INDUSTRIAL
Volume I
S T O R E F R O N T
M.S
INDUSTRIAL
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D E S I G N
WOP TI CS
W OPTICS
--DESIG N P ROC E SS
Based on our magic layer, we then had to think of ways we could enhance the portal-like experience for the customers when they walk in. The best way was to focus on the entrance of the store.
01ENTRANCE PERSPECTIVE SKETCH
COMPONENTS
THROUGH THE LOOKING GLASS
FINAL DRAWINGS OF STOREFRONT
03SECTION VIEW
Volume II
02 SCA LED MODEL
PORTAL
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The framed walkway leads all the way to the back, where the cashier table would be located. The entrance is designed in a way that enables people to be gravitated towards it. Similar to the looking glass/rabbit hole, going through the entrance enters them into a situation or begin a process or journey that is particularly unusual or eventful, especially one that becomes increasingly so as it develops or unfolds. The frames created an illusion of this portal.
043D VIEW (WIREFRAME) 05 3D VIEW FRONT (RENDERED) 06 PLAN VIEW
The store was designed in a way where everything in the store was made to look out of the ordinary. Shelves on both sides of the store have a faceted facade on it, further enhancing the concept of being in an alternate dimension where everything is unconventional and not the norms of traditional life.
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COMPONENTS
W OPTICS
THROUGH THE LOOKING GLASS
DISPLAY CASINGS AND HOW THEY WORK
Located at the back of the store, on the right side of the cashier table, is the refraction room. The refraction room is designed in a way where there is an area that is separated from the other parts of the room. Optical tests can be carried out in the dark, but at the same time people would be able to view the experience and see what was going on. This was achieved by incorporating Smart Glass, where the glass can be tempered opaque or transparent. The reason we decided to do this was because it gave the room a lot of depth, and made it feel more spacious. It also allows the store’s space to be fluid as the refraction room is not fully closed off, and is thus still a part of the rest of the store. Located on the left of the cashier table, is the lounge area. This lounge area is for customers to carry out their consultations. Elements of green walls and nature have also been included, in order to make the customers feel more at ease.
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Volume I
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W OPTICS
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CONCEPT DESIGN
Volume I
THROUGH THE LOOKING GLASS
In order to find our CONCEPT, we decided to look for similarities between our research and classic literature, as classic literature offered a wide range of symbolisms and allusions we could work with to design our proposal. While doing so, we discovered that our research held many similarities to Alice in Wonderland, particularly Alice’s journey into her dreamscape.
R E SE AR C H
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