Written by: Fredrik Norrbin SEO Solution Expert at SEO IbĂŠrica Author at SEO-consulting.nu
Introduction If your business is not already on Google's first page for a relevant keyword, it is a great time to start with your search engine optimization (SEO). Here we present the most important (and easy) tips that you can apply immediately. We go through search habits, domains, URLs, links and other factors that determine your visibility on Google. Read and learn!
Everything you need to know about SEO Examine your customers search habits Use Google External Keyword Tool service (it's free) to find out exactly what your customers are looking for. Pick out the keywords and phrases, and build your site's search engine optimization on these facts. Choose the right domain and addresses It is very important that your main keyword appear in the domain name. If this is not possible, it is smart to create sub-pages that have your main keywords in the name, such as yourdomain.com/product-in-location/. Make sure your website has a Top Level Domain (TLD) ending with either .com, .eu or a country specific. Rename everything right Make sure the page settings harmonize with the keywords you want to appear on. Your main keyword should appear in the "Title", "H1-H4", "Meta Description" and in natural positions in the main content. Remember to make each webpage unique, many people make the mistake of having the same settings on the entire site. Put your business on the map Register your business to Google Maps, enter relevant keywords and you can end up on the map as many times end up top in Google search results. This is free.
If you are not sure what the above means. We recommend more in-depth information on http://seo-consulting.nu/seo-school.
Written by: Fredrik Norrbin SEO Solution Expert at SEO Ibérica Author at SEO-consulting.nu
Links are crucial The pages at the top positions in the search engines almost always have good and many inbound links pointing to their site. You cannot only get links by signing up to various online directories and by sharing materials in social media. Other ways to get links is to get blogs to write about your business with a link to your site, or to exchange links with reputable sites that are relevant. If possible, make sure that the links you receive contains your most important keywords. It is much better for your ranking if it says "Product in location" as the link text instead of "click here". Another smart way to get inbound links is to allow other sites to reuse your content, as long as they report the source with a clear link. Do not forget the internal links The internal links on your site should be renamed correctly and clearly with relevant keywords – then Google understand that your page is relevant in this context. Do not forget a sitemap A good sitemap links to all of your site's pages, this helps Google to index all pages on your site. Name your “sitemap.xml” or “sitemap.html” if you want visitors to easily navigate your site. This is a very important tip! Smart content A site with interesting content will always get more links and recommendations, leading to more visitors and customers. Share expert tips, charts, news and similar on your site. Remember that all your content must be unique, Google will notice immediately if you "borrowed" someone else's content and then punishes your site. A smart way to get a more unique content is to let visitors share their knowledge, such as a forum, comments or guest posts.
If you are not sure what the above means. We recommend more in-depth information on http://seo-consulting.nu/seo-school.
Written by: Fredrik Norrbin SEO Solution Expert at SEO IbĂŠrica Author at SEO-consulting.nu
Be active in forums, blogs and social media Write in forums, comment on blogs and take part of the dialogue in social media to create interest, links and visitors. Remember not to sell directly in these channels. Those who are most successful are often those who share the most relevant content. Working with images and videos All images on your site should be renamed with relevant keywords and "Alt-tagged '. If possible, we recommend that you also have videos on your site, which also renamed with your main keywords in mind. Google often provides relevant videos high status in search results. Translate to other languages If you have ambitions to acquire foreign customers (or customers who do not speak your own) you should write the content in other languages. Do not use Google Translate or other automated translation service, it is well worth it! This may not be the first thing you should do - but it's relevant to your business to take up new markets. Update constantly Google likes sites that constantly update their content. An easy way to do this is to have a blog or news where you share useful and great tips and news from your industry or business. Do not forget internal linking between related materials. Keep track of statistics You can easily keep track of everything that happens on your site using tools such as Google Analytics (free). Here you can see exactly how your visitors behave, where they come from and how they react to changes on your site. Use these facts to continually test and monitor improvements. Build a widget If you have a site with interesting content there is certainly more who want to take part of it. Build a "widget" that provides the main material from your site that other sites can use to get the relevant content. A good and useful "widget" can provide many links and do not really contain much more than news from your site. (add our RSS feed on your site; http://seo-iberica./rss/)
If you are not sure what the above means. We recommend more in-depth information on http://seo-consulting.nu/seo-school.