KBXX 97.9fm – The Box :: The City of Houston presents
6th Annual
Hip Hop for HIV and Sexual Transmitted Diseases
Concert Information Package
Hip Hop 4 HIV: The CONCEPT In 2012, Gilead Sciences in conjunction with KBXX-FM “97.9 The BOX”, The Houston Department of Health and Human Services and AIDS Foundation Houston will partner to test some 7,500 Houstonians under the aegis of The sixth Annual Hip Hop for HIV Awareness Campaign. As the nation’s single largest testing initiative, KBXX-FM uses on-air, on-web and on-site events to reach out to its 1.3 Million listeners and provides our Partner/sponsors the opportunity to be “one-on-one” with 7,500 testing Volunteers. This out reach includes sponsorship exposure, HIV informational messages, sponsor videos on the web PLUS photo/video from local/national recording artists. MTV, BET, Giant Magazine and local TV stations also provide coverage to support this huge community outreach! The campaign culminates with an exclusive concert for our testing volunteers. All seventy-five thousand (7,500) volunteers (between the ages of 15 and 40) receive an HIV test, HIV education AND the incentive of a free ticket to our exclusive HIP HOP for HIV concert! In 2010, the concert was held at Reliant Center (one of Houston’s largest convention/event venues on Saturday, July 31st to a ‘sell-out’ crowd of 15,000 bringing huge exposure to our initiative AND our partner/sponsors. In 2011, the event tested over 7500 people making the concert ticket even more in demand!
Hip Hop 4 HIV: Quick Facts •
Event date: July 21st, 2012
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Test Target: 7,500 people
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Timetable:
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Partners: KBXX, City of Houston, Houston Dept. of Health & Human Services, AIDS Foundation Houston, Cricket Wireless, Planned Parenthood Gulf Coast and others.
May 4th – July 21st
Hip Hop 4 HIV: Opportunities
• Presenting Sponsor • • • •
Supporting Sponsor Testing Only Sponsor Interactive Sponsor Booth / Video Package
Let’s team up, test for tickets and take HIV awareness to the next level in the city of Houston!
FOR MORE INFORMATION CONTACT MALCOLM X. INNISS Account Executive KBXX – 97.9fm
713 300 5884 minniss@radio-one.com