Graphic Design Portfolio 2013 by Mallory Ward

The beginning of a passion that has no end.

a collection of designs by:

MALLORY WARD

TABLE of

CONTENTS

5 6

treat yourself

9 YOMIAM ST. A U G U S T I N E , F L O R I D A / / 9 0 4 . 8 2 6 . 8 1 2 7

desire to inspire

RANGEFINDER MAGAZINE

Rangefinder magazine is an already existing magazine that is geared for the attraction of starving photographers. Anyone can subscribe to Rangefinder yearly for free and easily learn more about photography and also to help them improve as a photographer. Rangefinder draws upon a wide array of inspiration from a collection of highly talented photographers, raging from haute couture fashion photography to the simplistic styles of some of the more popular photographers. The objective is simply this: for photographers to learn, and be immediately attracted to the treatment of design throughout the magazine, which will then lead them to more attraction for the photographs because of how they are being presented. Photography has many different definitions to it, so with those definitions, the way it is designed and pictures are executed should with-hold those definitions. Rangefinder Magazineâ&#x20AC;&#x2122;s mission is to aid and encourage photographers wherever they may be in skill towards becoming better and more confident in their art. Designs include: - Brand new pages & design for the already existing photography magazine. - QR code to the digital version on issuu.com.

R R ANGEFINDER

Rangefinder magazine re-design

RETAIL THERAPY BRANDING / LOGO / PACKAGING

Retail Therapy seeks to provide it’s customers with a relaxing and inviting environment. Furnished with an authentic vintage feel, women will be more than happy to explore the boutique’s unique collection. Whether looking for the perfect accessory or complete outfit for any occasion, Retail Therapy ensures customers of an enjoyable and “therapeutic” shopping experience. Targets middle class young women from the ages of 15-25. Typically the average customer would be a trendy college aged young woman, or even high schooler with her mother. Though the store has many different varieties, they do hold a simplistic feel. Narrowing the theme to 2 colors that can go with anything: black & white, but also bringing out the whimsical and vintage feel with a pattern, bows, and frame around the logo itself. The message tone is whimsical, vintage, artsy, authentic. Designs include: - Logo - Handmade packaging with detailed dye cut images - 2 jewelry boxes, 2 clothing bags, 2 larger boxes & 2 price tags Special thanks to: Retail Therapy for allowing me to use their beautiful boutique to take the packaging photos.

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RETAIL THERAPY

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RETAIL THERAPY

904.410.9011 1017 AIA Beach Blvd St. Augustine, FL 32080

retailtherapyofstaugustine@gmail.com facebook.com/retailtherapyofstaugustine

U.S. SEX TRAFFICKING // END IT MOVEMENT

The End It Movement is a partnership of international organizations seeking to bring an end to slavery around the world. Through mutual efforts, the organizations seek to create the vision of a movement which enables students to act as a unified voice in raising awareness and finding lasting solutions. Males and females ranging from ages 18-25 are invited and encouraged to make a difference and help participate in ending this ongoing global tragedy. The movement was initially birthed at Passion Conference 2013 in Atlanta, Georgia, where over 80,000 college students from around the world were introduced to this issue. This campaign is meant to bring attention to slavery in the 21st century; not only international slavery, but right here in the United States as well. Currently, there are not many campaigns focusing on slavery in the U.S.; however, through the power of End It, the goal is to change that invisibility. Designs include: - 10 posters, each focusing on the most recent (2012) statistics of reported sex trafficking from a particular state. - A map was also designed to illustrate the top ten states represented in these posters of reported sex trafficking. Special thanks to: Laura, Chantell, Danielle J, Mary-Ruth, Savannah, Lia, Danielle I, Judy, Chelsey, & Katherine for helping with advertisement photos.

TOP TEN STATES // 597 VICTIMS

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the only way to do great work, is to love what you do

OCTANE COFFEE TABLE TOP MENU

With a sleek modern feel and environmentally friendly focus, Octane Coffee attracts the young trend-setter in all of us. Drop in early for a specialty coffee or tea and a sweet treat from the bake shop, or come again later in the evening for a complete selection of beerâ&#x20AC;&#x2122;s wine and cocktails. Whether early or late, Octane coffee guarantees a unique side experience to the urban Atlanta life. The typical Octane individual is a trendy, 25 year-old who is coming to either read a book, work on design, meet with some friends, and of course enjoy a wonderful cup of coffee. The objective is to provide a thin, industrial styled table top menu with the list of coffee and prices on it already. Instead of waiting in line, and reading the chalkboard menu over and still indecisive, why not have a menu on the table you want to sit at? Therefore, it gives him or her time to ponder on the perfect drink they may desire. Designs include: - 20 hand-cut wood rectangles with a cloth attaching 2 rectangles to make for 10 easy-fold tabletop menus. - Menu size: 4.5 x 9.5

CHALK DREAMS // ADS FOR ABLE ACADEMY

Youâ&#x20AC;&#x2122;re never too old or too young to begin dreaming. ABLE seeks to encourage the young generation of today to step boldly into their dreams of tomorrow. Working with dreamers ages 5-8, ABLE desires to enable a bright future for the pioneers of tomorrow. Though the children featured in the advertisements are ages 5-8, the target audience should be the parents of those children who really want to see their child grow in learning more about themselves and what they want to be when they grow up. The objective was to create advertisements that express the message from the childâ&#x20AC;&#x2122;s viewpoint as to what they want to be when they grow up. Little dreamers, with very big dreams as the child stands in front of a chalk board with an illustration behind them of what exactly that dream may be. Designs include: - 4 advertisements, each one illustrating a different dream of what that child wants to be when they grow up. Special thanks to: Kelly Thigpen

FUSION COLLEGE MINISTRY

Fusion839 is a eclectic community of college students who meet weekly to discuss scripture and the Christian faith. The name derives it’s meaning from Romans 8:39, which speaks of the love god existing in the spaces between the lowest valleys and the highest mountains. The “F” carved into the side of the triange plays on the groups initial name “Fusion”. The objective is to create an image that symbolizes the unique and diverse community that seeks to encounter God’s love in a genuine and natural setting. Designs include: - Logo - Hand screen printed t-shirt design - Flier with information about the ministry

Womens small

Mens medium

Womens small

Mens large

FUSION 839

THURSDAY 8:39 PM

ANASTASIA BAPTIST CHURCH

1650 AIA S. ST. AUGUSTINE, FL 23080

WWW.THISIS839.COM

It’s always coffee time

HORIZON ORGANIC ADVERTISING CAMPAIGN

Horizon Organic is a product that focuses on the importance of staying all natural and healthy. They have a very well known reputation for the way the cows are raised and the overall taste of the product. They make their products without GMO’s, artificial colors or flavors or high fructose corn syrup. As organic pioneers, they provide industry leadership and invite more and more families each day to join the organic movement. The target audience is for those who are wanting stay healthy and all natural lives. After interviewing, there was noticeable a great number of women 20-40 who purchase this product. The objective for this advertising campaign is to bring a new look from the playful Horizon to a simplistic, natural feel that is geared specifically to moms and women of that 20-40 age group. It’s important to feel good about yourself when one consumes something organic. So to bring out that “peace of mind” all natural silhouette feeling was exactly what was intended. Horizon Organic promises to bring you wholesome, nourishing organic foods we’d proudly serve on our own tables Designs include: - 3 advertisements including the same style of photography, yet different settings. - 30 Second Horizon Dairy commercial bringing the advertisements to life.

wholesome natural taste

Milk is one of the few dietary sources of vitamin D â&#x20AC;&#x201D; a critical nutrient that helps our bodies absorb calcium. We keep out the ingredients your family doesnâ&#x20AC;&#x2122;t need and keep in the natural wholesome dairy nutrition you can always count on.

peace of mind

The dairy protein in Horizon products is a complete protein, providing all of the essential amino acids needed to support optimal health and ones that can give you the clarity and comfort your body needs. Nothings healthier than nature itself. Experience piece of mind when you choose Horizon.

down to earth

At Horizon, we believe one of the best ways we can nurture healthy families is to provide our organic milk with DHA â&#x20AC;&#x201D; a down to earth nutrient that helps support the brain, heart and eyes.

peace of mind 13

YOMIAM FROZEN YOGURT

Frozen yogurt was originally birthed in the New England area, a region heavily influenced by the French language. This small piece of history is responsible for the creation of the name “Yomiam,” a child-friendly frozen yogurt establishment. In French, “miam” translates to “yummy” or “yum.” Through the construction of the name, “Yo” stands for yogurt, while “miam” helps to convey the message of a great tasting snack. However Yomiam desires to be more than a tasty name; it seeks to ensure a delightful experiences for every customer, beginning with its branding. The mindset while developing this logo was to create an image that would attract children. What better way than to add some whimsical watercolor effects to fun glasses containing the treat? The ultimate goal through the Yomiam experience is to create a fun and enjoyable frozen yogurt experiment. Designs include: - Handmade watercolor logo - A poster for each water-colored size cup with one tag-line: “Treat yourself.” After all, you can’t treat yourself any better without doing it in a healthy way. - Menu postcard to play as a mailer to those in the local area. One side of the menu displays a playful introduction to the Yomiam experience, walking each yogurt artist through the steps to creating their own frozen masterpiece. The reverse side may be used as a postcard or reminder, containing the logo and watercolor stamp to top it off.

YOMIAM

treat yourself

YOMIAM

ST. AUGUSTINE, FLORIDA // 904 . 826 . 8127

CHRIS AUSSEM E.P ALBUM & TYPEFACE

Chris Aussem embodies the passion of a young generation while remaining grounded in the established traditions of gospel music. Supporting the mission of creating a “refreshing style of authentic worship,” Aussem’s music blends the sounds of acoustic guitar and soothing harmonies with the more modern trends of bluegrass and indie worship. The focus is not placed on mans performance during worship, but rather their heart wherever they are. Auseem believes his job is to invite them into the presence of God for a genuine experience through music. The target audience consists of young adults from the ages of 18-35 who really connect with this style of authentic worship and music. The objective of this project was to design an album cover and typeface that expressed Chris’s personality as well as the style of Christian music he sings and plays. Being an authentic genuine artist, the same feeling was to be portrayed through his E.P. Designs include: - 5 E.P. albums with photography - Handmade typeface

SPECIAL THANKS TO:

My mom, dad and sister for always supporting me no matter what.