Blog 2: Malenaproduction.com
Photographers in Singapore- Consider Core Strengths to Determine Growth Strategies You own a small one photographer photography business. The photography industry is competitive. Yet, thanks to your hard work, creativity and tenacity, your business has continued to grow. You love your business. However, you love your family more and would like to increase your income while reducing your workload. The growth of the business is what will increase your income; but how do you chart a path to sustainable growth? One key to consider when answering this question is to determine your core competency. The following are some examples of how your core competencies can influence your growth. 1. Core Competency: Processing. Are you able to fly through the processing of your images? Are other photographers amazed at both the quality of your images and your turn around time? If this describes you then processing images is probably one of the core competencies of your business. You likely already have numerous automated batch processes and short-cuts in place. You likely also have solid computer and networking (computer) skills. 2. Core Competency: Marketing. Do you consistently have more customers than do your competitors? Would unbiased observers when comparing your product side by side with some of your less busy competitors say your work is comparable? If this is the case it is likely you have a core competency in photography marketing. There are a number of avenues in which a photography business can grow. One factor to consider when creating a growth plan is the photographer's core competencies.