Hello, this is my portfolio.
Contents
05 //
EDITORIAL DESIGN
11 //
LP COVER
13 //
IDEA DEVELOPMENT AND BRANDING
15 //
TYPOGRAPHY MAGAZINE
19 //
PACKAGING DESIGN
23 //
CAMPAIGN POSTERS CHRISTMAS POSTER
ALL YEAR POSTER PRODUCT POSTER
27 //
BOOK COVER
29 //
MOVIE POSTER
31 //
SELF-PROMOTION
Editorial Design
05 // EDITORIAL DESIGN
NAME
Trace Magazine.
Brief
Create your own magazine, and decide topic and field yourself.
GOAL
My goal was to create a different tattoo magazine with focus on tasty design and layout, good and informative articles and fantastic photos. My goal is that the buyer of the magazine wants to have this magazine visible in their livingroom.
IDEA
I wanted to create a new and different tattoo magazine, because the already existing tattoo magazines are too pornographic and trashy. They do not focus on tattoos, history and people, they focus on trashy poses and nudity. There are little or no intellectuality and meaning in
those magazines. I wanted my magazine to be creative, artistic and to shine a light on history, people and the tattoo itself. I wanted to have many contrasts, a lot of colors and an exciting look to it. The magazine contains interviews, tasty design, good and informative articles and a lot of inspiration in form of photos.
KEY WORDS
Design-oriented, clean and interesting.
TARGET GROUP
All tattoo enthusiasts and everyone with an interest for tattoos and great design.
FORMAT
190x290mm.
EDITORIAL DESIGN // 06
07 // EDITORIAL DESIGN
EDITORIAL DESIGN // 08
09 // EDITORIAL DESIGN
EDITORIAL DESIGN // 10
Lp Cover
11 // LP COVER
BRIEF This was my first ever graphic design school assignment and we started with a research on different music genres and came up with a chosen word in the group. Illustrate the meaning of this with antikva typography. Reinforce the expression through the use of texture, color and composition. You will use the letters from the word you have chosen and composition and shape are more important than readability.
I wanted to find a song made by Klovner i Kamp, and I chose “Hardt Mot Hardt”, which means hard against hard in english. I chose to use a brick wall texture, because it is a hard material. Then I made stencils and used a spray box/grafitti style to spray on the brick wall texture. I found a cool hip hop button with brick wall texture, so I added it to create a more exciting and dimentional expression.
GOAL
Be familiar with antikva typography structure and expression and be able to use it through this exercise. To have basic knowledge in composition, presentation and installation.
KEY WORDS
IDEA
After a big research on different music genres, we came up with “Hip Hop”, and the Norwegian band “Klovner i Kamp”. After that I came up with the word “Old School”, because Klovner i Kamp is an old school hip hop band. After this,
Old school, hard, playful.
TARGET GROUP The primary target group is people who love Hip Hop, and people who collect LP´s. Mostly men from 20-30 year of age. The secondary target group is the same as the primary target group, but woman instead of men. FORMAT
297x297 (LP-format)
LP COVER // 12
Idea Development & Branding
NAME
Enlight Your City
BRIEF Create a new idea and logo for a marathon. Group assignment.
13 // IDEA DEVELOPMENT AND BRANDING
GOAL
Our goal was to create a marathon that is fun, environmentally concious and new-thinking. We wanted to inspire more people to participate. It was important to us that the marathon could work, not only for those who run, but also for those who want to walk. We wanted to creatve couriosity and excitement around this event and to make it into kind of a celebration for the hole city.
CONCEPT
This marathon event will happen at night. We will turn off most of the city lights, and leave the city in total darkness. It will be the participants job to light the city. The main color of the night is green. The most famous monuments of the city will have a rising light, ending
the night in a beautiful enlighted city. Each participant will get a heart monitor. The heart monitor will be connected to a headlight. The headlight will light brighter, according to your performance. When the pulse reaches 70-75% of maximum pulse, the light will blink in line with the heartbeat. When you add the energy from the heart rate monitors from the participants, the monuments along the route will be exposed by a growing green light as the energy rises. The marathon will end with a big celebration and a concert, celebrating an eco friendly night. One possibility is that the marathon can be in collaboration with Earth Hour. KEY WORDS
Environmentally aware, casual, fun, light.
TARGET GROUP
The target group are active and social women and men, all age groups.
IDEA DEVELOPMENT AND BRANDING // 14
Typography Magazine
NAME
KA&D magazine.
BRIEF
Create a typography magazine of 16 pages, including cover. Inside the magazine you must present one or two artists, architects or graphic designers. The name of the magazine is KA&D, which stands for art(“kunst” in norwegian), architecture and design. You have to make one spread with experimental typography starring the artist duo; Elmgreen and Dragseth, one spread where typography is used as a shape, one with classic typography layout, and two speads/articles of your choice.
GOAL
My goal was to create an unique, exciting and fun typography magazine. I wanted the reader to be excided and intrigued to see what is on the next page and be surprised by what he or she sees. Another goal was to be able to express my own style and custom content of typography as a tool.
CONCEPT This is a magazine covering art, architecture and design. We could only use two fonts and one spot color, no pictures.
15 // TYPOGRAPHY MAGAZINE
The magazine covers different styles of typography from classic to expressive and typography in form.
IDEA
My idea was to push the limits, sizes and formats. I wanted to “play around” a lot, so I have used a scanner, a dymo machine, ink and stamps. I chose a bright magenta for this magazine, because the pink fits very well with black and white, it makes the layout more exciting and it makes it cool, sexy and playful.
KEY WORDS
Fun, unique, playful, stylish.
TARGET GROUP The primary target group is women between 23-33 years, who is interested in art, architecture and design. The secondary target group are men between 23-33 years, who are interested in art, architecture and design. FORMAT
297x420mm.
TYPOGRAPHY MAGAZINE // 16
17 // TYPOGRAPHY MAGAZINE
TYPOGRAPHY MAGAZINE // 18
Packaging Design
NAME
Fayola´s Gambian Organic and Fairtrade Peanut Butter and Peanut Oil. Fayola means lucky and honor in African.
BRIEF
Select a developing country and make two products in a series. The products will be launched into the Norwegian market and are sold in Fairtrade stores and special stores. A certain percentage of the revenue goes directly back to the producers/farmers in the respective countries. You will design the packages for your selected products. The products may vary, but the packaging must have a clear common identity.
GOAL My goal was to create a solid consept, to design two products that stand out and products that can be launched into the Norwegian market. CONCEPT
19 // PACKAGING DESIGN
Fayola´s Fairtrade and Organic Peanut Butter and Oil are made by Gambian farmers and 50% of the income, goes directly to them and their families. The idea is to build many Fayola´s factories in all of Africa. I would like to expand, so that we can make more peanut products, but also different products like dried fruit, nuts
and other products which is/can be a resource for that exact country. Fayola´s products will be sold in Fairtrade shops in Norway. You can follow the families and their lives on Fayola´s website, and give more if you would like that.
IDEA
I chose these products because Gambia is very dependent on their peanut export. I chose a clean, modern and charming look for my packages, with bright colors, but mostly black and white. I chose to have a picture of a Gambian lady and boy, because it softens up the look and makes it more personal and emotional. The colors are inspired by a nice photo of three Gambian women with colorful dresses.
KEY WORDS
Design-oriented, down to earth, charming, emotional, dependable.
TARGET GROUP
The primary target group is woman between 25-45 years of age. They have a passion for fairtrade and organic food and they love helping others in need for help. They are into beautiful design, traveling and to get to know new cultures.
PACKAGING DESIGN // 20
21 // PACKAGING DESIGN
PACKAGING DESIGN // 22
Poster Campaign
NAME
Laid AS.
ABOUT
Laid is the first Norwegian company that designs and manufactures sex toys for women and men. They have chosen an exclusive expression of the sex industry to break with the traditional style while removing prejudice. Laid focuses on the interaction between him and her. They belong to the “High End” niche within the sex toy industry. There are 6 different products that are sold in 40 countries, but they are still not known to the public. They are betting big on design and they have redefined sex toys from the instrumental to the expressive.
BRIEF
Design a poster campaign for Laid.
GOAL Laid´s goal is to be “Top of Mind” to their target group. They want to stand out from the crowd and to be unique, but at the same time main stream, so that products can be sold in for example bookstores. Laid needs help to reach out to people and get to know their target group. They want to steal the attention from their competitors.
23 // POSTER CAMPAIGN
CONCEPT Since Laid´s profile is very simple, elegant, minimalistic and stylish, I want the campaign material to be the same. But I also want to add a sense of humor in the poster campaign. IDEA I wanted to make something playful with humor and something that can reach out to many types of people. I chose a clean and minimalistic look with black, white and Laid´s colors pink and turcoise. The focus is on the product and there is a little sentence underneath. KEY WORDS
Humorous, playful, tasty, minimalistic.
TARGET GROUP
The primary target group is women from 40-50 years of age. The secondary target group is men from 20-30 years of age.
FORMAT
420x594mm
POSTER CAMPAIGN // 24
25 // POSTER CAMPAIGN
POSTER CAMPAIGN // 26
Book Cover
NAME
”Dracula” by Bram Stoker
BRIEF Create a new book cover to a book you have read. GOAL
27 // BOOK COVER
My goal was to create a more modern and unique book cover to this classic and to not make it too obvious, but still very understandable. I wanted this book cover to catch the curiousity of the younger people, who may never have heard a lot about this book before, since we are in a vampire fiction era, I wanted people to remember Dracula, not only “Twilight”.
IDEA
My idea was to use and play with water colors and different forms that could represent the story and the book. I chose a dark red tone with a lot of life and texture. I used the form of a drop of blood and in it we can see the reflexion of Dracula´s hand.
KEY WORDS
Modernized, cool, playful, texture.
TARGET GROUP
The target group of Dracula by Bram Stoker is very wide, but for this exact book cover the target group are for people from around 18-35 years old, with taste and interest for design and layout.
BRAM STOKER BRAM STOKER
Abraham “Bram” Stoker , born 8 November 1847 and died 20 April 1912, was an Irish novelist and short story writer , best known today for his novel, Dracula. Dracula is an 1897 Gothie horror novel by Irish author Bram Stoker. The novel tells the story of Dracula´s attempt to relocate from Transylvania to England, and the battle between Dracula and a small group of men and women led by Professor Abraham Van Helsing.
BOOK COVER // 28
Movie Poster
NAME
SEPTEM
BRIEF Create a movie plot and design the movie poster.
29 // MOVIE POSTER
GOAL
To create an intriguing, magical and adventureous movie plot that will engage the reader/viewer at once. And to create a mysterious, minimalistic and cool movie poster that feeds your curiosity.
IDEA
I wanted to make a plot that I personally would find exciting and fun, and since I am
a huge fantasy and adventure movie fan, especially Harry Potter, I wanted to create something as amazing and magical as that.
KEY WORDS Exciting, supernatural, magical, minimalistic. TARGET GROUP The target group is both sexes who love adventure and fantasy movies. 16-30 years of age. FORMAT
420x297mm
SEPTEM
PARAMOUNT PICTURES PRESENTS A PHEONIX PICTURES IN ASSOCIATION WITH SICELLA PRODUCTIONS PETER JACKSON PICTURE AMANDA SEYFRIED AUSTIN BUTLER IAN MCKELLAN MARTIN FREEMAN MUSIC BY HOWARD SHORE MICHELLE WILLIAMS JENNIFER LAWRENCE ZACH BIAFF JAMES FRANCO SUPERVISED COCOSTUME VISUAL EFFECTS PRODUCERS JOSEPH REIDY EMMA TILLINGER AMY HERMAN SUPERVISOR ROB LEGATO DESIGNER SANDY POWELL EDITED PRODUCTION EXECUTIVE DIRECTOR OF BY THELMA SCHRODER DESIGNER DANTE FERRETTI PHOTOGRAPHS ROBERT RICHARDSON PRODUCERS CHRIS BRIGHAM PRODUCED LAURA KAYLO DENNIS BOHM GIANNI NUARI LOUIS PHILLIPS BY MIKE MEDAVOY ARNOLD MESSER BASED ON SCREENPLAY PETER JACKSON THE NOVEL BY MALIN CH. SAMMERUD BY LAURA KAYLO A
www.septem.com
OCTOBER 14
DIRECTED BY
PETER JACKSON
MOVIE POSTER // 30
Self-promotion
BRIEF
To create a visual profile for yourself to build yourself as a brand.
GOAL To create a profile that represents me as a designer and me as a person. I want my visual profile to stand out and be remembered. IDEA
31 // SELF-PROMOTION
After a lot of research, I decided to go for a minimalistic and clean style with the colors black, white and turquoise. I love the minimalistic and scandinavian style, and I have always preferred the combination of black and white and one color. The turquoise color represents life, creativity and Norway. My logo is inspired by pencils with erasers on the top, sketch style, grids and the letter M, for my name.
I wanted to create an airy, simple logo, which stands nicely alone. I chose a paper with silver shimmer in it, which illustrates my interests and personality even more. The paper will be used on business cards and on the cover of the Portfolio. On resumes, letters, applications, and on the insides of my Portfolio, I used a simple white paper with a little texture. I used the logo to create a pattern that I used on the inner sides of the cover of the Portfolio.
KEY WORDS Harmonic, happy, creative, positive, sensitive, calm. TARGET GROUP
Potential employers.
FORMAT
307x297mm.
SELF-PROMOTION // 32
Goodbye, this was my portfolio.
MALIN CHARLOTTE SAMMERUD