WHAT’S NEW
MANAGEMENT FOR DESIGN Summer 2016
10 truths and myths about design businesses It’s easy to make assumptions in the day-to-day of running a business. Business leaders are busy doing and don’t often have time to reflect on what is and isn’t true. Sometimes we’re deluding ourselves that a piece of software is great because we don’t want to have to accept that it’s made no impact despite a large spend. The company line may be that the client is always right, yet in reality the team are constantly bemoaning difficult clients.
MYTH
VS
TRUTH
In this article we highlight 10 myths common to architecture and engineering firms and reveal the truths of each of them. Some say that truth hurts, but in business the truth can open your eyes to problem areas as well as to opportunities that are being missed.
1
MYTH MYTH
We are unique
Your offer is rarely unique! Someone out there is doing exactly TRUTH TRUTH what you are doing, except better!!
2
MYTH MYTH
We will create efficiencies in our business so that we can increase our profitability
We will pass on all the efficiencies we have created by reducing TRUTH TRUTH our fees!
