Your Software is Not the Answer The difference between software and a system The word “system” has been hijacked by the software and technology industry! Let’s roll back the clock—what is a system? “A business system is a repeatable process that people understand and use to achieve a desired purpose.” For example, you will ideally have a system for business development i.e. generating leads, creating opportunities and converting these into projects. The elements of the system could include: • Forecasting the work in the office and the potential projects on a monthly basis • Generating and reviewing a list of potential projects and clients • Assigning responsibility amongst your team for each of these • Maintaining regular contact with your potential clients • Conducting and attending regular networking events • Allocating resources to the activity
Business Development System Regular networking events
