ITDP Branding by Manan Oza

Institute for Transportation & Development Policy

Branding and Visual Guidelines November 2009

Institute for Transportation & Development Policy

Table of Contents

The ITDP Brand Identity

ITDP Logo and Symbol

Color Palette

Typography

Materials

www.itdp.org |

The ITDP Brand Identity These guidelines are provided to ensure the

Tagline

correct and consistent use of the Institute

The tagline has been developed to reinforce ITDP’s brand and goals. The tagline can be used with or without the ITDP logo. When written it should appear with only the initial letter capitalized and without a period at the end.

for Transportation and Development Policy (ITDP) brand identity system. Along with the logo, typography, color palette and other visual elements, specific instructions are included to help you manage your visual communication materials. The mission statement, elevator pitch and other key messages

The tagline is: Promoting sustainable and equitable transportation worldwide

are also included to ensure that the feel and tone of all communications and marketing

Mission Statement

materials promote ITDP’s core values. By

The mission statement answers the question, “why does ITDP exist?” It states our purpose and reason for being.

accurately implementing this system, you protect the equity of ITDP’s brand and better support its cause.

Official Name Our official organization name is “Institute for Transportation and Development Policy.” In running text, the word “and,” not the ampersand (“&”) character should be used as follows:

The mission statement is: The Institute for Transportation and Development Policy (ITDP) is committed to promoting environmentally sustainable and equitable transportation in developing countries and economies in transition.

Institute for Transportation and Development Policy In headlines and signage the ampersand symbol should be used as follows: Institute for Transportation & Development Policy

Abbreviation The abbreviation for Institute for Transportation and Development Policy is “ITDP.” The first time the organization is mentioned in writing, the full name (Institute for Transportation and Development Policy) must be written, followed by the abbreviation in parentheses. Every time the organization is mentioned thereafter, the abbreviation should be used. Below is an example of this rule: Institute for Transportation and Development Policy (ITDP) is located at 127 West 26th Street, New York, New York. Directions to ITDP can be found online at www.itdp.org.

www.itdp.org |

The ITDP Brand Identity Elevator Pitch

Brand Approval

The elevator pitch is the 15-second spoken answer to the question, “what is the Institute for Transportation and Development Policy?” It is called an elevator pitch because it is brief enough to be communicated on an elevator ride.

The logo, tagline, and all elements associated with ITDP’s branding and messaging have been developed with intentional proportions and alignments. A strong brand identity depends on the consistency of these relationships.

The elevator pitch is:

It is essential that all communications materials be approved by ITDP headquarters in order to ensure such consistency.

The Institute for Transportation and Development Policy has worked to improve people’s quality of life through transportation projects in the developing world since 1985. What does the Institute for Transportation and Development Policy do? • We work on mass transit, specifically bus rapid transit, walking, cycling, and transit-oriented development, as well as travel demand management. • We help governments implement projects that serve as an inspiration to other cities, while building local skills and knowledge about sustainable transportation. • We work on policy reform, offering guidance to governments, development banks, and other leading institutions. • We share best practices for improving transportation and transportation policy. Where does ITDP work? We work in Argentina, Brazil, China, Colombia, India, Indonesia, Mexico, South Africa, Senegal, and Tanzania.

www.itdp.org |

ITDP Logo and Symbol In order to preserve ITDP’s brand identity, the official logomark and tagline should not be altered in any way. The logo should only be used in the manner outlined in these guidelines. The ITDP logo consists of a logomark – the rotating spoke and wheel – and accompanying acronym, 1 point rule and full name logotype in the Meta typeface. These elements all exist as a unit and may not be broken. The logo should never be redrawn or altered.

FULL COLOR LOGO

Institute for Transportation & Development Policy

BLACK AND WHITE LOGO

Do not attempt to recreate the logo. Always use the electronic vector art provided. Full-Color and Black-and-White The full-color logo should be used in situations where a light or neutral background and the all logo colors (PMS or CMYK) are available. If the logo colors are not available, the black-and-white logo version should be used.

KNOCKED OUT LOGO

When used on a brightly colored background, the reverse (white) logo should be used. SMALLEST LOGO SIZE Logo Size and Surrounding Area There should always be sufficient area surrounding the ITDP logo to allow it to be free of competition from other visual elements. Whenever possible, a minimum space equal to the half the height of the logomark should be allowed on all sides of the identity. The logomark should never be less than .5” (1.27 cm) high. The logo should be enlarged as needed for larger format graphics. When enlarging the logo, the electronic vector art should always be used to ensure it remains in correct proportion.

.5”H (1.27 cm) Institute for Transportation & Development Policy

SURROUNDING AREA

Institute for Transportation & Development Policy

www.itdp.org |

Alternate Logo Options Alternate logo options have been supplied, if needed, in various communication materials. The full color logo, shown on page 2, is preferred above all, and should be used whenever possible. Below are examples of when the “Prestige” and “Bug Logos” should be used.

PRESTIGE LOGO

PRESTIGE LOGO WITH TAGLINE

The Prestige Logo allows for more of a horizontal usage, moving “Institute for Transportation & Development Policy” to the side, larger and separated with a vertical line. This logo should be used, for example, in large signage where the usage requires a horizontal treatment and/or when the full name in the preferred logo is unreadable due to size. NOTE: This is the only recommended format if the logo and tagline need to appear together. The Bug Logo has been modified from the original logo. It does not include the full name below ITDP, and the symbol is centered vertically with the type. It should be used when the full name is not needed, or would be too small to read. For example, this logo is used on the cover of the Sustainable Transport magazine. This logo treatment does not compete with the magazine banner or the cover photo.

BUG LOGO

CO-BRANDING WITH FULL LOGO

Co-Branding In some instances, the ITDP logo may need to be shown with one or more external partners or funders. If possible, the full-color logo should be used.

Institute for Transportation & Development Policy

CO-BRANDING WITH BUG LOGO

The Bug Logo may also be used to eliminate the risk of clutter and illegibility.

www.itdp.org |

Institute for Transportation &Institute Development Policy for Transportation Institute for Transportation & Development Policy Institute for Transportation & Development Policy & Development Policy

Incorrect Logo Usage It is important to use the ITDP logo consistently for maximum brand recognition and impact. The logo should not be altered or changed in any way. Whenever possible, the logo should be applied to a clear, white background, regardless of the medium. Here are examples of incorrect logo usage.

THE LOGO COLORS SHOULD NEVER CHANGE

Institute for Transportation &Institute Development Policy for Transportation & Development Policy Institute for Transportation & Development Policy

THE LOGO SHOULD NEVER BE STRETCHED OR SKEWED Institute for Transportation & Transportation Development Policy Institute for & Development Policy

THE LOGO DESIGN SHOULD NOT CHANGE

Institute for Transportation

Institute for Transportation & Development Policy &Institute Development Policy for Transportation & Development Policy Institute for Transportation & Development Policy

THE PROPORTION OF THE MARK AND TYPE SHOULD NOT CHANGE

Institute for Transportation & Development Policy Institute for Transportation & Development Policy

THE FULL-COLOR LOGO SHOULD NOT BE USED ON BRIGHT COLOR BACKGROUNDS

Institute for Transportation & Development Policy Institute for Transportation Institute for Transportation & Development Policy & Development Policy

THE LOGO SHOULD NOT BE USED ON BUSY PHOTO BACKGROUNDS

Institute for Transportation

& Development Policy Institute for Transportation & Development Policy

www.itdp.org |

Symbol Usage The ITDP spoke and wheel symbol is a useful tool to subtly emphasize the ITDP brand. It is important to keep the symbol screened back to 10% or 15% of the full color value, as not to overwhelm or distract from other elements. Generally it should be used large, yet severely cropped, at the bottom of the page. A secondary treatment of the symbol includes a dotted line radiating from the spokes to suggest a compass rose and to imply ITDP’s far-reaching impact. Again, subtle uses are recommended, and the dotted lines can be cropped to various lengths according to each specific use.

SYMBOL PMS355 — 10%

SYMBOL PMS355 — 15%

SYMBOL WARM GREY 10 — 10% SYMBOL WARM GREY 10 — 15%

SYMBOL PMS355U — 15%

SYMBOL WITH DOTTED LINES WARM GREY 10 — 15%

www.itdp.org |

Color Palette Color plays an important part in establishing a consistent identity.

LOGO COLORS

The following color Pantone (PMS) colors should be used in the logo at all times.

Secondary Color Palette The following secondary palette, should be used along with the logo colors whenever possible to enhance all communications materials, signage, apparel and other materials.

PMS 355

PMS BLACK 75%

C73 M0 Y81 K0 WEB # 009455

C0 M0 Y0 K75 WEB # 636466

SECONDARY COLOR PALETTE

PMS 179

PMS 660

C1 M80 Y87 K2 WEB # E23B30

C57 M52 Y0 K2 WEB # 5B7EBD

PMS 666

PMS 135

C27 M27 Y6 K0 WEB # B1A4C0

C94 M0 Y100 K0 WEB # FEC470

PMS 390

C27 M0 Y97 K13 WEB # 95A93B

PMS 158

C0 M51 Y84 K0 WEB # EE7E50

www.itdp.org |

Typography Consistent use of typography helps to establish a consistent look and influences the personality of all communications. The Meta and PMN Caecilla typeface families should be used for all ITDP marketing materials. All font weights and italics can be used. The Meta typeface should be used for headlines and body copy. The PMN Caecilla font should be used for small body copy only. If these fonts are not readily available, the standard system fonts Arial and Georgia are recommended for use in all ITDP documents.

Meta Book ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890 Meta Book ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890 Meta Medium ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890 Meta Bold ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

PMN Caecilla Roman ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890 PMN Caecilla Roman Italic ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890 PMN Caecilla Bold ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890 PMN Caecilla Heavy ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz 1234567890

www.itdp.org |

Materials Business Card â&#x20AC;&#x201D; U.S. version

Institute for Transportation & Development Policy

Walter Hook Executive Director 127 W. 26th Street, Suite 1002, New York, NY 10001 TEL 212.629.8001 FAX 212.629.8334 CELL 212.629.5555 whook@itdp.org www.itdp.org

FRONT

Promoting sustainable and equitable transportation worldwide www.itdp.org

BACK

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CHINA

Business Card — International Versions Walter Hook

Institute for Transportation ᇖ‫ݚ‬ & Development Policy

ۡ࠰࠶ඓ‫ܫ‬໠

࢓๠თ‫ن‬ᅡᆦҭကࣵ෵ ݃ᇣ൮ӳ൮‫࢓ܒ܋‬๠ကࣵ෵ ݃ ᇣ൮ߓ൮‫ױ‬੥ 348Ɠ‫ױ‬Ɣ13੓ 510060 ‫ ߌ׏‬Եᆎ 86-20-83860931 ൴ࠖ 13570455971 whook@itdp.org www.itdp-china.org www.itdp.org

Walter Hook Executive Director

Institute for Transportation & Development Policy

Guangzhou Urban Public Transport Research Center 13th Floor, 348 Huanshi East Road Guangzhou, China 510060 TEL/FAX +86-20-83860931 MOBILE 13570455971 whook@itdp.org www.itdp-china.org www.itdp.org

MEXICO

Walter Hook Executive Director

Institute for Transportation México & Development Policy

Av. Mexico #69, Col. Hipódromo Condesa Delegación Cuautémoc Mexico DF CP 06100 TEL (+52) 55 3626-2963 y 64 Ext. 1003 CEL 04455-5408-2687 whook@itdp.org www.itdp.org

Walter Hook Executive Director

Institute for Transportation & Development Policy

Business Card Av. Mexico #69, Col. Hipódromo Condesa International versions Delegación Cuautémoc Mexico DF CP 06100 TEL (+52) 55 3626-2963 y 64 Ext. 1003 MOBILE 04455-5408-2687 whook@itdp.org www.itdp.org

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Letterhead and no. 10 Envelope

November 1, 2009

Institute for Transportation & Development Policy

Board of Directors

Dear John,

Enrique Peñalosa, President Former Mayor, Bogotá, Colombia

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Gerhard Menckhoff, Vice President World Bank Group, retired

Promoting sustainable and equitable transportation worldwide

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Karen Overton, Secretary Partnership for Parks, NYC Greg Guenther, Treasurer Guenther Consulting Patrick Cunnane Advanced Sports Bob Hambrecht Greenlife International Walter Hook Executive Director, ITDP Matteo Martignoni International Human Powered Vehicle Association Shomik Raj Mehndiratta World Bank Group V. Setty Pendakur Pacific Policy and Planning Associates Joseph Ryan The William and Flora Hewlett Foundation Ariadne Delon Scott Stanford University Felipe Targa Inter-American Development Bank Heather Thompson ClimateWorks Foundation Paul White Transportation Alternatives

Enrique Peñalosa

President, Board of Directors

127 W. 26th Street, Suite 1002 New York, NY 10001 TEL 212.629.8001 FAX 212.629.8334 www.itdp.org

Institute for Transportation & Development Policy

127 W. 26th Street, Suite 1002 New York, NY 10001

John Smith 711 Third Avenue, Floor 12 New York, NY 10017

www.itdp.org |

Folder This is only an example. The folder can be modified with alternate images.

127 W. 26th Street Suite 1002 New York, NY 10001 212.629.8001 itdp.org

back

front

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Sustainable Transport Magazine— Sample Cover Layout

sustainable

transport

Winter 2009 | NO. 20

BOGOTÁ

Under Siege? CENTRAL AMERICA

I S S N 1 536 -2 52 3

Bus Rapid Transit in Guatemala

www.itdp.org |

Sustainable Transport Magazine— Sample Cover Layout

sustainable

transport

Winter 2009 | NO. 20

BOGOTÁ

Under Siege? CENTRAL AMERICA

ISSN 1536-2523

Bus Rapid Transit in Guatemala

www.itdp.org |

Sustainable Transport Magazine—sample layout spreads

transport 127 West 26th Street, Suite 1002 New York, NY 10001 Tel. 212.629.8001 Fax 212.629.8334 mobility@itdp.org www.itdp.org Editor: Aimée Gauthier Contributing Editors: Walter Hook, Ellen Mitchell, Michael Kodransky Art Direction: Cliff Harris 12

BOARD OF DIRECTORS: Michael Replogle, President Environmental Defense Fund Matteo Martignoni, Vice President International Human Powered Vehicle Association

Karen Overton, Secretary New York City Partnerships for Parks Bob Hambrecht, Treasurer Greenlife International Patrick Cunnane Fuji Bikes/Advanced Sports, Inc. Ariadne Delon-Scott Stanford University Greg Guenther Guenther Consulting

22 8

Contents Winter 2009 No. 20 3

Stimulating a Car-Free Recovery

by Walter Hook

TransJakarta: Putting on Lipstick While Running to Catch the Bus

Vélib One Year Later

Guatemala City: BRT Comes to Central America

28 30

by Oscar Edmundo Diaz

12 14

Bus Rapid Transit’s New Wave Bogotá: Edging Back from the Brink By Ando Despacio

Designing Harbin’s Roads for Tomorrow’s Transit By Karl Fjellstrom

Cycling Renaissance in Guadalajara The Promise and the Peril of Biofuels by Walter Hook

by Luc Nadal

2009 Sustainable Transport Award Nominees Lagos Opens Bus Rapid Transit Lite by Oscar Edmundo Diaz

Walter Hook Executive Director, ITDP Shomik Raj Mehndiratta World Bank Group

by Tom Bertulis

by Ratna Yunita

Cycling’s Unexpected Ally in Brazil by Jonas Hagan Cover photo: TransMilenio, Bogota’s bus rapid transit sytem, at night. By Carlos Carvajal

Gerhard Menckhoff World Bank Group (retired) V. Setty Pendakur Pacific Policy and Planning Associates Enrique Peñalosa ITDP Senior Fellow Former Mayor, Bogotá, Colombia Joseph Ryan The William and Flora Hewlett Foundation Felipe Targa Inter-American Development Bank Paul White Transportation Alternatives All views expressed in this magazine are views of the authors and not necessarily the view of ITDP. Sustainable Transport welcomes submissions of articles about sustainable transportation activities worldwide. ITDP is non-profit advocacy, research and projectimplementing agency whose mission is to promote sustainable and equitable transportation practice and policy in developing countries. ITDP is registered in the United States as a charitable organization that is eligible for tax-deductible contributions under the Internal Revenue Service code. ITDP members include bicycle activists, transportation planners, economic development specialists, small business owners, environmentalists, and other professionals from the U.S. and around the world. Printed on Recycled Paper

LETTER FROM THE EXECUTIVE DIRECTOR

A publication of:

sustainable

Stimulating a Car-Free Recovery By William Hook

With the global economy in free fall, governments from China to the United States are preparing to spend hundreds of billions of dollars to avert a depression. The US is contemplating a bailout of the three largest US automakers, as well as a significant increase in foreign assistance to developing countries hoping to restore America’s damaged reputation and build lasting economic partnerships. The World Bank and the International Monetary Fund (IMF) are also likely to be called on by governments to increase lending. There is no question that national governments and the multilateral development banks have to do something to restore consumer confidence and get the global economy moving again. Spent wisely, it could be used to create more sustainable and equitable cities of the future, with green, affordable housing linked by world class bus rapid transit, tree-lined bikeways, and high quality public spaces adorned with public art. But misused, this money could be spent locking the world’s 6.6 billion people into a long term dependence on oil and private automobiles and dooming the planet to irrevocable climate change. It will be a fight. China has announced a 586 billion US dollar economic stimulus package to be spent mostly on transportation and urban infrastructure. However, China is building highways faster than any country in the world, and with all land owned by the government, land acquisition is much faster. In the US, there are plans to use the stimulus package to double the national highway system. Detroit’s requested bailout is increasing daily. The same companies that bet the bank on gas guzzling SUVs are now asking the taxpayers to save them. Curiously, China’s auto industry, which is already governmentowned, is also asking for a bailout. Some environmentalists are suggesting we place strict conditions on any auto industry rescue plan, requiring them to make cleaner, more fuel efficient cars, limiting executive pay, etc. The problem is, as taxpayers, one priority should be to get our money back. Making the big three greener will not necessarily make them more profitable. Their problems are deep and probably irreversible. GM’s $40,000 plug-in hybrid may do nothing for its bottom line, especially with fuel prices falling. Certainly it will be an economic disaster if the US auto industry collapses. A big part of their debt, and why they can’t compete with foreign companies, is the cost of providing health and pension benefits to retired workers. The government should consider assuming responsibility for some of these debts as part of a general health care reform. But other industries, like the publishing and newspaper industry, are collapsing as well. Right now, there is a serious risk that any US government stimulus package will follow the financial bailout, favoring corporations that have the best lobbyists, rather than those investments that generate the most jobs or reduce CO2 emissions the most. The auto and road construction industries are far less labor intensive than they were fifty years ago. Pouring money into these capital intensive industries may do far less to bolster employment and revitalize the economy, dollar for dollar, than alternative public investments. The metric for the bailout, as well as any stimulus, should be to give priority to investments that save or create the most jobs per dollar, while reducing the

An exciting project that creates jobs, reduces air pollution, and helps moderate income people commute faster and more comfortably every day is more important today than ever before. most tons of CO2 per dollar. There are lots of great projects that would use government dollars far more wisely than bailing out Detroit. Maintenance of existing infrastructure should always be the first priority. Many cities from New York to Denver are considering costly rail extensions, but options like bus rapid transit that deliver more for less should be prioritized. In a time like this, a good offense is far more important than ecological defense. An exciting project that creates jobs, reduces air pollution, and helps moderate income people commute faster and more comfortably every day is more important today than ever before. ITDP initiates and supports projects that actually get built, not just policy reform. We have been able to redirect hundreds of millions, if not billions, of dollars in transportation investments towards environmentally sound projects that show the public a more desirable alternative to automobile dependence. 2008 has been an incredible year. TransJakarta, a project initiated by the DKI Jakarta Government at ITDP’s urging, expanded to 97 kilometers long. It is now the longest trunk bus rapid transit (BRT) system in the world. Delhi, India initiated a 5.9 kilometer BRT system, which has the best pedestrian and cycling facilities in India. These systems have flaws, but they brought real improvements to millions of transit passengers and will hopefully lead to fundamentally different futures. Ahmedabad, India, Johannesburg, South Africa, continued on p. 4

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Winter 2009 Sustainable Transport | 3

SOUTH KOREA

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Seoul: Leading by Example

In suscipit, libero vitae pulvinar porta, purus diam elementum neque, vulputate convallis dolor libero eget justo. Aliquam bibendum, sem quis porttitor bibendum, dui lectus auctor lacus, quis adipiscing ante purus vel nunc. Ut placerat ligula id elit ornare quis porttitor est auctor. Nam sit amet molestie urna. Curabitur velit risus, imperdiet vel consequat id, pellentesque in neque. Vivamus ultrices libero vel arcu venenatis tristique pulvinar lacus ornare. Phasellus at sollicitudin felis. Nam nisl elit, semper eget varius eget, rutrum convallis massa. Pellentesque rhoncus faucibus nunc, eget tristique dui imperdiet viverra. Sed arcu orci, pulvinar id egestas id, fringilla quis nulla. Nunc mi nisi, consectetur at pellentesque ut, viverra quis nunc. Vivamus et neque vitae risus sagittis sagittis. Nullam tempor venenatis elit in convallis. Proin molestie justo ut mauris scelerisque lobortis. Curabitur auctor, nulla at rhoncus lacinia, urna mi imperdiet quam, eget tempus leo nunc id augue. Phasellus suscipit pharetra posuere. Morbi at felis et lorem imperdiet vehicula. Donec massa sapien, sodales eu egestas eget, semper ut dui. Fusce pulvinar lacinia pharetra. Curabitur interdum blandit adipiscing. Aenean adipiscing odio ac urna molestie volutpat. Quisque at imperdiet nibh. Suspendisse rhoncus cursus orci, non vehicula tortor pulvinar at. Nunc tempor ultrices orci, ut facilisis nisl imperdiet non. Curabitur vel sagittis velit. Vestibulum et erat risus, nec molestie metus. Aliquam adipiscing purus in dui tempor in molestie dolor tempus. Mauris velit est, eleifend sit amet eleifend lobortis, tempor sed erat. Praesent ultricies suscipit velit id bibendum. Vestibulum ligula velit, sollicitudin a egestas id, suscipit et ipsum. Maecenas sed sem dignissim sem aliquam posuere. Nam vehicula purus quis est dictum feugiat. Sed at arcu pharetra nunc dictum interdum in eget augue. Praesent in risus quam. Curabitur quis sagittis ante. Vivamus vestibulum aliquet ipsum nec viverra. Curabitur et lacus felis. Vestibulum ac tempus massa. Aenean quis eros scelerisque ligula congue laoreet.

In suscipit, libero vitae pulvinar porta, purus diam elementum neque, vulputate convallis dolor.

4 | Sustainable Transport itdp.org

Nulla non tortor a urna sodales posuere a ut augue. In hac habitasse platea dictumst. Cras volutpat mi massa. Phasellus ac congue magna. Proin diam augue, tempor ac tristique at, iaculis pellentesque mi. Phasellus a vehicula arcu. Nullam non ullamcorper sem. Ut blandit est a nunc vulputate semper. Ut ut purus sit amet tellus congue consectetur hendrerit non metus. Nulla ac ipsum id sapien facilisis vehicula. Morbi turpis ipsum, ultricies nec rutrum in, vestibulum sed elit. Mauris velit est, eleifend sit amet eleifend lobortis, tempor sed erat. Praesent ultricies suscipit velit id bibendum. Vestibulum ligula velit, sollicitudin a egestas id, suscipit et ipsum. Maecenas sed sem

dignissim sem aliquam posuere. Nam vehicula purus quis est dictum feugiat. Sed at arcu pharetra nunc dictum interdum in eget augue. Praesent in risus quam. Curabitur quis sagittis ante. Vivamus vestibulum aliquet ipsum nec viverra. Curabitur auctor, nulla at rhoncus lacinia, urna mi imperdiet quam, eget tempus leo nunc id augue. Phasellus suscipit pharetra posuere. Morbi at felis et lorem imperdiet vehicula. Donec massa sapien, sodales eu egestas eget, semper ut dui. Fusce pulvinar lacinia pharetra. Curabitur interdum blandit adipiscing. Aenean adipiscing odio ac urna molestie volutpat. Quisque at imperdiet nibh. Curabitur auctor, nulla at rhoncus lacinia, urna mi imperdiet quam, eget tempus leo nunc id augue. Phasellus suscipit pharetra posuere. Morbi at felis et lorem imperdiet vehicula. Donec massa sapien, sodales eu egestas eget, semper ut dui. Fusce pulvinar lacinia pharetra. Curabitur interdum blandit adipiscing. Aenean adipiscing odio ac urna Donec massa sapien, sodales eu egestas eget, semper ut dui. Fusce pulvinar lacinia pharetra. Curabitur interdum blandit adipiscing. continued on p. 6

Winter 2009 Sustainable Transport | 5

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Sustainable Transport Magazine—Sample Layout Spreads INDIA | CHINA | SOUTH AFRICA

Bus Rapid Transit’s New Wave Ahmedabad, Guangzhou, and Johannesburg A decade ago, bus rapid transit was virtually unknown outside of Latin America. Bus rapid transit (BRT) is a bus-based mass transit system that adopts many of the characteristics of the best metro systems in order to offer a speed of service and a level of comfort and convenience previously only associated with metro systems, but at a fraction of the cost. Since 2004, systems with some elements of BRT have opened across Asia – several in India, Indonesia and China. Though all of them have some unique elements, none of them broke any significant ground, nor can they compare with Bogota’s TransMilenio in terms of speed, capacity

or quality of service. As a result, public support for BRT remains tepid in Asia, and Africa has yet to open a full system. In 2008, three systems broke ground that promise to fundamentally challenge the public’s perceptions of bus-based travel, offering important innovations in BRT design and implementation. The Jan Marg system in Ahmedabad, India, promises to be the first full featured BRT in India. The Guangzhou system promises to be the first high capacity, high speed ‘direct service’ BRT system. The Rea Vaya system in Johannesburg promises to be the first full featured BRT system in Africa.

Guangzhou, China Guangzhou’s BRT commenced construction on November 30, 2008 and will be operational by the end of 2009. With an expected peak ridership of at least 20,000 passengers per hour in one direction, the system will have more than double the passenger capacity of any other BRT system in Asia. More than 600,000 passengers will use the corridor each day. This system will be the first to combine the convenience of direct services with the speed and station quality normally only found on trunk and feeder BRT systems. Major stations will include footbridges and escalators, and the system features a connecting tunnel to underground metro stations in three locations, integrating with two different metro lines. Continuous bike lanes are provided along the corridor, and 5,500 bike parking spaces have been included in the design of the BRT stations. The construction cost is around $6 million US dollars per kilometer.

Johannesburg, South Africa

Left: An elevated section of the BRT will significantly reduce travel time for passengers. Right: The stations will have electronic ticketing and real time information displays.

Ahmedabad, India Jan Marg, Ahmedabad’s bus rapid transit (BRT) system, is scheduled to start commercial operations in the summer of 2009. It will be the first integrated system developed in India with segregated corridors supported by feeder services and integrated with the existing public transport system. A lot is expected from this launch after the unimpressive debut of ‘limited bus-way systems’ in Delhi and Pune that came under much media criticism. The initial launch of the system will

have 50 buses providing service along a 38 kilometer network of segregated busways with 58 median-aligned stations. It will use electronic ticketing and give high quality passenger service. Full implementation of a city-wide system will take another two and a half years and increase the system to 90 kilometers of segregated busways with 200 trunk buses and 90 feeder buses providing service. Half a million passengers are expected to use the system every day.

The first full bus rapid transit system in Africa is expected to open in 2009 in Johannesburg, South Africa. The Rea Vaya system, which means “We are moving!” in Sotho, hopes to transform public transport in South Africa and be a model for the continent. Phase 1a, currently under construction, will link downtown Johannesburg to its most famous suburb, Soweto. Over 69,000 passengers are expected to ride the system daily when it opens, using smart cards to access the system. It will have 25 kilometers of segregated bus corridors with 27 stations. Phase 1B, totaling 63 kilometers, will be open in time for the 2010 FIFA Soccer World Cup tournament being held in South Africa. The full Phase 1 will expand the system to 122 kilometers of segregated bus corridors and 162 stations. Expected to open by 2013, 434,000 passengers per day are anticipated to use the system.

Left: An elevated section of the BRT will significantly reduce travel time for passengers. Right: The stations will have electronic ticketing and real time information displays.

12 | Sustainable Transport itdp.org

Winter 2009 Sustainable Transport | 13

INDIA | CHINA | SOUTH AFRICA

Johannesburg, South Africa

Left: An elevated section of the BRT will significantly reduce travel time for passengers. Right: The stations will have electronic ticketing and real time information displays.

12 | Sustainable Transport itdp.org

Left: An elevated section of the BRT will significantly reduce travel time for passengers. Right: The stations will have electronic ticketing and real time information displays.

Winter 2009 Sustainable Transport | 13

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2010

Sustainable Transport Award For visionary achievements in sustainable transportation and urban livability January 14, 2010 Washington, D.C.

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TVTUBJOBCMF USBOTQPSU BXBSET For visionary achievements in sustainable transportation and urban livability

Join ITDP and our partners as we celebrate cities that are transforming their streets and fighting climate change to create high-quality public spaces.

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UIF OPNJOFFT Beijing, istanbul, Mexico City, Milan and New York City

KPJO VT Friday, January 13, 2010 6 p.m., Cockatail Hour 6:30 p.m., Awards Ceremony Washington Hilton, Internationl Ballroom East 1919 Connecticut Avenue, NW, Washington, DC 20008 For more information, visit www.st-award.org.

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2010

Sustainable Transport Award For visionary achievements in sustainable transportation and urban livability January 14, 2010 Washington, D.C.

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letter from the president

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criteria and nomination process

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2010 award winner

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THANK YOU TO OUR 2010 SPONSORS:

Executive Director, ITDP

2010 award winner

New York City, USA Throughout 2008, the city continued to implement PlaNYC 2030, its comprehensive long-term sustainability vision. The city took 49 acres of road space, traffic lanes and parking spots away from cars and gave that space back to the public for bike lanes, pedestrian areas, and public plazas. Protected on street bike lanes were part of the 140 miles (255 kilometers) of bike lanes implemented. Bike ridership has increased by 35 percent over the past year. Over 98,000 trees were planted, a select bus service was implemented, car free Sundays introduced. As part of its standard operations, the cityâ&#x20AC;&#x2122;s Department of

Transportation also recycles 40 percent of its asphalt. Although not successful, the city pushed for congestion charging, a first for a US city and now other cities are considering it. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

The city took 49 acres of road space, traffic lanes and parking spots away from cars

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and gave that space back to the public... W W W.ST-AWARD.ORG

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honorable mention

Beijing, China

honorable mention

Mexico City, Mexico

Beijing made impressive efforts to improve air quality, working on a variety of fronts to make transportation better and cleaner. The city implemented vehicle restrictions for the Olympics that were re-instituted due to popular demand. This restriction, which requires owners to leave their automobiles home one day each week, gets 800,000 vehicles off the streets every day. The government also mandated Euro IV fuel standards. The city also added a new line to the metro system and two new lines for the BRT system in 2008, extending the hours for both. Beijing increased their bus fleet, while decreasing the fleet of government vehicles by 30 percent. One-third of the police fleet is now patrolling using bikes and electric bikes.

Expansion of Metrobus, Mexico City’s BRT system, improved mobility by 50 percent along the congested Avenue Insurgentes. Metrobus now carries 320,000 passengers a day. Accidents dropped by 30 percent, and the corridor saw a five percent modal shift from private vehicles to public transport. Mexico City also began construction on three more BRT lines, as well as some bike lanes this year. About 1,000 public spaces were revitalized in 2008 as part of a plan to improve 6,000 before 2012. These illustrate Mexico City’s continued efforts to implement, El Plan Verde (“Green Plan”), their broad policy approach to sustainable transport and development.

W W W.ST-AWARD.ORG

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Information Sheet

About ITDP itdp.org

The Institute for Transportation and Development Policy (ITDP) promotes environmentally sustainable and socially equitable urban transportation solutions worldwide. ITDP encourages urban transport policies and practices that support transit-oriented and pedestrian-friendly streets in cities. ITDP’s vision is for vibrant city centers that incorporate mixed land use, allowing people to converge in democratic and high-quality public space.

Since 1985, ITDP has worked with local governments and advocacy groups to implement state-of-the-art urban transportation improvements. With projects in Brazil, China, Colombia, India, Indonesia, Mexico, Tanzania, and South Africa, ITDP is at the forefront of efforts to reduce carbon emissions, protect the environment, enhance social equality and improve the livability of urban space.

The Challenge The rise of private motor vehicle use is causing catastrophic increases in global CO2 emis-sions, worsening the quality of life in urban areas, and increasing costs of living. Over the next 20 years, the majority of increased carbon emissions will come from nations in the developing world. Without access to transportation, low-income people in urban regions of the developing world face limited mobility and disenfranchisement. Being able to travel to work, to school or elsewhere increases economic opportunity. Reinforcing traditional urban centers in emerging economies, keeping them strong and diverse, and reversing the exodus of well-off residents and higher-status economic activities to car-dependent suburbs are crucial battles in the fight for sustainable transport and development. In an era of globalization, projecting a strong, distinctive image and a higher quality of life are also increasingly recognized as a competitive advantage for cities seeking investment capital and a talented workforce. It is imperative that cities create sustainable transportation infrastructures; it is the only way to reduce CO2 emissions, improve quality of life, and increase social equality.

Program Areas ITDP achieves positive transformations in urban mobility by sharing information on global best practices and providing the technical expertise necessary to apply those practices to a diverse range of urban contexts. Our key program areas are: • Public transit: Investing in modern, attractive public transit systems, specifically bus rapid transit, to provide a higher quality of life in cities • Non-Motorized Transport: Making streets safer and more convenient for cyclists and pedestrians, improving the quality of affordable non-motorized vehicles, and promoting bike use • Travel Demand Management: Reducing air pollution, congestion, and CO2 emissions by reducing private car use through parking regulations, access management, and road user charging • Urban Accessibility: Reinforcing urban centers by encouraging pedestrianoriented real estate development, urban design, and public space management • Sustainable Transportation Investment: Ensuring necessary funding is available for sustainable transport projects.

127 West 26th Street, Suite 1002, New York, NY 10001 For more information, contact: Claudia Gunter, Communications Officer Tel. 212.629.8001 | gunter@itdp.org | www.itdp.org

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Winter 2009 | NO. 20

Car-free Sunday debuts in Buenos Aires 09 Aug 2009 Posted In: Planning & Advocacy for Cycling & Walking, By Andrés Fingeret, ITDP Argentina

Imagine one of the largest and iconic avenues in Latin America entirely closed to motorized vehicles with children playing happily. On a recent Sunday morning in Buenos Aires on Avenida 9 de Julio and other major streets, where thousands of porteños—as the city residents are called—could be seen exercising, rollerblading, cycling and strolling down streets that are normally clogged with smelly, noisy and dangerous cars and trucks. Following other cities such as Bogotá, Santiago and more recently New York City, the Argentine capital closed major thoroughfares to motor vehicles so residents could enjoy the first-ever Car Free Sunday. The City of Buenos Aires decided to launch the car-free event despite forecasts of low temperatures for June (approx 5° C, 41° F). Starting in the hip neighborhood of Palermo and stretching over 20+ kilometers, streets and avenues were exclusively designated for walking, riding bicycles and rollerblading. Porteños showed up in droves, enjoying the city’s newly reclaimed public spaces—the streets.

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PROMOTING SUSTAINABLE AND EQUITABLE TRANSPORTATION WORLDWIDE

Institute for Transportation & Development Policy

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Program Areas

ITDP is at the forefront of efforts to reduce carbon emissions, protect the environment, enhance social equality and improve the livability of urban space.

ITDP achieves positive transformations in urban mobility by sharing information on global best practices and providing the technical expertise necessary to apply those practices to a diverse range of urban contexts. Nunc metus velit, pellentesque a tempor sed, facilisis eu sem facilises eu sem. Phasellus dui dolor.

The Challenge The rise of private motor vehicle use is causing catastrophic increases in global CO2 emissions, worsening the quality of life in urban areas, and increasing costs of living. Over the next 20 years, the majority of increased carbon emissions will come from nations in the developing world. Without access to transportation, low-income people in urban regions of the developing world face limited mobility and disenfranchisement. Being able to travel to work, to school or elsewhere increases economic opportunity. Reinforcing traditional urban centers in emerging economies, keeping them strong and diverse, and reversing the exodus of well-off residents and higher-status economic activities to car-dependent suburbs are crucial battles in the fight for sustainable transport and development. In an era of globalization, projecting a strong, distinctive image and a higher quality of life are also increasingly recognized as a competitive advantage for cities seeking investment capital and a talented workforce.

Our key program areas are: • Public transit: Investing in modern, attractive public transit systems, specifically bus rapid transit, to provide a higher quality of life in cities • Non-Motorized Transport: Making streets safer and more convenient for cyclists and pedestrians, improving the quality of affordable non-motorized vehicles, and promoting bike use • Travel Demand Management: Reducing air pollution, congestion, and CO2 emissions by reducing private car use through parking regulations, access management, and road user charging

PROMOTING SUSTAINABLE AND EQUITABLE TRANSPORTATION WORLDWIDE • Urban Accessibility: Reinforcing urban centers by encouraging pedestrian-oriented real estate development, urban design, and public space management

• Sustainable Transportation Investment: Ensuring necessary funding is available for sustainable transport projects

It is imperative that cities create sustainable transportation infrastructures; it is the only way to reduce CO2 emissions, improve quality of life, and increase social equality.

Learn more at itdp.org

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