Dallas Childrens Museum
Logo & Brand Identity Guidelines
Logo & Brand Identity Guidelines
Prepared Summer 2016
by Mamta Nahar — template by The Logo Smith — Graham Smith
Dallas Children’s Museum
0
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Contents 0.1 0.2 0.2.1 0.3 0.4 0.5
Typeface Details Typography in Use Logo Styles (lock-ups) Logo Best Practices
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identit y Guidelines
Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.
0.1 ABCDEFGHIJKLM… abcdefghijklm … 1234567890…
y*2
Blue indicates Clear Space . The blue area must be kept free of all other graphical and visual elements. The minimum required Clear measurement ‘X’ (equal to the height of the 2 letters, known as the ‘cap-height’. The width is equal to the height.)
y
y*2
Logo Constructio n Blue (z) indicates over all proportions for the logotype and logomark. Green (x+y) indicates distance from center of logo to top of logomark, and logotype etc . The blue area must be kept free of all other graphical and visual elements. Magenta indicates various item alignments and intersects (shown as circles).
w
w
w
x w
y
Yellow/Grey (w) shows how complete logo is divided into 3 equal horizontal segment s
z
w 1/2 2 1/2 2
z z y
x
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Dallas Children’s Museum The Typefaces
Logo & Brand Identity Guidelines Only two font styles are used for the logo, one is the handwritten font and the other is Myriad Pro (Reg). The handwritten only has uppercase letters.
The Myiad Pro family consists of 3 typeface widths: Myriad Pro, Condensed and Bold Condensed. Each of the 3 type widths contains 10 fonts: 5 weights and 5 italics.
When to Use:
0.2
Typeface Details
The Handwritten is the primary font used for the logotype/logo wording. It is used only for the logotype or wording.
When to Use:
Myriad Pro (Reg)
Myriad Pro Regular is the other font that can be used for the logo and for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identity Guidelines
When to Use :
0.2.1
Typography in Use
Handwritten font is used for: The name of the company, Dallas Children’s Museum. Dallas Children’s has to come on top and museum has to be centered that the bottom.
When to Use :
Myriad Pro (Reg)
Myriad Pro Regular is used for: As an alternate font for the company name. Dallas Children’s has to come on top and museum has to be centered that the bottom.
Dallas Children’s Museum ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$^&*()
Dallas Children’s Museum
0.3
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identity Guideline s
Pantone 358 C PROCESS SCREEN R WEB
C34 M0 Y57 K0 172 G219 B144 HTML #ACDB90
Pantone 2645C PROCESS SCREEN R WEB
C31 M43 Y0 K0 176 G150 B218 HTML #B096DA
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Primary Full Flat Color colors, no gradients.
0.4 Logo Styles ABCDEFGHIJKLM… abcdefghijklm … 1234567890…
Full Tone Greyscale The greyscale version can be used for higher quality, but still B/W print reproduction, where
Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.
Social Media There 2 versions of the Social saved with Transparent backgrounds.
The 1st one can be used for all round & Twitter, Facebook etc, and is placed within a container (shown as cyan & purple keylines).
such as: Google+, Instagram etc and as such does not come inside a container.
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Dallas Children’s Museum
Logo & Brand Identity Guidelines
Do Not: Logomark To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo. Some examples of logo missuse are shown below.
0.5
Logo Best Practices
Do Not: Logomark Do not resize or change the position of the logomark or the size of the text.
Do Not: Fonts Do not use any other font, no matter how close it might look to the handwritten font or myriad pro regular. Do not put the text on one line.
Dallas Children’s Museum
Dallas Children’s Museum
Do Not: Sizing Do not use squish or squash the logo. Any resizing must be in proportion.
Do Not: Color Do not change the colors even if they look similar. Use the detailed in these guidelines. Do not switch colors.
Dallas Children’s Museum