M4D Winter Release 2018

Reading List The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Kevin Kelly Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home, to an on-demand economy, to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces.

The Industries of the Future Alec Ross Ross provides a “lucid and informed guide” (Financial Times) to the changes coming in the next ten years. He examines the fields that will most shape our economic future, including robotics and artificial intelligence, cybercrime and cybersecurity, the commercialization of genomics, the next step for big data, and the impact of digital technology on money and markets..

A Fortunate Life Albert Facey A true classic of Australian literature, his simply written autobiography is an inspiration. Born in 1894, Albert Facey lived the rough frontier life of a sheep farmer, survived the gore of Gallipoli, raised a family through the Depression, and spent 60 years with his beloved wife, Evelyn. Despite enduring hardships we can barely imagine today, Facey always saw his life as a “fortunate” one.

A Course Called Scotland: Searching the Home of Golf for the Secret to Its Game Tom Coyne A Course Called Scotland, a hilarious golf and travel adventure throughout the birthplace of the sport and home to some of the oldest and most beloved courses in the world, including St. Andrews, Turnberry, Dornoch, Prestwick, Troon, and Carnoustie.

The Field Study Handbook Jan Chipchase Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as “The canonical classic reference for cross-cultural research” and “A blueprint of the future”.