Social Marketing for AED Businesses In our industry, where traditional advertising is often considered taboo, social media marketing has quickly become a crucial communications tool. Most successful architecture, engineering, and design businesses use it to augment their corporate media and marketing messages, reaching thousands of people each day. When done well, it’s one of the least expensive ways to promote your business and engage with current and potential clients. Whether it’s using Instagram to show off your latest projects, Twitter to engage journalists or your peers, Facebook to announce the award you just won, or using LinkedIn to recruit the best new talent, the key to effective social media marketing is a strategy.
What are your goals and who is your audience? You need to know what you’re trying to achieve if you want to know if your efforts are paying off. Do you want to offer more services to your existing clients, attract new clients from a different sector, make more connections with your community or industry peers, or to grow your company’s brand presence? Once you’re decide, the next step is to think about the target audience for each of these goals: •
When are they online?
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What social networks do they use?
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Which articles do they read?
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Which images inspire them?
