Melbourne’s fab fashion

We know Melbourne is number one for fashion and there’s never been a better time to support local home grown businesses. With online shopping so strong, let’s get behind these local fashion brands run by awesome Melbourne mums... Mini and me - Branche

Did someone say, “Mum & Mini monogrammed denim?” Melbourne mum of two Angela is the owner of Melbourne fashion brand Branche. Her range of stylish, comfortable, and practical collections for women and girls has been catching the eye of many stylish mamas and has taken everything from totes to T’s to the next level! All truly unique products are created and finished in Australia, and bring a little Matchy Matchy heaven into your life! We just adore these jackets!!

Awesome tees and sweaters - Kind is Cool

Amber is the Melbourne mum of two behind the brand Kind is Cool. T’s made with love to inspire people to be kind! Doesn’t get better than that! This thoughtful brand has partnered with Bully Zero and gives $2 from each item purchased to support people affected by bullying which just gives us all the feels. Amber wants to make sure Kind is Cool is kind to the planet and well as humans, so all products are ethically sourced. We love the whole collection, but if we had to pick, we’d choose a handful of these, so the whole fam can spread the message!

Activewear - Mama Movement

Mama Movement is the new activewear brand in town created to encourage body positivity in all us gals. The Mama Movement is on a mission to spread the message that a strong and healthy body can come in different yet beautiful shapes and sizes! Creator Faye has not only designed comfortable and practical pieces, she has whipped up matching outfits for Mama and child which are just the sweetest. If all that hasn’t got you hooked, all garments are made from recycled materials including umpteen plastic bottles… another fantastic reason to join the Mama Movement. The organic cotton matching leggings for mama and baby are the cutest!

Fabulous jackets - Ownsit!

Anna Owens is the founder and designer of Ownsit! A mama of two with a passion for women’s rights and background in social work and criminal justice. Anna is a colour crazy, creativity enthusiast, which is certainly highlighted in her amazing bright jackets featuring awesome prints by many local designers. This beauty, called the Good Times jacket, has just been restocked! You can also grab some cute tees, colourful accessories and stunning face masks too!

The beautiful collections from Feather & Noise speak of the years of passion, experience, dedication, and extensive knowledge of brand owner Alison. F&N brings some of the most stylish and affordable trends to the marketplace at really affordable prices. Shop for wardrobe essentials to everyday accessories all in the one place. We particularly love their gorgeous playsuits, perfect for the warmer weather that’s on its way and the stunning leopard print brogues a must for all Melbourne mama’s.

Shoes from bub to mum - Fawn & Finch

Stay at home mum Meagan has made it her mission to create somewhere for parents to shop for their children that would have them covered from ‘top to toe’. Think beautiful pieces in staple colours and simple items for children and adults that can be worn with multiple outfits, therefore giving you the best value for money. Fawn & Finch’s delectable collection of children’s shoes are to die for. Designed by Meagan herself, our faves have got to be these soft leather, gold booties!

Lounge and sleepwear - Cachia

The Cachia range of sleepwear has garnered a bit of a cult following since its launch in 2017, not to mention over 120k Insta followers, all thanks to its co-founder mums @sophiecachia_ and @leahbetts_. Melbourne lockdown has no doubt added a healthy boost to their sales whilst everyone “lounged’’ around at home, but with the changing of the seasons, it’s still a great time to treat yourself to some new jammies or comfy home-wear.

Shoe style - Lana Wilkinson

Lana Wilkinson, a Melbourne mum of two gorgeous girls, is Australia’s leading fashion stylist, with a celebrity clientele that includes Megan Gale, Rebecca Judd, Ruby Rose, Zoe Foster Blake, Anna Heinrich, Elyse Knowles, Rachael Finch and Nat Bass. Building on this love of fashion and a desire to design, she’s launched a stunning shoe range. Her mission is to create contemporary, statement making shoes that can be accessible to every woman, and she’s named the styles after her well known mates! The brand focuses on occasion dressing which means that every woman can have a piece of Lana’s renowned style at home in their own wardrobe.

Mum essentials - Style Me Over

@melinabagnato created Style Me Over to help women to feel beautiful and confident within themselves and express it through their style with her range of gorgeous everyday pieces. Style Me Over has grown into a holistic fashion experience offering tailored services such as personal shopping, group style sessions, makeovers, workshops and more. Mama is totally loving the new ‘Negroni’ print, especially the wide leg trousers, and we can’t wait till we can get back into her store in Oakleigh to try on some more of the Summer range. Melina also models all her pieces herself and is never without her signature bright lips!