ONLINE PRESENCE
Profit & Loss Statement
EVENT SCHEDULE January
SALE! 25% off of $150+
BASAL Gives Back
February
(Charity Collaboration, 25% of proceeds)
March
Color Introduction Party
April
Workshop on BASAL’s design process
May
BASAL & Bling Event
June
Guest Speaker on Styling Basics
July
BASAL Customer Contest (Patriotic Wear)
August
Donate used basics to charity and receive a discount on our new fall collection.
September
Fall Collection Celebration
October
Masquerade Bash
November
How TO Wear Your BASAL BASICS
December
A Classy Christmas
COLOR INTRODUCTION EVENT
This event will highlight and announce BASAL’s new color for the year. This color will be incorporated into our collection lne as well as our designer collaborations. This event will feature sponsorship by Veuve Clicquot, who will provide our guests with beverages throughout the entire night. We expect them to bring about 12 bottles of champagne. The event will cost us around $700. We estimate that the average customer will spend $300.00 on basics that evening. We predict toal sales will roughly be $9,225.00 USD.
This event will showcase the work of up and coming jewelry designer local to the city in which we are popping up in. In 2013 we will pair with local Chicago jewelry designer, Laura Lombardi. In this event we will show our guests how to vamp up their basica and showcase their versatility. Proceeds from the event will be taken from the sales of both BASAL’s products as well as a portion of jewelry. We estimate that the average customer will spend $150.00 on basics, and $50.00 on jewelry. We predict total sales to bring $7,750.00 USD.
BASAL & BLING EVENT
VALUE OF THE BASAL CUSTOMER
PRIMARY CUSTOMER:
2 x 12 = 24 24 x $300.00 = $7200.00 USD per year
SECONDARY:
12 Months per Year 12 x $400.00 = $4800.00 USD per year
Organizational Structure
Hours OF operation
Sunday: 12:00PM to 6:00PM *BASAL will be closed on all major holidays*
STORE MANAGER
$33,330 annually
OPERATIONS MANAGER
$33,330 annaully
MERCHANDISE MANAGER
$33,330 annually
SUPERVISOR
$29,330 annually
PART-TIME EMPLOYEES
$19,557 annually
ANNUAL PAYROLL
$188,000 annually
HOURLY PAY
EMPLOYEE INCENTIVES
Travel Opportunities Employee Discount
Higher Artist Collaboration Discount.