses their mobile device 221 times a day [Tecmark October 2014] ? That means a huge amount of data is being searched for every day online, so responsive websites are an essential part of today's selling, advertising and promoting. Mobilegeddon has truly arrived to haunt all manner of businesses and sellers, who wish to be found online for their services and their products. Redesigning your website so that it includes a responsive design can be an expensive business decision and cost will depend upon the final design, number of landing pages and whether it is an eCommerce website or a brochure/information site. Then there are the security issues to take into account when taking online payments for goods and services and this can sometimes not be as straight forward as you first think. The average cost of creating a new website, if you ask a website developer to build one for you, starts from around ÂŁ600 for a basic one and this does not include the design or content creation (writing that sells your business and product(s)), which could involve further expense of a copywriter, branding expert and a website graphic designer!
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The final cost of your website, if you outsource the creation of it, with optimised content, meta titles and descriptions, professional design and copywriting, could set you back another ÂŁ500 at least. These costs are conservative and unlikely to include an eCommerce direct selling platform in the design.
Tip: If you choose to work with the website you already have, then update the images, text and copy, making sure you optimise your content in a way that appeals to search engines. This can be long winded, difficult and frustrating. Read online blogs about SEO, digital marketing and search engine brands best practice (Google, Yahoo, Bing), to educate yourself on what to do and how best to improve the content you have on your website, so that search engines like and find your website.
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Choosing the right online additional showcasing platform will depend on whether; you perceive additional value to the services offered; do you want to pay commission on sales or referrals; are you happy to sit your products amongst 1000's of others; do you want to showcase your products on a pile them high type of product selling platform; would you prefer to showcase your products on a quality and thoughtful showcasing platform? Your final decision will be based on how you want to promote your band , what you’d like to achieve and whether it affordable?
Tip: You may know someone who has some web development skills or graphic design training, who can help you navigate the templates and create a website cheaply for you. However remember all the written content for your website must be relevant and search engine friendly. You should include long tail keyword phrases, keywords, meta-descriptions and meta titles. All photographs should have alt tags, as all these essentials will help you optimise your website for search engines. Even if you have a website, old or new, if it is not optimised so that search engines can find it, then your new or improved website will not be found. Even if it is optimised correctly, it will take time for your SEO to work organically.
Tip: One final word on websites - some websites will create galleries for you where hosting comes with the package, so always research which is best for you, as you want to keep your own domain name and independence as much as possible. If you would like a variety of services from one platform, then an ecommerce site with extra supportive services may be for you.
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Additional ‘stuff’ to think about when planning your digital marketing strategy. 1. SEO - Search Engine Optimisation (SEO) is relevant for all websites as it allows search engines such as Google, Bing and Yahoo to find and source products, services, businesses, or information as per a search enquiry. Good SEO takes a lot of time and money to implement, with no guaranteed immediate results. Time is of the essence if using the organic non paid route to reach your chosen market segment. All digital marketing strategies should take the following into account when considering ' Good' SEO; Long- tailed keywords - These are increasingly important, as Google in particular, updates its algorithm to take into account how people actually search for information. Long tail keywords are phrases usually 3 to 5 words long and are important for a web 'searcher' to find a specific item or piece of information; e.g. a keyword might be ' red shoes' but a long tail keyword could be 'red lace up shoes'. Long tail keywords allow websites to compete for priority listings (ie; 1st page ranking in competing lists of the same type of product) in search engine enquiries more successfully. In SEO terms those websites competing using the keyword term 'red shoes' will have far more difficulty ranking on say page 1 of Google as a key user search term, unless they are paying for Adword Advertising/PPC. Whereas using the more specified search term 'red lace up shoes in stock' will allow your product to appear in more specific user searches organically. A product is more likely to show up on the first page of Google for a long tail keyword because of decreased competition and the searcher is more likely to stay on your website, because they have found the type of product they were actually looking for quickly. Internet Users are refining the way they search online all of the time, so being more precise in the way you describe your product will help people find what you do, what you sell, and information about your business in a far more meaningful way. It will also reduce the bounce rates from your website pages. Keywords - Words or phrases used by searchers to find what they are looking for when using search engines. Normally only 1 or 2 words long highlighting the broad definition of what is included on a web page. Long tail keywords are preferable in today's SEO world, rather than single words in lists, which do not carry the same weight as 'old fashioned' SEO, due the way search engine algorithms work.
•NOTE; •Keywords change according to trends, topics and other external factors in the online community. You will need to monitor and adapt to change by updating your keyword and long tail keywords accordingly.
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Meta Title - This is the html code that defines the title of a web page. A search engine will read this to gather a short description of the web page content. The meta title should contain keywords for that particular web page and should be no longer than 60 characters long. Heading tags -otherwise known as H1, H2 & H3, H4, H5 and H6 tags. These are dividers in html of the web page and divide the web page, as you would divide a document into headings and sub-headings. H1 being the most important and so on.
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Meta Description - This expands on the meta title and is an overview of the web page content and subject matter. It should briefly describe the product or service and, include key keywords/ long tail keywords for website page content in 170 characters or less. A call to action in this section is always a good way of encouraging the user to click the link. Link Building - This describes the practice of gaining search engine authority by appearing on other websites and having links back to your own website. However there are many unethical ways still available to link build and search engines penalise websites that do this. So link building must be done carefully and you should only add articles and links back to your website from relevant websites, in order to not be penalised by search engines. There are numerous SEO tools available, (free or paid for), if you plan to do your own SEO. You will need to learn how to use Google analytics and keyword tools. These are free to use, but will take time to learn how to use them effectively.
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You can, of course, choose to outsource your SEO work for your own website. This is an expensive option, but many businesses resort to outsourcing this type of work due to the time consuming nature and complexity that can be involved. Outsourcing your SEO can cost anything from £500+ a month. 2. Social Media Social media allows you to get in touch with others, share your news and in the process highlight your products, brand and business. The main purpose of social media is to be sociable and therefore you have to carefully cross promote what you do with your followers. Just being product led, promoting only yourself, not interacting with others and not linking to others and sharing with others, will limit the way you grow a following.
Think of social media platforms as arenas that amplify and share content through an online word of mouth community. Gone are the days when the village shop or post office was the place to catch up. Social media can keep people connected from all different communities and can often have a powerful voice - good and bad. Social media is changing the marketing landscape in many ways and there are many 3rd party media sharing sites that distribute 'news' in differing communities and to varied audiences. Boosting your presence from nothing won't make you famous, but it will start the ball rolling so that people will start to recognise your brand, your story and more importantly your product offer. By getting in touch with others through social media, collectively you can share each others content and build an independent following for yourself.
•Tip: SEO companies should offer you a monthly report which is easy to read, understandable and meaningful to you as a business. This will enable you to use the data for your own internal marketing strategy. Website analytics provided by an external SEO company cannot only define the work they have done for you, but will help your business understand where you may need to improve certain areas of the website content and will allow you to forecast trends. If you are not working on reports from your Google Webmaster yourself, reports from your external SEO provider will help you understand how your website is performing. Alternatively use an online platform that optimises content around your product or service as part of the arrangement.
The secret is to have access to, and post on, other social media platforms. You can run a number of accounts of your own, (complicated and time consuming to run), or you could outsource your social media promotional work (which can cost anywhere from £250 to £500 per month). Alternatively you could internally hire a Social Media Manager ( cost between £12,000 and £20,000+per year), a freelancer for so many hours a week ( £30 + an hour), or you could join another online community to share content together and raise your brand profile and product offer that way. In other words you collectively cross promote your brand with other liked minded members of the community on that platform. It is important you choose the right way forward that suits your business, keeping in mind that to extend your reach you need to interact with others and not just promote yourself.
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There are many social media platforms and whilst it is a good idea to be active on as many as you can, it isn't always practical, due to the time consuming nature of social media. The diagram below shows some social media platforms - imagine if you were on all of them, attempting to grow your reach and brand by maintaining activity on all, how time consuming it would be - the time soon adds up, even if you only spend a short time on each per day. Not all social media platforms will be suitable for your market sector. Remember social media is for connecting with others. So it is important that you do just that, by posting, tweeting, re-pinning , following, discussing and most of all, enjoy it!
Tip: Find a platform to advertise/sell upon that will promote your brand and products regularly on a selection of social media platforms, taking away some of the time consuming tasks associated with social media interaction. This will also have the added bonus of giving you the content to share yourself and will encourage you to interact with all posts about your business and products, but under less pressurised circumstances.
3. Community If you follow blogs written by SEO experts and businesses and take note of digital marketing trends globally, then you will understand that building communities is an important way forward for digital marketing success. This is borne out through platforms such as twitter, facebook, paperli, flipboard, google+, pinterest, linkedIn; so it is important to bear this in mind when deciding on your own digital marketing plan. Joining all of these social platforms and running them effectively is time-consuming and if you are outsourcing - costly. Many business do not have the man hours to dedicate effective management of this type of development internally and therefore, outsourcing may be the only way forward.
Tip: Find another online platform that can handle some of your community optimisation in one place, as well as promote your business, products and services too.
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Online communities can be defined as a gathering of people who share similar interests, activities, backgrounds or connections, both virtually and in real-life. Social networking platforms, or services, such as Facebook and Twitter, allow users to share connections and create online communities of like-minded individuals and more importantly, from a business point of view, share content that is pertinent to their own goods and services.
What can this mean for business? Tapping in to an online community can be beneficial to any business looking to extend both professional, or customer connections and followings, especially as you can expand your reach relatively simply. Finding easy ways to share relevant content with your potential customers is vitally important and it is essential that you make that as easy, time effective and stress free as possible for yourself.
Online Communities offer •Networking •Unity •Like-minded approach •Helping one another •Shared ideas •Opportunity •Mutual goals •Working together •Determination •Trust •People •Team •Shared belief •Giving
Of course, the idea of community runs much deeper than this and it may be worth thinking about being part of a community with the same goals and ideals as you, with the potential for collective cooperation on future projects that are cost effective and where marketing strategies, include obvious cross promotional techniques to help find your future customers.
•Tip: To extend customer connections, your online visibility and professional influence, you may like to consider joining an online platform website, that can spearhead your brand message to a collection of potential customers.
4. Multimedia Standing out from the crowd online is vitally important especially in a crowded space, and to do this the digital landscape varies in format and content. The most effective way to grab the attention of your audience, as quickly as possible, is through visual communication. Imagery, lifestyle shots, photography, audio, slideshows, infographics, video and film are all essential parts on how brands promote themselves digitally. In other words being seen and visual is key. Twitter and
Facebook are emphasising the use of video to encourage more companies to advertise with them as part of their own content marketing mix. Think about You Tube (owned by Google) and how popular this medium is for sharing content, messages, information and 'how to do' films, for all sorts of search enquiries. Multimedia does get expensive and hiring a photographer can cost hundreds of pounds and you should look at budgeting between £500 and £3000 as a minimum spend per film, depending on your multimedia requirements and where they fit within your digital marketing plan and branding.
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•Tip: When you are part of another online community, you can benefit from shared costs, cross-promotion, collective cooperation and a shared vision for a multimedia advertising drive. By being part of the right online platform you should be able to benefit from collective collaboration and a cost effective expanding digital marketing strategy that also allows you to stand out from the crowd.
5. Online (and offline) publications It's important not to forget that when you have a product, service and brand, you want people to talk about them, get excited by them, enjoy them, see them. Many traditional hard-copy publications that feature products and write editorials on businesses, or showcase products, or write product reviews and spread your news, are also moving online. Advertising in these types of publications can be expensive.
Appearing in online (and offline) publications will give your business, service or product, credibility with your potential customer and will highlight your brand, often creating an inbound link from the published article to the product on your own website. So for example, this article and review of tea and coffee in the Readers Digest online magazine linked back to the product via a public link, so potential customers could see and buy the product in question. This drives traffic to your product or business and as a bonus, helps your SEO. Unless you have somebody working for you to promote your PR in this way, it can be very time consuming, exasperating and often unproductive. PR companies who undertake this work can be expensive. •Tip: When you are part of another online community, you can benefit from shared costs, cross-promotion, collective cooperation and a shared vision for a multimedia advertising drive. By being part of the right online platform you should be able to benefit from collective collaboration and a cost effective expanding digital marketing strategy, that also allows you to stand out from the crowd.
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Journalists and editors also find products via image libraries. Image libraries and product placement PR are often expensive, working on minimum number of images, charges per month, pricing per product placement and monthly fees.
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•Tip: Try and find an online platform that can act as an ecommerce site, as well as an image library and press centre, with the potential to provide and circulate press releases and have an active policy of working with you on your product PR, by working with journalists on media alerts as part of the package.
6.Online directories
Online directories , where you can list your business details are great reference point for your potential customers and there are often free ones available. However, make sure the online directory you are thinking of joining allows a link to your website as well as showcasing your full contact details. ALWAYS choose a directory that is actually relevant to your business, so as not to fall foul of search engine link building guidelines. 7. Blogging This is an excellent way of creating relevant digital content around your brand and products. There are free blogging sites on which to do this but not all blogs are optimised for search engines. Blogs can be used for highlighting brands, and connecting with your audience. The best blog writers offer tips or suggestions in blogs ( How To ........ or 5 Tips to a successful........). These types of blogs will create a following for your blog pages and brand. Followers will also share the content you write about, if it is of interest, which over time will drive people to your product offer. Blogs are also an excellent way of creating new quality content on your own website, which search engines, such as Google, love. However, many businesses start with great intentions but do not consistently and regularly update their blog pages and add new content. This prevents people from following the blog and interest drops off. Writing blogs is time consuming and sometimes difficult, especially if you do not have any new things to say. If you outsource blog writing for your own website this can be expensive, as the cost per blog may not appear high initially, but for consistently keeping your blog pages relevant, updated and interesting, the costs soon mount up.
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•Tip: Try and find a platform that will work with you to write your blogs in a cost effective manner, highlight your products and brand, with links to your products, business and services. This will also give you additional shareable content through your own social media channels.
The other way to drive interest to your website, or promote your brand, is by writing guest blogs on other websites, with links back to your own website or product offer. This not only creates an inbound link to your own website, it shows that your product sits well with another. However, placing guest blog posts when you are unknown can be difficult and many blogging sites will request money, which is not advisable. (as this is a cardinal sin in search engine protocols, especially for Google in terms of SEO).
The average cost of an externally written blog of between 300 and 1000 words is likely to be in the region of anything between ÂŁ30 and ÂŁ200 per blog, depending on author, especially if you wish the blog to be optimised for SEO purposes. 8. Email Marketing Email marketing is a vital part of your digital marketing strategy but it is important that you plan ahead, so that once you start a regular campaign, you keep on top of it. People will get used to the date and time you send your emails and will interact with your brand, if they like what they see in their inbox. The steps outlined below show how you can grow your email marketing campaign. Build Build a list of subscribers to whom you wish to send your emails to. Depending on your product and service, you may need to build more than one list and segment your target markets. You need to do this ethically by obtaining permission from the people you have in mind, before you add them to your database. This can be done by gathering data from visitors to your website, or other from other networking you do. You can also purchase lists of potential email addresses for people who fit your market segment. This can be expensive and bringing researchers onboard internally, maybe an option in the short term, to get the ball rolling. Design You need to design how you want your email to look. There are many email marketing services you can use, most of which come with easy to use template builders, so that you can make sure your email is designed and branded to give the right impression about your business. Once you have added the content to your email, make sure you test it! Send it to yourself and other people involved with the business and check all the links work correctly and that the email content loads correctly. Most email marketing service providers have built in spam checks, so make sure you test your email in as many ways as your email service provider allows, to ensure your email gets seen by the person you want to receive it.
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Send Think about when your audience is most likely to have the time to open and read your email. Most people get a lot of emails every day so yours has to stand out and be noticed to be opened. You can schedule your email to go out at your chosen time. Choosing an interesting introductory heading will grab the recipients attention, so that they click to open and read the content within the email. Always add the call to action share buttons (social media, website links and forward to a friend) to the email template to encourage all receivers to share the content. Think of encouraging a chain reaction of sharing content to highlight your brand. The added bonus here, is to collect new data to use in a subsequent email marketing campaign. Share Once your email has been sent, then as a business you should consider sharing the content yourself on your own social media platforms. Make the most of the content you create and share!! This maximises the reach of your email marketing and may bring in more subscribers, if not customers to your website, which you can work on converting later. Evaluate Make sure the email marketing service you are using allows you to analyse the data of each campaign. The data should tell you; how many people read your email; how many clicked on each link within the email; and whether they forwarded or shared it on social media/via email. Keep an eye on this data and make a note of those people who interact with your emails. You will soon build a list of warm leads who already know and interact with your brand. Once you have this type of data you can be more targeted in who and why you email specific elements of your segmented markets.
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•Tip: Try and find a platform that will work with you to write your blogs in a cost effective manner, highlight your products and brand, with links to your products, business and services. This will also give you additional shareable content through your own social media channels.
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These are the major points you need to asses, plan and budget for, in your own business digital marketing strategy. They are the minimum you should include. There are other elements to a digital marketing campaign we have not covered here - Adwords, PPC and Banner Advertising, to name a few. These are paid services you should consider for your business, even if you rule them out. Conclusion Your next step should be to consider each point in terms of your own business, product, service and brand and work out how many resources in terms of money, time and staff you can afford to budget for as part of your overall digital marketing plan. If you can't do it yourself then find a team to work with you, whether it is internally or externally. That way you have a collective approach and an ideal way to share ideas and keep up to date with the changes happening around you in the digital marketing world (without always having to do the research yourself!). Your digital marketing strategy is important and there are ways you can reduce the time and stress it takes for you to achieve your digital business strategy goals. Find an external team to help you in a way that is cost effective, time saving and supportive of your business brand, ambitions, independence and individuality. A Final note; "Changing the packaging doesn’t change the story....." "We need better products, made by trustworthy companies, led by brave leaders, who can look us in the eye and say hand on heart, ‘this really WILL make your life better’ because we put you first." Bernadette Jiwa (We Don’t Need Better Marketing From The Story of Telling) Digital marketing and compelling high quality online content is about telling the story of your product, brand and business with passion, truth and honesty, where the beneficiary of your services or products believes you had them in mind at all times. In other words you really do care how your customer feels. That is what a digital marketing campaign can give you - a voice that shares quality values with your audience and customers and an opportunity to expand your brand into a community of like minded people - because you actually do care and take pride in everything you produce and do. So if you have found this eBook helpful and would like to find a cost effective way of adding to your marketing mix and digital marketing plan in the ways that are outlined here, then the team of professionals at Make The Most Of can help, and they will always put you first. Through Membership and collective cooperation we are building an online community to connect like minded people, who can take advantage of cross promotion and other digital marketing and PR services we offer via membership packages. By working together we promote each and every independent business, offering digital marketing strategies and other PR services, as well as an e-Commerce shop (0% commission on sale and referral), image library, press centre and directories for sellers, services and course providers. We can even work with your existing PR companies, as we Make The Most Of complementing a business's own marketing strategy. This is all possible because we are never in competition with any of our Members, and are happy to drive traffic to our Members own websites, in the same way as driving sales and enquiries through the Make The Most Of platform.
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Author Louise Barlow – founder of www.makethemostof.co.uk.
Multiple Business Solutions On One
Platform. If you would like to find out more on how you can make the most of the opportunities available to support you in your business and join a progressive, forward thinking business networking community, that shouts about great British businesses and adapts to the digital marketing and technological advances for the benefit of the community, then please get in touch with me at louise@makethemostof.co.uk.
MTMO believes in great British businesses, the backbone of the UK economy and by providing a shop front, e-commerce platform, directory and marketing hub, we make the most of talented British businesses. By sharing knowledge, skills, creativity, innovation & experiences, we enable the growth of a dynamic business networking community. Our talented team bring to life, a vibrant creative digital marketing & learning community, to save businesses time, expense & confusion through affordable membership packages and 0% commissions that will support
and promote the growth of independent British businesses.
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