MELBOURNE’S FAB FASHION We know Melbourne is number one for fashion and there’s never been a better time to support local home grown businesses. With online shopping so strong, let’s get behind these local fashion brands run by awesome Melbourne mums... Mini and me - Branche Did someone say, “Mum & Mini monogrammed denim?” Melbourne mum of two Angela is the owner of Melbourne fashion brand Branche. Her range of stylish, comfortable, and practical collections for women and girls has been catching the eye of many stylish mamas and has taken everything from totes to T’s to the next level! All truly unique products are created and finished in Australia, and bring a little Matchy Matchy heaven into your life! We just adore these jackets!!
Awesome tees and sweaters - Kind is Cool Amber is the Melbourne mum of two behind the brand Kind is Cool. T’s made with love to inspire people to be kind! Doesn’t get better than that! This thoughtful brand has partnered with Bully Zero and gives $2 from each item purchased to support people affected by bullying which just gives us all the feels. Amber wants to make sure Kind is Cool is kind to the planet and well as humans, so all products are ethically sourced. We love the whole collection, but if we had to pick, we’d choose a handful of these, so the whole fam can spread the message!
Activewear - Mama Movement Mama Movement is the new activewear brand in town created to encourage body positivity in all us gals. The Mama Movement is on a mission to spread the message that a strong and healthy body can come in different yet beautiful shapes and sizes! Creator Faye has not only designed comfortable and practical pieces, she has whipped up matching outfits for Mama and child which are just the sweetest. If all that hasn’t got you hooked, all garments are made from recycled materials including umpteen plastic bottles… another fantastic reason to join the Mama Movement. The organic cotton matching leggings for mama and baby are the cutest!
Fabulous jackets - Ownsit! Anna Owens is the founder and designer of Ownsit! A mama of two with a passion for women’s rights and background in social work and criminal justice. Anna is a colour crazy, creativity enthusiast, which is certainly highlighted in her amazing bright jackets featuring awesome prints by many local designers. This beauty, called the Good Times jacket, has just been restocked! You can also grab some cute tees, colourful accessories and stunning face masks too! 20
