Mall852 Design Solution Portfolio by mall852.com

Mall852.com Design Solution Portfolio

We are mall852

Inspiration to start the business • The idea: – Emerging consciousness of Hong Kong Identity – HK cultural and heritage reservation – Build a local brand

Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

The Concept “We function as an electronic commerce platform, which provides original brands of local style, ways of thinking and cultural inspirations.”

“We would like to establish mall852.com as an outlet for local, creative production companies as well as a global representative, promoting local, original brands and related products by recruiting young local designers and O.D.M companies.”

Our Mission “We aim to revitalize the previous splendid identity of Hong Kong, promoting our cultural, heritage, and ways of thinking to the world.”

We repackage the unique and diversified culture of Hong Kong and integrate it into our product design as well as the product theme.

Brand Architecture The cooperation:

The Brands: Company Motto Advocates

The Slogan:

We position as HK Creative Powerhouse. We are experts to tell HK stories in a fun and creative way.

Positioning: The label of our passion and empathy for lifestyle and culture of Hong Kong.

Brand essence: LOVE HONG KONG

Positioning: The supplier of creative fun life, demonstrating the root of our local culture.

Brand essence: PLAY HONG KONG

LOVE HONG KONG! PLAY HONG KONG!

港產港撐 Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

Our Design Formula

Subject matters reflecting sentiments on HK + A Message / Hidden Concept + Unique Functional Product

Consumerâ&#x20AC;&#x2122;s Feel Good Factor

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Target Consumers Demographic:

Retail customers

Primary:

Secondary:

male and female aged from 18 to 40yrs old Overseas tourists looking for souvenirs reflecting HK culture

Psychographics: cherish and appreciate the unique HK culture and heritage

Corporate clients

Established brands and business organizations in HK who are looking for design/ branding/ creative marketing solutions from a partner who understand well on local market

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The touch-points : Online Official website: www.mall852.com -

creative gallery

mall852.com serves as an e-commerce platform which provides original brands of Hong Kong style, ways of thinking and cultural arts. Over 3,500 members

Product Page

Homepage

Content Page

ÂŠ2013

Facebook – Page & Group

Mall852.com’s Page – http://www.facebook.com/pages/mall8 52com/302816584812 Creative Mart 852’s Page – https://www.facebook.com/pages/Cre ative-Mart-852/121556821233590

YouTube Video

http://www.youtube.com/user/Mall852

Total Upload Views:

Over 600,000 ÂŠ2013

Product Portfolio

Original Designs

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Original Designs

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Original Designs

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Original Designs

卜公碼頭

天星碼頭

皇后碼頭

Derivatives works (二次創作)

特別加推「斜揹袋」款式十二月中旬公開發售

Derivatives works (二次創作)

Original Designs â&#x20AC;&#x201C; Game Collection

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Original Designs â&#x20AC;&#x201C; Game Collection

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Original Design - Game Collection

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Original Design - Game Collection

「香港馬照跑」乃香港首套模擬賽馬運動的桌上遊戲，玩家每回合需策劃理想檔位逢馬過馬，突圍而出; 善用50張多功能好彩貼士咭，分分鐘能扭轉局面，隨時製造爆冷賽果，反敗為勝! 玩策略、鬥速度、靠走位、嬴博彩， 30分鐘內速戰速決，場場新鮮，勁快過癮! 讓你一嘗做冠軍騎師，感受既刺激又有趣的賽馬運動，

香港馬照跑 “Hong Kong Racing Game” Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

《遊戲特色》包裝全採用YUPO紙印刷，奪目顏色似足馬經，體積輕巧、容易收藏棄用傳統棋子，遊戲以香港各行各業化身成馬匹棋子，隻隻造型抵死鬼馬遊戲所設的盃賽名字亦極具本地色彩，如香港仔852盃、健華八年重光盃、戰勝沙士紀念盃、粵港澳湛大珠三角一里賽及九龍皇帝盃等多個賽馬術語囊括遊戲的好彩貼士咭中，香港賽馬文化於玩遊戲時真實體驗

Sales Outlets Expansion

Appendix C7: Applicant Portfolio

Consignment stores • Well over 40 sales spots (refer to www.mall852.com) • G.O.D., PageOne, Metrobooks, Innocentre, TDC, etc.

Online Store: www.mall852.com -

mall852.com serves as an e-commerce platform which provides original brands of Hong Kong style, ways of thinking and cultural arts. Over 3,000 members

Product Page Homepage Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

ÂŠ2013 P.31

History of our sales outlets 2009

2010

- Checker Shop - Lifestyle chain store - Individual Store - Bookstore chain

2011

2012 -13

- mall852 Concept Store

-Convenient Stores

- on target sites: G.O.D., BG Club

- Large-scaled bookstore chain

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2014 >>Flagship Store at PMQ Central Address: Unit H313, 3/F, Block B, PMQ, 35 Aberdeen Street, Central, HK Opening Hours: Mon-Fri (1-8pm) Weekends & Public Holidays (12-8pm)

ÂŠ2013

2014 >>Flagship Store at PMQ Central Address: Unit H313, 3/F, Block B, PMQ, 35 Aberdeen Street, Central, HK Opening Hours: Mon-Fri (1-8pm) Weekends & Public Holidays (12-8pm)

ÂŠ2013

Consignment Partners

ÂŠ2013

Consignment Partners

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PR Coverage

蘋果動

東方日報

太陽報

民意救活古蹟賣創意

明報

試業三成舖未開元創方商戶嘆冷清

PR Coverage

時尚女性雜誌 Cosmopolitan

日本報章-《香港ポスト》

HK Magazine

日本雜誌 Personal Gift

台灣LaVie雜誌《新樓設計全攻略》

PR Coverage

Branding

Yahoo!中小企成功故事

Roadshow

PR Coverage

TVB-活得好Easy Ep.11

新加玻旅遊節目《到底住哪里》

新假期 Mobile - PMQ 吃買日誌

TV Tokyo Channel - 香港食道

PR Coverage

蘋果動新聞土炮重建中環

消失的碼頭立現

蘋果動新聞香港地傘面上的回憶

TVB Pearl 明珠檔案 Creative License

PR Coverage

新假期Facebook

壹週Plus

飲食男女 Roadshow

PR Coverage

原爆者: 香港仔創造港式情懷生意

RIGHTPEOPLES: 美學達人‧談生活‧看腕表

Online Video Channel

Over 3,200 Subscribers

34,942 Youtube Subscribers 8,978,318 Views 星期五冇女: https://www.facebook.com/fridaylatenightshow 低俗頻道台務: https://www.facebook.com/LowjokePage 低俗頻道群組: https://www.facebook.com/groups/126680484207974/

Gaming-related Customers (Design and Production)

Corporate Project: Galaxy Macau Hotel’s Merchandise Design (1) “Banker Wins” / “Player Wins” i-Phone phone case

“Banker Wins” / “Player Wins” Bedding Set

• Premium design and production for Galaxy Privilege Club and Galaxy Macau Hotel gift shop • Incorporating Gaming elements into the products. Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

Corporate Project: Galaxy Macau Hotelâ&#x20AC;&#x2122;s Merchandise Design (2)

Chipset Pattern Coaster

ÂŠ2013

Corporate Project: Galaxy Macau Hotelâ&#x20AC;&#x2122;s Merchandise Design (3) Top side with chipset graphics

inside with roulette graphics

handle pattern: stack of chipset

Chipset Pattern Umbrella Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

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Corporate Project: Galaxy Macau Hotelâ&#x20AC;&#x2122;s Merchandise Design (4)

Slot Machine i-Phone Case

High Value Chipset Phone Case (i-Phone, Samsung)

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Corporate Project: Galaxy Macau Hotelâ&#x20AC;&#x2122;s Merchandise Design (5)

Ace Poker Opener Ace Tote Bag

Pai Gow Nail Clipper

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Corporate Project: Galaxy Macau Hotel Gift Shop Packaging

• Mall852.com design a Diamond Blister Pack for Galaxy Macau Hotel Gift Shop. • This Diamond Blister Pack function as a universal packaging for different products selling in the Gift Shop.

Corporate Project: StarWorld Hotel Red Packet Design

• Mall852.com designs a set of Red Packet for StarWorld Hotel to select.

• These Red Packet are for their VIP Customers.

Corporate Project: HKJC Gift Shop – Nostalgic Product Series (1)

• HKJC has appointed mall852.com to design a series of products featuring different exhibits on display in the Hong Kong Racing Museum. • Using HKJC Racing Museum’s exhibits as a theme.

Corporate Project: HKJC Gift Shop – Nostalgic Product Series (2)

• Mall852.com designed a series of trendy lifestyle products, so as to bring the racing culture back to everyday livings.

Corporate Project: HKJC Gift Shop – Nostalgic Product Series (3)

• Including in the Nostalgic product series are: • two Notebooks • one Leather Notebook.

Leather version Nostalgic Notebook

Corporate Project: HKJC Gift Shop – Destination Product Series

Keychain

• Mall852 design a set of Keychain and Magnet for HKJC. • Using Happy Valley and Sha Tin Racecourse as the destination theme.

Magnets Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

Corporate Project: HKJC Gift Shop – Happy Racing Product Series

• HKJC launched the Happy Racing product series for their Gift Shop. • Mall852.com proposed a series of products for Happy Racing. • Mall852.com designs and produces the “Whip Pen” series for Happy Racing.

Corporate Project: HKJC Gift Shop – Happy Racing Product Series • Mall852 design a set of Horse Racing Alphabet Eraser. • Contains 26 vocabularies with colorful graphics that related horse racing. • Mall852 design a set of Nostalgic Playing Card.

Other Customers (Design and Production)

Appendix C7: Applicant Portfolio

Corporate Project: MTR - MTR Railway Journey Card Game • The MTR Railway Journey Card Game includes information of MTR railway lines and safety guidelines in the MTR network • which helps the player to recognize different railway lines and know more travelling information through the game easily. Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

Corporate Project: Ocean Park, Coke and Mall852.com Halloween Merchandise design Broken Hand version

Provides cooler function for bundle selling with Coke bottle drink. Working closely with Ocean Park and Coke, Mall852.com design a set of Halloween themed products for selling during the Halloween festival. Sold out before the end of the Halloween festival. Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

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Corporate Project: Ocean Park, Coke and Mall852.com Halloween Merchandise design

Pumpkin man version For Kids

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Crossover Program:

Mall852.com x Ocean Park Green Pirate Tee

â&#x20AC;˘ To promote Green Consumption of Seafood, mall852.com follows WWF sustainable seafood guideline to design and produce Green Pirate Tee series. Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.

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Contact us… For enquiry, please contact… • Andrew Au-Yeung – Director – Direct line: 3178 1120 – Mobile: 9156 0091 – Email: andrew.au-yeung@mall852.com

• Samson Chan – Head of Sales – Direct line: 3173 9878 – Mobile: 9457 0548 – Email: samson.chan@mall852.com

Thank You!! Copyright @ A Local Company Limited (Mall852.com). ALL Rights reserved. NO parts of this file and image including design, drawing and logo can be copied or reproduced without the prior written permission of A Local Company Limited.