2017 MEDIA KIT
Reach Every Physician in San Diego County
San Diego Physician magazine goes to:
100%
of the chiefs of staff of all of San Diego County's hospitals
100%
of the heads of San Diego County's medical groups.
82%
of the CEOs of San Diego County's hospitals/systems.
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839
THE MAGAZINE San Diego Physician is an essential resource for the medical community. It is the only publication in San Diego that reaches all practicing physicians in the county. This fourcolor magazine is produced 12 times a year and mailed to 9,200+ physicians in San Diego and Imperial counties. It is also distributed to approximately 300 area hospitals, libraries, legislators, allied healthcare professionals, retired physicians, community healthcare organizations, healthcare stakeholders, and local media. San Diego Physician is your best bet to influence the purchasing decisions — both professional and personal — of this influential audience. DIGITAL EDITION San Diego Physician is now delivered each month via email to 9,000+ members of San Diego County’s medical community. Each issue features three advertising positions, available only to print advertisers. These ads are a great way for you to enhance your print campaign by allowing prospective customers to directly connect with your company and by making an impression on the doctors who are opening, clicking, and engaging with the content. SDCMS “NEW YOU CAN USE” E-NEWSLETTER SDCMS’s e-newsletter — “News You Can Use” — is delivered bi-weekly to 9,000+ physicians and administrators. This concise e-newsletter provides physicians with information that matters to them and impacts their practices. It includes an updated calendar of events and a message from our CEO and/or president.
2017 EDITORIAL CONTENT San Diego Physician covers a broad range of topics of interest to San Diego County’s physician and medical office manager communities, including but not limited to: • bioethics • disaster preparedness • emergency medicine • health information technology • healthcare access, financing, reform • infectious disease • legislation • local healthcare leader profiles • medicine & the law • office operations/management • personal & professional development • physician workforce & compensation • practice management & challenges • prescription drug abuse • public health • real estate • risk management • scope of practice • technology If you have an article idea or author suggestion, please do not hesitate to email your thoughts to Editor@SDCMS.org.
IMPORTANT DATES JANUARY Sales close: 11/28 Materials due: 12/2 FEBRUARY Sales close: 1/2 Materials due: 1/6 MARCH Sales close: 2/6 Materials due: 2/10 APRIL Sales close: 3/6 Materials due: 3/10 MAY Sales close: 4/3 Materials due: 4/7 JUNE Sales close: 5/1 Materials due: 5/5 JULY Sales close: 6/5 Materials due: 6/9 AUGUST Sales close: 7/3 Materials due: 7/7 SEPTEMBER Sales close: 8/7 Materials due: 8/11 OCTOBER Sales close: 9/4 Materials due: 9/8 NOVEMBER Sales close: 10/2 Materials due: 10/6 DECEMBER Sales close: 11/6 Materials due: 11/10
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839
2017 RATES San Diego Physician Magazine 12X INSERTIONS
6X INSERTIONS
1X INSERTION
FOUR-COLOR PREMIUM POSITIONS
Outside Back Cover
$2,750
$2,995
N/A
Inside Front Cover
$2,495
$2,750
N/A
Inside Back Cover
$2,495
$2,750
N/A
Opposite Table of Contents
$2,250
$2,450
N/A
Full Page
$1,795
$2,000
$2,195
1/2 Page Spread
$1,995
$2,150
$2,350
Full Page + 1/3 column
$2,250
$2,400
$2,595
1/2 Page
$1,050
$1,195
$1,350
1/4 Page
$625
$725
$825
$300
$400
N/A
FOUR-COLOR DISPLAY RATES
FORMATTED ADS
1/6 Page Prof. Services/Ref.
HIGHLIGHTED/BOXED CLASSIFIEDS
Approximately 1/12 page (up to 75 words): 3-month minimum: $250/month SDCMS members place classified ads — excepting “Services Offered” ads — free of charge; contact Kyle Lewis at 858-300-2784 or at KLewis@SDCMS.org. SDCMS endorsed vendors receive 15% off display advertising rates. SDCMS member physicians receive 25% off display advertising rates.
SAN DIEGO PHYSICIAN E-NEWSLETTER (ONE ISSUE/MONTH)
3x $695/issue
6x $595/issue
12x $495/issue
SDCMS “NEWS YOU CAN USE” (TWO ISSUES/MONTH)*
3x $795
6x $695
12x $595
SDCMS HOMEPAGE BANNER AD (MONTHLY RATES)
Slider: $1,250
Big Box: $600
*Add $150 for top leaderboard ad
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839
Small box: $400
2017 MECHANICAL SPECS
AD SIZES
DIGITAL MEDIA
SAN DIEGO PHYSICIAN E-NEWSLETTER
Include InDesign document, all support files, print and screen fonts, and a high-resolution PDF file. Email ads to: JRohr@SDCMS.org if 5 MB or less. Please use Hightail for files over 5 MB. This free service allows you to send files of up to 100 MB. www.hightail.com
Big box ad Ads can be animated
RESOLUTION
SAN DIEGO PHYSICIAN
Full Page* ½ Page Horizontal ½ Page Vertical ¼ Page
WxH
8 3⁄16" x 10 ¾" 7 ¼" x 4 ⅞" 4 ¾" x 7 ⅜" 3 ⅜" x 4 ⅞"
300 W x 250 H
SDCMS “NEWS YOU CAN USE”
Vertical ad Leaderboard
160 W x 300 H 728 W x90 H
HOMEPAGE BANNER ADVERTISING
Slider Big Box Small Box
680 W x 260 H 218 W x 150 H 224 W x 75 H
BLEED *Please include ¼" of bleed on all sides for full-page ads. Text and logos must be within ¼" from the trim on all sides to avoid live matter trimming off. Please exclude crop marks, bleed marks, color bars, and registration marks from final output.
All images and logos must have a resolution of 300 dpi at 100% print size.
COLOR All colors must be CMYK. Total ink density should not exceed 300%. Additional Pantone colors can be purchased at additional costs.
AD DESIGN FEES Advertisements can be built at an additional fee of $200 per design (includes two proofs). Each additional proof will be produced at a charge of $75. Advertiser will need to submit highresolution logo, images, and text.
FILE FORMATS High-resolution PDF, JPEG, or TIF file. Native files must be built in InDesign CS5 or lower, Illustrator CS5 or lower, or Photoshop CS5 or lower. Please exclude crop marks, bleed marks, color bars, and registration marks from final output.
For questions regarding artwork specifications, please contact Jennifer Rohr at 858-437-3476 or at JRohr@SDCMS.org.
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839
ADDITIONAL OPPORTUNITIES TO REACH SAN DIEGO’S PHYSICIANS
ENDORSED PARTNER PROGRAM
SDCMS forms partnerships with companies who provide physician-centric goods and services. For more information on becoming an Endorsed Partner, please contact Eric Ayaso at Eric.Ayaso@SDCMS.org or at (858) 300-2782. WHITE COAT GALA SDCMS hosts its annual White Coat Gala, in conjunction with the SDCMS’s foundation, Champions for Health. This annual event is attended by over 300 participants. Sponsorship opportunities are available. Please contact Jennipher Ohmstede at JOhmstede@SDCMS.org or at (858) 300-2781. VENDOR FAIR
SDCMS will produce a Vendor Fair in 2017. This fair is designed to be a ‘one-stop shopping’ event for physicians and their office staff to learn about new physician-centric products and services. The fair will include opportunities to display materials at tabletop booths, as well as mingle with attendees. Please contact Dari Pebdani for more details. PHYSICIAN MIXERS
SDCMS hosts mixers for San Diego physicians throughout the year, at various locations throughout the county. Physicians are encouraged to mingle and network with their peers at these social events. There is one sponsor per event. Please contact Dari Pebdani for more details. SEMINARS
SDCMS produces a variety of seminars throughout the year, with both physicians and office staff attending. Please contact Dari Pebdani for a list of available seminars and sponsorship fees.
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839
FREQUENCY PAYS OFF. Use this checklist to see what upgrades you qualify for.
$3,500-$8,000
$8,001-$12,000
$12,001 and above
Ad on the SDCMS homepage (ad will run a minimum of one month per year).
Inclusion in online Practice Management section of SDCMS website.
Mention on the SDCMS Office Managers forum page.
One-time use of SDCMS mailing list.
Option to sponsor an SDCMS seminar (for an additional fee).
N/A
Option to purchase one cover advertising spot/year, which includes 1/6 page ad within Briefly Noted section. **
Option to purchase table at Vendor Fair (spring 2016).
Small box 224 x 75
Big Box 218 x 150
one per quarter
one per quarter
Option to purchase at full price
Option to purchase at 1/2 price
one per year
$1,500
$650
$1,000
$500
Slider 680 x 260
one per quarter
two per year
$500
$400
**Advertiser must be approved by SDCMS,
DARI PEBDANI Publications Sales Director EMAIL: DPebdani@SDCMS.org TEL: 858.231.1231 FAX: 858.876.1839