Portfolio

Marjan Malekinia

Fashion Design 2022-23

Marjan Malekinia

I am a multidisciplinary designer, eager for Digital Products Creation, with a understanding of fashion trends and consumer behavior. I am always seeking new opportunities to push the boundaries of what is possible in the world of digital fashion design with my ability to bring fashion concepts to life using cutting-edge digital tools and techniques.

I have eight years of experience in both academic and professional careers and I sharpened my craft by building an impressive sample of work that showcases my ability to create stunning designs that resonate with customers. I am adept at using software such as Adobe Creative Suite, ClO3D, Adobe Substance, and Adobe Premier to create designs, prototypes, and visualizations that bring my ideas to life.

/marjanmalekinia

malekinia.marjan@gmail.com

+393273868094

Milan, Italy

EXPERIENCE

Graphic & 3D Fashion Designer

Freelance – Remote Jan2020 - Ongoing

• Designed and developed women`s knitwear collection for clients from concept to visual production in both 2D & 3D design.

• Performed technical drawing, and graphic printing of men`s hoodie capsule collection

• Created brand identity and style according to the client's ideas and designed both hand and 3D for S/S Casual women`s collection with color trend research, material innovation, and marketing research.

• Sketched the women dressing gown collection and presented to the client with CAD design packages.

Content Design & Communication Specialist

Joy-Jo Jewellery- Milan, Italy

Internship Dec 2020 – Feb 2021

• Created executive concepts for the designed collection to help the team determine the communication direction and most effective social media material to tell the story

• Created video content tailored to storyline integrity and brand vision

• Managed social media & online channels strategist

• Performed creative process and developed digital content (photography, gif, video)

• Managed visualization and brand storytelling to build integrated concept digital platforms

Fashion Designer

Rakht TM (RTW) – Isfahan, Iran

Fix-term Contract Feb 2015 – Dec 2017

• Designed (RTW) SS and FW collections with the central theme of integration between luxuries and moderation

• Managed the design team to develop the concept from the brief to the delivery of the end products

• Created and visualized ideas and produced designs by hand or using computer-aided design (CAD&3D)

• Maintained all aspects of preparation materials for social media platforms to adapt the brand`s mission and vision

LANGUAGES

English Fluent (C1)

Persian Native (Mother’s tongue)

Italian Basic (A1)

SOFTWARE

• Adobe Illustrator

• Adobe Photoshop

• Adobe InDesign

• Adobe Premier

• Rhinoceros 3D

• CLO3D

• Microsoft Suite

• Blender

• Adobe Substance

EDUCATION

M.SC. In Design for the Fashion System

• Politecnico di Milano, Italy Sep 2018 – Apr 2022

B.A. In Graphic Design

• Art University of Isfahan, Iran Feb 2011 – Jun 2015

01. Vibe Higher

2019 Nov

University group project included design studio aimed to develop a design project from research part to using a combination of bio-materials, e-Textile, material innovation, etc.

02. Huggy

. 2019 Dec

University group project included a design studio aimed to make interactive fashion products using arduino, 3D printing, laser cutting, etc

03. Nomad

2019 Oct

University group project included Re-fashion design studio focusing on ethical fashion and sustainable design to reproduce a forgotten craftsmanship

04. Imunis

. 2018 Oct - 2019 Jan

University group project including studio design of four-month aimed to integrate sportswear and digital technologies with the central theme of interactivity and sportswear. Analyzing what is currently available on the market (Slam sportswear company) to highlight the future direction of development.

05. Joy-Jo

. 2020, Dec - 2021 Feb

Internship contract for content design and communication specialist, focusing on preparation of communication material for social media

P 14 - 19

Vibe Higher 01.

. e-Textile

. Bio material

. Product development

. Pattern making

. 2D modelling

. Arduino

Role:

My role in the VIBE HIGHER team has been a designer and product developer. I was supporting the whole team, from the research and concept board to production, shooting.

I developed Bio materials sheets and make crystals for getting the best results which completed our work as well as accomplished 3D visualization, and video production.

What is Vibe Higher?

Functionality vs Emotions

Vibe Higher is a smart Yoga bra that has been enhanced with crystals and e-textiles, to transform yoga practice into the ultimate wellness experience. Well-being isn’t just about activity, or nutrition. It’s a balance between your body, mind and soul, something we want to help you achieve through the creation of a Self - ecosystem anywhere you go.

CONCEPT !

Inner Balance

Albert Einstein said “everything in life is vibration, and just like sound waves, your thoughts match the vibrations of everything that manifests in your life.”

Vibrations are the result of the constant assembling and disassembling of bonds between molecules.Therefore, by storing positive vibes in crystals, amplifying those thoughts and connecting body, mind and soul you will achieve life balance and inner peace.

Energy

Sportwear

Yoga

Vibrations

Bio materials

Crystal

Frecuency

E-Textiles

Sound Waves

PROCESS

1.Bio-Materilas

2.Growing Crystals

3.Technology and e-textiles

1.Produced gelatin foam of

Water: 60 ML

Gelatin: 45G

Glycirin: 60 G

Soup: 6 G

• Flexibility

• Elasticity

• Resistance

• It’s harder to break

2.Cover place of crystal with another fabric

Touch sensor with conductive fabrics

3. Technology Used :

• Arduino Uno (or any)

• DF Player module

• 1K Resistor

• Three micro touch buttons

• Small Speaker

Embedding the crystals in the biomaterials

DESIGN

2.Ritual

3.Sound

Is known as one of the most important stones for the Heart Chakra, Often used for it’s healing properties to balance all of the chakras, and clear them of negative energy.

Anahata is associated with balance, calmness, and serenity

Double-sided yoga

- Guided Yoga practices

- 432Hz Meditation music

Listening to 432Hz music resonates inside our body, releases emotional blockages and expands our consciousness. 432Hz allows us to tune into the wisdom of the Universe, Divine Intelligence and our Soul. It creates Unity instead of seperation. It expands our hearts and make us more compassionate and loving.

An important lesson to learn from crystals is patience, because it takes time for these semi-precious stones to evolve and transform, as well as working with the healing power of crystals also takes time. Growing crystals in your home each time you want to recharge energies is a beautiful moment to reconnect reconnect to the universally healing vibrations of the Earth.

1.Rose Quartz

2. Ritual

3. Sound

2. Rose quarta

Huggy 02.

. Laser cutting

. Digital fabrication

. Product development

. Pattern making

. 3D Modeling

. 3D Printing

. Arduino

Role

In HUGGY team my technique has been based on the experimentation of laser cutting on high-quality leather fabrics to trace the best material for our garment.

I developed heart 3D icon in Rhino software for making 3D printing.

I accompanied the team from the concept board, and initial sketches, to prepare a 2D painting pattern for laser cutting.

I shot every stage of putting pieces of laser cutting together for video production.

How many times you went through a bad day and all you wanted was a hug?

CONCEPT “Calinotherapie”

Cuddle therapy Shirt

Do you know that?

People suffer from anxiety 5% of the world experience depression

OXYTOCIN

Cuddle Hormone

Hug a day keep the doctor away

A 20s hug bring the human body to produce the huge hormone oxytocin which is one of our most important hormones

Release the happy hormones! strengthen the immune system! balance the heart rate and reduce stress!

PROCESS

1. Laser Cutting

2. 3D Printing

3. Interactive system

1.Utilized laser cutting for illustrated painting and garment pattern

Hug your art by digital fabrication

2. Made 3D heart by detailing :

Width: 4cm

Lenght: 4.10cm

Thichness: 0.08cm

Deepness: 1.88cm

3. Developed an interactive system with a red heart to turn on whenever someone hugs by using:

Lili pad

FSR Led Resistor

Check each layer to make sure that the supports are correctly. delivered time: 1 hour and 4 min

1. 2. 3.

DESIGN

Huggy Born!

HUGGY

Make my Heart Beat

Laser cutting the illustration

Laser cutting the pattern Hug interaction in the t-shirt

3D printing the heart

Nomad 03.

. Ethics fashion

. Sustainable design

. Craftsmanship

.

2D modelling

. product development

. Traditional techniques

Role

In Nomad Team I worked as a 2D designer and researcher to create historical craftsmanship and techniques that we wanted to reproduce. I researched cultural context and design aesthetics to create a cohesive collection that

selecting materials that were commonly used during the time period and developed a long-term strategy to consider collaborating with artisans who specialize in traditional techniques. we kept sustainability in mind. Used environmentally-friendly practices and materials wherever possible.

First fotprint of Persian felt:

textile form of crafts. First production of felt was made to make soldiers warm during cold times in the mountains.

Until the 1960s, handcrafted felt continued to be used in many Middle Eastern areas for hats, boots, clothing, rugs, and wall hangings. Felting is not commonly done anymore.

WHICH IS THE LEGEND BEHIND FELT?

There is a folk tale that felt makers say: the son of Solomon was a sheperd who wanted to make textile from the wool of his sheeps. After some times of trying and every time failing, he

shed tears.

His dropped tears slipped into the wool and glued it together. This is how he found out that by adding water and rubbing the wool you can make felt. This story shows that felt may be the oldest form of textile.

Material

Felt is a textile material that is produced by matting, condensing and pressing animal hairs together. It’s usually made of wool and the best one is Authon wool, the wool of the sheep which has been shaved in the end of summer.

1 - Super strong, like a shield against harm

2 - Good isolator for cold and warm weather

3 - Elastic and useful to use both as a soft carpet or coat

Features

4 - Since wool absorbs the humidity of the air which is damaging human’s joints and bones it is quite healthy to sit on felt carpets

5 - Biodegradable and environmentally-friendly.

MOODBOARD

Symbols

There are three main steps for felting:

1 - Making of the raw wool soft and puffy with a tool in a shape of arc.

2 - Preparation of wool with some tools and materials like hammer and sand on top of a special surface made by hemp.

3 - Spraying of soup with water on top of the wool and the pressing. The production of a piece of felt usually takes one day, felt-workers often work in two people teams, plus it needs about three to four days to dry.

COMMUNICATION STRATEGY

04. IMUNIS

. Interactive design

. Marketing research

. Digital Technology

. 2D/3D modelling

. product development

. Material innovation

. Wearable technology

Role

My role in IMUNIS team was multi-faceted, I accomplished work on concept development, marketing research, sketches, technical drawing, and prototype samples.

wearable technology, software engineering, and user experience design to ensure that the garments are functional and user-friendly I participated in 3D digital modeling to engage with the media to promote the collection.

IMUNIS

My role in the sportswear collection with a central theme of interactivity and digital technology was multifaceted, requiring a combination of creativity, technical expertise, research capability, and collaboration skills.

BRANDING

Logo & Name

Imunis comes from the Latin word immune meaning "The Immunes"

Visual Language

Color, Type, Shape, ACTION!

Ocean Foiling Urban

Primary

Occasional

BEBAS KAI

Galano Grotesque

PROJECT AIM

Our concept is Immunity as a lack of susceptibility, especially to something unwelcome or harmful

SAFETY FROM A DIFFERENT PERSPECTIVE

is to be the best sailing garment in terms of performance and safety.

Foiling - Gloves

Sailor Request is cut for delicate tasks.

Gloves & App

Center Wellness system

Health

Heart Rate (bpm)

Body Temperature

Sleep Cycle

Course Distance

Course Analysis & Achievements

Weather

Wind Speed & Direction

Temperature

Humidity

Diet

Social

Benchmarking made easy

Analytics

Records

Average Comparison

Highs and Lows

Course Mapping

Course map

Achievements

1 Cordura

2 Grippy Latex

3 Nylon

4 Stretch Panel

Foiling - Wetsuit

Designed to dampen the injuries occur in sailing while having high anti backterial properties in the fabrics.

. UV Prot

. Bacteriostatic

. Abrasion Prot

. Insulant

. Freedom

Shortened vest focused on high mobility, comfort and visibility while training.

. Bacteriostatic

. Abrasion Prot

. Freedom

Foiling - Vest

Ocean Racing - First Layer

. UV Prot

. Bacteriostatic

. Abrasion Prot

. Insulant

. Freedom

. Easy Reach

. High Visibility

. Insulant

. Freedom

Ocean Racing - Salopette

. Easy Reach

. Bacteriostatic

. High Visibility

. Insulant

. Freedom

Ocean Racing - Jacket

05. JOY-JO

Role

. Developing content strategies

. Writing and editing content

. Conducting research (market trends, target audience)

. Analyzing and optimizing content

. Photography (Still life & Model)

. Video production

. Editing

. Making gifs, reels, posts, story

. Making graphic material

INSPIRATIONS

PHILOSOPHY

Rainbow represents a set of seven colors where each

witness such a beautiful and remarkable phenomenon of nature.Rainbow is a combination of colors and colors mean happiness.

Though everybody of us is different but we all have something unique which makes us different and wonderful..Like each color of ARCOIRIS (in Rainbow) has its own identity.

I am able to feel these feeling when i care of myself and be present in the moment of health caring and give myself a gift of happiness and satisfaction.

THEME(How to shot)

Warm, long and fresh light Health care items, objects of women body health , for example : purifying face mask, skin replenisher, body scrub,...etc Use delicate and relaxing objects, for example: candle, mirror, a cup of coffee or tea

Natural and real composition with unorganized items and not constructedww

NARRATIVES (Concept)

. Bedroom and balconi atmosphere

. Femininity

. Real, enjoyable and pleasant mood

PHOTO SHOOTING

CHRISTMAS GIFTS WITH UNIQUE RINGS

ARCOIRIS earring collection

#Model #Photo Shooting

ARCOIRIS earring collection

#Still life #Photo Shooting