anti STYLE GUIDELINES
Table
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of Contents typography colour palette technical data general rules cover + general rules
2 4 8 16 26
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TYPOGRAPHY Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Used as the main text of the articles with 10pts. If used as article name, it should be used at mininum 25pts.
LIQUIDO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Used quoatations or to bring emphasis in a text or title.
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Made Mirage ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Used as the main text of the articles with 10pts. If used as article name, it should be used at mininum 25pts. This should be used to counter Helvetica.
EXTRA
CiseauxMatisseW90-Cut-Out ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!() Used if the designer or person in question a punk inspired
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COLOUR The colours of the articles are influenced by the subject matter and the material used for said article.
ANTI
C0 M0 Y0 K100
C100 M100 Y100 K0
ANTI
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PALETTE
C19 M100
ANTI
ANTI
Y100 K11
C100 M90 Y10 K0
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WHO WHAT WHEN WHERE WHY
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YOUNG ADULTS (16-25) For young people who are into fashion and finding the alternatives to expressing themselves.
FASHION FOLLOWERS
For the ones who are already into industry and want to seek the other part of the fashion world that is not covered as much in other magazines.
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WHo
WHAT WHEN WHERE WHY
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PERFECT BINDING 21.0 x 29.7cm 120 PAGES
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WHo WHAT
WHEN WHERE WHY
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TWICE A YEAR
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WHo WHAT WHEN
WHERE WHY
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ONLINE STORES BOOK SHOPS
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WHo WHAT WHEN WHERE
WHY
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TO INTRODUCE AN ALTERNATIVE TO POPULAR FASHION
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NAMING
ANTI
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SHORT FOR ANTI FASHION AND NAME AFTER THE STYLE anti /ˈanti/ INFORMAL preposition opposed to; against. adjective opposed. noun a person opposed to a particular policy, activity, or idea.
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FLAT PLAN There is space for ad space but if needed space/page for articles and editorials, they can easily be removed and used for such purposes.
cover
ad
ad
ad
table of contents
letter fromn the editor
ad
article
article
article
ad
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ad
ad
ad
article
article
article
article
article
ad
article
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article
article
ad
article
ad
ad
ad
article
article
article
21
article
ad
article
article
article
article
ad
article
article
article
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article
ad
article
article
article
article
ad
article
article
article
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editorial
editorial
editorial
editorial
article
article
article
ad
contributions
ad
cover
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GENERAL RULES ANTI Magazine doesn’t follow a grid. The text would be affected by the content used in the articles and surround them as seen here on the example below.
The page numbers should be placed on the pages above in 10pt with Helvetica Bold
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For moments where this would not work for the subject of an article or editorial, a two column grid can be used but it is up to the designer to play with the placement of the text. An example of this can be seen below
For moments where this would not work for the subject of an article or editorial, a two column grid can be used but it is up to the designer to play with the placement of the text. An example of this can be seen below
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COVER
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The ANTI must be placed in the top left corner with a line to divide the name and the issue number.
