Khams Shamat INTRODUCTION
At Majid Al Futtaim Properties, we pride ourselves in our passion to bring new retail and leisure experiences to consumers who want to do more than just shop. We build destinations for communities to gather, socialize, eat, relax and be entertained with family and friends and we are committed to the long-term future of Khams Shamat. Welcoming over 120 million visitors each year to our shopping and leisure destinations across the Middle East, we value our position as market leaders and confirm our commitment and dedication to working with the Ministry of Tourism for Syria. We look forward to establishing Khams Shamat, a unique and exciting new touristic destination, an iconic shopping and leisure district for Syria.
3
4
Khams Shamat INTRODUCTION
the inspiration: a golden era
a modern continuation of an illustrious history The historic lands of the Eastern Mediterranean were once known as ‘Bilad al Sham’, an area rich in civilisation, culture and art and composed of five ‘shams’ or regions. The five shams centred on one of five legendary cities of the day, each a progressive, influential and prosperous community: Damascus, Tiberias, Antioch, Aleppo and Jerusalem. It is from this golden era that Majid Al Futtaim Properties draws its inspiration for Khams Shamat a name which translates from Arabic as ‘five beauty marks’. The development draws on what each of the five shams represented – and interprets then for the progressive 21st century. Whether the legendary hospitality of Antioch, the colourful markets of Damascus or the commerce of Aleppo. The spirit of all are present at Khams Shamat.
the five historical regions of bilad al sham (Levant) 1. Damascus Defined by shopping and known especially for its colourful markets
2. TIBERIAS A focus on leisure in a place famous for its sense of fun and indulgence
3. Antioch Especially renowned for the warmth of its hospitality
4. Aleppo A commercial centre famous for the fabled silk road
5. Jerusalem A tranquil community; a sacred place famed for its exceptional civic amenities and sustainability
Khams Shamat INTRODUCTION
a 21st century mixed use development uniquely livable, attractive, hospitable and diverse
The vision for Khams Shamat is to create a contemporary mixed-use development that is rooted in the region’s five historic shams creating an uniquely livable, attractive, hospitable and diverse community. From each sham, we have drawn a single characterising feature to incorporate into our Khams Shamat to honour the glory days of the Bilad al Sham. Khams Shamat will also integrate innovative new ideas in planning and architecture to create a vibrant destination. It will include hotels and touristic accommodation, entertainment and leisure facilities, high-quality retail and restaurants, open spaces, parks and commercial office districts. Perfectly balancing tranquillity and vibrancy to create a future that respects the past.
The Khams Shamat logo reflects the modern outlook of the development, blending traditional Arabic script with the Roman numeral indicating commitment to the five ancient shams. Continuing the story of a golden era.
7
8
Khams Shamat INTRODUCTION
Touristic accommodation Antioch’s hospitality
Commercial Aleppo’s silk road
Contemporary, low-rise accommodation buildings constructed around the city park, courtyards, public squares and along the main boulevard for high-value development plots. Plus a range of international four and five-star hotels with spa and well-being facilities, concierge services, valet parking and international restaurants and bars.
500,000 square feet of modern offices close to the Mall of Syria, from large buildings for international companies to shared complexes for smaller firms.
Leisure & entertainment Tiberias’s sense of fun
Sustainability and social responsibility Jerusalem’s livability
There will always be something to do in Khams Shamat, with high-tech rides, state-of-the-art cinema screens, bowling and amusement arcades. As well as extensive shopping and dining opportunities.
Khams Shamat is notable for its commitment to respecting the nature and creating communities, through such initiatives as maximizing the breeze and shade, planning cycling and pedestrian routes, and creating different zones for living, working and socializing.
Retail (mall of Syria)
Damascus’s souks
Khams Shamat will redefine retail. The Mall of Syria reflects the souks of the ancient city as places to meet, socialize and attend to commerce, integrated into the urban development to allow easy pedestrian flow.
Computer generated image of Khams Shamat
Khams Shamat INTRODUCTION
TURKEY
IRAN
SYRIA LEBANON MEDITERRANEAN SEA PALESTINE EGYPT
IRAQ
DAMASCUS
JORDAN SAUDI ARABIA
a new touristic destination for Syria
set to become a major player in the region’s development
lebanon
Just a 15-minute drive from Central Damascus, Syria’s landmark new Khams Shamat development represents a significant step in the region’s history.
Damascus growth corridor 5 minutes drive
Lying just off the direct highway to Beirut in the new Damascus growth corridor, Khams Shamat will be a major player in the development of the region as an international touristic and commercial urban centre. Though it lies on a major thoroughfare in an area that is seeing significant development, Khams Shamat has been planned to be set away from the road with controlled traffic.
Damascus 10 minutes drive
15 minutes drive
20 minutes drive
Residential community Drive time indicator Growth corridor indicator Damascus Beirut highway Upcoming Damascus
Its proximity to Beirut and the Mediterranean position it as an ideal location for tourism – and gives the opportunity to establish Khams Shamat as a key regional destination with excellent facilities; whether relaxation, entertainment, business or shopping, facilities will be modern, international and innovative. An important advancement in the development of the region as an international destination.
11
12
Khams Shamat TOURISTIC ACCOMMODATION
TOURISTIC ACCOMMODATION The Pursuit of Excellence
Khams Shamat will extend a traditional warm Syrian welcome to visitors – while delighting them with hotels and other touristic accommodation of world-class standard. The development has been masterminded to pursue the highest standards at every stage, from planning and design through to construction, decoration and service. Khams Shamat is proud to become the new benchmark of excellence in Syria.
Khams Shamat TOURISTIC ACCOMMODATION
15
A luxurious reception Right at the heart of the development, the Main Square will be a vibrant place for people to meet, see and be seen all year round. Anchored on the northern side by the 200,000 square metre shopping mall, it is surrounded by hotels and commercial development, who benefit from the high visibility location and good access that underpin their long-term commercial success. The Square will attract footfall because of its shady, landscaped streets and active street life, with ongoing concerts, exhibitions, fairgrounds and fashion shows. Interconnected public places will act as stepping stones that draw the visitor through the development, with the mountain views and strategically placed landmark buildings helping to anchor vistas.
ONLY THE BEST WILL DO Visitors to Khams Shamat will experience high standards of facilities during their stay. Dedicated concierges to tend to your every desire; spas for total relaxation and pampering; state-of-the-art gyms; a range of restaurants that specialize in every cuisine imaginable, from local to international.
Computer generated image of the hotels at Khams Shamat
16
Khams Shamat TOURISTIC ACCOMMODATION
modern day lifestyle Lunch in a sleek café with friends, shopping for international designer brands in a luxurious retail centre, secure parking… Khams Shamat will have all the benefits of a modern centre with the glory of one of the world’s oldest cities just 15 minutes away.
Computer generated image of Central Boulevard at Khams Shamat
Views, quality, space
Khams Shamat TOURISTIC ACCOMMODATION
19
Computer generated image of a typical touristic accommodation at Khams Shamat
Khams Shamat TOURISTIC ACCOMMODATION
touristic accommodation
21
n
• World class hotels • Tourist accommodation of the highest standard • Unique retail & leisure facilities • Cafe lined boulevards • Gyms, spas and high quality dining • Masterplanned walkways and squares • A unique touristic destination for Syria
touristic accommodation Hotel
22
Khams Shamat Leisure and entertainment
Leisure and entertainment Innovation
Bringing innovative new entertainment and leisure concepts to the Middle East to define Khams Shamat’s position as the most exciting and dynamic touristic destination in Syria. Majid Al Futtaim Properties is the major provider of shopping, entertainment and leisure facilities in the Middle East. We have already brought thrilling offers such as Ski Dubai, Mall of the Emirates, Wahooo! Waterpark and Magic Planet to the region, with over 207 million visitors each year. Now we are applying our unique vision to Khams Shamat with a spectacular new Magic Planet, Mall of Syria and multiscreen cinema.
Khams Shamat Leisure and entertainment
Computer generated image of resort area at night
playtime at Khams Shamat Khams Shamat will be the place to get your pulse rate up! With a host of exciting and dynamic leisure and entertainment opportunities, the latest 3D blockbuster movie, white-knuckle rides, the bowling alley with friends, department stores and designer boutiques‌ it’s all here for the playing.
25
26
Khams Shamat Leisure and entertainment
outdoor activities at Khams Shamat Leisure time will be taken seriously at Khams Shamat, whether it’s a stroll in the park or along the boulevard, window shopping in the Mall of Syria, pedalling along the designated cycle paths that run through the entire development, a game of tennis, squash‌ or just meeting friends for lunch in one of the international bistros. Every facility is being thoughtfully planned to benefit those who spend time here.
Computer generated image of the park at Khams Shamat
Computer generated image of Central Boulevard at Khams Shamat
Khams Shamat Leisure and entertainment
Computer generated image of Jasmine Walk at Khams Shamat
jasmine walk The sensory two-mile-long Jasmine Walk encircles the core of the development, and was conceived as a device to connect all the key public spaces via a distinctive, coherent landscape. Made up of a continuous loop of shared streets which prioritize pedestrians, the walk is defined by flowering trees, pergolas draped in scented jasmine, seating and bold paving patterns.
29
Khams Shamat Leisure and entertainment
a welcoming urban oasis The City Park will be the development’s most significant green space and community gathering point, a mixture of formal and informal areas around the existing avenue of shady mature pines and a host of native plants that reflect the region, including date palms, orange, walnut, fig, apricot and olive trees.
n 8
3
5 6
7
2 6 2 9
1. Mall of Syria 2. Jasmine Walk 3. Main Square 4. City Park 5. The Piazza 6. Neighbourhood Parks 7. Central Boulevard 8. Highway Zone Computer generated image of City Park at Khams Shamat
9. Playing Field
4
8
31
32
Khams Shamat Leisure and entertainment
Leisure: ALWAYS SOMETHING TO SEE
n
Entertainment is part of everyday life at the Mall of Syria. Public spaces will feature regular fashion shows, demonstrations, theatrical spectaculars, craft shows and seasonal displays, bringing people together and providing an ever-changing backdrop. • A wide range of innovative leisure concepts from Majid Al Futtaim Properties • 3D cinema and multiscreen complex • Water features and leisure rides • Cycle paths, flower lined walkways of the Jasmine Walk • Tennis courts, football pitches and a central park for outdoor events and shows • Children’s play areas and an adventure playground
mall of syria Mixed use
34
Khams Shamat the mall of Syria
the mall of Syria Pioneering
Khams Shamat is destined to be a globally outstanding retail and leisure development. Its largest single component is a 200,000 square metre complex that will take up the entire northern boundary of the development site. The design of the mall takes its inspiration from the interwoven street patterns of Damascus’ souks, interpreting the ancient alleys and covered walkways into a contemporary retail space of designer shops, a 14-screen cinema and extensive international food court.
The landmark mall will be skilfully integrated into the community around it, with an active frontage along the entire southern façade that reaches out into the masterplan with entrances, shopfronts and a food court. The Main Square being a focal entry to lead seamlessly from the touristic area into the complex.
Architecturally distinctive and contemporary, the great southern façade has been designed by different architects to create a dynamic and varied vista, drawing on traditional building materials such as basalt and limestone, and using local motifs and forms to reinforce its unique sense of place.
NEW panoramic CGI of retail exterior
Khams Shamat the mall of Syria
Computer generated image of the Mall of Syria with view of the main entrance
NEW CGI OF MALL ENTRANCE
A NEW OUTLOOK ON LIFE Khams Shamat will make sophisticated living one of its most important priorities. Shopping in the air-conditioned comfort of the shopping mall with all the world’s great designer brands, meeting friends for lunch in one of the many international and local restaurants or relaxing in a five-star hotel spa‌ the development is set to redefine 21st century living in Syria.
41
Khams Shamat the mall of Syria
Computer generated image of the west wing mall at the mall of Syria
anchor tenant French retail giant Carrefour are to be part of the Khams Shamat development, and are pleased to announce a hypermarket which will form the centrepiece of the Mall of Syria. Carrefour already has representation in Dubai, Tehran, Kuwait, Qatar and Oman, and now brings Europe’s largest retailer to Syria.
43
44
Khams Shamat INTRODUCTION
Khams Shamat the mall of Syria
n
the mall as a destination • 200,000 square metre retail mall & leisure complex • Carrefour retail store • Wide selection of international designer brand outlets • Over 20 restaurants and eateries • Extensive international food court • 6 open courtyard meeting destinations • 14-screen cinema • Over 400 retail units and 3000 car parking spaces
Mall of Syria
Computer generated image of the west wing mall at the Mall of Syria
45
46
Khams Shamat Commercial/offices
Commercial destination professional
To accommodate the estimated 30,000 workers in Khams Shamat, three major commercial centres have been strategically sited at the gateway points to the development to offer excellent access and circulatory aspects. Buildings range from between two and five-storeys, offering flexible office space to companies of all sizes from shared buildings for small firms to large multi-national headquarters.
48
Khams Shamat INTRODUCTION
Khams Shamat Commercial/offices
COMMERCIAL/offices
n
• Proximity to the Retail Mall and civic focuses of the Main Square and Piazza • An estimated employee population of approximately 30,000 • Quality low-rise buildings of between 2 and 5 storeys to accommodate businesses of all sizes • Currently attracting many media and creative companies • Benefit of nearby high-calibre restaurants and hotels for client entertaining
ADD Tennant names list on wall and logo on desk
Commercial/offices
Computer generated image of a reception area at the Business Park
49
50
Khams Shamat Social responsibility
Sustainability and Social responsibility our commitment
The sustainability strategy developed for Khams Shamat includes a range of sustainability incentives to ensure every effort is made to maintain natural cycles, maximize resource efficiency and foster sustainable communities. To implement this strategy, the following shows how sustainability has been considered through the different stages of developing the masterplan.
Khams Shamat Social responsibility
SLOPED SITE
n
53
HIGH SUMMER SUN LOW WINTER SUN
WINTER WIND
HIGH SUMMER SUN
HIGHLOW SUMMER WINTERSUN SUN SLOPED SITE
LOW WINTER SUN
LOW WINT
Shelter from northerly winds using shelter belts and built form M inimize extraction of groundwater
Minimize carbon emissions
• Setting out principles to minimize potable water use within the landscape and public realm.
• Using passive masterplan design principles to make best use of cooling summer breezes, protecting against winter winds, providing shading from summer sun but allowing winter light to permeate.
• Strategically locating water management and reuse infrastructure to aid water flow and make efficient use of land. • Working with the landform to optimize synergies with the natural water cycles on site and on-site topography • Demonstrating how the landscape can be used to naturally manage and treat rainwater for re-use by identifying water management zones.
reate a self-sustaining and locally C responsive site landscape • Creation of a green and well designed landscape and public realm • The masterplan has been developed based on knowledge of the ecological conditions from site visits and desk top studies, safeguarding a significant collection of mature trees and vegetation to the south east of the site which have been used to form the basis of a district park. • Incorporation of three other smaller parks within Khams Shamat, along with community gardens and landscaped courtyards. • Street planning occurs throughout the site and particularly around the ‘green loop’.
• Incorporating a high-density urban core sufficient enough to support district heating and cooling. • Incorporating easily navigable, shaded cycling and pedestrian routes • Encouraging local living on-site through a mixed-use development that will include local recreation, shopping, residential accommodation, office and commercial areas and public and community facilities.
SLOPED SITE
wind
sun SLOPED SITE
HIGH SUMMER SUN HIGH SUMMER SUN
LOW WINTER SUN LOW WINTER SUN LOW WINTER SUN
LOW WINTER SUN
Wider East/West Streets capture heat and light
Strong East/West street patterns capture summer breeze and are ideally orientated for energy effeiceny
SLOPED SITE
SLOPED SITE
Use of height for shelter Planting and taller buildings at north end of site will shelter lo-rise buildings on rise to south from cold winter winds.
HIGH SUMMER SUN
East/West street grid LOW WINTER SU Wider East/West streets allow south facing buildings to capture heat and light when the sun is low in winter.
HIGH SUMMER SUN LOW WINTER SUN LOW WINTER SUN
HIGH SUMMER SUN
educe sustainability impact through R optimizing material selection and disposal • Recognizing the importance of the regions materials in the branding strategy • Recognizing the importance of connections with the neighbouring communities including strong links through to the developed area adjoining the site
LOW WINTER SUN
LOW WINTER SUN
HIGH SUMMER SUN
PREVAILING BREEZE
Building layouts can induce internal summer breeze within courtyards, combined with shade
Narrow North/South streets provide shade from afternoon sun & blocks northerly winds
SLOPED SITE Layout of buildings for wind Building spacing can be used to ensure summer breezes permeate public spaces.
Use of tree planting Deciduous trees and vines provide shade in the summer and shed foliage to let heat and light SUMMER through HIGH SUN LOW WINTER SUN in winter.
LOW WINTER SUN
• The masterplan has been designed to inherently support the development of safer places, and encourage walking and cycling throughout the development.
HIGH SUMMER SUN HIGH SUMMER SUN
LOW WINTER SUN
LOW WINTER SUN
SUN PATH
Width of streets for wind Wider East/West streets will capture summer breeze while narrow North/South streets will block northerly winter winds.
Building heights LOW WINTER SUN Lower building height on the south side aid in passive LOW WINTER SUN heating and lighting.
Khams Shamat Social responsibility
A REAL COMMUNITY At the far west of the site – away from major roads but close to the main square and shopping precinct – the medium and lower density neighbourhood is largely residential, incorporating high-value community facilities such as a primary school, playing fields, medical centre, mosque and local parks and greenery. Throughout the entire site, Khams Shamat has been planned with living in mind. It retains a significant collection of mature trees and vegetation that form the basis of a district park, three smaller landscaped parks, community gardens and landscaped courtyards.
55
56
Khams Shamat the facts
Khams Shamat the facts
The development will be a truly iconic arrival in the region, bringing new reason for touristic visits and holidays. Khams Shamat will be the largest new touristic destination for Syria, Lebanon and beyond and will guarantee new employment and revenue for the area.
Khams Shamat the facts
Pedigree
Inspiration
Key components:
A development by the Majid Al Futtaim Properties, the region’s market-leading retail and leisure investor and provider.
Acknowledging the five legendary historic ‘shams’ or regions, Khams Shamat translates as ‘five beauty marks’. The development will also draw on local motifs and traditional materials. Further, the Mall also takes inspiration from the interwoven street patterns of the souks.
• 971,000m2 (1,525,902m2)
Provenance Named after the time-honoured lands of the Eastern Mediterranean – Bilad al Sham – an area rich in civilization, culture and art.
Focus A development by one of Majid Al Futtaim Properties’ three operating divisions, Majid Al Futtaim Properties, focusing on world-class shopping malls, hotels and mixed-use communities.
Philosophy Majid Al Futtaim Properties have brought a new kind of retail and leisure experience to the region, creating shopping environments where communities come to life, meeting, eating, socializing, relaxing and entertaining with family and friends.
Integration Architecturally distinctive and contemporary and with the southern façade designed by different architects, the development skilfully integrates with the community around it.
Ambience Khams Shamat will take advantage of innovative new ideas in planning and architecture to create a unique and vibrant commercial and cultural destination.
• Central Business District • Mosques • Piazza • Retail Mall (200,000m2 – largest single component) • 14 screen cinema • Extensive international food court • City recreational park • Neighbourhood park • Network of pedestrian-focused streets and public spaces • Character areas • Designer shops • Bus loop; all areas within five minutes of a bus stop • Comprehensive car parking strategy • Kindergarten/Primary School • Private Health Centre • Provision for libraries/community centres • On-site plant nursery
Stature
• Core network of interconnected open spaces
The world-class development will embrace 971,000m2 of hotels, restaurants, retail, leisure and residential, parklands and commercial office districts. The largest single component is a 200,000 sq metre complex – the Mall of Syria – taking up the entire northern boundary of the development site.
• Homogenous streetscape • Schools/playing fields • Sustainable development strategy • Water features • Public art
further information awaited from masterplanners
59
Khams Shamat the facts
Illustrative land use
n
n
Illustrative masterplan 1. Main Square
As eiciatis samust, con nulparum expliquiamus eicia niet ped min eum volum que re nobisi nem. Solupta tempell oreriorrum quidunderum nis vel il modicit, conse eatiis qui nit et magest voluptat dolor.
2. Retail Mall 3. Retail Parking 4. Five Star Hotel
27
5. Business Hotel 6. Phase 1 Touristic Accommodation 7. The ‘Diagonal’ 8. The Boulevard 26
9. The Park 10. Visitors Gallery
3
11. Piazza 12. Neighbourhood Parks
24
13. Hotel Gardens
18
14. District Mosque
24 17
2 1 24
20
17
25
13
20
20
11
7 17
17
12
Green space Mixed use Residential Hotel Office Showroom Education Service Retail
22. Jasmine Walk
23
23. Landscaped Pedestrian Link
9
17
22
21. Headquarter Office District 17
10
17
17
8
15
24. Touristic Houses
22 17
17
17
17
16
17 25 21
21
25. Hotel 26. Utility Infrastructure – Electricity Substation
17
17
19. Motel/Petrol Station 20. CBD
6
17
17
18
25 25
12
24
17. Touristic Accommodation 18. Showrooms
22
7 17
18
6
4
25
16. Primary School
14
24
15. Local Mosque
19
20
5
27. Utility Infrastructure – STP
61
62
Khams Shamat Majid Al Futtaim Properties
Majid Al Futtaim PROPERTIES
the region’s leading retail and leisure pioneer Established in 1992, Majid Al Futtaim Properties evolved from the pioneering vision of Mr Majid Al Futtaim, the founder and president of the Majid Al Futtaim group of companies. His idea was to bring a new kind of retail and leisure experience to the UAE (United Arab Emirates) and MENA (Middle East & North Africa) region. He recognized that consumers wanted to not only shop, but also wanted a place to meet, socialize, relax and be entertained with family and friends.
The Company has quickly established itself as the region’s leading retail and leisure pioneer, staying true to its mission to become the chosen destination for consumers, partners and employees.
But the mission goes beyond the mall; it is also to create sustainable stakeholder value by developing successful enterprises and shopping and entertainment destinations in the region and managing them in accordance with best international practice.
AWAITING MAF building
Mirdif City Centre Sharjah City Centre
Bahrain City Centre, Manama, Bahrain
From malls to hospitality and mixed-use communities, Majid Al Futtaim Properties is continually Today, not only is the company dedicated to shopping malls, it also works with a strong community byacross thetheFounder’ vision and value-creation approach. ethos and develops hospitality and mixed-useguided communities region. These sproperties business
LEBANON 1
2 SYRIA
Today, not only is the company dedicated to shopping malls, it also works with a strong community ethos and develops hospitality projects and mixed-use communities across the region. These properties are all part of the Company’s recognition that consumers want communities that come to life.
IRAQ IRAN 3
2
are all part of the Company’s recognition that consumers want communities that come to life.
EGYPT 1 BAHRAIN
1 SAUDI ARABIA
1
From malls to hospitality and mixed-use communities,
QATAR
UAE 5
2
Majid Al Futtaim Properties is continually guided by the Majid Al Futtaim Properties is continually From malls to hospitality and mixed-use communities, Founder’s vision and value-creation approach. 2guided 1 by the Founder’s vision and value-creation approach. OMAN
tel Mall of the Emirates, Dubai, UAE
Number of operational malls Number of malls in the pipeline
YEMEN 1
Kampenski Hotel Mall of the Emirates, Dubai, UAE
•
AWAITING hi-res images
• • •
Shopping malls Majid Al Futtaim Properties offers a complete range of malls that vary in size and type - from community to regional malls. Each mall is strategically developed to meet the specific needs and requirements of its market. Designed, merchandised, and built to the highest international standards, the portfolio has become world renowned for innovation within the shopping malls, retail, design and construction industries.
•
10 operational malls across the Middle East & North Africa
•
A combined GLA of over 800,000 square metres
•
120 million annual footfall
•
12 new developments underway covering over 1.2 million
10 operational malls across the Middle East & North Africa Hospitality
The hospitality business focuses on the development and A combined of overof800,000 square metres assetGLA management hotels attached to the Companies’ shopping malls or within master-planned communities 120 million annual footfall or stand-alone mid-scale and budget hotels. The hotels on a hotel underway managementcovering contract model 12 new operate developments overwith 1.2keymillion international operators.
square metres of additional GLA in Egypt, Oman, Qatar, Mixed-use
KingdomThe of mixed-use Saudi Arabia, Yemen, Syria, Lebanon and UAE communities business focuses primarily on developing a mix of residential and commercial properties throughout the region. Working closely with other asset categories units under the company; the mixed-use projects are mostly developed in joint ventures with international and regional institutions, providing a unique appeal that contributes to the relevant local marketplace.
square metres of additional GLA in Egypt, Oman, Qatar, Kingdom of Saudi Arabia, Yemen, Syria, Lebanon and UAE
Market leader
Mirdif City Centre, Dubai, UAE
With 10 operational malls and 12 new future developments, Majid Al Futtaim Properties maintains its position as a leader in shopping malls development in the region. • A combined Gross Leasable Area (GLA) of over 800,000 sqm. • 120 million annual footfall (2009). • Over 1.2 million sqm of additional GLA by 2015 being developed in the MENA region.
3
Khams Shamat Majid Al Futtaim Properties
65
Khams Shamat Majid Al Futtaim Properties
PIONEERING
PROGRESSION
Majid Al Futtaim Properties opened its first shopping mall in Dubai in 1995; the Deira City Centre shopping mall revolutionised shopping in the MENA region by offering a fully integrated shopping and leisure destination.
Majid Al Futtaim Properties fosters ambitious growth by bringing the Company’s shopping and entertainment concepts to new cities in the region plus updating its existing malls portfolio. Some of the projects in the pipeline:
INNOVATION Majid Al Futtaim Properties shopping malls offer superior and exciting leisure and entertainment facilities such as: •S ki Dubai at Mall of the Emirates in Dubai, the first indoor ski resort in the region. •W ahooo! at Bahrain City Centre provides the first ever indoor-outdoor waterpark in the region. • i Fly an indoor skydiving centre at Mirdif City Centre in Dubai.
TIMELESS DESIGNS The company’s progressive and contemporary malls designs seamlessly fuse with local traditions to create welcoming environment. Water features, greenery, plentiful of natural light and sophisticated interiors give the impression of an indoor oasis in addition to providing a logical and understandable flow of visitors that make navigating the mall easy and convenient.
SUSTAINABILITY Being socially responsible also means being eco-friendly. Majid Al Futtaim Properties is constantly exploring and implementing ways in which to limit environmental impact and conserves energy in the design, construction and the operation of its various businesses. The Company’s latest mall, Mirdif City Centre which opened in March 2010 in Dubai, was built based on the highest ecologically friendly standards and acquired a LEED certificate.
Mall of the Emirates (new extension), Dubai To further enhance the appeal of this internationally recognized shopping and leisure destination, an additional 10,500 sqm of key luxury retail brands will open in Q3-2010. This addition will consolidate the mall’s position as the first “shopping resort” in the world.
Pullman Hotel at the Mall of Emirates, Dubai The first Pullman hotel in the region is due to open in Q42010. The hotel will features 480 upscale rooms and suites, 2 restaurants and 2 bars, an executive lounge, a rooftop spa, pool and gym, 1,000sqm of conference and banqueting space and links directly to Mall of the Emirates.
Kempinski Hotel at the Bahrain City Centre, Manama Strategically situated on Sheikh Khalifa Bin Salman Highway in the heart of Manama, the two Kempinski Towers at Bahrain City Centre will appeal to leisure and business tourists alike. Located 15 minutes from the airport and 5 minutes from the business district the hotel has easy accessibility to the major roads of Manama. The hotel is due to open in Q1- 2011 and comprises two towers featuring 460 luxury and upscale rooms and suites. It shares 5 restaurants and 3 bars, a comprehensive spa, pool and gym, 1,000sqm of conference and banqueting space and links directly to Bahrain City Centre. Each tower has a dedicated lobby, executive lounge and underground parking.
Mall of Egypt, Cairo Opening in 2013, Mall of Egypt will be the dominant super regional mall serving the western half of the greater Cairo metropolis. The mall will include a unique leisure offering to compliment the strong value, fashion and lifestyle retail precincts that characterize Majid Al Futtaim Properties’ malls. Recreations will see a ski park, 15-screen cinema, family entertainment centre and an open air plaza hosting 18 restaurants. • GLA 158,400 sqm • 400 shops • Opening in 2013 Beirut City Centre, Lebanon Beirut City Centre will be a unique offer of over 180 specialty stores presented in a customer friendly environment with plenty of natural light. This mall will be anchored by a full service Carrefour hypermarket, a 10-screen multiplex cinema and a family entertainment centre that is second-to-none. Beirut City Centre will offer the city a regional shopping experience with new stores to Lebanon, an outdoor rooftop restaurant precinct, a contemporary food court with 16 different food outlets and convenient indoor parking. Centrally located in Hazmieh, the mall will have convenient access from all road networks. • GLA 60,000 sqm • 180 shops • Opening in 2013 Mall of Syria, Damascus The Mall of Syria will be a super regional mall, with unique offerings. The 200,000 sqm of GLA mall will be fully integrated in the Khams Shamat tourist development with access to a town square and hotels. The upcoming Khams Shamat development occupies a 1 million square meters site in the Sabboura/Yaafour area 17km west of Damascus and its first phase is due to be completed in 2014. Besides the mall, the development will also host hotels, business districts, apartments and other modern civic amenities. The site is located in an area identified by the Syrian Government for growth especially in hospitality uses.
Fujairah City Centre, UAE Fujairah City Centre is being developed in partnership with the government-owned Fujairah Investment Establishment. The vision of the joint venture is to create a leading shopping mall to dominate the retail landscape of Fujairah. The mall will also incorporate unique leisure and hospitality concepts. The development, which is due to open in 2011, will facilitate the shopping needs of local residents and is expected to attract visitors from Fujairah and the surrounding Emirates.
• 350 shops
• GLA 30,000 sqm
• Opening in 2014
• 100 shops • Opening in 2011
• GLA 200,000 sqm
THE GROUP Majid Al Futtaim Properties is part of Majid Al Futtaim Group, the parent entity which combines two other distinct thriving areas of business besides Properties;
Majid Al Futtaim Retail Recognized as one of the most active retail concept developers throughout the region, the Group first introduced the hypermarket model to the Middle East in 1995. Majid Al Futtaim Retail manages Majid Al Futtaim Hypermarkets, a joint venture company with the world’s second largest retailer Carrefour, and offers shoppers the same quality, variety and value-for-money that have made the brand a household name to millions over the world.
Majid Al Futtaim Ventures Majid Al Futtaim Ventures is the growth engine and incubator responsible for developing new businesses that complement and reinforce the Group’s leadership in its core businesses. Majid Al Futtaim Ventures has developed a portfolio of companies that combine the strengths and expertise of the Group with the international best practices of world class partners. This dynamic structure encourages symbiotic relationships, facilitating the sharing of ideas and resources for maximum mutual benefit. Individual management of each of the companies enables the skilful employment of resources to maximise opportunities, productivity and potential. It is this versatility that guarantees market strength, fosters talent and creates profitable liaisons.
67