SHOP WHERE THE HEA There is a wealth of reasons to continue to support local business and City of Boroondara is leading the charge in reminding locals of this fact through their ‘Thanks Boroondara’ campaign which aims to thank shoppers for choosing to spend in their local retail precincts. Here are five reasons City of Boroondara and every trader across the City, is giving their thanks:
1. Your spend boosts the local economy It is well-known that what goes around comes around. This is very much the case for local business. By choosing to spend your money locally, you are directly helping to change the lives of so many local business owners who are currently doing it tough. By spending locally, you are also ensuring that your money goes into the pockets of locals which is then likely to be re-spent locally – a term that has been referred to as the ‘boomerang dollar’. The boomerang dollar ensures that your community thrives and becomes a better place to live and work. Choosing to spend with local business owners means they can also continue to employ and look after their staff, particularly local young people. These employees also then spend locally, ensuring even more of a cash injection into the local economy. “Local spending is a circle of life between small businesses. We are here to support each other. We are an anchor store for our shopping strip. We bring customers to the area who then share their shopper dollars among other local businesses around us. This means we are can continue to support our small family-owned suppliers which give us a uniqueness and separates us from the chains, said Alex Harper, Store Manager at IGA Ashburton.
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2. You get personalised service and feel valued Remember when you used to drive into a service station and someone would fill up your car? Nothing beats the personal touch. Small businesses can offer a personalised service not always found through larger chains. The relationship built between a local business owner and its customers goes a lot further than just the initial purchase. Small business owners pride themselves on getting to know their ‘regulars’ and nothing beats walking into a business and being greeted by your name, or having them remember what your ‘usual’ is. “We can offer a much more personalised service to our customers that ‘main-stream’ businesses cannot do. We like to treat our customers like they are our ex-tended family. We take time to get to know them and understand their individual culinary needs. We will go out of our way to get the products our customers want. We like to make them feel valued and will always go that extra mile for them,” said Mick Costanzo, Owner of Chef in a Box.
3. Choosing to shop local helps support your community Your choice to shop local allows businesses to invest in their local communities. They regularly sponsor local sports clubs, donate their goods and services to local schools, kinders, charities and community groups, as well as donate their time to help local causes. Without the support of traders, these types of organisations might also struggle to survive. “We run several events each year that would not be possible without the support of our local businesses. We find Kew to be a very warm and inclusive community, with generous and friendly shop owners who give our students a feeling of connectivity and belonging,” said Natasha Scott, Funding Coordinator at Giant Steps Melbourne.
