PRESS K(N)IT AW 18/19
FANCY SOME KNITWEAR ?
A network of knitting grannies is born in Europe Imagine a group of women from 45 to 90 years old living in France, Belgium and Luxembourg who love nothing more than to knit for others. But what if they don’t have anyone to knit for and their wardrobes are already full of knitwear nobody is going to wear? One day these women get to know each other thanks to “Mamie et Moi”- Mamie in french means "granny"-They are proud to be a part of it, as here they can not only knit as their hearts desire but also socialise with other grannies. They are happy to see that more and more people appreciate the beauty of this ancient handicraft. The idea behind Mamie et Moi is to let the grannies’ passion for knitting, high quality wool and beautiful patterns become ethically produced fashion that finds their new owners. Thanks to our initiative, these knitting grannies earn a small complement to their income, stay social, and active. You can also become a part of our story: by buying knitwear from Mamie et Moi you not only support our grannies but also encourage an economic model based on human relationships; and most importantly, you are choosing an ethically produced, quality product.
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Mamie'sproducts Mamie's Creations Our knits have a soul as well as a their own stories – those of our knitting grannies! Since we began in 2013, Mamie has never stopped the development of our modern and timeless knits, featuring two signature elements: rediscovered stitches and the quality of our finishing. The AW 18/19 Collection Inspired by the colours and the universe of David Hockney, this new collection is produced from GOTS-certified organic wool and Italian merino: headbands, turbans, mittens and scarfs. A hint of one’s rediscovered childhood: unique creations ranging in sizes 0 to 6 years, knit with love by our grannies. Our layette collection for 0-6 month-olds Our Grannies know a lot about bringing up babies, so every item in our Baby Collection is knitted in pastel colours with a 100% merino superwash yarn that is perfect for keeping a newborn warm : bonnets, booties, cardigans, ... every piece is hand-knitted with love and care by one or several of our grannies. This collection includes different layette sets with matching booties and bonnet, a perfect birth gift for both girls and boys. Details and finishing touches Our grannies pay a great deal of attention to the finishing touches and our team double-checks every piece with them. We use yellow neon thread to attach our natural wood buttons. Last but not least, Mamie et moi's packaging is made with cardboard in order to limit our ecological footprint. 3
Adriano Duo bonnet and booties 0 to 6 m
Luciano cardigan 0 to 6 m
Alessio cardigan 0 to 1 y
Layette items for our smallest customers
Alessio Booties 0 to 6 m
Colette cardigan 0 to 6 m
Colette Duo bonnet and booties 0 to 6 m
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Inspirations and a peek at our AW 18/19 collection
Newsboy cap and muffler in a warm two-colour waffle stitch, cagoule, bowtie in Mock Rib stitch. From 1 to 6 years 5
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Inspirations and a peek at our AW 18 collection
Turban, scarf and mittens in gooseberry stitch, fingerless gloves and leggings in a toasty two-colour waffle stitch. From 1 to 6 years 7
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Our knitting grannies / our commitment There are over 25 women in Mamie et Moi's knitting network in Luxembourg, Belgium and the East of France. Come and meet Renee, Mihaela, Paulette and all the others on www.mamieetmoi.com As people go through their lives, they accumulate a wealth of experience, knowledge, skills, memories, wisdom and creativity. Encouraging productive ageing enables this wealth, in its fullest definition, to be shared throughout our society. Having something valuable to give makes people feel useful, connected and younger. It also helps to breach the common belief that condemns the elderly to be a burden for the younger generations. Either way, retirement shouldn't lose its essence of just returns for a life well lived. Mamie et Moi therefore advocates the case for local and "soft" economic initiatives based on inspirational activities in which older people can engage according to their skills and physical conditions. We believe the power of these local efforts will act as a sort of "acupunture" treatment to support values of a more human economy and to reinforce connections among generations.Â
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Where to find usÂ
@Kinlake
On our website and e-shop : www.mamieetmoi.com Et aussi : and also : Luxembourg house 2 Rue de l'Eau, 1449 Luxembourg Phone: (+352) 26 26 26 27 Little fox 2 Arelerstrooss, 8552 Uewerpallen, Luxembourg Phone: (+352) 23 64 43 76 Mamoon 143-147, route d'Arlon L-8009 Strassen, Luxembourg Phone: (+352) 26 31 10 70
Pipelettes et galopins 190 rue de Linthout - 1040 Bruxelles, Belgique Phone: (+ 32)Â 471 24 89 43 Imagine Amstelveenseweg 131 1075VX Amsterdam, Pays-Bas Phone:(+20) 670 88 99 Evy&Anne Boutique en ligne, Pays-Bas www.evyanne.nl info@evyanne.nl Meroni si 10 via Madonnina I -20121 Milan, Italie Williamalia Room 1804 Building 1, Nan Tang Four Group, Whenzhou, Zhejing, Chine KideFasion.com E-shop- Selection of small & independent brands- Portugal 10
@Kinlake
Mamie et Moi awards and labels Luxembourgish Woman of the Year 2015 – Le Jeudi (Category: Business) Etika Prize 2013 for sustainable projects in Luxembourg (Category: Independent Project) Seed Your Idea Competition 2013 for responsible creation in Luxembourg (Category: Concept) Dragon’s Den 2013 sponsored by the Luxembourg ILCC Two honours, awarded by the Luxembourg Business Angels and by the Huggard Group
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PRESS CONTACT : Camille alexandre camille@mamieetmoi.com +352 691 82 25 11
Mamie et moi 34 rue du Verger L-2665 luxembourg
www.mamieetmoi.com info@mamieetmoi.com
Photo Credits : Anna Moller Photography, Mamie et Moi Download this Pressbook on www.issuu.com / mamie et moi Illustration : Kinlake