BRAND MANUAL
01
CHAPTER
TA B L E
OF CONTENT
02
CHAPTER
Introduction Mission, Vision, Slogan The Organization Logo Concept Minimun and maximum logo size Color Applications Typography Principal and Complementary Colors
VISUAL BRAND GUIDELINES STATIONERY A4 Sheet Envelope Business Cards Brochure DIGITAL ELEMENTS Email signature Newsletter Template Word and PPT Documents Templates Social Media Images EXTRA ELEMENTS Notebook CD - Sticker Postcard Poster
01
CHAPTER
Introduction Mission, Vision, Slogan The Organization Logo Concept Minimun and maximum logo size Color Applications Typography Principal and Complementary Colors
INTRODUCTION We have developed in an effectively way the new graphic identity for the organization which goal is to provide youth with career knowledge, experimental learning, and the continuous support necessary to transform their futures. This manual is an affirmation and a guide to how we communicate internally and externally with our audience, those who benefit from the work of the organization. Including guidelines of how we look and how we speak to the world. These guidelines describe visually and verbal elements that represents the corporate identity of "Step it Up" Organization. The organization have a new image and a group of consisting pieces graphically controlled to maintain an stable graphic line. The Communication department and all the different employees of the organization are responsible of protecting the corporate identity of the organization, preventing the misuse of the logo and the various graphic elements that are derived from it.
MISSION, VISION, SLOGAN Mission Provide young population with career knowledge, experimental learning and continuos support to transform their futures. Vision To be a leader organization sharing life changing experiences to the youth, helping them building a meaningful career and become productive citizens. Slogan Together, building you future!
THE ORGANIZATION “Step it Up“ is a non - profit organization located in Portland, Oregon, United States. We are a group of professionals who are constantly helping and providing youth with knowledge, experimental learning, with the continuous support of the mentors to develop different kinds of skills to transform their careers. We are a fun, friendly, light hearted, and inspiring group of coworkers who are always ready to give their best and help others.
LOGO CONCEPT The organization Logo is the essence of the identity, the primary visual element that identifies it. The logotype has been carefully chosen for its modern and refined lines, high legible and modern style. The typography is an effective combination for the symbol. This one have the shape of a triangle as the main force, divided by lines, as the simplified meaning of an open book, our life paths, and the Knowledge that we possess as a person and as professionals. The whole symbol is formed by various smaller parts, making an analogy of the different parts of our life, what make us who we are.
+ Knowledge Consciousness Ability
+ High Goals Ambition Objective
Complete Force Strenght Potency
MINIMUM LOGO SIZE The logo must never be used in a smaller size than the size identified on the image. The logo have a specific size for offset printing and for the different digital media. For legibility the user must respect the exposed sizes.
Digital Channels
W: 2.18 cm H: 1.12 cm
W: 62 px H: 32 px
MAXIMUM LOGO SIZE
Digital Channels
Proportional N size
W: 754 px H: 389 px
COLOR APPLICATIONS The following images are examples of the different coloured backgrounds that the organization may have on the various graphic pieces.
Original
Gray Scale
These applications differentiate the logo from the background for more optimum legibility of logo.
Black and White
Color Background
Photo Background
Gradient Background
Pattern Background
TYPOGRAPHY The main objective of the selected typefaces is the legibility in the construction of different graphic pieces. Arial, Tahoma and Roboto, are appropriate for the graphic use because they are comprehensive and easily accessible typography, have the perfect kerning so the user can easily distinguish the words when they are reading ARIAL TYPEFACE Metrically identical to the popular typeface Helvetica, the Arial typeface comprises many styles for example: Regular, Italic, Bold, etc.
Aa
TYPOGRAPHY TAHOMA TYPEFACE Tahoma has a narrower body, smaller counters, much tighter letter spacing, and a more complete Unicode character set. ROBOTO TYPEFACE Neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system Android.
Aa Aa
PRINCIPAL COLORS The main colors are the most important for the development of stationery items, the range of blue colors are derived from the logo. Consistent use of these colors will contribute to the cohesive and harmonious look of every graphic piece of the organization.
# 00AFDF
R: 0
G:175
B:223
C: 72
M:0
Y:0
K:9
#IE92BB
R: 0
G:175
B:223
C: 79
M:29
Y:15
K:0
#808284
R: 0
G:175
B:223
C: 0
M:0
Y:0
K:60
COMPLEMENTARY COLORS The colors below are recommendations for various media. A palette of complementary colors has been developed to add dynamism, making combinations with the principal colors.
02
CHAPTER
VISUAL BRAND GUIDELINES STATIONERY A4 Sheet Envelope Business Cards Brochure DIGITAL ELEMENTS Email signature Newsletter Template Digital Documents Templates Social Media Images EXTRA ELEMENTS Notebook CD - Sticker Poster Postcard
STATIONERY The Stationery in the essence of the organization communications, internal and external, and its relevant that every application be a consistent reflection of the Organisations Identity.
A4 SHEET Contact Us 812.583.3687 info@stepituppdx.org PO Box 4862 Portland, OR 97208
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut volutpat sapien sit amet metus tincidunt, et tristique ex pretium. Fusce sollicitudin in felis a convallis. Donec faucibus tincidunt magna a eleifend. Nulla rutrum urna at felis facilisis, vel accumsan erat ornare. Donec porttitor nec eros vel auctor. Donec eget fringilla odio. Ut porta tincidunt odio. Nam ornare aliquam metus, sodales sollicitudin lorem dapibus in. Nulla tempus urna non elit vulputate sagittis. Cras vehicula velit et lectus accumsan cursus. Sed consequat porta ullamcorper. Fusce porta viverra nisi eget eleifend. Pellentesque erat ipsum, dignissim in dolor quis, dictum laoreet elit. Sed blandit arcu sed orci sagittis efficitur. Suspendisse sit amet placerat elit. Curabitur ornare rhoncus tempus. Aliquam in felis aliquet sem placerat cursus. Ut sollicitudin cursus mauris non maximus. Aenean fermentum, orci eu fermentum scelerisque, sapien tortor aliquet magna, cursus laoreet eros turpis vehicula nunc. Fusce auctor metus at varius hendrerit. Aliquam ac magna interdum, condimentum tortor congue, tincidunt urna. Quisque tempor viverra velit nec egestas. Phasellus blandit aliquet neque non consequat. Aenean nulla nunc, hendrerit vitae sodales sollicitudin, laoreet at sapien. Nunc condimentum, dolor in pretium pellentesque, neque neque rutrum ex, vel tincidunt justo neque sed elit. Mauris dapibus risus nibh, non hendrerit nulla euismod at. Vestibulum porta, tortor lobortis finibus placerat, nibh erat rhoncus nisl, ut finibus tortor lorem in lorem. Nunc rutrum sapien a ex sagittis gravida. Aenean tincidunt tellus quis enim dignissim, ut maximus mauris placerat. Etiam vel sem scelerisque, interdum ante a, laoreet enim. Ut sed ante bibendum, viverra ex eu, eleifend neque. Mauris ornare blandit imperdiet. Nulla tincidunt sollicitudin sodales. Phasellus quis scelerisque mauris. Phasellus cursus odio ac venenatis suscipit. In hac habitasse platea dictumst. Donec eget nibh tortor. Fusce non tellus commodo, dignissim ex vitae, eleifend leo. Nulla semper, lectus at elementum elementum, sapien eros convallis massa, in dignissim tortor tortor vel elit. Praesent eu leo augue. Vestibulum egestas dolor eu orci imperdiet molestie. Nulla vulputate nunc dui, quis tristique sem
ARIAL 12PTS
The approved layout design with the principal elements, logotype, text body, and contact details. It is a dynamic but sober of the arrangement of these elements, makes this design work optimally. The logo stands out from other text, without leaving aside the importance of contact details, placing them below the logo. The letterhead will be used for all official communication that is going out of the organization. DIMENSIONS 297 X 210 MM DIN A4
ENVELOPE Rightly disposed graphic and text elements for the correct visibility of design and contact details of the organization. 812.583.3687 info@stepituppdx.org PO Box 4862 Portland, OR 97208
ARIAL 12PTS
DIMENSIONS 260 X 280 MM DIN A4
BUSINESS CARDS Designed layout with relevant elements, logotype and contact details. Personal details with one of the logo colors to catch the primary level of users visualisation. DIMENSIONS 85 X 55 MM
LEVI EADS DIRECTOR OF PROGRAMS AND DEVELOPMENT
812.583.3687 PO Box 4862 Portland, OR 97208
levi@stepituppdx.org
ARIAL 7.2 PTS
ARIAL 7.2 PTS
BROCHURE Sober, simple and concise layout with graphics, photographs and information design. 297 X 210 MM DIN A4 - EACH PAGE
DIGITAL ELEMENTS At the present the corporate identity applies not only to the printed or conventional media, now is very important having a significant brand presence in the various digital channels. The most imperative thing is that we can visually convey a message to persuade the masses and get an ptimal market position.
EMAIL SIGNATURE DIMENSIONS 219px X 41 px File type LEVI EADS - PROGRAM DIRECTOR
levi@stepituppdx.org 812.583.3687 - PO Box 4862
ARIAL 8PTS
ARIAL 7.5PTS
NEWSLETTER TEMPLATE DIMENSIONS 600px x N px
DIGITAL DOCUMENTS Micorsoft Word and Power Point Documents.
SOCIAL MEDIA IMAGES Example of digital channels images.
EXTRA ELEMENTS Merchandising elements. Objects that will make the brand a persistent memory in the mind of the user. Objects that will help positioning the brand by unconventional channels.
FRONT
BACK
NOTEBOOK DIMENSIONS 130 X 170 MM
812.583.3687 PO Box 4862 Portland, OR 97208
CD DIMENSIONS 180 X 170 MM
POSTCARD DIMENSIONS 180 X 170 MM DINEN A5
POSTER DIMENSIONS A3
BECOME A MENTOR How you can become a mentor? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut volutpat sapien sit amet metus tincidunt, et tristique ex pretium. Fusce sollicitudin.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut volutpat sapien sit amet metus tincidunt, et tristique ex pretium. Fusce sollicitudin. 812.583.3687 - info@stepituppdx.org PO Box 4862 - Portland, OR 97208
BECOME A MENTOR
812.583.3687 - info@stepituppdx.org - PO Box 4862 - Portland, OR 97208