2020 MEDIA KIT The San Diego County Medical Society can help you reach every physician in San Diego County. We reach San Diego’s physicians and medical leadership through our comprehensive print and digital communication channels. Seeking optimal results for your marketing strategy? An approach that combines print and digital marketing is best. Multi-channel campaigns are more likely to reach a prospective customer at the right time and place. Our print channels are great for brand awareness and explaining your message, while digital gives you the option to drive website traffic, and events allow face-to-face time with physicians. An advertising package with the San Diego County Medical Society is your best bet to influence the purchasing decisions — both professional and personal — of this influential audience.
2020 MEDIA KIT
APRIL 2019
Official Publication of SDCMS
JUNE 2019
Official Publication of SDCMS
MAGAZINE San Diego Physician magazine is an essential resource for the medical community. Via print and digital distribution, it is the only publication in San Diego that reaches all practicing physicians in the county. This four-color magazine is produced 10 times a year, mailed to 2,800 physicians and emailed to 9,800 San Diego County physicians. It is also distributed to approximately 300 area hospitals, libraries, legislators, allied healthcare professionals, retired physicians, community healthcare organizations, healthcare stakeholders, and local media. MAGAZINE E-NEWSLETTER San Diego Physician is delivered each month via email to all 10,000 + members of San Diego County’s medical community. Each issue features three advertising positions, surrounded by compelling content from the magazine. The digital ads further your brand message and allow physicians to connect directly to your website.
DARI PEBDANI, Publications Sales Director Email: DPebdani@sdcms.org Tel: 858.231.1231 Fax: 858.876.1839
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“NEWS YOU CAN USE” E-NEWSLETTER SDCMS’s e-newsletter — “News You Can Use” — is delivered bi-weekly to 10,000+ physicians and administrators. This concise e-newsletter provides physicians with information that matters to them and impacts their practices. It includes an updated calendar of events and a message from our CEO and/or president. Banner advertising options are available. SDCMS WEBSITE The newly redesigned San Diego County Medical Society website includes compelling features for the physician. At the website, physicians can stay up-to-date on legislative topics that could affect them, find upcoming events, renew their membership and get information on business services relevant to their practice. Homepage advertising is available, including an oversized, prominently displayed scrolling ad at the top of the page and banner ads beneath it.
2020 MEDIA KIT
Our print and digital content is sent to:
100%
of chiefs of staffs of all of San Diego County’s hospitals
100%
Choose from one of our comprehensive packages to increase your touchpoints with San Diego Physicians:
of the heads of San Diego County’s medical groups
82%
of the CEOs of San Diego County's hospitals/systems
TIER ONE $20,000/annual investment 10x full page ads in the magazine 5x banner ads in the e-magazine or e-News You Can Use 6x oversized slider ads on the SDCMS homepage BONUS: One time use of mailing list or dedicated one time e-blast Package Value: over $28,000
TIER TWO $12,000/annual investment 10x ½ page ads in the magazine 5x banner ads in the e-magazine or e-News You Can Use 6x banner ad on the SDCMS homepage Package Value: over $17,000
MORE WAYS TO CONNECT WITH SAN DIEGO'S PHYSICIANS: SDCMS's White Coat Gala. This annual event is attended by over 300 participants. Sponsorship opportunities are available. Contact Jennipher Ohmstede at JOhmstede@SDCMS.org or at (858) 300-2781. SDCMS hosts mixers for physicians throughout the year. Physicians are encouraged to mingle and network with their peers at these social events. There are up to two sponsors per event. Please contact Dari Pebdani for more details.
TIER THREE $6,000/annual investment 10x 1/4 page ads in the magazine 5x banner ads in the e-magazine or e-NYCU 4x banner ad on the SDCMS homepage
SEPTEMBER 2019
Official Publication of SDCMS
Package Value: over $11,500
Convenient monthly invoicing available for all packages.
DARI PEBDANI, Publications Sales Director Email: DPebdani@sdcms.org Tel: 858.231.1231 Fax: 858.876.1839
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2020 MEDIA KIT MECHANICAL SPECS PRINT AD SIZES SAN DIEGO PHYSICIAN
SAN DIEGO PHYSICIAN MAGAZINE 2020 RATES 10X INSERTIONS
5X INSERTIONS
1X INSERTION
FOUR-COLOR PREMIUM POSITIONS
Outside Back Cover Inside Front Cover Inside Back Cover Opposite Table of Contents
$2,850 $2,595 $2,595 $2,350
$3,095 $2,850 $2,850 $2,550
N/A N/A N/A N/A
$1,895 $1,100 $650
$2,100 $1,250 $750
$2,300 $1,400 $850
FOUR-COLOR DISPLAY RATES
Full Page 1/2 Page 1/4 Page
HIGHLIGHTED/BOXED CLASSIFIEDS
Approximately 1/12 page (up to 75 words): 3-month minimum: $250/month SDCMS members place classified ads — excepting “Services Offered” ads — free of charge; email Editor@SDCMS.org. SDCMS endorsed vendors receive 15% off display advertising rates. SDCMS member physicians receive 25% off display advertising rates. SAN DIEGO PHYSICIAN E-MAGAZINE (ONE ISSUE/MONTH)
3x $695/issue
5x $595/issue
10x $495/issue
SDCMS “NEWS YOU CAN USE” (TWO ISSUES/MONTH)
3x $850/month
6x $750/month
12x $650/month
*Add $150 for top leaderboard ad SDCMS HOMEPAGE BANNER AD (MONTHLY RATES)
Slider: $995
Banner: $650
IMPORTANT DATES JANUARY Sales close: 11/20 Materials due: 11/22 FEBRUARY Sales close: 1/2 Materials due: 1/3 MARCH Sales close: 1/29 Materials due: 1/31 APRIL Sales close: 2/26 Materials due: 2/28 MAY Sales close: 3/25 Materials due: 3/27 JUNE Sales close: 4/29 Materials due: 5/1 JULY/AUGUST Sales close: 6/10 Materials due: 6/12 SEPTEMBER Sales close: 7/29 Materials due: 7/31 OCTOBER Sales close: 8/26 Materials due: 8/28 NOVEMBER/DECEMBER Sales close: 10/7 Materials due: 10/9
DARI PEBDANI, Publications Sales Director Email: DPebdani@sdcms.org Tel: 858.231.1231 Fax: 858.876.1839
WxH
Full Page* 1/2 Page Horizontal 1/2 Page Vertical 1/4 Page
8 3⁄16” x 10 3⁄4” 7 1⁄4” x 4 7⁄8” 4 3/4” x 7 3/8” 3 3⁄8” x 4 7⁄8”
DIGITAL NEWSLETTERS * Dimensions are in pixels. Please send artwork as JPEG file. When creating artwork, please select ‘save for web’ and export to the exact specs noted for final art. E-MAGAZINE
Big box ad
300 W x 250 H
Ads can be animated SDCMS “NEWS YOU CAN USE”
Vertical ad Leaderboard
160 W x 300 H 728 W x90 H
HOMEPAGE BANNER ADVERTISING
Slider Banner
1170 W x 380 H 380 W x 200 H
BLEED *Please include 1 ⁄4" of bleed on all sides for full-page ads. Text and logos must be within 1 ⁄4" from the trim on all sides to avoid live matter trimming off. Please exclude crop marks, bleed marks, color bars, and registration marks from final output.
FILE FORMATS High-resolution PDF, JPEG, or TIF file. Native files must be built in InDesign CC or lower, Illustrator CC or lower, or Photoshop CC or lower. All support files, print and screen fonts, and a high-resolution PDF file must be included with native files.
DIGITAL MEDIA Email ads to: JRohr@sdcms.org if 5 MB or less. Please use WeTransfer for files over 5 MB. This free service allows you to send files of up to 2 GB. www.wetransfer.com
RESOLUTION All images and logos must have a resolution of 300 dpi at 100% print size.
COLOR All colors must be CMYK.
AD DESIGN FEES Advertisements can be built at an additional fee of $200 per design (includes two proofs). Each additional proof will be produced at a charge of $75. Advertiser will need to submit high-resolution logo, images, and text.